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Retail Analytics Market: Market Segments: By Component (Solutions and Services); By Function (Finance, Marketing and sales, Human Resources and Operations); By Organization Size (Large Enterprises and Small and Medium-sized Enterprises (SMEs)); By Application (Merchandising analysis, Pricing analysis, Customer analytics, Promotional analysis and planning, Yield analysis, Inventory analysis and Others); and Region – Global Analysis by Market Size, Share & Trends for 2014 – 2020 and Forecasts to 2030
Product Overview
Retail Analytics is a term used to describe the process by which the movement of the supply chain, sales, inventory levels or consumer demand information is measured and generated. This technique facilitates the overall assessment of data and also provides methods by which the channel is measured, as well as product preferences.
Market Highlights
Retail Analytics Market is expected to project a notable CAGR of 21.3% in 2030.
Retail Analytics Market to surpass USD 14.1 billion by 2030 from USD 3.8 billion in 2019 at a CAGR of 21.3% throughout the forecast period, i.e., 2020-30. The retail analytics market has improved the general business by developing strong customer relationships that have proven beneficial and established competitive advantages.
Retail Analytics Market: Segments
Solutions segment to grow with the highest CAGR during 2020-30
Retail Analytics Market is segmented by Component as Solutions and services. The Solutions segment held a retail analytics market share of 50% in 2019 due to increased demand for enriched visualization and unified dashboards to track live sales data and extract valuable business intelligence.
Retail Analytics Market: Market Dynamics
Drivers
Growing e-commerce industry
Digitalization has led to the technological expertise of customers to go with a variety of options for quick transactions while saving enough time to consolidate the retail sector. It is also expected that the scale, velocity and variety of big data in bulk would have a significant impact on the market.
Restrain
Data privacy concerns and Lack of technical expertise
Technology is used by large retail stores for regular tasks such as billing and payments, avoidance of shrinkage, maintaining of stock records, and supply chain management. Although large companies are making the most of these technologies, the unorganized retail sector has to address the limited availability, feasibility and implementation of technology. Unorganized retailers face pressure from deep-pocketed offline, fresh outlets and e-commerce bandwagons, and while they may want to use technology to move forward, they are often held back by budget constraints.
Retail Analytics Market: Key Players
• Microsoft
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence and SWOT Analysis
• Angoss
• 1010data
• Qlik
• SAS Institute
• Bridgei2i
• SAP
• Microstrategy
• Information Builders
• Fujitsu
• Manthan
• Oracle
Retail Analytics Market: Regions
Retail Analytics Market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, APAC and MENA.
Retail Analytics Market in North America held the largest market share of XX.X% in the year 2019 and the major countries in the North American retail analytics market are the US and Canada. The US is one of the most dominant markets as an early adopter of technology, and major corporations in the country invest heavily in various technologies in order to maintain competitiveness. Whereas, APAC is expected to record the highest CAGR during the forecast period as it is home to many developed and emerging economies, which offer substantial opportunities for growth in retail stores and technology advancement. In particular, China, India and Japan focus on data management to make data-based business decisions and to improve the business of retail market protentional over the coming years.
Retail Analytics Market report also contains analysis on:
Retail Analytics Market Segments:
By Component:
• Solutions
• Services
By Function:
• Finance
• Marketing and sales
• Human Resources
• Operations
By Application:
• Merchandising analysis
• Pricing analysis
• Customer analytics
• Promotional analysis and planning
• Yield analysis
• Inventory analysis
• Others
By Organization size:
• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)
• Retail Analytics Market Dynamics
• Retail Analytics Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies Involved in the Market
• Value Chain of the Market
• Market Drivers and Restraints
FAQs on Retail Analytics Market
· Which segment is anticipated to hold the largest market share
· At what CAGR is the market anticipated to grow between 2020 and 2030
· Who are the key players in the Retail Analytics Market
· What could be the challenging factors in the growth of Retail Analytics Market
· What are the growth drivers for the Retail Analytics Market
Contents
1. Executive Summary
2. Retail Analytics Market
2.1. Product Overview
2.2. Market Definition
2.3. Segmentation
2.4. Assumptions and Acronyms
3. Research Methodology
3.1. Research Objectives
3.2. Primary Research
3.3. Secondary Research
3.4. Forecast Model
3.5. Market Size Estimation
4. Average Pricing Analysis
5. Macro-Economic Indicators
6. Market Dynamics
6.1. Growth Drivers
6.2. Restraints
6.3. Opportunity
6.4. Trends
7. Correlation & Regression Analysis
7.1. Correlation Matrix
7.2. Regression Matrix
8. Recent Development, Policies & Regulatory Landscape
9. Risk Analysis
9.1. Demand Risk Analysis
9.2. Supply Risk Analysis
10. Retail Analytics Analysis
10.1. Porters Five Forces
10.1.1. Threat of New Entrants
10.1.2. Bargaining Power of Suppliers
10.1.3. Threat of Substitutes
10.1.4. Rivalry
10.2. PEST Analysis
10.2.1. Political
10.2.2. Economic
10.2.3. Social
10.2.4. Technological
11. Retail Analytics Market
11.1. Market Size & forecast, 2019A-2030F
11.1.1. By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
11.1.2. By Volume (Million Units) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12. Retail Analytics: Market Segmentation
12.1. By Regions
12.1.1. North America:
• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.1.2. Europe:
• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.1.3. Asia-Pacific:
• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.1.4. MEA:
• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.1.5. Latin America:
• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.2. By Component: Market Share (2020-2030F)
12.2.1. Solutions, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.2.2. Services, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.3 By Function: Market Share (2020-2030F)
12.3.1. Finance, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.3.2. Marketing and sales, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.3.3. Human Resources, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.3.4. Operations, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.4. By Organization size: Market Share (2020-2030F)
12.4.1. Large Enterprises, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.4.2. Small and Medium-sized Enterprises (SMEs), By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.5 By Application: Market Share (2020-2030F)
12.5.1. Merchandising analysis, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.5.2. Pricing analysis, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.5.3. Customer analytics, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.5.4. Promotional analysis and planning, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.5.5. Yield analysis, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.5.6. Inventory analysis, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
12.6.7. Others, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
13. Company Profile
13.1.1. IBM Corporation
13.1.2. Company Overview
13.1.3. Company Total Revenue (Financials)
13.1.4. Market Potential
13.1.5. Global Presence
13.1.6. Key Performance Indicators
13.1.7. SWOT Analysis
13.1.8. Product Launch
13.2. SAS Institute, Inc.
13.3. RetailNext, Inc.
13.4. Manthan Software Services Pvt. Ltd
13.5. Fractal Analytics Inc.
14 Consultant Recommendation
**The above given segmentations and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.
Research Methodology:
Retail Analytics Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Qualitative Analysis |
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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