Direct Marketing Tactics Market In-depth Research covering sales outlook, demand forecast & up-to-date key trends
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The market growth and market competition landscape in 2021 will change significantly from the previous year according to this latest research. This report will take you to have a comprehensive understanding of this global market.
The global Direct Marketing Tactics market is segmented by company, region (country), type and application.Participants, stakeholders, and other readers in the global Direct Marketing Tactics market will be able to gain an advantage as they use reports as a powerful resource.
Direct Marketing Tactics markets by category
Direct mail
Telemarketing
Email marketing
Text (SMS) marketing
Handouts
Social media marketing
Direct selling
Others
Direct Marketing Tactics Market by Application (Percentage of Demand)
Business to Business
Business to Government
Business to Consumers
Others
Who are the leading companies in Direct Marketing Tactics market
Rapp
Epsilon
Wunderman
FCB
Acxiom
Harte-Hanks Direct
OgilvyOne
Merkle
Harland Clarke Corp
MRM//McCann
DigitasLBi
Aimia
SourceLink
BBDO
SapientNitro
Leo Burnett
Direct Marketing Tactics markets by region:
In North America
In Latin America
Europe
The Asia-pacific
Middle East and Africa (MEA)
What are the main countries covered
The United States
Canada
Germany
France
UK
Italy
Russia
China
Japan
Korea
Southeast Asia
India
Australia
Brazil
Mexico
Argentina
Chile
Colombia
Egypt
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Which is the most profitable market
Among regions, North America/Europe/Asia Pacific accounted for the largest share of global personalized beauty equipment as rising consumer incomes led to increased spending at Direct Marketing Tactics.
What methodology did you follow in your research
This study was conducted by our expert analysts through a combination of primary and secondary studies.The methodology we follow includes a demand-side assessment of the market and triangulation of this through supply-side analysis.The methodology is based on the use of standard market structures, methods, and definitions.
Who were the primary study respondents
We talk to stakeholders across the spectrum.Including C-level executives, distributors, product manufacturers, industry experts, etc.
What are the sources of secondary research
We conduct extensive secondary studies using proprietary databases, paid databases, and information available in the public domain.We refer to industry associations, company press releases, annual reports, investor presentations and research papers.
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1. Introduction
1.1 Definition of the Market
1.2 Research Purpose
1.3 Scope of the Study
1.4 Stakeholders
1.5 Geography Coverage
1.6 Currency Under Consideration
1.7 Consumption Units
1.8 Review Cycle
2 Global Market Overview
2.1 Global Direct Marketing Tactics Market Size and Growth Forecast 2014-2026
2.2 Global Direct Marketing Tactics Market Size by Region 2014-2026
2.3 Direct Marketing Tactics Gross Margin in Different Region 2014-2021
2.4 Global Direct Marketing Tactics Market by Major Companies
2.1 Global Direct Marketing Tactics Revenue and Market Share by Vendors (2016-2021)
2.2 Global Direct Marketing Tactics Industry Concentration Ratio (CR5 and HHI)
2.3 Top 5 Direct Marketing Tactics Vendors Market Share
2.4 Top 10 Direct Marketing Tactics Vendors Market Share
3 Global Direct Marketing Tactics Market by Type
3.1 Global Direct Marketing Tactics Market Size and Growth Rate Segment by Types from 2014-2021
3.2 Brief Introduction of Different Types
3.2.1 Direct mail
3.2.2 Telemarketing
3.2.3 Email marketing
3.2.4 Text (SMS) marketing
3.2.5 Handouts
3.2.6 Social media marketing
3.2.7 Direct selling
3.2.8 Others
4 Global Direct Marketing Tactics Market by Application
4.1 Global Direct Marketing Tactics Market Size and Growth Rate Segment by Applications from 2014-2021
4.2 Brief Introduction of Different Applications
4.2.1 Business to Business
4.2.2 Business to Government
4.2.3 Business to Consumers
4.2.4 Others
5 North America Direct Marketing Tactics Market Value and Segmentation (by Type, Application, Countries and Participants)
5.1 North America Direct Marketing Tactics Value ($) from 2014-2021
5.2 North America Direct Marketing Tactics Market Value ($) and Growth (%) by Type from 2014-2021
