Global Visible Active Grille Shutters Industry

Global Visible Active Grille Shutters Industry Research & Trends Analysis Report

Global Visible Active Grille Shutters Industry

Global Visible Active Grille Shutters Industry Research & Trends Analysis Report


Analysis of the Visible Active Grille Shutters Market reveals emerging trends, consumer adoption rates, and competitive strategies among leading manufacturers worldwide.

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According to the Market IntelliX Study, the global market for Visible Active Grille Shutters should grow from US$ 1384 million in 2025 to US$ 2267 million by 2031, with a CAGR of 8.8% for the period of 2025 -2031.
Governments around the world are introducing increasingly stringent fuel efficiency and emissions regulations to combat climate change and reduce reliance on fossil fuels. This has created a significant need for technologies that reduce vehicle fuel consumption and CO₂ emissions.
Advancements in Automotive Technology and Smart Systems, smart systems and advanced driver-assistance systems (ADAS) are becoming increasingly integrated into modern vehicles. These technologies can optimize vehicle performance, including adjusting the grille shutter in real time based on environmental factors, driving conditions, and the vehicle’s performance needs.
Aerodynamic performance is a critical factor in improving the overall fuel efficiency of vehicles. Reducing air resistance (drag) at high speeds can significantly improve fuel consumption. Active grille shutters automatically adjust to optimize the airflow to the vehicle’s engine or cooling system. This makes them a cost-effective and efficient solution for automakers seeking to improve vehicle aerodynamics without major design changes.

Visible Active Grille Shutters (VAGS) are electronically controlled louvers located within the front grille of a vehicle. Unlike Non-Visible Active Grille Shutters (NVAGS), these shutters can be seen directly through the grille slats, making them a more noticeable component of a vehicle’s design.

Governments around the world are introducing increasingly stringent fuel efficiency and emissions regulations to combat climate change and reduce reliance on fossil fuels. This has created a significant need for technologies that reduce vehicle fuel consumption and CO₂ emissions.
Advancements in Automotive Technology and Smart Systems, smart systems and advanced driver-assistance systems (ADAS) are becoming increasingly integrated into modern vehicles. These technologies can optimize vehicle performance, including adjusting the grille shutter in real time based on environmental factors, driving conditions, and the vehicle’s performance needs.
Aerodynamic performance is a critical factor in improving the overall fuel efficiency of vehicles. Reducing air resistance (drag) at high speeds can significantly improve fuel consumption. Active grille shutters automatically adjust to optimize the airflow to the vehicle’s engine or cooling system. This makes them a cost-effective and efficient solution for automakers seeking to improve vehicle aerodynamics without major design changes.

Key Insights & Strategic Takeaways Driving Market Outlook

(1) Global Visible Active Grille Shutters market size (sales volume & revenue), history data from 2020 - 2025, and forecast data from {2025 to 2031.

(2) Global Visible Active Grille Shutters market competitive situation, sales, revenue, price, and market share, from 2020 to 2025.

(3) China Visible Active Grille Shutters market competitive situation, sales, revenue, price, and market share, from 2020 to 2025.

(4) Global Visible Active Grille Shutters segment by region (or country), key regions cover the United States, Europe, China, Japan, South Korea, Southeast Asia, India, etc.

(5) Global Visible Active Grille Shutters segment by type and by application, and regional segment by type and by application.

(6) Major global production regions of Visible Active Grille Shutters , capacity, production, and trends.

(7) Visible Active Grille Shutters industry supply chain, upstream, midstream, and downstream analysis.






