TV Advertising Software - Global and China Top Players Market Share and Ranking 2023
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According to Latest Study, the global market for TV Advertising Software should grow from US$ 397 million in 2022 to US$ 738.2 million by 2029, with a CAGR of 9.6% for the period of 2024-2030.
By country, China accounted for percent of the global market last year and China’s market share increased from percent to percent. China TV Advertising Software market should grow from US$ million in 2023 to US$ million by 2030, with a CAGR of % for the period of 2024-2030. The United States TV Advertising Software market should grow from US$ million in 2023 to US$ million by 2030, with a CAGR of % for the period of 2024-2030.
By segment, Android TV grew percent to account for percent of the total market sales, and Apple TV grew percent.
This report studies and analyses global TV Advertising Software status and future trends, to help determine the TV Advertising Software market size of the total market opportunity by Type, by Application, by company, and by region & country. This report is a detailed and comprehensive analysis of the world market for TV Advertising Software, and provides market size (US$ million) and Year-over-Year growth, considering 2022 as the base year.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
To assess the competitive environment within the market including supplier revenue, market share, and company profiles.
Highlights
(1) Global TV Advertising Software market size, history data 2018-2023, and forecast data 2024-2029, (US$ million)
(2) Global TV Advertising Software by company, revenue, market share and industry ranking 2018-2023, (US$ million)
(3) China TV Advertising Software by company, revenue, market share and industry ranking 2018-2023, (US$ million)
(4) Global TV Advertising Software key consuming regions, consumption value and demand structure
(5) TV Advertising Software industry chains, upstream, midstream and downstream
Market segment by players, this report covers
Innowise Group
Perfsol
Sunrise Integration
Vrinsoft Technology
Brights
Buildable Custom Software
InApps Technology
Velotio Technologies
JLOOP
Oodles Technologies
TechAhead
Oxagile
Tothenew
Eastern Peak
Market segment by Type, covers
Pay to Use
Free to Use
Market segment by Application, can be divided into
Android TV
Apple TV
Linux TV
Others
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Report Includes:
Chapter 1: to describe TV Advertising Software product scope, global consumption value, China consumption value, development opportunities, challenges, trends, and policies.
Chapter 2: Global TV Advertising Software market share and ranking of major manufacturers, revenue, 2018-2023
Chapter 3: China TV Advertising Software market share and ranking of major manufacturers, revenue, 2018-2023
Chapter 4: TV Advertising Software industry chain, upstream, medium-stream, and downstream.
Chapter 5: Segment by Type, consumption value, percent & CAGR, 2018-2029
Chapter 6: Segment by Application, consumption value, percent & CAGR, 2018-2029
Chapter 7: Segment in regional level, consumption value, percent & CAGR, 2018-2029
Chapter 8: Segment in country level, consumption value, percent & CAGR, 2018-2029
Chapter 9: Company profile, introducing the basic situation of the main companies in the market in detail, including product specifications, application, recent development, revenue, gross margin.
