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The global VR Fitness market size is estimated to be $13.4 billion in 2023, and Market IntelliX analysts predict it will reach $21.2 billion by 2031, growing at a CAGR of 5.9% during the forecast period from 2023 to 2031.
This report studies the VR Fitness market, covering market size for segment by type (VR Fitness Games, VR Fitness Equipment, etc.), by application (Online Sales, Offline Sales, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Sony, HOLOFIT, Viro Fit, GymCraft, Towermax Fitness, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for VR Fitness from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the VR Fitness market.
Leading Players of VR Fitness including:
Sony
HOLOFIT
Viro Fit
GymCraft
Towermax Fitness
Sourcenity
VirZOOM
Survios
Vertigo Games
CCP Games
MAD Virtual Reality Studio
Maxint
Spectral Illusions
Croteam
Epic Games
Bethesda Softworks
Orange Bridge Studios
Polyarc
Frontier Developments
Owlchemy Labs
Playful Corp.
Capcom
Ubisoft
Bossa Studios
Stress Level Zero
ICAROS
VR Fit
Black Box VR
YUR Fit
FIT XR
Market split by Type:
VR Fitness Games
VR Fitness Equipment
Others
Market split by Application:
Online Sales
Offline Sales
Market split by Sales Channel:
Direct Channel
Distribution Channel
Market split by Region/Country:
North America (United States and Canada)
Europe (Germany, UK, France, Italy, Spain, and Russia, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, and Southeast Asia, etc.)
South America (Brazil, Mexico, and Argentina, etc.)
Middle East & Africa (Turkey, UAE, Saudi Arabia, and South Africa, etc.)
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Chapter 1 VR Fitness Market Overview
1.1 VR Fitness Definition
1.2 Global VR Fitness Market Size Status and Outlook (2017-2031)
1.3 Global VR Fitness Market Size Comparison by Region (2017-2031)
1.4 Global VR Fitness Market Size Comparison by Type (2017-2031)
1.5 Global VR Fitness Market Size Comparison by Application (2017-2031)
1.6 Global VR Fitness Market Size Comparison by Sales Channel (2017-2031)
1.7 VR Fitness Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Merger/Acquisition/Expansion)
1.7.4 Key Trends in VR Fitness Market
Chapter 2 VR Fitness Market Competition by Player
2.1 Global VR Fitness Sales and Market Share by Player (2020-2022)
2.2 Global VR Fitness Revenue and Market Share by Player (2020-2022)
2.3 Global VR Fitness Average Price by Player (2020-2022)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 VR Fitness Market Segment by Type
3.1 Global VR Fitness Market by Type
3.1.1 VR Fitness Games
3.1.2 VR Fitness Equipment
3.1.3 Others
3.2 Global VR Fitness Sales and Market Share by Type (2017-2022)
3.3 Global VR Fitness Revenue and Market Share by Type (2017-2022)
3.4 Global VR Fitness Average Price by Type (2017-2022)
3.5 Conclusion of Segment by Type
Chapter 4 VR Fitness Market Segment by Application
4.1 Global VR Fitness Market by Application
4.1.1 Online Sales
4.1.2 Offline Sales
4.2 Global VR Fitness Revenue and Market Share by Application (2017-2022)
4.3 Conclusion of Segment by Application
Chapter 5 VR Fitness Market Segment by Sales Channel
5.1 Global VR Fitness Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global VR Fitness Revenue and Market Share by Sales Channel (2017-2022)
5.3 Conclusion of Segment by Sales Channel
Chapter 6 VR Fitness Market Segment by Region & Country
6.1 Global VR Fitness Market Size and CAGR by Region (2017-2031)
6.2 Global VR Fitness Sales and Market Share by Region (2017-2022)
6.3 Global VR Fitness Revenue and Market Share by Region (2017-2022)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America VR Fitness Market Share by Type
6.4.3 North America VR Fitness Market Share by Application
6.4.4 United States
6.4.5 Canada
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe VR Fitness Market Share by Type
6.5.3 Europe VR Fitness Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Spain
6.5.9 Russia
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific VR Fitness Market Share by Type
6.6.3 Asia-Pacific VR Fitness Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America VR Fitness Market Share by Type
6.7.3 South America VR Fitness Market Share by Application
6.7.4 Brazil
6.7.5 Mexico
6.7.6 Argentina
6.7.7 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa VR Fitness Market Share by Type
6.8.3 Middle East & Africa VR Fitness Market Share by Application
6.8.4 Turkey
6.8.5 UAE
6.8.6 Saudi Arabia
6.8.7 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading VR Fitness Players
