Text Analytics Market Analysis by Component, Deployment Model, Enterprise Size, Application & Industry (2020 – 2025).
Text Analytics Market Analysis by Component, Deployment Model, Enterprise Size, Application & Industry (2020 – 2025).
Insights into the Text Analytics Market include supply chain optimization, Text Analytics challenges, and growth forecasts segmented by region and service type.
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The global text analytics market generated revenue of US$ 4,581.5 million in 2020 and is expected to reach US$ 9,624.7 million by 2025 with a CAGR of 16.0% in the forecast period. The study offers a detailed analysis of the global market for text analytics. Considering 2019 as the base year, the report provides projected market information for the 2020 to 2025 forecast period. The study includes information on the current size and projected growth of the overall text analytics market and its associated business segments. Revenue estimates for this period segmented on the component, deployment model, enterprise size, application, and industry. It outlines the dynamics, the business environment, and emerging developments in the text analytics market.
The text analytics market report will help several vendors make the right investment and development decisions. The research focuses on the global text analytics scenario and its proliferation across various market verticals. The descriptions in this report cover factors that currently influence and impede market growth and factor that will accelerate the future dimensions of demand for text analytics.
The chapters included in the report describe leading players in the text analytics market. The study provides landscape analysis, which offers detailed profiles of major players in the text analytics market worldwide. The report covers a fine-grained taxonomy of market segmentation in terms of component, deployment model, enterprise size, application, and industry.
By Component
• Solution
• Services
o Professional Services
o Managed Services
The solution segment holds the dominating position in the market in 2020 and is expected to retain its dominance throughout the forecast period. The service segment is further segmented into professional and managed services. The professional service segment accounts for the dominant position in the market in 2020 whereas the managed service segment is expected to grow with the highest CAGR in the forecast period.
By Deployment Model
• On-Premises
• Cloud-Based
The cloud-based deployment model is expected to grow with the highest CAGR during the forecast period. Also, on-premises hold a dominant market position in 2020 and are expected to remain dominant over the forecast period.
By Enterprise Size
• Small & Medium Enterprises
• Large Enterprises
The small & medium enterprises segment is expected to grow with the highest CAGR during the forecast period. Moreover, the large enterprise segment holds the dominating position in the market in 2020 and is expected to retain its dominance throughout the forecast period.
By Application
• Customer experience management
• Document management
• Governance, risk, and compliance management
• Marketing management
• Workforce management
• Others
By Industry
• Banking, Financial Services, and Insurance (BFSI)
• Telecommunications and Information Technology (IT)
• Retail and eCommerce
• Healthcare and life sciences
• Manufacturing
• Government and defense
• Energy and utilities
• Media and entertainment
• Travel and hospitality
• Others
By Region
• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America
North America is expected to contribute to the larger market share in 2020. The United States and Canada are the largest market-driven countries in this region. Moreover, Asia Pacific is projected to rise at the fastest CAGR in the forecast period. China, India, and Japan are some of the major market-driven countries in the world.
Market Players
Some of the major players in the text analytics market are Bitext Innovations S.L., Clarabridge, Inc., IBM Corporation, Knime.Com AG, Lexalytics, Inc., Luminoso Technologies, Inc., Megaputer Intelligence, Inc., Opentext Corporation, SAP SE, SAS Institute, Inc.