Chapter 10: Conclusions
- 1.1 Research Objective
- 1.2 Scope of the Study
- 1.3 Definition
- 1.4 Assumptions & Limitations
Chapter 2: Executive Summary
- 2.1 Market Snapshot
Chapter 3: Market Dynamics Analysis and Trends
- 3.1 Market Dynamics
- 3.1.1 Market Growth Drivers
- 3.1.2 Market Restraints
- 3.1.3 Available Market Opportunities
- 3.1.4 Influencing Trends
Chapter 4: Market Factor Analysis
- 4.1 Porter’s Five Forces Analysis
- 4.2 Bargaining power of suppliers
- 4.3 Bargaining power of buyers
- 4.4 Threat of substitute
- 4.5 Threat of new entrants
- 4.6 Porter's Five Forces Analysis
- 4.7 Value Chain Analysis
- 4.8 Market Impact Analysis
- 4.9 Regional Impact
- 4.10 Pricing Analysis
- 4.11 Import-Export Analysis
Chapter 5: Competitive Landscape
- 5.1 Company Market Share/Positioning Analysis
- 5.2 Key Strategies Adopted by Players
- 5.3 Vendor Landscape
- 5.3.1 List of Suppliers
- 5.3.2 List of Buyers
Chapter 6: TV Advertising Software Market Company Profiles
- 6.1 Competitive Landscape
- 6.1.1 Competitive Benchmarking
- 6.1.2 TV Advertising Software Market Share by Manufacturer (2023)
- 6.1.3 Industry BCG Matrix
- 6.1.4 Heat Map Analysis
- 6.1.5 Mergers and Acquisitions
- 6.2 Google Ads, Adobe, Amobee, The Trade Desk, Mediaocean, Roku, ViacomCBS, Xandr, Comcast, Innovid, Simpli.fi, Magnite
- 6.2.1 Company Overview
- 6.2.2 Product/ Services Offerings
- 6.2.3 SWOT Analysis
- 6.2.4 Financial Performance
- 6.2.5 KEY Strategies
- 6.2.6 Key Strategic Moves and Recent Initiatives
Chapter 7: TV Advertising Software Market, By Type
- 7.1 Overview
- 7.1.1 Market size and forecast
- 7.2 Programmatic, AI-powered, Cross-platform, Cloud-based, Targeted
- 7.2.1 Key market trends, factors driving growth, and opportunities
- 7.2.2 Market Size Estimates and Forecasts to 2032, by region
- 7.2.3 Market analysis by country
Chapter 8: TV Advertising Software Market, By Application
- 8.1 Overview
- 8.1.1 Market size and forecast
- 8.2 Linear TV, Connected TV, Smart TV, Streaming Services
- 8.2.1 Key market trends, factors driving growth, and opportunities
- 8.2.2 Market Size Estimates and Forecasts to 2032, by region
- 8.2.3 Market analysis by country
Chapter 9: Analyst Viewpoint and Conclusion
- 9.1 Recommendations and Concluding Analysis
- 9.2 Potential Market Strategies
Chapter 10: RESEARCH METHODOLOGY
- 10.1 Overview
- 10.2 Data Mining
- 10.3 Secondary Research
- 10.4 Primary Research
- 10.4.1 Primary Interviews and Information Gathering Process
- 10.4.2 Breakdown of Primary Respondents
- 10.5 Forecasting Model
- 10.6 Market Size Estimation
- 10.6.1 Bottom-Up Approach
- 10.6.2 Top-Down Approach
- 10.7 Data Triangulation
- 10.8 Validation
Table 1. TV Advertising Software Consumption Value & CAGR: China VS Global, 2019-2030, US$ Million
Table 2. TV Advertising Software Market Restraints
Table 3. TV Advertising Software Market Trends
Table 4. TV Advertising Software Industry Policy
Table 5. Global TV Advertising Software Revenue by Company, 2019-2024, US$ million, Ranked Based on Revenue in 2022
Table 6. Global TV Advertising Software Revenue Share by Company, 2019-2024, Ranked by Data of 2022
Table 7. Global TV Advertising Software Manufacturers Market Concentration Ratio (CR3 and HHI)
Table 8. Global TV Advertising Software Mergers & Acquisitions, Expansion Plans
Table 9. Global TV Advertising Software Major Companies Product Type
Table 10. Head Office and Area Served of Key Players
Table 11. China TV Advertising Software Revenue by Company, 2019-2024, US$ million, Ranked Based on Revenue in 2022
Table 12. China TV Advertising Software Revenue Market Share by Company, 2019-2024
Table 13. Global Key Players of TV Advertising Software Upstream (Raw Materials)
Table 14. Global TV Advertising Software Typical Customers
Table 15. TV Advertising Software Typical Distributors
Table 16. By Type, Global TV Advertising Software Consumption Value & CAGR, 2019 VS 2024 VS 2030, US$ Million
Table 17. By Application, Global TV Advertising Software Consumption Value & CAGR, 2019 VS 2024 VS 2030, US$ Million
Table 18. By Region, Global TV Advertising Software Consumption Value, 2019 VS 2024 VS 2030, US$ Million
Table 19. By Region, Global TV Advertising Software Consumption Value, 2019-2030, US$ Million
Table 20. By Country, Global TV Advertising Software Consumption Value & CAGR, 2019 VS 2024 VS 2030, US$ Million
Table 21. By Country, Global TV Advertising Software Consumption Value, 2019-2030, US$ Million
Table 22. By Country, Global TV Advertising Software Consumption Value Market Share, 2019-2030
Table 23. Innowise Group Company Information, Head Office, Market Area and Industry Position
Table 24. Innowise Group Company Profile and Main Business