In-Depth Assessment of Market Segmentation by Geographic Region
➤ North America (United States, Canada, and Mexico)
➤ Europe (UK, Germany, France, Russia, and Italy)
➤ Asia-Pacific (China, Korea, Japan, India, and Southeast Asia)
➤ South America (Brazil, Colombia, Argentina, etc.)
➤ The Middle East and Africa (Saudi Arabia, UAE, Nigeria, Egypt, and South Africa)

Segmentation by Product Type: Analytical Breakdown and Market Relevance
This section presents a comprehensive analysis of the market based on product type, highlighting segment-wise performance indicators, emerging trends, and their strategic implications within the overall industry landscape.
  • Horizontal Vanes
  • Vertical Vanes

Market Segmentation by Application
Markets are categorized based on specific application areas, offering insight into usage trends and consumer preferences. This segmentation helps businesses tailor products, services, and strategies to align with diverse industry needs and customer demands.
  • Passenger Cars
  • Commercial Vehicles

Market Segmentation by Key Players
This report examines the competitive landscape by categorizing market participants based on their roles, influence, and strategic positioning. Understanding player segmentation helps identify industry leaders, emerging competitors, and collaboration opportunities within the market.
  • Rochling
  • Magna International
  • Valeo
  • Continental
  • SRG Global
  • Opmobility
  • Wirthwein
  • BATZ Group
  • STARLITE
  • Tong Yang Group

1 Market Overview

1.1 Visible Active Grille Shutters Definition

1.2 Global Visible Active Grille Shutters Market Size and Forecast

1.2.1 By Revenue, Global Visible Active Grille Shutters Market Size, 2020-2031

1.2.2 By Sales Volume, Global Visible Active Grille Shutters Market Size, 2020-2031

1.2.3 Global Visible Active Grille Shutters Price Trend, 2020-2031

1.3 China Visible Active Grille Shutters Market Size and Forecast

1.3.1 By Revenue, China Visible Active Grille Shutters Market Size, 2020-2031

1.3.2 By Sales Volume, China Visible Active Grille Shutters Market Size, 2020-2031

1.3.3 China Visible Active Grille Shutters Price Trend, 2020-2031

1.4 China Percentage in Global Market

1.4.1 By Revenue, China Visible Active Grille Shutters Share in Global Market, 2020-2031

1.4.2 By Sales Volume, China Visible Active Grille Shutters Share in Global Market, 2020-2031

1.4.3 Visible Active Grille Shutters Market Size: China VS Global, 2020-2031

1.5 Visible Active Grille Shutters Market Dynamics

1.5.1 Visible Active Grille Shutters Market Drivers

1.5.2 Visible Active Grille Shutters Market Restraints

1.5.3 Visible Active Grille Shutters Industry Trends

1.5.4 Visible Active Grille Shutters Industry Policy

2 Global Competitive Landscape by Company

2.1 Global Visible Active Grille Shutters Revenue by Company, 2020-2025

2.2 Global Visible Active Grille Shutters Sales Volume by Company, 2020-2025

2.3 Global Visible Active Grille Shutters Price by Company, 2020-2025

2.4 Global Visible Active Grille Shutters Participants, Market Position (Tier 1, Tier 2, and Tier 3)

2.5 Global Visible Active Grille Shutters Concentration Ratio

2.6 Global Visible Active Grille Shutters Mergers & Acquisitions, Expansion Plans

2.7 Global Visible Active Grille Shutters Manufacturers Product Type

3 China Competitive Landscape by Company

3.1 China Visible Active Grille Shutters Revenue by Company, 2020-2025

3.2 China Visible Active Grille Shutters Sales Volume by Company, 2020-2025

3.3 China Visible Active Grille Shutters Visible Active Grille Shutters Participants, Market Position (Tier 1, Tier 2, and Tier 3)

