Social Media Monitoring Platform Market Insights, Global Outlook and Forecast 2022-2028
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Social media monitoring platform provides functionality for listening, tracking, and gathering relevant content across wide ranges of social media. Social media monitoring products are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. The products can also be used by researchers to gain information on social trends or by media outlets to identify breaking news.
The latest research study released by Market IntelliX evaluates market size and forecasts of Social Media Monitoring Platform in Global, including the following market information:
Global Social Media Monitoring Platform Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Social Media Monitoring Platform market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period 2022-2028.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Cloud Based Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Social Media Monitoring Platform include Zoho, Salesforce, Sprinklr, Digimind, LexisNexis, Crowd Analyzer, Meltwater, Lucidya and Hootsuite, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
MI has surveyed the Social Media Monitoring Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Market Segmentations:
Global Social Media Monitoring Platform Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Social Media Monitoring Platform Market Segment Percentages, by Type, 2021 (%)
Cloud Based
On-premises
Global Social Media Monitoring Platform Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Social Media Monitoring Platform Market Segment Percentages, by Application, 2021 (%)
Telecomm
BFSI
Retail
Government
Other
Global Social Media Monitoring Platform Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Social Media Monitoring Platform Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Social Media Monitoring Platform revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Social Media Monitoring Platform revenues share in global market, 2021 (%)
The report presents profiles of competitors in the market Some of the prominent key players covered:
Zoho
Salesforce
Sprinklr
Digimind
LexisNexis
Crowd Analyzer
Meltwater
Lucidya
Hootsuite
Talkwalker
Nexalogy
Mentionlytics
Reputology
Tweepsmap
Key Takeaways from this Report
Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level – for product types, end use applications and by different industry verticals.
Understand the different dynamics influencing the market – key driving factors, challenges and hidden opportunities.
Get in-depth insights on your competitor performance – market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.
Analyze the sales and distribution channels across key geographies to improve top-line revenues.
Understand the industry supply chain with a deep-dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes.
Get a quick outlook on the market entropy – M&A’s, deals, partnerships, product launches of all key players for the past 4 years.
Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the market.
1 Introduction to Research & Analysis Reports
1.1 Social Media Monitoring Platform Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Social Media Monitoring Platform Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Social Media Monitoring Platform Overall Market Size
2.1 Global Social Media Monitoring Platform Market Size: 2021 VS 2028
2.2 Global Social Media Monitoring Platform Market Size, Prospects & Forecasts: 2017-2028
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Social Media Monitoring Platform Players in Global Market
3.2 Top Global Social Media Monitoring Platform Companies Ranked by Revenue
3.3 Global Social Media Monitoring Platform Revenue by Companies
3.4 Top 3 and Top 5 Social Media Monitoring Platform Companies in Global Market, by Revenue in 2021
3.5 Global Companies Social Media Monitoring Platform Product Type
3.6 Tier 1, Tier 2 and Tier 3 Social Media Monitoring Platform Players in Global Market
3.6.1 List of Global Tier 1 Social Media Monitoring Platform Companies
3.6.2 List of Global Tier 2 and Tier 3 Social Media Monitoring Platform Companies
4 Market Sights by Product
4.1 Overview
4.1.1 by Type - Global Social Media Monitoring Platform Market Size Markets, 2021 & 2028
4.1.2 Cloud Based
4.1.3 On-premises
4.2 By Type - Global Social Media Monitoring Platform Revenue & Forecasts
4.2.1 By Type - Global Social Media Monitoring Platform Revenue, 2017-2022
4.2.2 By Type - Global Social Media Monitoring Platform Revenue, 2023-2028
4.2.3 By Type - Global Social Media Monitoring Platform Revenue Market Share, 2017-2028
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Social Media Monitoring Platform Market Size, 2021 & 2028
5.1.2 Telecomm
5.1.3 BFSI
5.1.4 Retail
5.1.5 Government
5.1.6 Other
5.2 By Application - Global Social Media Monitoring Platform Revenue & Forecasts
5.2.1 By Application - Global Social Media Monitoring Platform Revenue, 2017-2022
