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According to the research report published by Market IntelliX, the global market for Social Media Tracking Tool should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.
By country, China accounted for percent of the global market last year and China’s market share increased from percent to percent. China Social Media Tracking Tool market should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029. The United States Social Media Tracking Tool market should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.
By segment, SMEs grew percent to account for percent of the total market sales, and Large Enterprises grew percent.
This report studies and analyses global Social Media Tracking Tool status and future trends, to help determine the Social Media Tracking Tool market size of the total market opportunity by Type, by Application, by company, and by region & country. This report is a detailed and comprehensive analysis of the world market for Social Media Tracking Tool, and provides market size (US$ million) and Year-over-Year growth, considering 2022 as the base year.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
To assess the competitive environment within the market including supplier revenue, market share, and company profiles.
Highlights
(1) Global Social Media Tracking Tool market size, history data 2018-2023, and forecast data 2024-2029, (US$ million)
(2) Global Social Media Tracking Tool by company, revenue, market share and industry ranking 2018-2023, (US$ million)
(3) China Social Media Tracking Tool by company, revenue, market share and industry ranking 2018-2023, (US$ million)
(4) Global Social Media Tracking Tool key consuming regions, consumption value and demand structure
(5) Social Media Tracking Tool industry chains, upstream, midstream and downstream
Market segment by players, this report covers
Mentionlytics
Social Mention
Hootsuite
Buffer
AgoraPulse
Keyhole
Sprout Social
TalkWalker
Zoho Social
Falcon.io
BuzzSumo
Brandwatch
Awario
Mention
Meltwater
HubSpot
Quintly
Synthesio
Socialbakers
Iconosquare
Digimind
NetBase Quid
Market segment by Type, covers
Cloud-based
On-premises
Market segment by Application, can be divided into
SMEs
Large Enterprises
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Report Includes:
Chapter 1: to describe Social Media Tracking Tool product scope, global consumption value, China consumption value, development opportunities, challenges, trends, and policies.
Chapter 2: Global Social Media Tracking Tool market share and ranking of major manufacturers, revenue, 2018-2023
Chapter 3: China Social Media Tracking Tool market share and ranking of major manufacturers, revenue, 2018-2023
Chapter 4: Social Media Tracking Tool industry chain, upstream, medium-stream, and downstream.
Chapter 5: Segment by Type, consumption value, percent & CAGR, 2018-2029
Chapter 6: Segment by Application, consumption value, percent & CAGR, 2018-2029
Chapter 7: Segment in regional level, consumption value, percent & CAGR, 2018-2029
Chapter 8: Segment in country level, consumption value, percent & CAGR, 2018-2029
Chapter 9: Company profile, introducing the basic situation of the main companies in the market in detail, including product specifications, application, recent development, revenue, gross margin.
Chapter 10: Conclusions
- 1.1 Research Objective
- 1.2 Scope of the Study
- 1.3 Definition
- 1.4 Assumptions & Limitations
Chapter 2: Executive Summary
- 2.1 Market Snapshot
Chapter 3: Market Dynamics Analysis and Trends
- 3.1 Market Dynamics
- 3.1.1 Market Growth Drivers
- 3.1.2 Market Restraints
- 3.1.3 Available Market Opportunities
- 3.1.4 Influencing Trends
Chapter 4: Market Factor Analysis
- 4.1 Porter’s Five Forces Analysis
- 4.2 Bargaining power of suppliers
- 4.3 Bargaining power of buyers
- 4.4 Threat of substitute
- 4.5 Threat of new entrants
- 4.6 Porter's Five Forces Analysis
- 4.7 Value Chain Analysis
- 4.8 Market Impact Analysis
- 4.9 Regional Impact
- 4.10 Pricing Analysis
- 4.11 Import-Export Analysis
Chapter 5: Competitive Landscape
- 5.1 Company Market Share/Positioning Analysis
- 5.2 Key Strategies Adopted by Players
- 5.3 Vendor Landscape
- 5.3.1 List of Suppliers
- 5.3.2 List of Buyers
Chapter 6: Analyst Viewpoint and Conclusion
- 6.1 Recommendations and Concluding Analysis
- 6.2 Potential Market Strategies
Chapter 7: RESEARCH METHODOLOGY
- 7.1 Overview
- 7.2 Data Mining
- 7.3 Secondary Research
- 7.4 Primary Research
- 7.4.1 Primary Interviews and Information Gathering Process
- 7.4.2 Breakdown of Primary Respondents
- 7.5 Forecasting Model
- 7.6 Market Size Estimation
- 7.6.1 Bottom-Up Approach
- 7.6.2 Top-Down Approach
