Mascara Market In-depth Research covering sales outlook, demand forecast & up-to-date key trends
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The global Mascara market is expected to grow at a CAGR of 2.8% during the forecast period.
The global Mascara market is estimated to be about 5041.3 million US dollars in 2020.
The global Mascara market is estimated to reach 5630.2 million USD by 2026.
The global Mascara market is segmented by company, region (country), type and application. Participants, stakeholders, and other readers in the global Mascara market will be able to gain an advantage as they use reports as a powerful resource.
Mascara markets by category
Regular
Waterproof
Water Resistant
Mascara Market by Application (Percentage of Demand)
Age 12-17
Age 18-24
Age 25-44
Age 45-64
Other
Who are the leading companies in Mascara
L’Oreal
Estee Lauder
Procter & Gamble
LVMH
Coty
Avon
Shiseido
Amore Pacific
Missha
Chanel
Mary Kay
Alticor
PIAS
Natura
Revlon
Oriflame
Groupe Rocher
Kose Corp
Beiersdorf
DHC
Thefaceshop
Gurwitch
Pola Orbis
Marie Dalgar
Elizabeth Arden
Mascara markets by region:
In North America
In Latin America
Europe
The Asia-pacific
Middle East and Africa (MEA)
What are the main countries covered
The United States
Canada
Germany
France
UK
Italy
Russia
China
Japan
Korea
Southeast Asia
India
Australia
Brazil
Mexico
Argentina
Chile
Colombia
Egypt
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Which is the most profitable market
Among regions, North America/Europe/Asia Pacific accounted for the largest share of global personalized beauty equipment as rising consumer incomes led to increased spending at Mascara.
What methodology did you follow in your research
This study was conducted by our expert analysts through a combination of primary and secondary studies. The methodology we follow includes a demand-side assessment of the market and triangulation of this through supply-side analysis. The methodology is based on the use of standard market structures, methods, and definitions.
Who were the primary study respondents
We talk to stakeholders across the spectrum. Including C-level executives, distributors, product manufacturers, industry experts, etc.
What are the sources of secondary research
We conduct extensive secondary studies using proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations and research papers.
1. Introduction
1.1 Definition of the Market
1.2 Research Purpose
1.3 Scope of the Study
1.4 Stakeholders
1.5 Geography Coverage
1.6 Currency Under Consideration
1.7 Market Size Units
1.8 Review Cycle
2 Global Market Overview
2.1 Global Mascara Revenue and Growth Forecast 2014-2026
2.2 Global Mascara Market Size and Growth Forecast 2014-2026
2.3 Global Mascara Revenue by Region 2014-2026
2.4 Mascara Market Share by Major Regions 2014-2021
2.5 Mascara Gross Margin in Different Region 2014-2021
2.6 Global Mascara Market History Price and Forecast 2014-2026
2.7 Global Mascara Sales Market Share by Top Companies 2014-2021
3 Global Mascara Market by Type
3.1 Global Mascara Revenue and Growth Rate Segment by Types from 2014-2021
3.2 Global Mascara Market Size and Growth Rate Segment by Product Types from 2014-2021
3.3 Global Mascara Price Segment by Types from 2014-2021
3.4 Brief Introduction of Different Types
3.4.1 Regular
3.4.2 Waterproof
3.4.3 Water Resistant
4 Global Mascara Market by Application
4.1 Global Mascara Revenue and Growth Rate Segment by Applications from 2014-2021
4.2 Global Mascara Market Size and Growth Rate Segment by Product Applications from 2014-2021
4.3 Brief Introduction of Different Applications
4.3.1 Age 12-17
4.3.2 Age 18-24
4.3.3 Age 25-44
4.3.4 Age 45-64
4.3.5 Other
5 North America Mascara Market (Value, Market Size, Import, Export) and Segmentation (by Type, Application, Countries and Participants)
5.1 North America Mascara Value ($) from 2014-2021
5.2 North America Mascara Market Size from 2014-2021
5.3 North America Mascara Price Change from 2014-2021