5.2.2 By Application - Global Social Media Monitoring Platform Revenue, 2023-2028
5.2.3 By Application - Global Social Media Monitoring Platform Revenue Market Share, 2017-2028
6 Sights by Region
6.1 By Region - Global Social Media Monitoring Platform Market Size, 2021 & 2028
6.2 By Region - Global Social Media Monitoring Platform Revenue & Forecasts
6.2.1 By Region - Global Social Media Monitoring Platform Revenue, 2017-2022
6.2.2 By Region - Global Social Media Monitoring Platform Revenue, 2023-2028
6.2.3 By Region - Global Social Media Monitoring Platform Revenue Market Share, 2017-2028
6.3 North America
6.3.1 By Country - North America Social Media Monitoring Platform Revenue, 2017-2028
6.3.2 US Social Media Monitoring Platform Market Size, 2017-2028
6.3.3 Canada Social Media Monitoring Platform Market Size, 2017-2028
6.3.4 Mexico Social Media Monitoring Platform Market Size, 2017-2028
6.4 Europe
6.4.1 By Country - Europe Social Media Monitoring Platform Revenue, 2017-2028
6.4.2 Germany Social Media Monitoring Platform Market Size, 2017-2028
6.4.3 France Social Media Monitoring Platform Market Size, 2017-2028
6.4.4 U.K. Social Media Monitoring Platform Market Size, 2017-2028
6.4.5 Italy Social Media Monitoring Platform Market Size, 2017-2028
6.4.6 Russia Social Media Monitoring Platform Market Size, 2017-2028
6.4.7 Nordic Countries Social Media Monitoring Platform Market Size, 2017-2028
6.4.8 Benelux Social Media Monitoring Platform Market Size, 2017-2028
6.5 Asia
6.5.1 By Region - Asia Social Media Monitoring Platform Revenue, 2017-2028
6.5.2 China Social Media Monitoring Platform Market Size, 2017-2028
6.5.3 Japan Social Media Monitoring Platform Market Size, 2017-2028
6.5.4 South Korea Social Media Monitoring Platform Market Size, 2017-2028
6.5.5 Southeast Asia Social Media Monitoring Platform Market Size, 2017-2028
6.5.6 India Social Media Monitoring Platform Market Size, 2017-2028
6.6 South America
6.6.1 By Country - South America Social Media Monitoring Platform Revenue, 2017-2028
6.6.2 Brazil Social Media Monitoring Platform Market Size, 2017-2028
6.6.3 Argentina Social Media Monitoring Platform Market Size, 2017-2028
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Social Media Monitoring Platform Revenue, 2017-2028
6.7.2 Turkey Social Media Monitoring Platform Market Size, 2017-2028
6.7.3 Israel Social Media Monitoring Platform Market Size, 2017-2028
6.7.4 Saudi Arabia Social Media Monitoring Platform Market Size, 2017-2028
6.7.5 UAE Social Media Monitoring Platform Market Size, 2017-2028
7 Players Profiles
7.1 Zoho
7.1.1 Zoho Corporate Summary
7.1.2 Zoho Business Overview
7.1.3 Zoho Social Media Monitoring Platform Major Product Offerings
7.1.4 Zoho Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.1.5 Zoho Key News
7.2 Salesforce
7.2.1 Salesforce Corporate Summary
7.2.2 Salesforce Business Overview
7.2.3 Salesforce Social Media Monitoring Platform Major Product Offerings
7.2.4 Salesforce Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.2.5 Salesforce Key News
7.3 Sprinklr
7.3.1 Sprinklr Corporate Summary
7.3.2 Sprinklr Business Overview
7.3.3 Sprinklr Social Media Monitoring Platform Major Product Offerings
7.3.4 Sprinklr Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.3.5 Sprinklr Key News
7.4 Digimind
7.4.1 Digimind Corporate Summary
7.4.2 Digimind Business Overview
7.4.3 Digimind Social Media Monitoring Platform Major Product Offerings
7.4.4 Digimind Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.4.5 Digimind Key News
7.5 LexisNexis
7.5.1 LexisNexis Corporate Summary
7.5.2 LexisNexis Business Overview
7.5.3 LexisNexis Social Media Monitoring Platform Major Product Offerings
7.5.4 LexisNexis Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.5.5 LexisNexis Key News
7.6 Crowd Analyzer
7.6.1 Crowd Analyzer Corporate Summary
7.6.2 Crowd Analyzer Business Overview
7.6.3 Crowd Analyzer Social Media Monitoring Platform Major Product Offerings
7.6.4 Crowd Analyzer Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.6.5 Crowd Analyzer Key News
7.7 Meltwater
7.7.1 Meltwater Corporate Summary
7.7.2 Meltwater Business Overview
7.7.3 Meltwater Social Media Monitoring Platform Major Product Offerings
7.7.4 Meltwater Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.7.5 Meltwater Key News
7.8 Lucidya
7.8.1 Lucidya Corporate Summary
7.8.2 Lucidya Business Overview
7.8.3 Lucidya Social Media Monitoring Platform Major Product Offerings
7.8.4 Lucidya Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.8.5 Lucidya Key News
7.9 Hootsuite
7.9.1 Hootsuite Corporate Summary
7.9.2 Hootsuite Business Overview
7.9.3 Hootsuite Social Media Monitoring Platform Major Product Offerings
7.9.4 Hootsuite Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.9.5 Hootsuite Key News
7.10 Talkwalker
7.10.1 Talkwalker Corporate Summary
7.10.2 Talkwalker Business Overview
7.10.3 Talkwalker Social Media Monitoring Platform Major Product Offerings
7.10.4 Talkwalker Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.10.5 Talkwalker Key News