5.3 North America Direct Marketing Tactics Market Value ($) and Growth (%) by Application from 2014-2021
5.4 North America Direct Marketing Tactics Market Value ($) and Growth (%) by Countries from 2014-2021
5.4.1 The United States
5.4.2 Canada
5.5 Top North America Direct Marketing Tactics Participants Value ($) and Market Share (%) in 2020
6 Europe Direct Marketing Tactics Market Value and Segmentation (by Type, Application, Countries and Participants)
6.1 Europe Direct Marketing Tactics Value ($) from 2014-2021
6.2 Europe Direct Marketing Tactics Market Value ($) and Growth (%) by Type from 2014-2021
6.3 Europe Direct Marketing Tactics Market Value ($) and Growth (%) by Application from 2014-2021
6.4 Europe Direct Marketing Tactics Market Value ($) and Growth (%) by Countries from 2014-2021
6.4.1 Germany
6.4.2 France
6.4.3 UK
6.4.4 Italy
6.4.5 Russia
…
6.5 Top Europe Direct Marketing Tactics Participants Value ($) and Market Share (%) in 2020
7 Asia-Pacific Direct Marketing Tactics Market Value and Segmentation (by Type, Application, Countries and Participants)
7.1 Asia-Pacific Direct Marketing Tactics Value ($) from 2014-2021
7.2 Asia-Pacific Direct Marketing Tactics Market Value ($) and Growth (%) by Type from 2014-2021
7.3 Asia-Pacific Direct Marketing Tactics Market Value ($) and Growth (%) by Application from 2014-2021
7.4 Asia-Pacific Direct Marketing Tactics Market Value ($) and Growth (%) by Countries from 2014-2021
7.4.1 China
7.4.2 Japan
7.4.3 Korea
7.4.4 Southeast Asia
7.4.5 India
7.4.6 Australia
…
7.5 Top Asia-Pacific Direct Marketing Tactics Participants Value ($) and Market Share (%) in 2020
8 Latin America Direct Marketing Tactics Market Value and Segmentation (by Type, Application, Countries and Participants)
8.1 Latin America Direct Marketing Tactics Value ($) from 2014-2021
8.2 Latin America Direct Marketing Tactics Market Value ($) and Growth (%) by Type from 2014-2021
8.3 Latin America Direct Marketing Tactics Market Value ($) and Growth (%) by Application from 2014-2021
8.4 Latin America Direct Marketing Tactics Market Value ($) and Growth (%) by Countries from 2014-2021
8.4.1 Brazil
8.4.2 Mexico
8.4.3 Argentina
8.4.4 Chile
8.4.5 Colombia
…
8.5 Top Latin America Direct Marketing Tactics Participants Value ($) and Market Share (%) in 2020
9 Middle East & Africa Direct Marketing Tactics Market Value and Segmentation (by Type, Application, Countries and Participants)
9.1 Middle East & Africa Direct Marketing Tactics Value ($) from 2014-2021
9.2 Middle East & Africa Direct Marketing Tactics Market Value ($) and Growth (%) by Type from 2014-2021
9.3 Middle East & Africa Direct Marketing Tactics Market Value ($) and Growth (%) by Application from 2014-2021
9.4 Middle East & Africa Direct Marketing Tactics Market Value ($) and Growth (%) by Countries from 2014-2021
9.4.1 Egypt
9.4.2 Saudi Arabia
9.4.3 United Arab Emirates
9.4.4 Nigeria
9.4.5 South Africa
…
9.5 Top Middle East & Africa Direct Marketing Tactics Participants Value ($) and Market Share (%) in 2020
10. Global Level Competitive Intelligence – Company Profiles
10.1 Rapp
10.1.1 Rapp Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.1.2 Rapp Value, Gross and Growth Rate from 2014-2021
10.2 Epsilon
10.2.1 Epsilon Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.2.2 Epsilon Value, Gross and Growth Rate from 2014-2021
10.3 Wunderman
10.3.1 Wunderman Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.3.2 Wunderman Value, Gross and Growth Rate from 2014-2021
10.4 FCB
10.4.1 FCB Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.4.2 FCB Value, Gross and Growth Rate from 2014-2021
10.5 Acxiom
10.5.1 Acxiom Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.5.2 Acxiom Value, Gross and Growth Rate from 2014-2021
10.6 Harte-Hanks Direct
10.6.1 Harte-Hanks Direct Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.6.2 Harte-Hanks Direct Value, Gross and Growth Rate from 2014-2021
10.7 OgilvyOne
10.7.1 OgilvyOne Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.7.2 OgilvyOne Value, Gross and Growth Rate from 2014-2021
10.8 Merkle
10.8.1 Merkle Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.8.2 Merkle Value, Gross and Growth Rate from 2014-2021
10.9 Harland Clarke Corp
10.9.1 Harland Clarke Corp Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.9.2 Harland Clarke Corp Value, Gross and Growth Rate from 2014-2021
