Contextual Advertising Market In-depth Research covering sales outlook, demand forecast & up-to-date key trends
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The global Contextual Advertising market is expected to grow at a CAGR of 11.1% during the forecast period.
The global Contextual Advertising market is estimated to be about 115954.2 million US dollars in 2020.
The global Contextual Advertising market is estimated to reach 176664.2 million USD by 2026.
The global Contextual Advertising market is segmented by company, region (country), type and application. Participants, stakeholders, and other readers in the global Contextual Advertising market will be able to gain an advantage as they use reports as a powerful resource.
The global Contextual Advertising market is segmented by company, region (country), type and application. Participants, stakeholders, and other readers in the global Contextual Advertising market will be able to gain an advantage as they use reports as a powerful resource.
Contextual Advertising markets by category
Activity-based Advertising
Location-based Advertising
Others
Contextual Advertising Market by Application (Percentage of Demand)
Consumer Goods, Retail and Restaurants
Telecom and IT
Banking, Financial Services and Insurance (BFSI)
Media and Entertainment
Travel, Transportation and Automobile
Healthcare
Academia and Government
Others
Who are the leading companies in Contextual Advertising market
Beijing Miteno Communication Technology
Microsoft
Amazon
Aol
Yahoo
IAC
Amobee
Act-On Software
Simplycast
Inmobi
Flytxt
Infolinks
Adobe Systems
Sap
Marketo
Millennial Media
Contextual Advertising markets by region:
In North America
In Latin America
Europe
The Asia-pacific
Middle East and Africa (MEA)
What are the main countries covered
The United States
Canada
Germany
France
UK
Italy
Russia
China
Japan
Korea
Southeast Asia
India
Australia
Brazil
Mexico
Argentina
Chile
Colombia
Egypt
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Which is the most profitable market
Among regions, North America/Europe/Asia Pacific accounted for the largest share of global personalized beauty equipment as rising consumer incomes led to increased spending at Contextual Advertising.
What methodology did you follow in your research
This study was conducted by our expert analysts through a combination of primary and secondary studies. The methodology we follow includes a demand-side assessment of the market and triangulation of this through supply-side analysis. The methodology is based on the use of standard market structures, methods, and definitions.
Who were the primary study respondents
We talk to stakeholders across the spectrum. Including C-level executives, distributors, product manufacturers, industry experts, etc.
What are the sources of secondary research
We conduct extensive secondary studies using proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations and research papers.
1. Introduction
1.1 Definition of the Market
1.2 Research Purpose
1.3 Scope of the Study
1.4 Stakeholders
1.5 Geography Coverage
1.6 Currency Under Consideration
1.7 Consumption Units
1.8 Review Cycle
2 Global Market Overview
2.1 Global Contextual Advertising Market Size and Growth Forecast 2014-2026
2.2 Global Contextual Advertising Market Size by Region 2014-2026
2.3 Contextual Advertising Gross Margin in Different Region 2014-2021
2.4 Global Contextual Advertising Market by Major Companies
2.1 Global Contextual Advertising Revenue and Market Share by Vendors (2016-2021)
2.2 Global Contextual Advertising Industry Concentration Ratio (CR5 and HHI)
2.3 Top 5 Contextual Advertising Vendors Market Share
2.4 Top 10 Contextual Advertising Vendors Market Share
3 Global Contextual Advertising Market by Type
3.1 Global Contextual Advertising Market Size and Growth Rate Segment by Types from 2014-2021
3.2 Brief Introduction of Different Types
3.2.1 Activity-based Advertising
3.2.2 Location-based Advertising
3.2.3 Others
4 Global Contextual Advertising Market by Application
4.1 Global Contextual Advertising Market Size and Growth Rate Segment by Applications from 2014-2021
4.2 Brief Introduction of Different Applications
4.2.1 Consumer Goods, Retail and Restaurants
4.2.2 Telecom and IT
4.2.3 Banking, Financial Services and Insurance (BFSI)
4.2.4 Media and Entertainment
4.2.5 Travel, Transportation and Automobile
4.2.6 Healthcare
4.2.7 Academia and Government
4.2.8 Others
5 North America Contextual Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
5.1 North America Contextual Advertising Value ($) from 2014-2021
5.2 North America Contextual Advertising Market Value ($) and Growth (%) by Type from 2014-2021
5.3 North America Contextual Advertising Market Value ($) and Growth (%) by Application from 2014-2021
5.4 North America Contextual Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
5.4.1 The United States
5.4.2 Canada
5.5 Top North America Contextual Advertising Participants Value ($) and Market Share (%) in 2020
6 Europe Contextual Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
6.1 Europe Contextual Advertising Value ($) from 2014-2021
6.2 Europe Contextual Advertising Market Value ($) and Growth (%) by Type from 2014-2021
6.3 Europe Contextual Advertising Market Value ($) and Growth (%) by Application from 2014-2021
6.4 Europe Contextual Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
6.4.1 Germany
6.4.2 France
6.4.3 UK
6.4.4 Italy
6.4.5 Russia
…
6.5 Top Europe Contextual Advertising Participants Value ($) and Market Share (%) in 2020
7 Asia-Pacific Contextual Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
7.1 Asia-Pacific Contextual Advertising Value ($) from 2014-2021
7.2 Asia-Pacific Contextual Advertising Market Value ($) and Growth (%) by Type from 2014-2021