7.11 Nexalogy
7.11.1 Nexalogy Corporate Summary
7.11.2 Nexalogy Business Overview
7.11.3 Nexalogy Social Media Monitoring Platform Major Product Offerings
7.11.4 Nexalogy Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.11.5 Nexalogy Key News
7.12 Mentionlytics
7.12.1 Mentionlytics Corporate Summary
7.12.2 Mentionlytics Business Overview
7.12.3 Mentionlytics Social Media Monitoring Platform Major Product Offerings
7.12.4 Mentionlytics Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.12.5 Mentionlytics Key News
7.13 Reputology
7.13.1 Reputology Corporate Summary
7.13.2 Reputology Business Overview
7.13.3 Reputology Social Media Monitoring Platform Major Product Offerings
7.13.4 Reputology Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.13.5 Reputology Key News
7.14 Tweepsmap
7.14.1 Tweepsmap Corporate Summary
7.14.2 Tweepsmap Business Overview
7.14.3 Tweepsmap Social Media Monitoring Platform Major Product Offerings
7.14.4 Tweepsmap Social Media Monitoring Platform Revenue in Global Market (2017-2022)
7.14.5 Tweepsmap Key News
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
List of Tables
Table 1. Social Media Monitoring Platform Market Opportunities & Trends in Global Market
Table 2. Social Media Monitoring Platform Market Drivers in Global Market
Table 3. Social Media Monitoring Platform Market Restraints in Global Market
Table 4. Key Players of Social Media Monitoring Platform in Global Market
Table 5. Top Social Media Monitoring Platform Players in Global Market, Ranking by Revenue (2021)
Table 6. Global Social Media Monitoring Platform Revenue by Companies, (US$, Mn), 2017-2022
Table 7. Global Social Media Monitoring Platform Revenue Share by Companies, 2017-2022
Table 8. Global Companies Social Media Monitoring Platform Product Type
Table 9. List of Global Tier 1 Social Media Monitoring Platform Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Social Media Monitoring Platform Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Social Media Monitoring Platform Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Social Media Monitoring Platform Revenue in Global (US$, Mn), 2017-2022
Table 13. By Type - Social Media Monitoring Platform Revenue in Global (US$, Mn), 2023-2028
Table 14. By Application – Global Social Media Monitoring Platform Revenue, (US$, Mn), 2021 & 2028
Table 15. By Application - Social Media Monitoring Platform Revenue in Global (US$, Mn), 2017-2022
Table 16. By Application - Social Media Monitoring Platform Revenue in Global (US$, Mn), 2023-2028
Table 17. By Region – Global Social Media Monitoring Platform Revenue, (US$, Mn), 2021 & 2028
Table 18. By Region - Global Social Media Monitoring Platform Revenue (US$, Mn), 2017-2022
Table 19. By Region - Global Social Media Monitoring Platform Revenue (US$, Mn), 2023-2028
Table 20. By Country - North America Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2022
Table 21. By Country - North America Social Media Monitoring Platform Revenue, (US$, Mn), 2023-2028
Table 22. By Country - Europe Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2022
Table 23. By Country - Europe Social Media Monitoring Platform Revenue, (US$, Mn), 2023-2028
Table 24. By Region - Asia Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2022
Table 25. By Region - Asia Social Media Monitoring Platform Revenue, (US$, Mn), 2023-2028
Table 26. By Country - South America Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2022
Table 27. By Country - South America Social Media Monitoring Platform Revenue, (US$, Mn), 2023-2028
Table 28. By Country - Middle East & Africa Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2022
Table 29. By Country - Middle East & Africa Social Media Monitoring Platform Revenue, (US$, Mn), 2023-2028
Table 30. Zoho Corporate Summary
Table 31. Zoho Social Media Monitoring Platform Product Offerings
Table 32. Zoho Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 33. Salesforce Corporate Summary
Table 34. Salesforce Social Media Monitoring Platform Product Offerings
Table 35. Salesforce Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 36. Sprinklr Corporate Summary
Table 37. Sprinklr Social Media Monitoring Platform Product Offerings
Table 38. Sprinklr Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 39. Digimind Corporate Summary
Table 40. Digimind Social Media Monitoring Platform Product Offerings
Table 41. Digimind Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 42. LexisNexis Corporate Summary
Table 43. LexisNexis Social Media Monitoring Platform Product Offerings
Table 44. LexisNexis Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 45. Crowd Analyzer Corporate Summary
Table 46. Crowd Analyzer Social Media Monitoring Platform Product Offerings
Table 47. Crowd Analyzer Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 48. Meltwater Corporate Summary
Table 49. Meltwater Social Media Monitoring Platform Product Offerings
Table 50. Meltwater Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 51. Lucidya Corporate Summary
