Neuromarketing Technology Market

Neuromarketing Technology Market In-depth Research covering sales outlook, demand forecast & up-to-date key trends

Neuromarketing Technology Market

Neuromarketing Technology Market In-depth Research covering sales outlook, demand forecast & up-to-date key trends

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The global Neuromarketing Technology market is expected to grow at a CAGR of 10.6% during the forecast period.

The global Neuromarketing Technology market is estimated to be about 27.8 million US dollars in 2020.

The global Neuromarketing Technology market is estimated to reach 41.7 million USD by 2026.

The global Neuromarketing Technology market is segmented by company, region (country), type and application. Participants, stakeholders, and other readers in the global Neuromarketing Technology market will be able to gain an advantage as they use reports as a powerful resource.

The global Neuromarketing Technology market is segmented by company, region (country), type and application. Participants, stakeholders, and other readers in the global Neuromarketing Technology market will be able to gain an advantage as they use reports as a powerful resource.

Neuromarketing Technology markets by category

Functional Magnetic Resonance Imaging (FMRI)

Electroencephalography (EEG)

Eye Tracking

Positron Emission Tomography (PET)

Magnetoencephalography (MEG)

Others

Neuromarketing Technology Market by Application (Percentage of Demand)

Retail

Healthcare

Food & Beverage

Consumer Electronics

Others

Who are the leading companies in Neuromarketing Technology market

Behavior and Brain Lab

Merchant Mechanics

CSS/Datatelligence

Neural Sense

NeuroSpire

Nielsen

Nviso

Olson Zaltman Associates

SensoMotoric Instruments (SMI)

SRLabs

Synetiq

SR Research

Neuromarketing Technology markets by region:

In North America

In Latin America

Europe

The Asia-pacific

Middle East and Africa (MEA)

What are the main countries covered

The United States

Canada

Germany

France

UK

Italy

Russia

China

Japan

Korea

Southeast Asia

India

Australia

Brazil

Mexico

Argentina

Chile

Colombia

Egypt

Saudi Arabia

United Arab Emirates

Nigeria

South Africa

Which is the most profitable market

Among regions, North America/Europe/Asia Pacific accounted for the largest share of global personalized beauty equipment as rising consumer incomes led to increased spending at Neuromarketing Technology.

What methodology did you follow in your research

This study was conducted by our expert analysts through a combination of primary and secondary studies. The methodology we follow includes a demand-side assessment of the market and triangulation of this through supply-side analysis. The methodology is based on the use of standard market structures, methods, and definitions.

Who were the primary study respondents

We talk to stakeholders across the spectrum. Including C-level executives, distributors, product manufacturers, industry experts, etc.

What are the sources of secondary research

We conduct extensive secondary studies using proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations and research papers.

1. Introduction

1.1 Definition of the Market

1.2 Research Purpose

1.3 Scope of the Study

1.4 Stakeholders

1.5 Geography Coverage

1.6 Currency Under Consideration

1.7 Consumption Units

1.8 Review Cycle

2 Global Market Overview

2.1 Global Neuromarketing Technology Market Size and Growth Forecast 2014-2026

2.2 Global Neuromarketing Technology Market Size by Region 2014-2026

2.3 Neuromarketing Technology Gross Margin in Different Region 2014-2021

2.4 Global Neuromarketing Technology Market by Major Companies

2.1 Global Neuromarketing Technology Revenue and Market Share by Vendors (2016-2021)

2.2 Global Neuromarketing Technology Industry Concentration Ratio (CR5 and HHI)

2.3 Top 5 Neuromarketing Technology Vendors Market Share

2.4 Top 10 Neuromarketing Technology Vendors Market Share

3 Global Neuromarketing Technology Market by Type

3.1 Global Neuromarketing Technology Market Size and Growth Rate Segment by Types from 2014-2021

3.2 Brief Introduction of Different Types

3.2.1 Functional Magnetic Resonance Imaging (FMRI)

3.2.2 Electroencephalography (EEG)

3.2.3 Eye Tracking

3.2.4 Positron Emission Tomography (PET)

3.2.5 Magnetoencephalography (MEG)

3.2.6 Others

4 Global Neuromarketing Technology Market by Application

4.1 Global Neuromarketing Technology Market Size and Growth Rate Segment by Applications from 2014-2021

4.2 Brief Introduction of Different Applications

4.2.1 Retail

4.2.2 Healthcare

4.2.3 Food & Beverage

4.2.4 Consumer Electronics

4.2.5 Others

5 North America Neuromarketing Technology Market Value and Segmentation (by Type, Application, Countries and Participants)