5.4 North America Mascara Import and Export from 2014-2021
5.5 North America Mascara Market Value ($) and Growth (%) by Type from 2014-2021
5.6 North America Mascara Market Value ($) and Growth (%) by Application from 2014-2021
5.7 North America Mascara Market Value ($) and Growth (%) by Countries from 2014-2021
5.7.1 The United States
5.7.2 Canada
5.8 Top North America Mascara Participants Value ($) and Market Share (%) in 2020
6 Europe Mascara Market (Value, Market Size, Import, Export) and Segmentation (by Type, Application, Countries and Participants)
6.1 Europe Mascara Value ($) from 2014-2021
6.2 Europe Mascara Market Size from 2014-2021
6.3 Europe Mascara Price Change from 2014-2021
6.4 Europe Mascara Import and Export from 2014-2021
6.5 Europe Mascara Market Value ($) and Growth (%) by Type from 2014-2021
6.6 Europe Mascara Market Value ($) and Growth (%) by Application from 2014-2021
6.7 Europe Mascara Market Value ($) and Growth (%) by Countries from 2014-2021
6.7.1 Germany
6.7.2 France
6.7.3 UK
6.7.4 Italy
6.7.5 Russia
…
6.8 Top Europe Mascara Participants Value ($) and Market Share (%) in 2020
7 Asia-Pacific Mascara Market (Value, Market Size, Import, Export) and Segmentation (by Type, Application, Countries and Participants)
7.1 Asia-Pacific Mascara Value ($) from 2014-2021
7.2 Asia-Pacific Mascara Market Size from 2014-2021
7.3 Asia-Pacific Mascara Price Change from 2014-2021
7.4 Asia-Pacific Mascara Import and Export from 2014-2021
7.5 Asia-Pacific Mascara Market Value ($) and Growth (%) by Type from 2014-2021
7.6 Asia-Pacific Mascara Market Value ($) and Growth (%) by Application from 2014-2021
7.7 Asia-Pacific Mascara Market Value ($) and Growth (%) by Countries from 2014-2021
7.7.1 China
7.7.2 Japan
7.7.3 Korea
7.7.4 Southeast Asia
7.7.5 India
7.7.6 Australia
…
7.8 Top Asia-Pacific Mascara Participants Value ($) and Market Share (%) in 2020
8 Latin America Mascara Market (Value, Market Size, Import, Export) and Segmentation (by Type, Application, Countries and Participants)
8.1 Latin America Mascara Value ($) from 2014-2021
8.2 Latin America Mascara Market Size from 2014-2021
8.3 Latin America Mascara Price Change from 2014-2021
8.4 Latin America Mascara Import and Export from 2014-2021
8.5 Latin America Mascara Market Value ($) and Growth (%) by Type from 2014-2021
8.6 Latin America Mascara Market Value ($) and Growth (%) by Application from 2014-2021
8.7 Latin America Mascara Market Value ($) and Growth (%) by Countries from 2014-2021
8.7.1 Brazil
8.7.2 Mexico
8.7.3 Argentina
8.7.4 Chile
8.7.5 Colombia
…
8.8 Top Latin America Mascara Participants Value ($) and Market Share (%) in 2020
9 Middle East & Africa Mascara Market (Value, Market Size, Import, Export) and Segmentation (by Type, Application, Countries and Participants)
9.1 Middle East & Africa Mascara Value ($) from 2014-2021
9.2 Middle East & Africa Mascara Market Size from 2014-2021
9.3 Middle East & Africa Mascara Price Change from 2014-2021
9.4 Middle East & Africa Mascara Import and Export from 2014-2021
9.5 Middle East & Africa Mascara Market Value ($) and Growth (%) by Type from 2014-2021
9.6 Middle East & Africa Mascara Market Value ($) and Growth (%) by Application from 2014-2021
9.7 Middle East & Africa Mascara Market Value ($) and Growth (%) by Countries from 2014-2021
9.7.1 Egypt
9.7.2 Saudi Arabia
9.7.3 United Arab Emirates
9.7.4 Nigeria
9.7.5 South Africa
…
9.8 Top Middle East & Africa Mascara Participants Value ($) and Market Share (%) in 2020
10. Global Level Competitive Intelligence – Company Profiles
10.1 L’Oreal
10.1.1 L’Oreal Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.1.2 L’Oreal Sales, Value, Gross and Gross Margin from 2014-2021
10.1.3 L’Oreal Value and Growth Change from 2014-2021
10.1.4 L’Oreal Price Change from 2014-2021
10.1.5 L’Oreal Product Offered
10.2 Estee Lauder
10.2.1 Estee Lauder Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.2.2 Estee Lauder Sales, Value, Gross and Gross Margin from 2014-2021