3.4 China Visible Active Grille Shutters Market, Sales Percentage of Local Players VS Foreign Players (2020-2025)

3.5 Chinese Local Players, Visible Active Grille Shutters Domestic VS Export

3.6 China Market, Visible Active Grille Shutters Import & Export

3.6.1 China Market, Visible Active Grille Shutters Import & Export, 2020-2031

3.6.2 China Visible Active Grille Shutters Import & Export Trends

3.6.3 Main Sources of China Visible Active Grille Shutters Import

3.6.4 Export Destination of China Visible Active Grille Shutters

4 Visible Active Grille Shutters Production by Region

4.1 Global Visible Active Grille Shutters Capacity, Production and Capacity Utilization, 2020-2031

4.2 Global Geographic Distribution of Visible Active Grille Shutters Manufacturers

4.3 Global Major Manufacturers, Visible Active Grille Shutters Capacity Expansion and Future Plans

4.4 Global Visible Active Grille Shutters Capacity by Region

4.5 Global Visible Active Grille Shutters Production by Region

4.5.1 Global Visible Active Grille Shutters Production & Forecast by Region, 2020 VS 2024 VS 2031

4.5.2 Global Visible Active Grille Shutters Production by Region, 2020-2025

4.5.3 Global Visible Active Grille Shutters Production Market Share & Forecast by Region, 2020-2031

5 Industry Chain Analysis

5.1 Visible Active Grille Shutters Industry Chain

5.2 Visible Active Grille Shutters Upstream Analysis

5.2.1 Visible Active Grille Shutters Core Raw Materials

5.2.2 Main Manufacturers of Visible Active Grille Shutters Core Raw Materials

5.3 Midstream Analysis

5.4 Downstream Analysis

5.5 Visible Active Grille Shutters Production Mode

5.6 Visible Active Grille Shutters Procurement Model

5.7 Visible Active Grille Shutters Industry Sales Model and Sales Channels

5.7.1 Visible Active Grille Shutters Sales Model

5.7.2 Visible Active Grille Shutters Typical Distributors

6 Sights by Product Type

6.1 Visible Active Grille Shutters Classification

6.1.1 Horizontal Vanes

6.1.2 Vertical Vanes

6.2 by Type, Global Visible Active Grille Shutters Market Size & CAGR, 2020 VS 2024 VS 2031

6.3 by Type, Global Visible Active Grille Shutters Revenue, 2020-2031

6.4 by Type, Global Visible Active Grille Shutters Sales Volume, 2020-2031

6.5 by Type, Global Visible Active Grille Shutters Price, 2020-2031

7 Sights by Application

7.1 Visible Active Grille Shutters Segment by Application

7.1.1 Passenger Cars

7.1.2 Commercial Vehicles

7.2 by Application, Global Visible Active Grille Shutters Market Size & CAGR, 2020 VS 2024 VS 2031

7.3 by Application, Global Visible Active Grille Shutters Revenue, 2020-2031

7.4 by Application, Global Visible Active Grille Shutters Sales Volume, 2020-2031

7.5 by Application, Global Visible Active Grille Shutters Price, 2020-2031

8 Sales Sights by Region

8.1 By Region, Global Visible Active Grille Shutters Market Size, 2020 VS 2024 VS 2031

8.2 By Region, Global Visible Active Grille Shutters Revenue, 2020-2031

8.3 By Region, Global Visible Active Grille Shutters Sales Volume, 2020-2031

8.4 North America

8.4.1 North America Visible Active Grille Shutters Market Size & Forecasts, 2020-2031

8.4.2 By Country, North America Visible Active Grille Shutters Market Size Market Share

8.5 Europe

8.5.1 Europe Visible Active Grille Shutters Market Size & Forecasts, 2020-2031

8.5.2 By Country, Europe Visible Active Grille Shutters Market Size Market Share

8.6 Asia Pacific

8.6.1 Asia Pacific Visible Active Grille Shutters Market Size & Forecasts, 2020-2031

8.6.2 By Country/Region, Asia Pacific Visible Active Grille Shutters Market Size Market Share

8.7 South America

8.7.1 South AmericaVisible Active Grille Shutters Market Size & Forecasts, 2020-2031

8.7.2 By Country, South America Visible Active Grille Shutters Market Size Market Share

8.8 Middle East & Africa

9 Sales Sights by Country Level

9.1 By Country, Global Visible Active Grille Shutters Market Size & CAGR，2020 VS 2024 VS 2031

9.2 By Country, Global Visible Active Grille Shutters Revenue, 2020-2031

9.3 By Country, Global Visible Active Grille Shutters Sales Volume, 2020-2031

9.4 United States

9.4.1 United States Visible Active Grille Shutters Market Size, 2020-2031

9.4.2 By Company, United States Visible Active Grille Shutters Sales Volume Market Share, 2024

9.4.3 by Type, United States Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.4.4 by Application, United States Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.5 Europe