5.1 North America Neuromarketing Technology Value ($) from 2014-2021

5.2 North America Neuromarketing Technology Market Value ($) and Growth (%) by Type from 2014-2021

5.3 North America Neuromarketing Technology Market Value ($) and Growth (%) by Application from 2014-2021

5.4 North America Neuromarketing Technology Market Value ($) and Growth (%) by Countries from 2014-2021

5.4.1 The United States

5.4.2 Canada

5.5 Top North America Neuromarketing Technology Participants Value ($) and Market Share (%) in 2020

6 Europe Neuromarketing Technology Market Value and Segmentation (by Type, Application, Countries and Participants)

6.1 Europe Neuromarketing Technology Value ($) from 2014-2021

6.2 Europe Neuromarketing Technology Market Value ($) and Growth (%) by Type from 2014-2021

6.3 Europe Neuromarketing Technology Market Value ($) and Growth (%) by Application from 2014-2021

6.4 Europe Neuromarketing Technology Market Value ($) and Growth (%) by Countries from 2014-2021

6.4.1 Germany

6.4.2 France

6.4.3 UK

6.4.4 Italy

6.4.5 Russia

…

6.5 Top Europe Neuromarketing Technology Participants Value ($) and Market Share (%) in 2020

7 Asia-Pacific Neuromarketing Technology Market Value and Segmentation (by Type, Application, Countries and Participants)

7.1 Asia-Pacific Neuromarketing Technology Value ($) from 2014-2021

7.2 Asia-Pacific Neuromarketing Technology Market Value ($) and Growth (%) by Type from 2014-2021

7.3 Asia-Pacific Neuromarketing Technology Market Value ($) and Growth (%) by Application from 2014-2021

7.4 Asia-Pacific Neuromarketing Technology Market Value ($) and Growth (%) by Countries from 2014-2021

7.4.1 China

7.4.2 Japan

7.4.3 Korea

7.4.4 Southeast Asia

7.4.5 India

7.4.6 Australia

…

7.5 Top Asia-Pacific Neuromarketing Technology Participants Value ($) and Market Share (%) in 2020

8 Latin America Neuromarketing Technology Market Value and Segmentation (by Type, Application, Countries and Participants)

8.1 Latin America Neuromarketing Technology Value ($) from 2014-2021

8.2 Latin America Neuromarketing Technology Market Value ($) and Growth (%) by Type from 2014-2021

8.3 Latin America Neuromarketing Technology Market Value ($) and Growth (%) by Application from 2014-2021

8.4 Latin America Neuromarketing Technology Market Value ($) and Growth (%) by Countries from 2014-2021

8.4.1 Brazil

8.4.2 Mexico

8.4.3 Argentina

8.4.4 Chile

8.4.5 Colombia

…

8.5 Top Latin America Neuromarketing Technology Participants Value ($) and Market Share (%) in 2020

9 Middle East & Africa Neuromarketing Technology Market Value and Segmentation (by Type, Application, Countries and Participants)

9.1 Middle East & Africa Neuromarketing Technology Value ($) from 2014-2021

9.2 Middle East & Africa Neuromarketing Technology Market Value ($) and Growth (%) by Type from 2014-2021

9.3 Middle East & Africa Neuromarketing Technology Market Value ($) and Growth (%) by Application from 2014-2021

9.4 Middle East & Africa Neuromarketing Technology Market Value ($) and Growth (%) by Countries from 2014-2021

9.4.1 Egypt

9.4.2 Saudi Arabia

9.4.3 United Arab Emirates

9.4.4 Nigeria

9.4.5 South Africa

…

9.5 Top Middle East & Africa Neuromarketing Technology Participants Value ($) and Market Share (%) in 2020

10. Global Level Competitive Intelligence – Company Profiles

10.1 Behavior and Brain Lab

10.1.1 Behavior and Brain Lab Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.1.2 Behavior and Brain Lab Value, Gross and Growth Rate from 2014-2021

10.2 Merchant Mechanics

10.2.1 Merchant Mechanics Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.2.2 Merchant Mechanics Value, Gross and Growth Rate from 2014-2021

10.3 CSS/Datatelligence

10.3.1 CSS/Datatelligence Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.3.2 CSS/Datatelligence Value, Gross and Growth Rate from 2014-2021

10.4 Neural Sense

10.4.1 Neural Sense Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.4.2 Neural Sense Value, Gross and Growth Rate from 2014-2021