Table 52. Lucidya Social Media Monitoring Platform Product Offerings
Table 53. Lucidya Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 54. Hootsuite Corporate Summary
Table 55. Hootsuite Social Media Monitoring Platform Product Offerings
Table 56. Hootsuite Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 57. Talkwalker Corporate Summary
Table 58. Talkwalker Social Media Monitoring Platform Product Offerings
Table 59. Talkwalker Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 60. Nexalogy Corporate Summary
Table 61. Nexalogy Social Media Monitoring Platform Product Offerings
Table 62. Nexalogy Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 63. Mentionlytics Corporate Summary
Table 64. Mentionlytics Social Media Monitoring Platform Product Offerings
Table 65. Mentionlytics Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 66. Reputology Corporate Summary
Table 67. Reputology Social Media Monitoring Platform Product Offerings
Table 68. Reputology Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
Table 69. Tweepsmap Corporate Summary
Table 70. Tweepsmap Social Media Monitoring Platform Product Offerings
Table 71. Tweepsmap Social Media Monitoring Platform Revenue (US$, Mn), (2017-2022)
List of Figures
Figure 1. Social Media Monitoring Platform Segment by Type in 2021
Figure 2. Social Media Monitoring Platform Segment by Application in 2021
Figure 3. Global Social Media Monitoring Platform Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Social Media Monitoring Platform Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Social Media Monitoring Platform Revenue, 2017-2028 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Social Media Monitoring Platform Revenue in 2021
Figure 8. By Type - Global Social Media Monitoring Platform Revenue Market Share, 2017-2028
Figure 9. By Application - Global Social Media Monitoring Platform Revenue Market Share, 2017-2028
Figure 10. By Region - Global Social Media Monitoring Platform Revenue Market Share, 2017-2028
Figure 11. By Country - North America Social Media Monitoring Platform Revenue Market Share, 2017-2028
Figure 12. US Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 13. Canada Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 14. Mexico Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 15. By Country - Europe Social Media Monitoring Platform Revenue Market Share, 2017-2028
Figure 16. Germany Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 17. France Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 18. U.K. Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 19. Italy Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 20. Russia Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 21. Nordic Countries Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 22. Benelux Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 23. By Region - Asia Social Media Monitoring Platform Revenue Market Share, 2017-2028
Figure 24. China Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 25. Japan Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 26. South Korea Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 27. Southeast Asia Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 28. India Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 29. By Country - South America Social Media Monitoring Platform Revenue Market Share, 2017-2028
Figure 30. Brazil Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 31. Argentina Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 32. By Country - Middle East & Africa Social Media Monitoring Platform Revenue Market Share, 2017-2028
Figure 33. Turkey Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 34. Israel Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 35. Saudi Arabia Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 36. UAE Social Media Monitoring Platform Revenue, (US$, Mn), 2017-2028
Figure 37. Zoho Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 38. Salesforce Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 39. Sprinklr Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 40. Digimind Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 41. LexisNexis Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 42. Crowd Analyzer Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 43. Meltwater Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 44. Lucidya Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 45. Hootsuite Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 46. Talkwalker Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 47. Nexalogy Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 48. Mentionlytics Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 49. Reputology Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 50. Tweepsmap Social Media Monitoring Platform Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Research Methodology:
Social Media Monitoring Platform Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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