Out-Of-Home (Ooh) Advertising Market In-depth Research covering sales outlook, demand forecast & up-to-date key trends
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The market growth and market competition landscape in 2021 will change significantly from the previous year according to this latest research. This report will take you to have a comprehensive understanding of this global market.
The global Out-Of-Home (Ooh) Advertising market is segmented by company, region (country), type and application.Participants, stakeholders, and other readers in the global Out-Of-Home (Ooh) Advertising market will be able to gain an advantage as they use reports as a powerful resource.
Out-Of-Home (Ooh) Advertising markets by category
Graphic Advertisements
Mobile Graphic Aadvertisements
Video Advertisements
Out-Of-Home (Ooh) Advertising Market by Application (Percentage of Demand)
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
Who are the leading companies in Out-Of-Home (Ooh) Advertising market
Elephant Media
Shenzhen Shitong Huana Cultural Diffusion Limited
Longfan Media
JCDecaux Group
TOM Group
Focus Media
Bailingtimes
Phoenix Metropolis Media Holdings Limited
Hangzhou Xinli Media Ad Co., Ltd.
ClearChannel
Out-Of-Home (Ooh) Advertising markets by region:
In North America
In Latin America
Europe
The Asia-pacific
Middle East and Africa (MEA)
What are the main countries covered
The United States
Canada
Germany
France
UK
Italy
Russia
China
Japan
Korea
Southeast Asia
India
Australia
Brazil
Mexico
Argentina
Chile
Colombia
Egypt
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Which is the most profitable market
Among regions, North America/Europe/Asia Pacific accounted for the largest share of global personalized beauty equipment as rising consumer incomes led to increased spending at Out-Of-Home (Ooh) Advertising.
What methodology did you follow in your research
This study was conducted by our expert analysts through a combination of primary and secondary studies.The methodology we follow includes a demand-side assessment of the market and triangulation of this through supply-side analysis.The methodology is based on the use of standard market structures, methods, and definitions.
Who were the primary study respondents
We talk to stakeholders across the spectrum.Including C-level executives, distributors, product manufacturers, industry experts, etc.
What are the sources of secondary research
We conduct extensive secondary studies using proprietary databases, paid databases, and information available in the public domain.We refer to industry associations, company press releases, annual reports, investor presentations and research papers.
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1. Introduction
1.1 Definition of the Market
1.2 Research Purpose
1.3 Scope of the Study
1.4 Stakeholders
1.5 Geography Coverage
1.6 Currency Under Consideration
1.7 Consumption Units
1.8 Review Cycle
2 Global Market Overview
2.1 Global Out-Of-Home (Ooh) Advertising Market Size and Growth Forecast 2014-2026
2.2 Global Out-Of-Home (Ooh) Advertising Market Size by Region 2014-2026
2.3 Out-Of-Home (Ooh) Advertising Gross Margin in Different Region 2014-2021
2.4 Global Out-Of-Home (Ooh) Advertising Market by Major Companies
2.1 Global Out-Of-Home (Ooh) Advertising Revenue and Market Share by Vendors (2016-2021)
2.2 Global Out-Of-Home (Ooh) Advertising Industry Concentration Ratio (CR5 and HHI)
2.3 Top 5 Out-Of-Home (Ooh) Advertising Vendors Market Share
2.4 Top 10 Out-Of-Home (Ooh) Advertising Vendors Market Share
3 Global Out-Of-Home (Ooh) Advertising Market by Type
3.1 Global Out-Of-Home (Ooh) Advertising Market Size and Growth Rate Segment by Types from 2014-2021
3.2 Brief Introduction of Different Types
3.2.1 Graphic Advertisements
3.2.2 Mobile Graphic Aadvertisements
3.2.3 Video Advertisements
4 Global Out-Of-Home (Ooh) Advertising Market by Application
4.1 Global Out-Of-Home (Ooh) Advertising Market Size and Growth Rate Segment by Applications from 2014-2021
4.2 Brief Introduction of Different Applications
4.2.1 Food & Beverage Industry
4.2.2 Vehicles Industry
4.2.3 Health and Medical Industry
4.2.4 Commercial and Personal Services
4.2.5 Consumer Goods
4.2.6 Others
5 North America Out-Of-Home (Ooh) Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