Table 25. Innowise Group TV Advertising Software Models, Specifications, and Application
Table 26. Innowise Group TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 27. Innowise Group Recent Developments
Table 28. Perfsol Company Information, Head Office, Market Area and Industry Position
Table 29. Perfsol Company Profile and Main Business
Table 30. Perfsol TV Advertising Software Models, Specifications, and Application
Table 31. Perfsol TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 32. Perfsol Recent Developments
Table 33. Sunrise Integration Company Information, Head Office, Market Area and Industry Position
Table 34. Sunrise Integration Company Profile and Main Business
Table 35. Sunrise Integration TV Advertising Software Models, Specifications, and Application
Table 36. Sunrise Integration TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 37. Sunrise Integration Recent Developments
Table 38. Vrinsoft Technology Company Information, Head Office, Market Area and Industry Position
Table 39. Vrinsoft Technology Company Profile and Main Business
Table 40. Vrinsoft Technology TV Advertising Software Models, Specifications, and Application
Table 41. Vrinsoft Technology TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 42. Vrinsoft Technology Recent Developments
Table 43. Brights Company Information, Head Office, Market Area and Industry Position
Table 44. Brights Company Profile and Main Business
Table 45. Brights TV Advertising Software Models, Specifications, and Application
Table 46. Brights TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 47. Brights Recent Developments
Table 48. Buildable Custom Software Company Information, Head Office, Market Area and Industry Position
Table 49. Buildable Custom Software Company Profile and Main Business
Table 50. Buildable Custom Software TV Advertising Software Models, Specifications, and Application
Table 51. Buildable Custom Software TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 52. Buildable Custom Software Recent Developments
Table 53. InApps Technology Company Information, Head Office, Market Area and Industry Position
Table 54. InApps Technology Company Profile and Main Business
Table 55. InApps Technology TV Advertising Software Models, Specifications, and Application
Table 56. InApps Technology TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 57. InApps Technology Recent Developments
Table 58. Velotio Technologies Company Information, Head Office, Market Area and Industry Position
Table 59. Velotio Technologies Company Profile and Main Business
Table 60. Velotio Technologies TV Advertising Software Models, Specifications, and Application
Table 61. Velotio Technologies TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 62. Velotio Technologies Recent Developments
Table 63. JLOOP Company Information, Head Office, Market Area and Industry Position
Table 64. JLOOP Company Profile and Main Business
Table 65. JLOOP TV Advertising Software Models, Specifications, and Application
Table 66. JLOOP TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 67. JLOOP Recent Developments
Table 68. Oodles Technologies Company Information, Head Office, Market Area and Industry Position
Table 69. Oodles Technologies Company Profile and Main Business
Table 70. Oodles Technologies TV Advertising Software Models, Specifications, and Application
Table 71. Oodles Technologies TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 72. Oodles Technologies Recent Developments
Table 73. TechAhead Company Information, Head Office, Market Area and Industry Position
Table 74. TechAhead Company Profile and Main Business
Table 75. TechAhead TV Advertising Software Models, Specifications, and Application
Table 76. TechAhead TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 77. TechAhead Recent Developments
Table 78. Oxagile Company Information, Head Office, Market Area and Industry Position
Table 79. Oxagile Company Profile and Main Business
Table 80. Oxagile TV Advertising Software Models, Specifications, and Application
Table 81. Oxagile TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 82. Oxagile Recent Developments
Table 83. Tothenew Company Information, Head Office, Market Area and Industry Position
Table 84. Tothenew Company Profile and Main Business
Table 85. Tothenew TV Advertising Software Models, Specifications, and Application
Table 86. Tothenew TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 87. Tothenew Recent Developments
Table 88. Eastern Peak Company Information, Head Office, Market Area and Industry Position
Table 89. Eastern Peak Company Profile and Main Business
Table 90. Eastern Peak TV Advertising Software Models, Specifications, and Application