10.10 MRM//McCann
10.10.1 MRM//McCann Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.10.2 MRM//McCann Value, Gross and Growth Rate from 2014-2021
10.11 DigitasLBi
10.11.1 DigitasLBi Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.11.2 DigitasLBi Value, Gross and Growth Rate from 2014-2021
10.12 Aimia
10.12.1 Aimia Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.12.2 Aimia Value, Gross and Growth Rate from 2014-2021
10.13 SourceLink
10.13.1 SourceLink Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.13.2 SourceLink Value, Gross and Growth Rate from 2014-2021
10.14 BBDO
10.14.1 BBDO Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.14.2 BBDO Value, Gross and Growth Rate from 2014-2021
10.15 SapientNitro
10.15.1 SapientNitro Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.15.2 SapientNitro Value, Gross and Growth Rate from 2014-2021
10.16 Leo Burnett
10.16.1 Leo Burnett Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.16.2 Leo Burnett Value, Gross and Growth Rate from 2014-2021
11. Market Dynamics
11.1 Driving Factors
11.1.1 Rising Demand in one or More of the Following Regions: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
11.1.2 Increasing Use of Direct Marketing Tactics by Different End-User/Applications
11.2 Restraints and Challenges in the Market
11.3 Opportunities
12. Future Forecast of Global Direct Marketing Tactics Market from 2021-2026
12.1 Future Forecast of Global Direct Marketing Tactics Market from 2021-2026 Segment by Regions
12.2 Future Forecast of Global Direct Marketing Tactics Market from 2021-2026 Segment by Type
12.3 Future Forecast of Global Direct Marketing Tactics Market from 2021-2026 Segment by Application
13. Investment Analysis
13.1 Fundamental Analysis (Porter's Five Forces Analysis)
13.2 Technical Preparation Analysis
13.3 Risk Evaluating Analysis
13.4 Estimated Investment Pay-Back Period
14 Research Methodology
14.1 Research Data
14.1.1 Secondary Data
14.1.2 Primary Data
14.2 Market Size Estimation
14.2.1 Bottom-Up Approach
14.2.2 Top-Down Approach (Involves time, Space, and Persons)
14.3 Data Triangulation
14.4 Assumptions
14.5 Hypothesis of this Research, Clear, specific, and testable statement of this research
14.6 Limitations of Our Study
14.7 Scene Based Modeling
14.8 Covid-19 Impact/Evaluation
15 Disclaimer Table Key Data Covered
Table Key Data Parameter
Figure Global Direct Marketing Tactics Market Size and Growth Forecast 2014-2026
Table Global Direct Marketing Tactics Market Size ($) by Region 2014-2026
Table Direct Marketing Tactics Gross Margin in Different Region 2014-2021
Table Global Direct Marketing Tactics Market Size ($) and Growth Rate Segment by Types from 2014-2021
Figure Direct mail of Direct Marketing Tactics
Figure Telemarketing of Direct Marketing Tactics
Figure Email marketing of Direct Marketing Tactics
Figure Text (SMS) marketing of Direct Marketing Tactics
Figure Handouts of Direct Marketing Tactics
Figure Social media marketing of Direct Marketing Tactics
Figure Direct selling of Direct Marketing Tactics
Figure Others of Direct Marketing Tactics
Table Global Direct Marketing Tactics Market Size ($) and Growth Rate Segment by Applications from 2014-2021
Figure Business to Business of Direct Marketing Tactics
Figure Business to Government of Direct Marketing Tactics
Figure Business to Consumers of Direct Marketing Tactics
Figure Others of Direct Marketing Tactics
Figure North America Direct Marketing Tactics Value ($) and Growth Rate from 2014-2021
Table North America Direct Marketing Tactics Value ($) and Growth (%) by Type from 2014-2021
Table North America Direct Marketing Tactics Value ($) and Growth (%) by Application from 2014-2021
Table Top North America Direct Marketing Tactics Participants Value ($) and Market Share (%) in 2020
Figure Europe Direct Marketing Tactics Value ($) and Growth Rate from 2014-2021
Table Europe Direct Marketing Tactics Value ($) and Growth (%) by Type from 2014-2021
Table Europe Direct Marketing Tactics Value ($) and Growth (%) by Application from 2014-2021
Table Top Europe Direct Marketing Tactics Participants Value ($) and Market Share (%) in 2020
Figure Asia-Pacific Direct Marketing Tactics Value ($) and Growth Rate from 2014-2021
Table Asia-Pacific Direct Marketing Tactics Value ($) and Growth (%) by Type from 2014-2021