1. Introduction
2. Market Overview
2.1. Global Text Analytics Market Introduction
2.2. Macro- Economic Factor
2.3. Market Determinants
2.3.1. Market Driver
2.3.2. Market Restraints
2.3.3. Market Opportunities
2.3.4. Market Challenges
2.4. Value Chain Analysis
2.5. Technology/Product Roadmap
2.6. Porters 5 Force Model
2.7. Market Growth Opportunity Analysis
3. Market Segmentation
3.1. Global Text Analytics Market Analysis (US$ Mn), By Component, 2019 - 2025
3.1.1. Solution
3.1.2. Services
3.1.2.1. Professional Services
3.1.2.2. Managed Services
3.2. Global Text Analytics Market Analysis (US$ Mn), By Deployment Model, 2019 – 2025
3.2.1. On- Premises
3.2.2. Cloud Based
3.3. Global Text Analytics Market Analysis (US$ Mn), By Enterprise Size, 2019 – 2025
3.3.1. Small & Medium Enterprises
3.3.2. Large Enterprises
3.4. Global Text Analytics Market Analysis (US$ Mn), By Application, 2019 – 2025
3.4.1. Customer Experience Management
3.4.2. Document Management
3.4.3. Governance, Risk, and Compliance Management
3.4.4. Marketing Management
3.4.5. Workforce Management
3.4.6. Others
3.5. Global Text Analytics Market Analysis (US$ Mn), By Industry, 2019 – 2025
3.5.1. Banking, Financial Services, and Insurance
3.5.2. Telecommunications and Information Technology
3.5.3. Retail and eCommerce
3.5.4. Healthcare and life sciences
3.5.5. Manufacturing
3.5.6. Government and Defense
3.5.7. Energy and Utilities
3.5.8. Media and Entertainment
3.5.9. Travel and Hospitality
3.5.10. Others
4. Regional Analysis
4.1. North America Text Analytics Market Analysis (US$ Mn), 2019 - 2025
4.1.1. By Country
4.1.1.1. U.S.
4.1.1.2. Canada
4.1.2. By Component
4.1.2.1. Solution
4.1.2.2. Services
4.1.2.2.1. Professional Services
4.1.2.2.2. Managed Services
4.1.3. By Deployment Model
4.1.3.1. On- Premises
4.1.3.2. Cloud Based
4.1.4. By Enterprise Size
4.1.4.1. Small & Medium Enterprises
4.1.4.2. Large Enterprises
4.1.5. By Application
4.1.5.1. Customer Experience Management
4.1.5.2. Document Management
4.1.5.3. Governance, Risk, and Compliance Management
4.1.5.4. Marketing Management
4.1.5.5. Workforce Management
4.1.5.6. Others
4.1.6. By Industry
4.1.6.1. Banking, Financial Services, and Insurance
4.1.6.2. Telecommunications and Information Technology
4.1.6.3. Retail and eCommerce
4.1.6.4. Healthcare and Life sciences
4.1.6.5. Manufacturing
4.1.6.6. Government and Defense
4.1.6.7. Energy and Utilities
4.1.6.8. Media and Entertainment
4.1.6.9. Travel and Hospitality
4.1.6.10. Others
4.2. Europe Text Analytics Market Analysis (US$ Mn), 2019 - 2025
4.2.1. By Country
4.2.1.1. Germany
4.2.1.2. U.K.
4.2.1.3. France
4.2.1.4. Italy
4.2.1.5. Spain
4.2.1.6. Rest of Europe
4.2.2. By Component
4.2.2.1. Solution
4.2.2.2. Services
4.2.2.2.1. Professional Services
4.2.2.2.2. Managed Services
4.2.3. By Deployment Model
4.2.3.1. On- Premises
4.2.3.2. Cloud Based
4.2.4. By Enterprise Size
4.2.4.1. Small & Medium Enterprises
4.2.4.2. Large Enterprises
4.2.5. By Application
4.2.5.1. Customer Experience Management
4.2.5.2. Document Management
4.2.5.3. Governance, Risk, and Compliance Management
4.2.5.4. Marketing Management
4.2.5.5. Workforce Management
4.2.5.6. Others
4.2.6. By Industry
4.2.6.1. Banking, Financial Services, and Insurance
4.2.6.2. Telecommunications and Information Technology
4.2.6.3. Retail and eCommerce
4.2.6.4. Healthcare and life sciences
4.2.6.5. Manufacturing
4.2.6.6. Government and Defense
4.2.6.7. Energy and Utilities
4.2.6.8. Media and Entertainment
4.2.6.9. Travel and Hospitality
4.2.6.10. Others
