Report on Global Software Asset Management Market

2023-2031 Report on Global Software Asset Management (SAM) Market by Player, Region, Type, Application and Sales Channel

Report on Global Software Asset Management Market

2023-2031 Report on Global Software Asset Management (SAM) Market by Player, Region, Type, Application and Sales Channel


The Global Software Asset Management (SAM) Market investigation report contains Types, Application & all logical and factual briefs about market Overview, CAGR, Production Volume, Sales, Revenue with the regional analysis covers North America, Europe, Asia-Pacific, South America, Middle East & Africa & The top Players like {playerNamesStr}

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The global Software Asset Management (SAM) market size is estimated to be $2.64 billion in 2023, and Market IntelliX analysts predict it will reach $7 billion by 2031, growing at a CAGR of 12.9% during the forecast period from 2023 to 2031.

This report studies the Software Asset Management (SAM) market, covering market size for segment by type (License Management, Audit & Compliance Management, etc.), by application (BFSI, Telecom & IT, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Snow Software, IBM, Micro Focus, Microsoft, BMC Software, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Software Asset Management (SAM) from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Software Asset Management (SAM) market.

Leading Players of Software Asset Management (SAM) including:

Snow Software

IBM

Micro Focus

Microsoft

BMC Software

ServiceNow

Broadcom

Flexera

USU Software

Ivanti

Certero

Matrix42

Eracent

Scalable Software

Belarc

ManageEngine

Xensam

InvGate

Symphony SummitAI

Aspera Technologies

Cherwell Software

CA Technologies

Symantec

Market split by Type:

License Management

Audit & Compliance Management

Software Discovery, Optimization & Metering

Contract Management

Configuration Management

Market split by Application:

BFSI

Telecom & IT

Manufacturing

Healthcare and Life Sciences

Retail and eCommerce

Market split by Sales Channel:

Direct Channel

Distribution Channel

Market split by Region/Country:

North America (United States and Canada)

Europe (Germany, UK, France, Italy, Spain, and Russia, etc.)

Asia-Pacific (China, Japan, Korea, India, Australia, and Southeast Asia, etc.)

South America (Brazil, Mexico, and Argentina, etc.)

Middle East & Africa (Turkey, UAE, Saudi Arabia, and South Africa, etc.)

If you have any special requirements, please let us know and we can provide you the customized report as you want.