5.1 North America Out-Of-Home (Ooh) Advertising Value ($) from 2014-2021
5.2 North America Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Type from 2014-2021
5.3 North America Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Application from 2014-2021
5.4 North America Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
5.4.1 The United States
5.4.2 Canada
5.5 Top North America Out-Of-Home (Ooh) Advertising Participants Value ($) and Market Share (%) in 2020
6 Europe Out-Of-Home (Ooh) Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
6.1 Europe Out-Of-Home (Ooh) Advertising Value ($) from 2014-2021
6.2 Europe Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Type from 2014-2021
6.3 Europe Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Application from 2014-2021
6.4 Europe Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
6.4.1 Germany
6.4.2 France
6.4.3 UK
6.4.4 Italy
6.4.5 Russia
…
6.5 Top Europe Out-Of-Home (Ooh) Advertising Participants Value ($) and Market Share (%) in 2020
7 Asia-Pacific Out-Of-Home (Ooh) Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
7.1 Asia-Pacific Out-Of-Home (Ooh) Advertising Value ($) from 2014-2021
7.2 Asia-Pacific Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Type from 2014-2021
7.3 Asia-Pacific Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Application from 2014-2021
7.4 Asia-Pacific Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
7.4.1 China
7.4.2 Japan
7.4.3 Korea
7.4.4 Southeast Asia
7.4.5 India
7.4.6 Australia
…
7.5 Top Asia-Pacific Out-Of-Home (Ooh) Advertising Participants Value ($) and Market Share (%) in 2020
8 Latin America Out-Of-Home (Ooh) Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
8.1 Latin America Out-Of-Home (Ooh) Advertising Value ($) from 2014-2021
8.2 Latin America Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Type from 2014-2021
8.3 Latin America Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Application from 2014-2021
8.4 Latin America Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
8.4.1 Brazil
8.4.2 Mexico
8.4.3 Argentina
8.4.4 Chile
8.4.5 Colombia
…
8.5 Top Latin America Out-Of-Home (Ooh) Advertising Participants Value ($) and Market Share (%) in 2020
9 Middle East & Africa Out-Of-Home (Ooh) Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
9.1 Middle East & Africa Out-Of-Home (Ooh) Advertising Value ($) from 2014-2021
9.2 Middle East & Africa Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Type from 2014-2021
9.3 Middle East & Africa Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Application from 2014-2021
9.4 Middle East & Africa Out-Of-Home (Ooh) Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
9.4.1 Egypt
9.4.2 Saudi Arabia
9.4.3 United Arab Emirates
9.4.4 Nigeria
9.4.5 South Africa
…
9.5 Top Middle East & Africa Out-Of-Home (Ooh) Advertising Participants Value ($) and Market Share (%) in 2020
10. Global Level Competitive Intelligence – Company Profiles
10.1 Elephant Media
10.1.1 Elephant Media Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.1.2 Elephant Media Value, Gross and Growth Rate from 2014-2021
10.2 Shenzhen Shitong Huana Cultural Diffusion Limited
10.2.1 Shenzhen Shitong Huana Cultural Diffusion Limited Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.2.2 Shenzhen Shitong Huana Cultural Diffusion Limited Value, Gross and Growth Rate from 2014-2021
10.3 Longfan Media
10.3.1 Longfan Media Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.3.2 Longfan Media Value, Gross and Growth Rate from 2014-2021
10.4 JCDecaux Group
10.4.1 JCDecaux Group Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.4.2 JCDecaux Group Value, Gross and Growth Rate from 2014-2021
10.5 TOM Group
10.5.1 TOM Group Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.5.2 TOM Group Value, Gross and Growth Rate from 2014-2021
10.6 Focus Media
10.6.1 Focus Media Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.6.2 Focus Media Value, Gross and Growth Rate from 2014-2021
10.7 Bailingtimes
10.7.1 Bailingtimes Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.7.2 Bailingtimes Value, Gross and Growth Rate from 2014-2021
10.8 Phoenix Metropolis Media Holdings Limited
10.8.1 Phoenix Metropolis Media Holdings Limited Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.8.2 Phoenix Metropolis Media Holdings Limited Value, Gross and Growth Rate from 2014-2021