7.1 Sony
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 HOLOFIT
7.3 Viro Fit
7.4 GymCraft
7.5 Towermax Fitness
7.6 Sourcenity
7.7 VirZOOM
7.8 Survios
7.9 Vertigo Games
7.10 CCP Games
7.11 MAD Virtual Reality Studio
7.12 Maxint
7.13 Spectral Illusions
7.14 Croteam
7.15 Epic Games
7.16 Bethesda Softworks
7.17 Orange Bridge Studios
7.18 Polyarc
7.19 Frontier Developments
7.20 Owlchemy Labs
7.21 Playful Corp.
7.22 Capcom
7.23 Ubisoft
7.24 Bossa Studios
7.25 Stress Level Zero
7.26 ICAROS
7.27 VR Fit
7.28 Black Box VR
7.29 YUR Fit
7.30 FIT XR
Chapter 8 Upstream and Downstream Analysis of VR Fitness
8.1 Industrial Chain of VR Fitness
8.2 Upstream of VR Fitness
8.3 Downstream of VR Fitness
Chapter 9 Development Trend of VR Fitness (2023-2031)
9.1 Global VR Fitness Market Size (Sales and Revenue) Forecast (2023-2031)
9.2 Global VR Fitness Market Size and CAGR Forecast by Region (2023-2031)
9.3 Global VR Fitness Market Size and CAGR Forecast by Type (2023-2031)
9.4 Global VR Fitness Market Size and CAGR Forecast by Application (2023-2031)
9.5 Global VR Fitness Market Size and CAGR Forecast by Sales Channel (2023-2031)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
Tables & Figures:
List of Tables and Figures
Figure VR Fitness Example
Figure Global VR Fitness Revenue (Million $) Status and Outlook (2017-2031)
Figure Global VR Fitness Revenue (Million $) Comparison by Region (2017-2031)
Figure Global VR Fitness Revenue (Million $) Comparison by Type (2017-2031)
Figure Global VR Fitness Revenue (Million $) Comparison by Application (2017-2031)
Figure Global VR Fitness Revenue (Million $) Comparison by Sales Channel (2017-2031)
Table Global VR Fitness Sales by Player (2020-2022)
Table Global VR Fitness Sales Market Share by Player (2020-2022)
Figure Global VR Fitness Sales Market Share by Player in 2022
Table Global VR Fitness Revenue (Million $) by Player (2020-2022)
Table Global VR Fitness Revenue Market Share by Player (2020-2022)
Figure Global VR Fitness Revenue Market Share by Player in 2022
Table Global VR Fitness Average Price by Player (2020-2022)
Figure Global VR Fitness Average Price by Player in 2022
Figure Global VR Fitness Players Competition Situation – Top 5 Players’ Revenue Market Share in 2020
Figure Global VR Fitness Players Competition Trends – Top 5 Players’ Revenue Market Share in 2022
Figure Example of VR Fitness Games
Figure Global VR Fitness Games Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of VR Fitness Equipment
Figure Global VR Fitness Equipment Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Others
Figure Global Others Revenue (Million $) and Growth Rate (2017-2022)
Table Global VR Fitness Sales by Type (2017-2022)
Table Global VR Fitness Sales Market Share by Type (2017-2022)
Figure Global VR Fitness Sales Market Share by Type in 2022
Table Global VR Fitness Revenue (Million $) by Type (2017-2022)
Table Global VR Fitness Revenue Market Share by Type (2017-2022)
Figure Global VR Fitness Revenue Market Share by Type in 2022
Table Global VR Fitness Average Price by Type (2017-2022)
Figure Global VR Fitness Average Price by Type in 2022
Table Leading Players of VR Fitness by Type in 2022
Figure Example of Online Sales
Figure Global VR Fitness for Online Sales Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Offline Sales
Figure Global VR Fitness for Offline Sales Revenue (Million $) and Growth Rate (2017-2022)
Table Global VR Fitness Sales by Application (2017-2022)
Table Global VR Fitness Sales Market Share by Application (2017-2022)
Figure Global VR Fitness Sales Market Share by Application in 2022
Table Leading Consumers of VR Fitness by Application in 2022
Figure Example of Direct Channel
Figure Global VR Fitness for Direct Channel Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Distribution Channel
Figure Global VR Fitness for Distribution Channel Revenue (Million $) and Growth Rate (2017-2022)
Table Global VR Fitness Revenue by Sales Channel (2017-2022)
Table Global VR Fitness Revenue Market Share by Sales Channel (2017-2022)
Figure Global VR Fitness Revenue Market Share by Sales Channel in 2022
Table Leading Distributors/Dealers of VR Fitness by Sales Channel in 2022
Table Global VR Fitness Market Size and CAGR by Region (2017-2031)
Table Global VR Fitness Sales by Region (2017-2022)
Table Global VR Fitness Sales Market Share by Region (2017-2022)
Figure Global VR Fitness Sales Market Share by Region in 2022
Table Global VR Fitness Revenue (Million $) by Region (2017-2022)
Table Global VR Fitness Revenue Market Share by Region (2017-2022)
Figure Global VR Fitness Revenue Market Share by Region in 2022
Table North America VR Fitness Sales by Country (2017-2022)
Figure North America VR Fitness Sales Market Share by Country (2017-2022)
Table North America VR Fitness Revenue by Country (2017-2022)
Figure North America VR Fitness Revenue Market Share by Country (2017-2022)
Figure North America VR Fitness Market Share by Type in 2022
Figure North America VR Fitness Market Share by Application in 2022
Figure United States VR Fitness Sales and Growth Rate (2017-2022)
Figure United States VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Canada VR Fitness Sales and Growth Rate (2017-2022)