Chapter 1 Software Asset Management (SAM) Market Overview

1.1 Software Asset Management (SAM) Definition

1.2 Global Software Asset Management (SAM) Market Size Status and Outlook (2017-2031)

1.3 Global Software Asset Management (SAM) Market Size Comparison by Region (2017-2031)

1.4 Global Software Asset Management (SAM) Market Size Comparison by Type (2017-2031)

1.5 Global Software Asset Management (SAM) Market Size Comparison by Application (2017-2031)

1.6 Global Software Asset Management (SAM) Market Size Comparison by Sales Channel (2017-2031)

1.7 Software Asset Management (SAM) Market Dynamics

1.7.1 Market Drivers/Opportunities

1.7.2 Market Challenges/Risks

1.7.3 Market News (Merger/Acquisition/Expansion)

1.7.4 Key Trends in Software Asset Management (SAM) Market

Chapter 2 Software Asset Management (SAM) Market Competition by Player

2.1 Global Software Asset Management (SAM) Sales and Market Share by Player (2020-2022)

2.2 Global Software Asset Management (SAM) Revenue and Market Share by Player (2020-2022)

2.3 Global Software Asset Management (SAM) Average Price by Player (2020-2022)

2.4 Players Competition Situation & Trends

2.5 Conclusion of Segment by Player

Chapter 3 Software Asset Management (SAM) Market Segment by Type

3.1 Global Software Asset Management (SAM) Market by Type

3.1.1 License Management

3.1.2 Audit & Compliance Management

3.1.3 Software Discovery, Optimization & Metering

3.1.4 Contract Management

3.1.5 Configuration Management

3.2 Global Software Asset Management (SAM) Sales and Market Share by Type (2017-2022)

3.3 Global Software Asset Management (SAM) Revenue and Market Share by Type (2017-2022)

3.4 Global Software Asset Management (SAM) Average Price by Type (2017-2022)

3.5 Conclusion of Segment by Type

Chapter 4 Software Asset Management (SAM) Market Segment by Application

4.1 Global Software Asset Management (SAM) Market by Application

4.1.1 BFSI

4.1.2 Telecom & IT

4.1.3 Manufacturing

4.1.4 Healthcare and Life Sciences

4.1.5 Retail and eCommerce

4.2 Global Software Asset Management (SAM) Revenue and Market Share by Application (2017-2022)

4.3 Conclusion of Segment by Application

Chapter 5 Software Asset Management (SAM) Market Segment by Sales Channel

5.1 Global Software Asset Management (SAM) Market by Sales Channel

5.1.1 Direct Channel

5.1.2 Distribution Channel

5.2 Global Software Asset Management (SAM) Revenue and Market Share by Sales Channel (2017-2022)

5.3 Conclusion of Segment by Sales Channel

Chapter 6 Software Asset Management (SAM) Market Segment by Region & Country

6.1 Global Software Asset Management (SAM) Market Size and CAGR by Region (2017-2031)

6.2 Global Software Asset Management (SAM) Sales and Market Share by Region (2017-2022)

6.3 Global Software Asset Management (SAM) Revenue and Market Share by Region (2017-2022)

6.4 North America

6.4.1 North America Market by Country

6.4.2 North America Software Asset Management (SAM) Market Share by Type

6.4.3 North America Software Asset Management (SAM) Market Share by Application

6.4.4 United States

6.4.5 Canada

6.5 Europe

6.5.1 Europe Market by Country

6.5.2 Europe Software Asset Management (SAM) Market Share by Type

6.5.3 Europe Software Asset Management (SAM) Market Share by Application

6.5.4 Germany

6.5.5 UK

6.5.6 France

6.5.7 Italy

6.5.8 Spain

6.5.9 Russia

6.6 Asia-Pacific

6.6.1 Asia-Pacific Market by Country

6.6.2 Asia-Pacific Software Asset Management (SAM) Market Share by Type

6.6.3 Asia-Pacific Software Asset Management (SAM) Market Share by Application

6.6.4 China

6.6.5 Japan

6.6.6 Korea

6.6.7 India

6.6.8 Southeast Asia

6.6.9 Australia

6.7 South America

6.7.1 South America Market by Country

6.7.2 South America Software Asset Management (SAM) Market Share by Type

6.7.3 South America Software Asset Management (SAM) Market Share by Application

6.7.4 Brazil

6.7.5 Mexico

6.7.6 Argentina

6.7.7 Colombia

6.8 Middle East & Africa

6.8.1 Middle East & Africa Market by Country

6.8.2 Middle East & Africa Software Asset Management (SAM) Market Share by Type

6.8.3 Middle East & Africa Software Asset Management (SAM) Market Share by Application

6.8.4 Turkey

6.8.5 UAE

6.8.6 Saudi Arabia

6.8.7 South Africa

6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Software Asset Management (SAM) Players

7.1 Snow Software

7.1.1 Company Snapshot

7.1.2 Product/Service Offered

7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)

7.2 IBM

7.3 Micro Focus

7.4 Microsoft

7.5 BMC Software

7.6 ServiceNow

7.7 Broadcom

7.8 Flexera

7.9 USU Software

7.10 Ivanti

7.11 Certero

7.12 Matrix42

7.13 Eracent

7.14 Scalable Software

7.15 Belarc

7.16 ManageEngine

7.17 Xensam

7.18 InvGate

7.19 Symphony SummitAI

7.20 Aspera Technologies

7.21 Cherwell Software

7.22 CA Technologies

7.23 Symantec

Chapter 8 Upstream and Downstream Analysis of Software Asset Management (SAM)

8.1 Industrial Chain of Software Asset Management (SAM)

8.2 Upstream of Software Asset Management (SAM)

8.3 Downstream of Software Asset Management (SAM)

Chapter 9 Development Trend of Software Asset Management (SAM) (2023-2031)

9.1 Global Software Asset Management (SAM) Market Size (Sales and Revenue) Forecast (2023-2031)

9.2 Global Software Asset Management (SAM) Market Size and CAGR Forecast by Region (2023-2031)

9.3 Global Software Asset Management (SAM) Market Size and CAGR Forecast by Type (2023-2031)

9.4 Global Software Asset Management (SAM) Market Size and CAGR Forecast by Application (2023-2031)

9.5 Global Software Asset Management (SAM) Market Size and CAGR Forecast by Sales Channel (2023-2031)

Chapter 10 Appendix

10.1 Research Methodology

10.2 Data Sources

10.3 Disclaimer

10.4 Analysts Certification

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Software Asset Management (SAM) Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Is the Software Asset Management (SAM) Market shifting its focus from growth to value?
Recognize the areas along the Software Asset Management (SAM) Market's value chain where players are generating value. To get a complete picture, kindly read the entire report.
What is the size of the Software Asset Management (SAM) Industry?
According to the report, the Software Asset Management (SAM) Industry will grow to USD XXX Million by 2030, with a YY% CAGR.
What does the future hold for the Software Asset Management (SAM) Market?
As the shift to value addition continues, companies in the Software Asset Management (SAM) Market face the dual challenge of improving interoperability to optimize performance and experience.
How is the Software Asset Management (SAM) Market's changing dynamics captured?
The Software Asset Management (SAM) analysis provides high-level qualitative commentary on market dynamics, including information on growth drivers, influential trends, challenges, and opportunities.