10.9 Hangzhou Xinli Media Ad Co., Ltd.
10.9.1 Hangzhou Xinli Media Ad Co., Ltd. Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.9.2 Hangzhou Xinli Media Ad Co., Ltd. Value, Gross and Growth Rate from 2014-2021
10.10 ClearChannel
10.10.1 ClearChannel Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.10.2 ClearChannel Value, Gross and Growth Rate from 2014-2021
11. Market Dynamics
11.1 Driving Factors
11.1.1 Rising Demand in one or More of the Following Regions: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
11.1.2 Increasing Use of Out-Of-Home (Ooh) Advertising by Different End-User/Applications
11.2 Restraints and Challenges in the Market
11.3 Opportunities
12. Future Forecast of Global Out-Of-Home (Ooh) Advertising Market from 2021-2026
12.1 Future Forecast of Global Out-Of-Home (Ooh) Advertising Market from 2021-2026 Segment by Regions
12.2 Future Forecast of Global Out-Of-Home (Ooh) Advertising Market from 2021-2026 Segment by Type
12.3 Future Forecast of Global Out-Of-Home (Ooh) Advertising Market from 2021-2026 Segment by Application
13. Investment Analysis
13.1 Fundamental Analysis (Porter's Five Forces Analysis)
13.2 Technical Preparation Analysis
13.3 Risk Evaluating Analysis
13.4 Estimated Investment Pay-Back Period
14 Research Methodology
14.1 Research Data
14.1.1 Secondary Data
14.1.2 Primary Data
14.2 Market Size Estimation
14.2.1 Bottom-Up Approach
14.2.2 Top-Down Approach (Involves time, Space, and Persons)
14.3 Data Triangulation
14.4 Assumptions
14.5 Hypothesis of this Research, Clear, specific, and testable statement of this research
14.6 Limitations of Our Study
14.7 Scene Based Modeling
14.8 Covid-19 Impact/Evaluation
15 Disclaimer Table Key Data Covered
Table Key Data Parameter
Figure Global Out-Of-Home (Ooh) Advertising Market Size and Growth Forecast 2014-2026
Table Global Out-Of-Home (Ooh) Advertising Market Size ($) by Region 2014-2026
Table Out-Of-Home (Ooh) Advertising Gross Margin in Different Region 2014-2021
Table Global Out-Of-Home (Ooh) Advertising Market Size ($) and Growth Rate Segment by Types from 2014-2021
Figure Graphic Advertisements of Out-Of-Home (Ooh) Advertising
Figure Mobile Graphic Aadvertisements of Out-Of-Home (Ooh) Advertising
Figure Video Advertisements of Out-Of-Home (Ooh) Advertising
Table Global Out-Of-Home (Ooh) Advertising Market Size ($) and Growth Rate Segment by Applications from 2014-2021
Figure Food & Beverage Industry of Out-Of-Home (Ooh) Advertising
Figure Vehicles Industry of Out-Of-Home (Ooh) Advertising
Figure Health and Medical Industry of Out-Of-Home (Ooh) Advertising
Figure Commercial and Personal Services of Out-Of-Home (Ooh) Advertising
Figure Consumer Goods of Out-Of-Home (Ooh) Advertising
Figure Others of Out-Of-Home (Ooh) Advertising
Figure North America Out-Of-Home (Ooh) Advertising Value ($) and Growth Rate from 2014-2021
Table North America Out-Of-Home (Ooh) Advertising Value ($) and Growth (%) by Type from 2014-2021
Table North America Out-Of-Home (Ooh) Advertising Value ($) and Growth (%) by Application from 2014-2021
Table Top North America Out-Of-Home (Ooh) Advertising Participants Value ($) and Market Share (%) in 2020
Figure Europe Out-Of-Home (Ooh) Advertising Value ($) and Growth Rate from 2014-2021
Table Europe Out-Of-Home (Ooh) Advertising Value ($) and Growth (%) by Type from 2014-2021
Table Europe Out-Of-Home (Ooh) Advertising Value ($) and Growth (%) by Application from 2014-2021
Table Top Europe Out-Of-Home (Ooh) Advertising Participants Value ($) and Market Share (%) in 2020
Figure Asia-Pacific Out-Of-Home (Ooh) Advertising Value ($) and Growth Rate from 2014-2021
Table Asia-Pacific Out-Of-Home (Ooh) Advertising Value ($) and Growth (%) by Type from 2014-2021
Table Asia-Pacific Out-Of-Home (Ooh) Advertising Value ($) and Growth (%) by Application from 2014-2021