- 7.7 Data Triangulation
- 7.8 Validation
Table 1. Social Media Tracking Tool Consumption Value & CAGR: China VS Global, 2018-2029, US$ Million
Table 2. Social Media Tracking Tool Market Restraints
Table 3. Social Media Tracking Tool Market Trends
Table 4. Social Media Tracking Tool Industry Policy
Table 5. Global Social Media Tracking Tool Revenue by Company, 2018-2023, US$ million, Ranked Based on Revenue in 2022
Table 6. Global Social Media Tracking Tool Revenue Share by Company, 2018-2023, Ranked by Data of 2022
Table 7. Global Social Media Tracking Tool Manufacturers Market Concentration Ratio (CR3 and HHI)
Table 8. Global Social Media Tracking Tool Mergers & Acquisitions, Expansion Plans
Table 9. Global Social Media Tracking Tool Major Companies Product Type
Table 10. Head Office and Area Served of Key Players
Table 11. China Social Media Tracking Tool Revenue by Company, 2018-2023, US$ million, Ranked Based on Revenue in 2022
Table 12. China Social Media Tracking Tool Revenue Market Share by Company, 2018-2023
Table 13. Global Key Players of Social Media Tracking Tool Upstream (Raw Materials)
Table 14. Global Social Media Tracking Tool Typical Customers
Table 15. Social Media Tracking Tool Typical Distributors
Table 16. By Type, Global Social Media Tracking Tool Consumption Value & CAGR, 2018 VS 2022 VS 2029, US$ Million
Table 17. By Application, Global Social Media Tracking Tool Consumption Value & CAGR, 2018 VS 2022 VS 2029, US$ Million
Table 18. By Region, Global Social Media Tracking Tool Consumption Value, 2018 VS 2022 VS 2029, US$ Million
Table 19. By Region, Global Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Table 20. By Country, Global Social Media Tracking Tool Consumption Value & CAGR, 2018 VS 2022 VS 2029, US$ Million
Table 21. By Country, Global Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Table 22. By Country, Global Social Media Tracking Tool Consumption Value Market Share, 2018-2029
Table 23. Mentionlytics Company Information, Head Office, Market Area and Industry Position
Table 24. Mentionlytics Company Profile and Main Business
Table 25. Mentionlytics Social Media Tracking Tool Models, Specifications, and Application
Table 26. Mentionlytics Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 27. Mentionlytics Recent Developments
Table 28. Social Mention Company Information, Head Office, Market Area and Industry Position
Table 29. Social Mention Company Profile and Main Business
Table 30. Social Mention Social Media Tracking Tool Models, Specifications, and Application
Table 31. Social Mention Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 32. Social Mention Recent Developments
Table 33. Hootsuite Company Information, Head Office, Market Area and Industry Position
Table 34. Hootsuite Company Profile and Main Business
Table 35. Hootsuite Social Media Tracking Tool Models, Specifications, and Application
Table 36. Hootsuite Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 37. Hootsuite Recent Developments
Table 38. Buffer Company Information, Head Office, Market Area and Industry Position
Table 39. Buffer Company Profile and Main Business
Table 40. Buffer Social Media Tracking Tool Models, Specifications, and Application
Table 41. Buffer Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 42. Buffer Recent Developments
Table 43. AgoraPulse Company Information, Head Office, Market Area and Industry Position
Table 44. AgoraPulse Company Profile and Main Business
Table 45. AgoraPulse Social Media Tracking Tool Models, Specifications, and Application
Table 46. AgoraPulse Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 47. AgoraPulse Recent Developments
Table 48. Keyhole Company Information, Head Office, Market Area and Industry Position
Table 49. Keyhole Company Profile and Main Business
Table 50. Keyhole Social Media Tracking Tool Models, Specifications, and Application
Table 51. Keyhole Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 52. Keyhole Recent Developments
Table 53. Sprout Social Company Information, Head Office, Market Area and Industry Position
Table 54. Sprout Social Company Profile and Main Business
Table 55. Sprout Social Social Media Tracking Tool Models, Specifications, and Application
Table 56. Sprout Social Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 57. Sprout Social Recent Developments
Table 58. TalkWalker Company Information, Head Office, Market Area and Industry Position
Table 59. TalkWalker Company Profile and Main Business
Table 60. TalkWalker Social Media Tracking Tool Models, Specifications, and Application
Table 61. TalkWalker Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 62. TalkWalker Recent Developments