10.2.3 Estee Lauder Value and Growth Change from 2014-2021
10.2.4 Estee Lauder Price Change from 2014-2021
10.2.5 Estee Lauder Product Offered
10.3 Procter & Gamble
10.3.1 Procter & Gamble Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.3.2 Procter & Gamble Sales, Value, Gross and Gross Margin from 2014-2021
10.3.3 Procter & Gamble Value and Growth Change from 2014-2021
10.3.4 Procter & Gamble Price Change from 2014-2021
10.3.5 Procter & Gamble Product Offered
10.4 LVMH
10.4.1 LVMH Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.4.2 LVMH Sales, Value, Gross and Gross Margin from 2014-2021
10.4.3 LVMH Value and Growth Change from 2014-2021
10.4.4 LVMH Price Change from 2014-2021
10.4.5 LVMH Product Offered
10.5 Coty
10.5.1 Coty Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.5.2 Coty Sales, Value, Gross and Gross Margin from 2014-2021
10.5.3 Coty Value and Growth Change from 2014-2021
10.5.4 Coty Price Change from 2014-2021
10.5.5 Coty Product Offered
10.6 Avon
10.6.1 Avon Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.6.2 Avon Sales, Value, Gross and Gross Margin from 2014-2021
10.6.3 Avon Value and Growth Change from 2014-2021
10.6.4 Avon Price Change from 2014-2021
10.6.5 Avon Product Offered
10.7 Shiseido
10.7.1 Shiseido Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.7.2 Shiseido Sales, Value, Gross and Gross Margin from 2014-2021
10.7.3 Shiseido Value and Growth Change from 2014-2021
10.7.4 Shiseido Price Change from 2014-2021
10.7.5 Shiseido Product Offered
10.8 Amore Pacific
10.8.1 Amore Pacific Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.8.2 Amore Pacific Sales, Value, Gross and Gross Margin from 2014-2021
10.8.3 Amore Pacific Value and Growth Change from 2014-2021
10.8.4 Amore Pacific Price Change from 2014-2021
10.8.5 Amore Pacific Product Offered
10.9 Missha
10.9.1 Missha Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.9.2 Missha Sales, Value, Gross and Gross Margin from 2014-2021
10.9.3 Missha Value and Growth Change from 2014-2021
10.9.4 Missha Price Change from 2014-2021
10.9.5 Missha Product Offered
10.10 Chanel
10.10.1 Chanel Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.10.2 Chanel Sales, Value, Gross and Gross Margin from 2014-2021
10.10.3 Chanel Value and Growth Change from 2014-2021
10.10.4 Chanel Price Change from 2014-2021
10.10.5 Chanel Product Offered
10.11 Mary Kay
10.11.1 Mary Kay Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.11.2 Mary Kay Sales, Value, Gross and Gross Margin from 2014-2021
10.11.3 Mary Kay Value and Growth Change from 2014-2021
10.11.4 Mary Kay Price Change from 2014-2021
10.11.5 Mary Kay Product Offered
10.12 Alticor
10.12.1 Alticor Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.12.2 Alticor Sales, Value, Gross and Gross Margin from 2014-2021
10.12.3 Alticor Value and Growth Change from 2014-2021
10.12.4 Alticor Price Change from 2014-2021
10.12.5 Alticor Product Offered
10.13 PIAS
10.13.1 PIAS Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.13.2 PIAS Sales, Value, Gross and Gross Margin from 2014-2021
10.13.3 PIAS Value and Growth Change from 2014-2021
10.13.4 PIAS Price Change from 2014-2021
10.13.5 PIAS Product Offered
10.14 Natura
10.14.1 Natura Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.14.2 Natura Sales, Value, Gross and Gross Margin from 2014-2021
10.14.3 Natura Value and Growth Change from 2014-2021
10.14.4 Natura Price Change from 2014-2021
10.14.5 Natura Product Offered
10.15 Revlon
10.15.1 Revlon Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.15.2 Revlon Sales, Value, Gross and Gross Margin from 2014-2021
10.15.3 Revlon Value and Growth Change from 2014-2021
10.15.4 Revlon Price Change from 2014-2021
10.15.5 Revlon Product Offered
10.16 Oriflame
10.16.1 Oriflame Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.16.2 Oriflame Sales, Value, Gross and Gross Margin from 2014-2021
10.16.3 Oriflame Value and Growth Change from 2014-2021
10.16.4 Oriflame Price Change from 2014-2021
10.16.5 Oriflame Product Offered