7.3 Asia-Pacific Contextual Advertising Market Value ($) and Growth (%) by Application from 2014-2021
7.4 Asia-Pacific Contextual Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
7.4.1 China
7.4.2 Japan
7.4.3 Korea
7.4.4 Southeast Asia
7.4.5 India
7.4.6 Australia
…
7.5 Top Asia-Pacific Contextual Advertising Participants Value ($) and Market Share (%) in 2020
8 Latin America Contextual Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
8.1 Latin America Contextual Advertising Value ($) from 2014-2021
8.2 Latin America Contextual Advertising Market Value ($) and Growth (%) by Type from 2014-2021
8.3 Latin America Contextual Advertising Market Value ($) and Growth (%) by Application from 2014-2021
8.4 Latin America Contextual Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
8.4.1 Brazil
8.4.2 Mexico
8.4.3 Argentina
8.4.4 Chile
8.4.5 Colombia
…
8.5 Top Latin America Contextual Advertising Participants Value ($) and Market Share (%) in 2020
9 Middle East & Africa Contextual Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
9.1 Middle East & Africa Contextual Advertising Value ($) from 2014-2021
9.2 Middle East & Africa Contextual Advertising Market Value ($) and Growth (%) by Type from 2014-2021
9.3 Middle East & Africa Contextual Advertising Market Value ($) and Growth (%) by Application from 2014-2021
9.4 Middle East & Africa Contextual Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
9.4.1 Egypt
9.4.2 Saudi Arabia
9.4.3 United Arab Emirates
9.4.4 Nigeria
9.4.5 South Africa
…
9.5 Top Middle East & Africa Contextual Advertising Participants Value ($) and Market Share (%) in 2020
10. Global Level Competitive Intelligence – Company Profiles
10.1 Google
10.1.1 Google Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.1.2 Google Value, Gross and Growth Rate from 2014-2021
10.2 Beijing Miteno Communication Technology
10.2.1 Beijing Miteno Communication Technology Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.2.2 Beijing Miteno Communication Technology Value, Gross and Growth Rate from 2014-2021
10.3 Facebook
10.3.1 Facebook Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.3.2 Facebook Value, Gross and Growth Rate from 2014-2021
10.4 Microsoft
10.4.1 Microsoft Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.4.2 Microsoft Value, Gross and Growth Rate from 2014-2021
10.5 Amazon
10.5.1 Amazon Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.5.2 Amazon Value, Gross and Growth Rate from 2014-2021
10.6 Aol
10.6.1 Aol Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.6.2 Aol Value, Gross and Growth Rate from 2014-2021
10.7 Yahoo
10.7.1 Yahoo Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.7.2 Yahoo Value, Gross and Growth Rate from 2014-2021
10.8 Twitter
10.8.1 Twitter Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.8.2 Twitter Value, Gross and Growth Rate from 2014-2021
10.9 IAC
10.9.1 IAC Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.9.2 IAC Value, Gross and Growth Rate from 2014-2021
10.10 Amobee
10.10.1 Amobee Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.10.2 Amobee Value, Gross and Growth Rate from 2014-2021
10.11 Act-On Software
10.11.1 Act-On Software Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.11.2 Act-On Software Value, Gross and Growth Rate from 2014-2021
10.12 Simplycast
10.12.1 Simplycast Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.12.2 Simplycast Value, Gross and Growth Rate from 2014-2021
10.13 Inmobi
10.13.1 Inmobi Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.13.2 Inmobi Value, Gross and Growth Rate from 2014-2021
10.14 Flytxt
10.14.1 Flytxt Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.14.2 Flytxt Value, Gross and Growth Rate from 2014-2021
10.15 Infolinks
10.15.1 Infolinks Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.15.2 Infolinks Value, Gross and Growth Rate from 2014-2021
10.16 Adobe Systems
10.16.1 Adobe Systems Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.16.2 Adobe Systems Value, Gross and Growth Rate from 2014-2021
10.17 Sap
10.17.1 Sap Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.17.2 Sap Value, Gross and Growth Rate from 2014-2021
10.18 Marketo
10.18.1 Marketo Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.18.2 Marketo Value, Gross and Growth Rate from 2014-2021
10.19 Millennial Media
10.19.1 Millennial Media Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.19.2 Millennial Media Value, Gross and Growth Rate from 2014-2021
11. Market Dynamics
11.1 Driving Factors
11.1.1 Rising Demand in one or More of the Following Regions: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
11.1.2 Increasing Use of Contextual Advertising by Different End-User/Applications
11.2 Restraints and Challenges in the Market
11.3 Opportunities
12. Future Forecast of Global Contextual Advertising Market from 2021-2026
12.1 Future Forecast of Global Contextual Advertising Market from 2021-2026 Segment by Regions
12.2 Future Forecast of Global Contextual Advertising Market from 2021-2026 Segment by Type
12.3 Future Forecast of Global Contextual Advertising Market from 2021-2026 Segment by Application
13. Investment Analysis
13.1 Fundamental Analysis (Porter's Five Forces Analysis)
13.2 Technical Preparation Analysis
13.3 Risk Evaluating Analysis
13.4 Estimated Investment Pay-Back Period
14 Research Methodology
14.1 Research Data
14.1.1 Secondary Data
14.1.2 Primary Data
14.2 Market Size Estimation
14.2.1 Bottom-Up Approach
14.2.2 Top-Down Approach (Involves time, Space, and Persons)
14.3 Data Triangulation
14.4 Assumptions
14.5 Hypothesis of this Research, Clear, specific, and testable statement of this research
14.6 Limitations of Our Study
14.7 Scene Based Modeling
14.8 Covid-19 Impact/Evaluation
15 Disclaimer
Research Methodology:
Contextual Advertising Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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