Southeast Asia Nutritional Supplements Market 2020-2027 by Ingredient, Product Form, Category, Application, End User, Supplement Classification, Distribution Channel, and Region: Trend Forecast and Growth Opportunity
Southeast Asia Nutritional Supplements Market 2020-2027 by Ingredient, Product Form, Category, Application, End User, Supplement Classification, Distribution Channel, and Region: Trend Forecast and Growth Opportunity
The Southeast Asia Nutritional Supplements Market report highlights technological advancements, investment opportunities, and regulatory frameworks shaping the industry landscape through 2030.
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Southeast Asia nutritional supplements market will grow by 7.1% annually with a total addressable market cap of $25.8 billion over 2021-2027 owing to increasing health consciousness, changing lifestyle and willingness of consumers to switch towards healthier dietary options.
Highlighted with 55 tables and 73 figures, this 151-page report “Southeast Asia Nutritional Supplements Market 2020-2027 by Ingredient, Product Form, Category, Application, End User, Supplement Classification, Distribution Channel, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Southeast Asia nutritional supplements market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate/forecast from 2020 till 2027 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 pandemic. The balanced (most likely) projection is used to quantify Southeast Asia nutritional supplements market in every aspect of the classification from perspectives of Ingredient, Product Form, Category, Application, End User, Supplement Classification, Distribution Channel, and Region.
Based on Ingredient, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Botanicals
• Vitamins
• Minerals
• Proteins & Amino Acids
• Fish Oils
• Fibers & Specialty Carbohydrates
• Enzymes
• Other Ingredients
Based on Product Form, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Tablets
• Capsules
• Powder
• Liquids
• Soft Gels & Gel Caps
• Gummies
• Other Product Forms
Based on Category, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Additional Supplements
• Medicinal Supplements
• Sports Nutrition
Based on Application, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Other Applications
Based on End User, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Infant
• Children
• Adults
• Pregnant Women
• Elderly People
Based on Supplement Classification, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• OTC Supplements
• Prescription Supplements
Based on Distribution Channel, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Retail Stores & Hospitals
• Supermarkets & Hypermarkets
• Online Stores
• Other Distribution Channels
Geographically, the following national/local markets are fully investigated:
• Taiwan
• Hong Kong
• Indonesia
• Malaysia
• Vietnam
• Thailand
• Singapore
• Philippines
• Rest of Southeast Asia
For each key country, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of key national markets by Ingredient, Product Form, Application, End-user, and Distribution Channel over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
Abbott Laboratories
ADM
American Health
Amway Corporation
Archer Daniels Midland Company
Arkopharma Laboratoires Pharmaceutiques
Ayanda
Bayer
Bionova Lifesciences
Carlyle Group
DuPont
DSM
Ekomir
Glanbia Nutritionals
GlaxoSmithKline
Herbalife International
Himalaya Southeast Asia Holdings Ltd.
Nature’s Sunshine Products
Nestle Nutritionals
NBTY, Inc.
Pfizer Inc.
Stepan
XanGo
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 24
2.2 Major Growth Drivers 26
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 36
3 Segmentation of Southeast Asia Market by Ingredient 40
3.1 Market Overview by Ingredient 40
3.2 Botanicals 42
3.3 Vitamins 43
3.4 Minerals 44
3.5 Proteins & Amino Acids 45
3.6 Fish Oils 46
3.7 Fibers & Specialty Carbohydrates 47
3.8 Enzymes 48
3.9 Other Ingredients 49
4 Segmentation of Southeast Asia Market by Product Form 50
4.1 Market Overview by Product Form 50
4.2 Tablets 53
4.3 Capsules 54
4.4 Powder 55
4.5 Liquids 56
4.6 Soft Gels & Gel Caps 57
4.7 Gummies 58
4.8 Other Product Forms 59
5 Segmentation of Southeast Asia Market by Category 60
5.1 Market Overview by Category 60
5.2 Additional Supplements 63
5.3 Medicinal Supplements 64
5.4 Sports Nutrition 65
6 Segmentation of Southeast Asia Market by Application 66
6.1 Market Overview by Application 66
6.2 Energy & Weight Management 68
6.3 General Health 69
6.4 Bone & Joint Health 70
6.5 Gastrointestinal Health 71
6.6 Immunity 72
6.7 Cardiac Health 73
6.8 Diabetes 74
6.9 Anti-cancer 75
6.10 Other Applications 76
7 Segmentation of Southeast Asia Market by End User 77
7.1 Market Overview by End User 77
7.2 Infant 79
7.3 Children 80
7.4 Adults 81
7.5 Pregnant Women 82
7.6 Elderly People 83
8 Segmentation of Southeast Asia Market by Supplement Classification 84
8.1 Market Overview by Supplement Classification 84
8.2 OTC Supplements 86
8.3 Prescription Supplements 87
9 Segmentation of Southeast Asia Market by Distribution Channel 88
9.1 Market Overview by Distribution Channel 88
9.2 Retail Stores & Hospitals 90
9.3 Supermarkets & Hypermarkets 91
9.4 Online Stores 92
9.5 Other Distribution Channels 93
10 Southeast Asia Market 2017-2027 by Region 94
10.1 Overview of Southeast Asia Market 94
10.2 Hong Kong 98
10.3 Taiwan 101
10.4 Indonesia 104
10.5 Malaysia 107
10.6 Vietnam 110
10.7 Thailand 113
10.8 Singapore 116
10.9 Philippines 119
10.10 Other SEA National Markets 122
11 Competitive Landscape 123
11.1 Overview of Key Vendors 123
11.2 New Product Launch, Partnership, Investment, and M&A 126
11.3 Company Profiles 127
Abbott Laboratories 127
ADM 129
American Health 130
Amway Corporation 131
Archer Daniels Midland Company 132
Arkopharma Laboratoires Pharmaceutiques 133
Ayanda 134
Bayer 135
Bionova Lifesciences 136
Carlyle Group 137
DuPont 138
DSM 139
Ekomir 140
Glanbia Nutritionals 141
GlaxoSmithKline 142
Herbalife International 143
Himalaya Southeast Asia Holdings Ltd. 144
Nature’s Sunshine Products 145
Nestle Nutritionals 146
NBTY, Inc. 147
Pfizer Inc. 148
Stepan 149
XanGo 150
Related Reports and Products 151
Research Methodology:
Southeast Asia Nutritional Supplements Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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