9.5.1 Europe Visible Active Grille Shutters Market Size, 2020-2031

9.5.2 By Company, Europe Visible Active Grille Shutters Sales Volume Market Share, 2024

9.5.3 by Type, Europe Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.5.4 by Application, Europe Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.6 China

9.6.1 China Visible Active Grille Shutters Market Size, 2020-2031

9.6.2 By Company, China Visible Active Grille Shutters Sales Volume Market Share, 2024

9.6.3 by Type, China Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.6.4 by Application, China Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.7 Japan

9.7.1 Japan Visible Active Grille Shutters Market Size, 2020-2031

9.7.2 By Company, Japan Visible Active Grille Shutters Market Share, 2024

9.7.3 by Type, Japan Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.7.4 by Application, Japan Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.8 South Korea

9.8.1 South Korea Visible Active Grille Shutters Market Size, 2020-2031

9.8.2 By Company, South Korea Visible Active Grille Shutters Market Share, 2024

9.8.3 by Type, South Korea Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.8.4 by Application, South Korea Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.9 Southeast Asia

9.9.1 Southeast Asia Visible Active Grille Shutters Market Size, 2020-2031

9.9.2 By Company, Southeast Asia Visible Active Grille Shutters Market Share, 2024

9.9.3 by Type, Southeast Asia Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.9.4 by Application, Southeast Asia Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.10 India

9.10.1 India Visible Active Grille Shutters Market Size, 2020-2031

9.10.2 By Company, India Visible Active Grille Shutters Market Share, 2024

9.10.3 by Type, India Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.10.4 by Application, India Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.11 Middle East & Africa

9.11.1 Middle East & Africa Visible Active Grille Shutters Market Size, 2020-2031

9.11.2 By Company, Middle East & Africa Visible Active Grille Shutters Market Share, 2024

9.11.3 by Type, Middle East & Africa Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

9.11.4 by Application, Middle East & Africa Visible Active Grille Shutters Market Size, Share, 2024 VS 2031