Figure Canada VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Table Europe VR Fitness Sales by Country (2017-2022)
Figure Europe VR Fitness Sales Market Share by Country (2017-2022)
Table Europe VR Fitness Revenue by Country (2017-2022)
Figure Europe VR Fitness Revenue Market Share by Country (2017-2022)
Figure Europe VR Fitness Market Share by Type in 2022
Figure Europe VR Fitness Market Share by Application in 2022
Figure Germany VR Fitness Sales and Growth Rate (2017-2022)
Figure Germany VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure UK VR Fitness Sales and Growth Rate (2017-2022)
Figure UK VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure France VR Fitness Sales and Growth Rate (2017-2022)
Figure France VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Italy VR Fitness Sales and Growth Rate (2017-2022)
Figure Italy VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Spain VR Fitness Sales and Growth Rate (2017-2022)
Figure Spain VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Russia VR Fitness Sales and Growth Rate (2017-2022)
Figure Russia VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Table Asia-Pacific VR Fitness Sales by Country (2017-2022)
Figure Asia-Pacific VR Fitness Sales Market Share by Country (2017-2022)
Table Asia-Pacific VR Fitness Revenue by Country (2017-2022)
Figure Asia-Pacific VR Fitness Revenue Market Share by Country (2017-2022)
Figure Asia-Pacific VR Fitness Market Share by Type in 2022
Figure Asia-Pacific VR Fitness Market Share by Application in 2022
Figure China VR Fitness Sales and Growth Rate (2017-2022)
Figure China VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Japan VR Fitness Sales and Growth Rate (2017-2022)
Figure Japan VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Korea VR Fitness Sales and Growth Rate (2017-2022)
Figure Korea VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure India VR Fitness Sales and Growth Rate (2017-2022)
Figure India VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Southeast Asia VR Fitness Sales and Growth Rate (2017-2022)
Figure Southeast Asia VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Australia VR Fitness Sales and Growth Rate (2017-2022)
Figure Australia VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Table South America VR Fitness Sales by Country (2017-2022)
Figure South America VR Fitness Sales Market Share by Country (2017-2022)
Table South America VR Fitness Revenue by Country (2017-2022)
Figure South America VR Fitness Revenue Market Share by Country (2017-2022)
Figure South America VR Fitness Market Share by Type in 2022
Figure South America VR Fitness Market Share by Application in 2022
Figure Brazil VR Fitness Sales and Growth Rate (2017-2022)
Figure Brazil VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Mexico VR Fitness Sales and Growth Rate (2017-2022)
Figure Mexico VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Argentina VR Fitness Sales and Growth Rate (2017-2022)
Figure Argentina VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Colombia VR Fitness Sales and Growth Rate (2017-2022)
Figure Colombia VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Table Middle East & Africa VR Fitness Sales by Country (2017-2022)
Figure Middle East & Africa VR Fitness Sales Market Share by Country (2017-2022)
Table Middle East & Africa VR Fitness Revenue by Country (2017-2022)
Figure Middle East & Africa VR Fitness Revenue Market Share by Country (2017-2022)
Figure Middle East & Africa VR Fitness Market Share by Type in 2022
Figure Middle East & Africa VR Fitness Market Share by Application in 2022
Figure Turkey VR Fitness Sales and Growth Rate (2017-2022)
Figure Turkey VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure UAE VR Fitness Sales and Growth Rate (2017-2022)
Figure UAE VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure Saudi Arabia VR Fitness Sales and Growth Rate (2017-2022)
Figure Saudi Arabia VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Figure South Africa VR Fitness Sales and Growth Rate (2017-2022)
Figure South Africa VR Fitness Revenue (Million $) and Growth Rate (2017-2022)
Table Company Snapshot of Sony
Table VR Fitness Introduction of Sony
Table VR Fitness Sales, Price, Revenue, Gross Margin and Market Share of Sony (2020-2022)
Table Industrial Chain of VR Fitness
Table Manufacturing Cost Structure of VR Fitness
Table General Manufacturing Process of VR Fitness
Table Leading Distributors/Dealers of VR Fitness
Table Leading Consumers of VR Fitness
Figure Global VR Fitness Sales and Growth Rate Forecast (2023-2031)
Figure Global VR Fitness Revenue and Growth Rate Forecast (2023-2031)
Table Global VR Fitness Market Size and CAGR Forecast by Region (2023-2031)
Table Global VR Fitness Market Size and CAGR Forecast by Type (2023-2031)
Table Global VR Fitness Market Size and CAGR Forecast by Application (2023-2031)
Table Global VR Fitness Market Size and CAGR Forecast by Sales Channel (2023-2031)
Research Methodology:
Report on Global VR Fitness Market by Player Region Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Qualitative Analysis |
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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Total Market |
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