Table 91. Eastern Peak TV Advertising Software Revenue and Gross Margin, US$ Million, 2019-2024
Table 92. Eastern Peak Recent Developments
List of Figures
Figure 1. TV Advertising Software Picture
Figure 2. Global TV Advertising Software Consumption Value, (US$ million) & (2019-2030)
Figure 3. China TV Advertising Software Consumption Value, (US$ million) & (2019-2030)
Figure 4. By Consumption Value, China TV Advertising Software Market Share of Global, 2019-2030
Figure 5. Global TV Advertising Software Market Share by Company, (Tier 1, Tier 2, and Tier 3), 2022
Figure 6. China TV Advertising Software Key Participants, Market Share, 2022
Figure 7. TV Advertising Software Industry Chain
Figure 8. TV Advertising Software Procurement Model
Figure 9. TV Advertising Software Sales Model
Figure 10. TV Advertising Software Sales Channels, Direct Sales, and Distribution
Figure 11. Pay to Use
Figure 12. Free to Use
Figure 13. By Type, Global TV Advertising Software Consumption Value, 2019-2030, US$ Million
Figure 14. By Type, Global TV Advertising Software Consumption Value Market Share, 2019-2030
Figure 15. Android TV
Figure 16. Apple TV
Figure 17. Linux TV
Figure 18. Others
Figure 19. By Application, Global TV Advertising Software Consumption Value, 2019-2030, US$ Million
Figure 20. By Application, Global TV Advertising Software Consumption Value Market Share, 2019-2030
Figure 21. By Region, Global TV Advertising Software Consumption Value Market Share, 2019-2030
Figure 22. North America TV Advertising Software Consumption Value & Forecasts, 2019-2030, US$ Million
Figure 23. By Country, North America TV Advertising Software Consumption Value Market Share, 2022
Figure 24. Europe TV Advertising Software Consumption Value & Forecasts, 2019-2030, US$ Million
Figure 25. By Country, Europe TV Advertising Software Consumption Value Market Share, 2022
Figure 26. Asia Pacific TV Advertising Software Consumption Value & Forecasts, 2019-2030, US$ Million
Figure 27. By Country/Region, Asia Pacific TV Advertising Software Consumption Value Market Share, 2022
Figure 28. South America TV Advertising Software Consumption Value & Forecasts, 2019-2030, US$ Million
Figure 29. By Country, South America TV Advertising Software Consumption Value Market Share, 2022
Figure 30. Middle East & Africa TV Advertising Software Consumption Value & Forecasts, 2019-2030, US$ Million
Figure 31. U.S. TV Advertising Software Consumption Value, 2019-2030, US$ Million
Figure 32. By Type, U.S. TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 33. By Application, U.S. TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 34. Europe TV Advertising Software Consumption Value, 2019-2030, US$ Million
Figure 35. By Type, Europe TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 36. By Application, Europe TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 37. China TV Advertising Software Consumption Value, 2019-2030, US$ Million
Figure 38. By Type, China TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 39. By Application, China TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 40. Japan TV Advertising Software Consumption Value, 2019-2030, US$ Million
Figure 41. By Type, Japan TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 42. By Application, Japan TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 43. South Korea TV Advertising Software Consumption Value, 2019-2030, US$ Million
Figure 44. By Type, South Korea TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 45. By Application, South Korea TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 46. Southeast Asia TV Advertising Software Consumption Value, 2019-2030, US$ Million
Figure 47. By Type, Southeast Asia TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 48. By Application, Southeast Asia TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 49. India TV Advertising Software Consumption Value, 2019-2030, US$ Million
Figure 50. By Type, India TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 51. By Application, India TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 52. Middle East & Africa TV Advertising Software Consumption Value, 2019-2030, US$ Million
Figure 53. By Type, Middle East & Africa TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 54. By Application, Middle East & Africa TV Advertising Software Consumption Value Market Share, 2022 VS 2029
Figure 55. Research Methodology
Figure 56. Breakdown of Primary Interviews
Figure 57. Bottom-up and Top-down Approaches
Figure 58. Top-down Approaches
Research Methodology:
TV Advertising Software Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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