10.5 NeuroSpire

10.5.1 NeuroSpire Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.5.2 NeuroSpire Value, Gross and Growth Rate from 2014-2021

10.6 Nielsen

10.6.1 Nielsen Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.6.2 Nielsen Value, Gross and Growth Rate from 2014-2021

10.7 Nviso

10.7.1 Nviso Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.7.2 Nviso Value, Gross and Growth Rate from 2014-2021

10.8 Olson Zaltman Associates

10.8.1 Olson Zaltman Associates Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.8.2 Olson Zaltman Associates Value, Gross and Growth Rate from 2014-2021

10.9 SensoMotoric Instruments (SMI)

10.9.1 SensoMotoric Instruments (SMI) Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.9.2 SensoMotoric Instruments (SMI) Value, Gross and Growth Rate from 2014-2021

10.10 SRLabs

10.10.1 SRLabs Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.10.2 SRLabs Value, Gross and Growth Rate from 2014-2021

10.11 Synetiq

10.11.1 Synetiq Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.11.2 Synetiq Value, Gross and Growth Rate from 2014-2021

10.12 SR Research

10.12.1 SR Research Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)

10.12.2 SR Research Value, Gross and Growth Rate from 2014-2021

11. Market Dynamics

11.1 Driving Factors

11.1.1 Rising Demand in one or More of the Following Regions: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa

11.1.2 Increasing Use of Neuromarketing Technology by Different End-User/Applications

11.2 Restraints and Challenges in the Market

11.3 Opportunities

12. Future Forecast of Global Neuromarketing Technology Market from 2021-2026

12.1 Future Forecast of Global Neuromarketing Technology Market from 2021-2026 Segment by Regions

12.2 Future Forecast of Global Neuromarketing Technology Market from 2021-2026 Segment by Type

12.3 Future Forecast of Global Neuromarketing Technology Market from 2021-2026 Segment by Application

13. Investment Analysis

13.1 Fundamental Analysis (Porter's Five Forces Analysis)

13.2 Technical Preparation Analysis

13.3 Risk Evaluating Analysis

13.4 Estimated Investment Pay-Back Period

14 Research Methodology

14.1 Research Data

14.1.1 Secondary Data

14.1.2 Primary Data

14.2 Market Size Estimation

14.2.1 Bottom-Up Approach

14.2.2 Top-Down Approach (Involves time, Space, and Persons)

14.3 Data Triangulation

14.4 Assumptions

14.5 Hypothesis of this Research, Clear, specific, and testable statement of this research

14.6 Limitations of Our Study

14.7 Scene Based Modeling

14.8 Covid-19 Impact/Evaluation

15 Disclaimer

Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Neuromarketing Technology Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
What is the market share of the Neuromarketing Technology Market?
The Global Neuromarketing Technology Market share by vendor, as well as the concentration rate using the CR4, CR8 Index, determine the strength of competitive players like Behavior and Brain Lab, Merchant Mechanics, CSS/Datatelligence, Neural Sense, NeuroSpire, Nielsen, Nviso, Olson Zaltman Associates, SensoMotoric Instruments (SMI), SRLabs, Synetiq, SR Research.
How is the competition changing gears in the Neuromarketing Technology Industry?
Emerging markets will create new demands and put pressure on the industry to act quickly. Simultaneously, market players such as Behavior and Brain Lab, Merchant Mechanics, CSS/Datatelligence, Neural Sense, NeuroSpire, Nielsen, Nviso, Olson Zaltman Associates, SensoMotoric Instruments (SMI), SRLabs, Synetiq, SR Research will face challenges from the industry's increasing pace of consolidation, particularly in North America and Europe.
What are the major applications of the Neuromarketing Technology Market?
Depending upon the type of applications, the Neuromarketing Technology Market has been segmented into and other applications.
What is the anticipated growth rate for the Neuromarketing Technology Market?
During the projected year from 2025 to 2030, the Neuromarketing Technology Market is expected to grow at a CAGR of xx%.
What are the underlying opportunities in the Neuromarketing Technology Market?
The influx of capital into the Neuromarketing Technology Market, as well as the deployment of technologies designed to increase efficiency and yield high volume, are paving the way for promising market opportunities.
What are the primary data sources used to evaluate the Neuromarketing Technology Market sizing?
The majority of data for the Neuromarketing Technology Industry is gathered through primary sources, which include interviews and surveys with industry experts from the core and related industries involved in the supply chain. Secondary sources, such as SEC filings, annual reports, whitepapers, and press releases, are also used.