Table Top Asia-Pacific Out-Of-Home (Ooh) Advertising Participants Value ($) and Market Share (%) in 2020
Figure Latin America Out-Of-Home (Ooh) Advertising Value ($) and Growth Rate from 2014-2021
Table Latin America Out-Of-Home (Ooh) Advertising Value ($) and Growth (%) by Type from 2014-2021
Table Latin America Out-Of-Home (Ooh) Advertising Value ($) and Growth (%) by Application from 2014-2021
Table Top Latin America Out-Of-Home (Ooh) Advertising Participants Value ($) and Market Share (%) in 2020
Figure Middle East & Africa Out-Of-Home (Ooh) Advertising Value ($) and Growth Rate from 2014-2021
Table Middle East & Africa Out-Of-Home (Ooh) Advertising Value ($) and Growth (%) by Type from 2014-2021
Table Middle East & Africa Out-Of-Home (Ooh) Advertising Value ($) and Growth (%) by Application from 2014-2021
Table Top Middle East & Africa Out-Of-Home (Ooh) Advertising Participants Value ($) and Market Share (%) in 2020
Table Elephant Media Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Elephant Media Value, Gross and Growth Rate from 2014-2021
Figure Elephant Media Gross Margin from 2014-2021
Table Shenzhen Shitong Huana Cultural Diffusion Limited Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Shenzhen Shitong Huana Cultural Diffusion Limited Value, Gross and Growth Rate from 2014-2021
Figure Shenzhen Shitong Huana Cultural Diffusion Limited Gross Margin from 2014-2021
Table Longfan Media Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Longfan Media Value, Gross and Growth Rate from 2014-2021
Figure Longfan Media Gross Margin from 2014-2021
Table JCDecaux Group Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure JCDecaux Group Value, Gross and Growth Rate from 2014-2021
Figure JCDecaux Group Gross Margin from 2014-2021
Table TOM Group Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure TOM Group Value, Gross and Growth Rate from 2014-2021
Figure TOM Group Gross Margin from 2014-2021
Table Focus Media Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Focus Media Value, Gross and Growth Rate from 2014-2021
Figure Focus Media Gross Margin from 2014-2021
Table Bailingtimes Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Bailingtimes Value, Gross and Growth Rate from 2014-2021
Figure Bailingtimes Gross Margin from 2014-2021
Table Phoenix Metropolis Media Holdings Limited Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Phoenix Metropolis Media Holdings Limited Value, Gross and Growth Rate from 2014-2021
Figure Phoenix Metropolis Media Holdings Limited Gross Margin from 2014-2021
Table Hangzhou Xinli Media Ad Co., Ltd. Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Hangzhou Xinli Media Ad Co., Ltd. Value, Gross and Growth Rate from 2014-2021
Figure Hangzhou Xinli Media Ad Co., Ltd. Gross Margin from 2014-2021
Table ClearChannel Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure ClearChannel Value, Gross and Growth Rate from 2014-2021
Figure ClearChannel Gross Margin from 2014-2021
Table Driving Factors for this Market (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa)
Table Global Out-Of-Home (Ooh) Advertising Value ($) and Growth Rate Forecast by Regions (2021-2026)
Table Global Out-Of-Home (Ooh) Advertising Production and Growth Rate Forecast by Types (2021-2026)
Table Global Out-Of-Home (Ooh) Advertising Value and Growth Rate Forecast by End-User/Applications (2021-2026)
Table Key Data from Secondary Sources
Table Key Data Parameter
Figure Market Size Estimation by End-Use Industry
Figure Market: Data Triangulation
Figure Market Size Estimation: Top-Down Approach
Research Methodology:
Out Of Home (Ooh) Advertising Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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