Table 63. Zoho Social Company Information, Head Office, Market Area and Industry Position
Table 64. Zoho Social Company Profile and Main Business
Table 65. Zoho Social Social Media Tracking Tool Models, Specifications, and Application
Table 66. Zoho Social Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 67. Zoho Social Recent Developments
Table 68. Falcon.io Company Information, Head Office, Market Area and Industry Position
Table 69. Falcon.io Company Profile and Main Business
Table 70. Falcon.io Social Media Tracking Tool Models, Specifications, and Application
Table 71. Falcon.io Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 72. Falcon.io Recent Developments
Table 73. BuzzSumo Company Information, Head Office, Market Area and Industry Position
Table 74. BuzzSumo Company Profile and Main Business
Table 75. BuzzSumo Social Media Tracking Tool Models, Specifications, and Application
Table 76. BuzzSumo Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 77. BuzzSumo Recent Developments
Table 78. Brandwatch Company Information, Head Office, Market Area and Industry Position
Table 79. Brandwatch Company Profile and Main Business
Table 80. Brandwatch Social Media Tracking Tool Models, Specifications, and Application
Table 81. Brandwatch Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 82. Brandwatch Recent Developments
Table 83. Awario Company Information, Head Office, Market Area and Industry Position
Table 84. Awario Company Profile and Main Business
Table 85. Awario Social Media Tracking Tool Models, Specifications, and Application
Table 86. Awario Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 87. Awario Recent Developments
Table 88. Mention Company Information, Head Office, Market Area and Industry Position
Table 89. Mention Company Profile and Main Business
Table 90. Mention Social Media Tracking Tool Models, Specifications, and Application
Table 91. Mention Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 92. Mention Recent Developments
Table 93. Meltwater Company Information, Head Office, Market Area and Industry Position
Table 94. Meltwater Company Profile and Main Business
Table 95. Meltwater Social Media Tracking Tool Models, Specifications, and Application
Table 96. Meltwater Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 97. Meltwater Recent Developments
Table 98. HubSpot Company Information, Head Office, Market Area and Industry Position
Table 99. HubSpot Company Profile and Main Business
Table 100. HubSpot Social Media Tracking Tool Models, Specifications, and Application
Table 101. HubSpot Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 102. HubSpot Recent Developments
Table 103. Quintly Company Information, Head Office, Market Area and Industry Position
Table 104. Quintly Company Profile and Main Business
Table 105. Quintly Social Media Tracking Tool Models, Specifications, and Application
Table 106. Quintly Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 107. Quintly Recent Developments
Table 108. Synthesio Company Information, Head Office, Market Area and Industry Position
Table 109. Synthesio Company Profile and Main Business
Table 110. Synthesio Social Media Tracking Tool Models, Specifications, and Application
Table 111. Synthesio Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 112. Synthesio Recent Developments
Table 113. Socialbakers Company Information, Head Office, Market Area and Industry Position
Table 114. Socialbakers Company Profile and Main Business
Table 115. Socialbakers Social Media Tracking Tool Models, Specifications, and Application
Table 116. Socialbakers Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 117. Socialbakers Recent Developments
Table 118. Iconosquare Company Information, Head Office, Market Area and Industry Position
Table 119. Iconosquare Company Profile and Main Business
Table 120. Iconosquare Social Media Tracking Tool Models, Specifications, and Application
Table 121. Iconosquare Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 122. Iconosquare Recent Developments
Table 123. Digimind Social Media Tracking Tool Company Information, Head Office, Market Area and Industry Position
Table 124. Digimind Company Profile and Main Business
Table 125. Digimind Social Media Tracking Tool Models, Specifications, and Application
Table 126. Digimind Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 127. Digimind Recent Developments
Table 128. NetBase Quid Company Information, Head Office, Market Area and Industry Position
Table 129. NetBase Quid Company Profile and Main Business
Table 130. NetBase Quid Social Media Tracking Tool Models, Specifications, and Application
Table 131. NetBase Quid Social Media Tracking Tool Revenue and Gross Margin, US$ Million, 2018-2023