Table Asia-Pacific Direct Marketing Tactics Value ($) and Growth (%) by Application from 2014-2021
Table Top Asia-Pacific Direct Marketing Tactics Participants Value ($) and Market Share (%) in 2020
Figure Latin America Direct Marketing Tactics Value ($) and Growth Rate from 2014-2021
Table Latin America Direct Marketing Tactics Value ($) and Growth (%) by Type from 2014-2021
Table Latin America Direct Marketing Tactics Value ($) and Growth (%) by Application from 2014-2021
Table Top Latin America Direct Marketing Tactics Participants Value ($) and Market Share (%) in 2020
Figure Middle East & Africa Direct Marketing Tactics Value ($) and Growth Rate from 2014-2021
Table Middle East & Africa Direct Marketing Tactics Value ($) and Growth (%) by Type from 2014-2021
Table Middle East & Africa Direct Marketing Tactics Value ($) and Growth (%) by Application from 2014-2021
Table Top Middle East & Africa Direct Marketing Tactics Participants Value ($) and Market Share (%) in 2020
Table Rapp Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Rapp Value, Gross and Growth Rate from 2014-2021
Figure Rapp Gross Margin from 2014-2021
Table Epsilon Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Epsilon Value, Gross and Growth Rate from 2014-2021
Figure Epsilon Gross Margin from 2014-2021
Table Wunderman Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Wunderman Value, Gross and Growth Rate from 2014-2021
Figure Wunderman Gross Margin from 2014-2021
Table FCB Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure FCB Value, Gross and Growth Rate from 2014-2021
Figure FCB Gross Margin from 2014-2021
Table Acxiom Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Acxiom Value, Gross and Growth Rate from 2014-2021
Figure Acxiom Gross Margin from 2014-2021
Table Harte-Hanks Direct Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Harte-Hanks Direct Value, Gross and Growth Rate from 2014-2021
Figure Harte-Hanks Direct Gross Margin from 2014-2021
Table OgilvyOne Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure OgilvyOne Value, Gross and Growth Rate from 2014-2021
Figure OgilvyOne Gross Margin from 2014-2021
Table Merkle Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Merkle Value, Gross and Growth Rate from 2014-2021
Figure Merkle Gross Margin from 2014-2021
Table Harland Clarke Corp Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Harland Clarke Corp Value, Gross and Growth Rate from 2014-2021
Figure Harland Clarke Corp Gross Margin from 2014-2021
Table MRM//McCann Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure MRM//McCann Value, Gross and Growth Rate from 2014-2021
Figure MRM//McCann Gross Margin from 2014-2021
Table DigitasLBi Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure DigitasLBi Value, Gross and Growth Rate from 2014-2021
Figure DigitasLBi Gross Margin from 2014-2021
Table Aimia Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Aimia Value, Gross and Growth Rate from 2014-2021
Figure Aimia Gross Margin from 2014-2021
Table SourceLink Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure SourceLink Value, Gross and Growth Rate from 2014-2021
Figure SourceLink Gross Margin from 2014-2021
Table BBDO Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure BBDO Value, Gross and Growth Rate from 2014-2021
Figure BBDO Gross Margin from 2014-2021
Table SapientNitro Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure SapientNitro Value, Gross and Growth Rate from 2014-2021
Figure SapientNitro Gross Margin from 2014-2021
Table Leo Burnett Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
Figure Leo Burnett Value, Gross and Growth Rate from 2014-2021
Figure Leo Burnett Gross Margin from 2014-2021
Table Driving Factors for this Market (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa)
Table Global Direct Marketing Tactics Value ($) and Growth Rate Forecast by Regions (2021-2026)
Table Global Direct Marketing Tactics Production and Growth Rate Forecast by Types (2021-2026)
Table Global Direct Marketing Tactics Value and Growth Rate Forecast by End-User/Applications (2021-2026)
Table Key Data from Secondary Sources
Table Key Data Parameter
Figure Market Size Estimation by End-Use Industry
Figure Market: Data Triangulation
Figure Market Size Estimation: Top-Down Approach
Research Methodology:
Direct Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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