4.3. Asia Pacific Text Analytics Market Analysis (US$ Mn), 2019 - 2025
4.3.1. By Country
4.3.1.1. China
4.3.1.2. Japan
4.3.1.3. India
4.3.1.4. Rest of Asia Pacific
4.3.2. By Component
4.3.2.1. Solution
4.3.2.2. Services
4.3.2.2.1. Professional Services
4.3.2.2.2. Managed Services
4.3.3. By Deployment Model
4.3.3.1. On- Premises
4.3.3.2. Cloud Based
4.3.4. By Enterprise Size
4.3.4.1. Small & Medium Enterprises
4.3.4.2. Large Enterprises
4.3.5. By Application
4.3.5.1. Customer Experience Management
4.3.5.2. Document Management
4.3.5.3. Governance, Risk, and Compliance Management
4.3.5.4. Marketing Management
4.3.5.5. Workforce Management
4.3.5.6. Others
4.3.6. By Industry
4.3.6.1. Banking, Financial Services, and Insurance
4.3.6.2. Telecommunications and Information Technology
4.3.6.3. Retail and eCommerce
4.3.6.4. Healthcare and life sciences
4.3.6.5. Manufacturing
4.3.6.6. Government and Defense
4.3.6.7. Energy and Utilities
4.3.6.8. Media and Entertainment
4.3.6.9. Travel and Hospitality
4.3.6.10. Others
4.4. Middle East & Africa Text Analytics Market Analysis (US$ Mn), 2019 - 2025
4.4.1. By Country
4.4.1.1. Middle East
4.4.1.2. Africa
4.4.2. By Component
4.4.2.1. Solution
4.4.2.2. Services
4.4.2.2.1. Professional Services
4.4.2.2.2. Managed Services
4.4.3. By Deployment Model
4.4.3.1. On- Premises
4.4.3.2. Cloud Based
4.4.4. By Enterprise Size
4.4.4.1. Small & Medium Enterprises
4.4.4.2. Large Enterprises
4.4.5. By Application
4.4.5.1. Customer Experience Management
4.4.5.2. Document Management
4.4.5.3. Governance, Risk, and Compliance Management
4.4.5.4. Marketing Management
4.4.5.5. Workforce Management
4.4.5.6. Others
4.4.6. By Industry
4.4.6.1. Banking, Financial Services, and Insurance
4.4.6.2. Telecommunications and Information Technology
4.4.6.3. Retail and eCommerce
4.4.6.4. Healthcare and life sciences
4.4.6.5. Manufacturing
4.4.6.6. Government and Defense
4.4.6.7. Energy and Utilities
4.4.6.8. Media and Entertainment
4.4.6.9. Travel and Hospitality
4.4.6.10. Others
4.5. Latin America Text Analytics Market Analysis (US$ Mn), 2019 - 2025
4.5.1. By Country
4.5.1.1. Brazil
4.5.1.2. Mexico
4.5.1.3. Rest of Latin America
4.5.2. By Component
4.5.2.1. Solution
4.5.2.2. Services
4.5.2.2.1. Professional Services
4.5.2.2.2. Managed Services
4.5.3. By Deployment Model
4.5.3.1. On- Premises
4.5.3.2. Cloud Based
4.5.4. By Enterprise Size
4.5.4.1. Small & Medium Enterprises
4.5.4.2. Large Enterprises
4.5.5. By Application
4.5.5.1. Customer Experience Management
4.5.5.2. Document Management
4.5.5.3. Governance, Risk, and Compliance Management
4.5.5.4. Marketing Management
4.5.5.5. Workforce Management
4.5.5.6. Others
4.5.6. By Industry
4.5.6.1. Banking, Financial Services, and Insurance
4.5.6.2. Telecommunications and Information Technology
4.5.6.3. Retail and eCommerce
4.5.6.4. Healthcare and life sciences
4.5.6.5. Manufacturing
4.5.6.6. Government and Defense
4.5.6.7. Energy and Utilities
4.5.6.8. Media and Entertainment
4.5.6.9. Travel and Hospitality
4.5.6.10. Others
5. Competitive Analysis
5.1. Company Share Analysis (%) 2019
5.2. List of Acquisition, Merger, Collaboration & New Product Launch
6. Company Profiles
6.1. Amazon Web Services
6.2. Basis Technology
6.3. Brandwatch
6.4. Clarabridge
6.5. Hewlett Packard Enterprise
6.6. IBM Corporation
6.7. Interactions LLC
6.8. Microsoft Corporation
6.9. Opentext Corporation
6.10. SAP SE
Research Methodology:
Text Analytics Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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