10 Manufacturers Profile

10.1 Rochling

10.1.1 Rochling Company Information, Head Office, Market Area, and Industry Position

10.1.2 Rochling Visible Active Grille Shutters Models, Specifications, and Application

10.1.3 Rochling Visible Active Grille Shutters Sales Volume, Revenue, Price and Gross Margin, 2020-2025

10.1.4 Rochling Company Profile and Main Business

10.1.5 Rochling Recent Developments

10.2 Magna International

10.2.1 Magna International Company Information, Head Office, Market Area, and Industry Position

10.2.2 Magna International Visible Active Grille Shutters Models, Specifications, and Application

10.2.3 Magna International Visible Active Grille Shutters Sales Volume, Revenue, Price and Gross Margin, 2020-2025

10.2.4 Magna International Company Profile and Main Business

10.2.5 Magna International Recent Developments

10.3 Valeo

10.3.1 Valeo Company Information, Head Office, Market Area, and Industry Position

10.3.2 Valeo Visible Active Grille Shutters Models, Specifications, and Application

10.3.3 Valeo Visible Active Grille Shutters Sales Volume, Revenue, Price and Gross Margin, 2020-2025

10.3.4 Valeo Company Profile and Main Business

10.3.5 Valeo Recent Developments

10.4 Continental

10.4.1 Continental Company Information, Head Office, Market Area, and Industry Position

10.4.2 Continental Visible Active Grille Shutters Models, Specifications, and Application

10.4.3 Continental Visible Active Grille Shutters Sales Volume, Revenue, Price and Gross Margin, 2020-2025

10.4.4 Continental Company Profile and Main Business

10.4.5 Continental Recent Developments

10.5 SRG Global

10.5.1 SRG Global Company Information, Head Office, Market Area, and Industry Position

10.5.2 SRG Global Visible Active Grille Shutters Models, Specifications, and Application

10.5.3 SRG Global Visible Active Grille Shutters Sales Volume, Revenue, Price and Gross Margin, 2020-2025

10.5.4 SRG Global Company Profile and Main Business

10.5.5 SRG Global Recent Developments

10.6 Opmobility

10.6.1 Opmobility Company Information, Head Office, Market Area, and Industry Position

10.6.2 Opmobility Visible Active Grille Shutters Models, Specifications, and Application

10.6.3 Opmobility Visible Active Grille Shutters Sales Volume, Revenue, Price and Gross Margin, 2020-2025

10.6.4 Opmobility Company Profile and Main Business

10.6.5 Opmobility Recent Developments

10.7 Wirthwein

10.7.1 Wirthwein Company Information, Head Office, Market Area, and Industry Position

10.7.2 Wirthwein Visible Active Grille Shutters Models, Specifications, and Application

10.7.3 Wirthwein Visible Active Grille Shutters Sales Volume, Revenue, Price and Gross Margin, 2020-2025

10.7.4 Wirthwein Company Profile and Main Business

10.7.5 Wirthwein Recent Developments

10.8 BATZ Group

10.8.1 BATZ Group Company Information, Head Office, Market Area, and Industry Position

10.8.2 BATZ Group Visible Active Grille Shutters Models, Specifications, and Application

10.8.3 BATZ Group Visible Active Grille Shutters Sales Volume, Revenue, Price and Gross Margin, 2020-2025

10.8.4 BATZ Group Company Profile and Main Business

10.8.5 BATZ Group Recent Developments

10.9 STARLITE

10.9.1 STARLITE Company Information, Head Office, Market Area, and Industry Position

10.9.2 STARLITE Visible Active Grille Shutters Models, Specifications, and Application

10.9.3 STARLITE Visible Active Grille Shutters Sales Volume, Revenue, Price and Gross Margin, 2020-2025

10.9.4 STARLITE Company Profile and Main Business

10.9.5 STARLITE Recent Developments

10.10 Tong Yang Group

10.10.1 Tong Yang Group Company Information, Head Office, Market Area, and Industry Position

10.10.2 Tong Yang Group Visible Active Grille Shutters Models, Specifications, and Application

10.10.3 Tong Yang Group Visible Active Grille Shutters Sales Volume, Revenue, Price and Gross Margin, 2020-2025

10.10.4 Tong Yang Group Company Profile and Main Business

10.10.5 Tong Yang Group Recent Developments

11 Conclusion

12 Appendix

12.1 Research Methodology

12.2 Data Source

12.2.1 Secondary Sources

12.2.2 Primary Sources

12.3 Market Estimation Model

12.4 Disclaimer

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Visible Active Grille Shutters Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Why is the Visible Active Grille Shutters Market trending toward high growth trajectories?
A dynamic process in the Visible Active Grille Shutters Market is initiated by new entrants, including competitors from unrelated industries, in addition to the established players like Rochling, Magna International, Valeo, Continental, SRG Global, Opmobility, Wirthwein, BATZ Group, STARLITE, Tong Yang Group.
How competitive is the Visible Active Grille Shutters Market going to be?
The strategic moves of the Visible Active Grille Shutters Market players such as Rochling, Magna International, Valeo, Continental, SRG Global, Opmobility, Wirthwein, BATZ Group, STARLITE, Tong Yang Group, and others clearly highlight consumer-centric strategies that use technology to improve customer experience.
Where are the Visible Active Grille Shutters used?
The Visible Active Grille Shutters are employed in Passenger Cars, Commercial Vehicles.
What is the estimated value of the Visible Active Grille Shutters Market?
The Visible Active Grille Shutters Market is expected to reach a reasonable valuation by 2030; now the market is expected to shift its focus from growth to value.
Is further segmentation possible given the scope of the Visible Active Grille Shutters Market study?
Yes, the add-on segmentation is available in the premium customised version of the Visible Active Grille Shutters Market report for a more in-depth analysis. It aids in the calculation of refined and precise market values.
What is the estimated global market value of the Visible Active Grille Shutters Market?
The Visible Active Grille Shutters Market is expected to reach a considerable market valuation.