10.17 Groupe Rocher
10.17.1 Groupe Rocher Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.17.2 Groupe Rocher Sales, Value, Gross and Gross Margin from 2014-2021
10.17.3 Groupe Rocher Value and Growth Change from 2014-2021
10.17.4 Groupe Rocher Price Change from 2014-2021
10.17.5 Groupe Rocher Product Offered
10.18 Kose Corp
10.18.1 Kose Corp Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.18.2 Kose Corp Sales, Value, Gross and Gross Margin from 2014-2021
10.18.3 Kose Corp Value and Growth Change from 2014-2021
10.18.4 Kose Corp Price Change from 2014-2021
10.18.5 Kose Corp Product Offered
10.19 Beiersdorf
10.19.1 Beiersdorf Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.19.2 Beiersdorf Sales, Value, Gross and Gross Margin from 2014-2021
10.19.3 Beiersdorf Value and Growth Change from 2014-2021
10.19.4 Beiersdorf Price Change from 2014-2021
10.19.5 Beiersdorf Product Offered
10.20 DHC
10.20.1 DHC Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.20.2 DHC Sales, Value, Gross and Gross Margin from 2014-2021
10.20.3 DHC Value and Growth Change from 2014-2021
10.20.4 DHC Price Change from 2014-2021
10.20.5 DHC Product Offered
10.21 Thefaceshop
10.21.1 Thefaceshop Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.21.2 Thefaceshop Sales, Value, Gross and Gross Margin from 2014-2021
10.21.3 Thefaceshop Value and Growth Change from 2014-2021
10.21.4 Thefaceshop Price Change from 2014-2021
10.21.5 Thefaceshop Product Offered
10.22 Gurwitch
10.22.1 Gurwitch Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.22.2 Gurwitch Sales, Value, Gross and Gross Margin from 2014-2021
10.22.3 Gurwitch Value and Growth Change from 2014-2021
10.22.4 Gurwitch Price Change from 2014-2021
10.22.5 Gurwitch Product Offered
10.23 Pola Orbis
10.23.1 Pola Orbis Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.23.2 Pola Orbis Sales, Value, Gross and Gross Margin from 2014-2021
10.23.3 Pola Orbis Value and Growth Change from 2014-2021
10.23.4 Pola Orbis Price Change from 2014-2021
10.23.5 Pola Orbis Product Offered
10.24 Marie Dalgar
10.24.1 Marie Dalgar Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.24.2 Marie Dalgar Sales, Value, Gross and Gross Margin from 2014-2021
10.24.3 Marie Dalgar Value and Growth Change from 2014-2021
10.24.4 Marie Dalgar Price Change from 2014-2021
10.24.5 Marie Dalgar Product Offered
10.25 Elizabeth Arden
10.25.1 Elizabeth Arden Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.25.2 Elizabeth Arden Sales, Value, Gross and Gross Margin from 2014-2021
10.25.3 Elizabeth Arden Value and Growth Change from 2014-2021
10.25.4 Elizabeth Arden Price Change from 2014-2021
10.25.5 Elizabeth Arden Product Offered
11. Market Dynamics
11.1 Driving Factors
11.1.1 Rising Demand in Some Regions: North America/Europe/China/India/Japan …
11.1.2 Increasing Use of Mascara by Different End-User/Applications
11.2 Restraints and Challenges in the Market
11.3 Opportunities
11.4 Covid-19 Impact/Evaluation
12. Future Forecast of Global Mascara Market from 2020-2026
12.1 Future Forecast of Global Mascara Market from 2020-2026 Segment by Regions
12.2 Future Forecast of Global Mascara Market from 2020-2026 Segment by Type
12.3 Future Forecast of Global Mascara Market from 2020-2026 Segment by Application
13. Investment Analysis
13.1 Fundamental Analysis (Porter's Five Forces Analysis)
13.2 Technical Preparation Analysis
13.3 Risk Evaluating Analysis
13.4 Estimated Investment Pay-Back Period
14 Research Methodology
14.1 Research Data
14.1.1 Secondary Data
14.1.2 Primary Data
14.2 Revenue Estimation
14.2.1 Bottom-Up Approach
14.2.2 Top-Down Approach (Involves time, Space, and Persons)
14.3 Data Triangulation
14.4 Assumptions
14.5 Hypothesis of this Research, Clear, specific, and testable statement of this research
14.6 Limitations of Our Study
14.7 Scene Based Modeling
15 Disclaimer
Research Methodology:
Mascara Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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