Table 132. NetBase Quid Recent Developments
List of Figures
Figure 1. Social Media Tracking Tool Picture
Figure 2. Global Social Media Tracking Tool Consumption Value, (US$ million) & (2018-2029)
Figure 3. China Social Media Tracking Tool Consumption Value, (US$ million) & (2018-2029)
Figure 4. By Consumption Value, China Social Media Tracking Tool Market Share of Global, 2018-2029
Figure 5. Global Social Media Tracking Tool Market Share by Company, (Tier 1, Tier 2, and Tier 3), 2022
Figure 6. China Social Media Tracking Tool Key Participants, Market Share, 2022
Figure 7. Social Media Tracking Tool Industry Chain
Figure 8. Social Media Tracking Tool Procurement Model
Figure 9. Social Media Tracking Tool Sales Model
Figure 10. Social Media Tracking Tool Sales Channels, Direct Sales, and Distribution
Figure 11. Cloud-based
Figure 12. On-premises
Figure 13. By Type, Global Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Figure 14. By Type, Global Social Media Tracking Tool Consumption Value Market Share, 2018-2029
Figure 15. SMEs
Figure 16. Large Enterprises
Figure 17. By Application, Global Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Figure 18. By Application, Global Social Media Tracking Tool Consumption Value Market Share, 2018-2029
Figure 19. By Region, Global Social Media Tracking Tool Consumption Value Market Share, 2018-2029
Figure 20. North America Social Media Tracking Tool Consumption Value & Forecasts, 2018-2029, US$ Million
Figure 21. By Country, North America Social Media Tracking Tool Consumption Value Market Share, 2022
Figure 22. Europe Social Media Tracking Tool Consumption Value & Forecasts, 2018-2029, US$ Million
Figure 23. By Country, Europe Social Media Tracking Tool Consumption Value Market Share, 2022
Figure 24. Asia Pacific Social Media Tracking Tool Consumption Value & Forecasts, 2018-2029, US$ Million
Figure 25. By Country/Region, Asia Pacific Social Media Tracking Tool Consumption Value Market Share, 2022
Figure 26. South America Social Media Tracking Tool Consumption Value & Forecasts, 2018-2029, US$ Million
Figure 27. By Country, South America Social Media Tracking Tool Consumption Value Market Share, 2022
Figure 28. Middle East & Africa Social Media Tracking Tool Consumption Value & Forecasts, 2018-2029, US$ Million
Figure 29. U.S. Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Figure 30. By Type, U.S. Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 31. By Application, U.S. Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 32. Europe Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Figure 33. By Type, Europe Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 34. By Application, Europe Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 35. China Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Figure 36. By Type, China Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 37. By Application, China Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 38. Japan Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Figure 39. By Type, Japan Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 40. By Application, Japan Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 41. South Korea Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Figure 42. By Type, South Korea Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 43. By Application, South Korea Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 44. Southeast Asia Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Figure 45. By Type, Southeast Asia Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 46. By Application, Southeast Asia Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 47. India Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Figure 48. By Type, India Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 49. By Application, India Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 50. Middle East & Africa Social Media Tracking Tool Consumption Value, 2018-2029, US$ Million
Figure 51. By Type, Middle East & Africa Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 52. By Application, Middle East & Africa Social Media Tracking Tool Consumption Value Market Share, 2022 VS 2029
Figure 53. Research Methodology
Figure 54. Breakdown of Primary Interviews
Figure 55. Bottom-up and Top-down Approaches
Figure 56. Top-down Approaches
Research Methodology:
Social Media Tracking Tool Global and China Top Players Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Qualitative Analysis |
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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Total Market |
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