Report on Global Smart and Connected TVs Market by

2023-2031 Report on Global Smart and Connected TVs Market by Player, Region, Type, Application and Sales Channel

Report on Global Smart and Connected TVs Market by

2023-2031 Report on Global Smart and Connected TVs Market by Player, Region, Type, Application and Sales Channel

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The global Smart and Connected TVs market size is estimated to be $191.2 billion in 2023, and Market IntelliX analysts predict it will reach $321.2 billion by 2031, growing at a CAGR of 6.7% during the forecast period from 2023 to 2031.

This report studies the Smart and Connected TVs market, covering market size for segment by type (Below 44 Inches, 44 to 49 Inches, etc.), by application (Household, Commercial, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Samsung, SONY, Sharp, Panasonic, Toshiba, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Smart and Connected TVs from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Smart and Connected TVs market.

Leading Players of Smart and Connected TVs including:

Samsung

SONY

Sharp

Panasonic

Toshiba

LG

Xiaomi

Huawei

Hisense

TCL

Changhong

Konka

Skyworth

Philips

Haier

Videocon

Sansui Electric

Vizio

JVC

Seiki

Christie

Market split by Type:

Below 44 Inches

44 to 49 Inches

50 to 59 Inches

60 to 69 Inches

Above 69 Inches

Market split by Application:

Household

Commercial

Market split by Sales Channel:

Direct Channel

Distribution Channel

Market split by Region/Country:

North America (United States and Canada)

Europe (Germany, UK, France, Italy, Spain, and Russia, etc.)

Asia-Pacific (China, Japan, Korea, India, Australia, and Southeast Asia, etc.)

South America (Brazil, Mexico, and Argentina, etc.)

Middle East & Africa (Turkey, UAE, Saudi Arabia, and South Africa, etc.)

If you have any special requirements, please let us know and we can provide you the customized report as you want.

Chapter 1 Smart and Connected TVs Market Overview

1.1 Smart and Connected TVs Definition

1.2 Global Smart and Connected TVs Market Size Status and Outlook (2017-2031)

1.3 Global Smart and Connected TVs Market Size Comparison by Region (2017-2031)

1.4 Global Smart and Connected TVs Market Size Comparison by Type (2017-2031)

1.5 Global Smart and Connected TVs Market Size Comparison by Application (2017-2031)

1.6 Global Smart and Connected TVs Market Size Comparison by Sales Channel (2017-2031)

1.7 Smart and Connected TVs Market Dynamics

1.7.1 Market Drivers/Opportunities

1.7.2 Market Challenges/Risks

1.7.3 Market News (Merger/Acquisition/Expansion)

1.7.4 Key Trends in Smart and Connected TVs Market

Chapter 2 Smart and Connected TVs Market Competition by Player

2.1 Global Smart and Connected TVs Sales and Market Share by Player (2020-2022)

2.2 Global Smart and Connected TVs Revenue and Market Share by Player (2020-2022)

2.3 Global Smart and Connected TVs Average Price by Player (2020-2022)

2.4 Players Competition Situation & Trends

2.5 Conclusion of Segment by Player

Chapter 3 Smart and Connected TVs Market Segment by Type

3.1 Global Smart and Connected TVs Market by Type

3.1.1 Below 44 Inches

3.1.2 44 to 49 Inches

3.1.3 50 to 59 Inches

3.1.4 60 to 69 Inches

3.1.5 Above 69 Inches

3.2 Global Smart and Connected TVs Sales and Market Share by Type (2017-2022)

3.3 Global Smart and Connected TVs Revenue and Market Share by Type (2017-2022)

3.4 Global Smart and Connected TVs Average Price by Type (2017-2022)

3.5 Conclusion of Segment by Type

Chapter 4 Smart and Connected TVs Market Segment by Application

4.1 Global Smart and Connected TVs Market by Application

4.1.1 Household

4.1.2 Commercial

4.2 Global Smart and Connected TVs Revenue and Market Share by Application (2017-2022)

4.3 Conclusion of Segment by Application

Chapter 5 Smart and Connected TVs Market Segment by Sales Channel

5.1 Global Smart and Connected TVs Market by Sales Channel

5.1.1 Direct Channel

5.1.2 Distribution Channel

5.2 Global Smart and Connected TVs Revenue and Market Share by Sales Channel (2017-2022)

5.3 Conclusion of Segment by Sales Channel

Chapter 6 Smart and Connected TVs Market Segment by Region & Country

6.1 Global Smart and Connected TVs Market Size and CAGR by Region (2017-2031)

6.2 Global Smart and Connected TVs Sales and Market Share by Region (2017-2022)

6.3 Global Smart and Connected TVs Revenue and Market Share by Region (2017-2022)

6.4 North America

6.4.1 North America Market by Country

6.4.2 North America Smart and Connected TVs Market Share by Type

6.4.3 North America Smart and Connected TVs Market Share by Application

6.4.4 United States

6.4.5 Canada

6.5 Europe

6.5.1 Europe Market by Country

6.5.2 Europe Smart and Connected TVs Market Share by Type

6.5.3 Europe Smart and Connected TVs Market Share by Application

6.5.4 Germany

6.5.5 UK

6.5.6 France

6.5.7 Italy

6.5.8 Spain

6.5.9 Russia

6.6 Asia-Pacific

6.6.1 Asia-Pacific Market by Country

6.6.2 Asia-Pacific Smart and Connected TVs Market Share by Type

6.6.3 Asia-Pacific Smart and Connected TVs Market Share by Application

6.6.4 China

6.6.5 Japan

6.6.6 Korea

6.6.7 India

6.6.8 Southeast Asia

6.6.9 Australia

6.7 South America

6.7.1 South America Market by Country

6.7.2 South America Smart and Connected TVs Market Share by Type

6.7.3 South America Smart and Connected TVs Market Share by Application

6.7.4 Brazil

6.7.5 Mexico

6.7.6 Argentina

6.7.7 Colombia

6.8 Middle East & Africa

6.8.1 Middle East & Africa Market by Country

6.8.2 Middle East & Africa Smart and Connected TVs Market Share by Type

6.8.3 Middle East & Africa Smart and Connected TVs Market Share by Application

6.8.4 Turkey

6.8.5 UAE

6.8.6 Saudi Arabia

6.8.7 South Africa

6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Smart and Connected TVs Players

7.1 Samsung

7.1.1 Company Snapshot

7.1.2 Product/Service Offered

7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)

7.2 SONY

7.3 Sharp

7.4 Panasonic

7.5 Toshiba

7.6 LG

7.7 Xiaomi

7.8 Huawei

7.9 Hisense

7.10 TCL

7.11 Changhong

7.12 Konka

7.13 Skyworth

7.14 Philips

7.15 Haier

7.16 Videocon

7.17 Sansui Electric

7.18 Vizio

7.19 JVC

7.20 Seiki

7.21 Christie

Chapter 8 Upstream and Downstream Analysis of Smart and Connected TVs

8.1 Industrial Chain of Smart and Connected TVs

8.2 Upstream of Smart and Connected TVs

8.3 Downstream of Smart and Connected TVs

Chapter 9 Development Trend of Smart and Connected TVs (2023-2031)

9.1 Global Smart and Connected TVs Market Size (Sales and Revenue) Forecast (2023-2031)

9.2 Global Smart and Connected TVs Market Size and CAGR Forecast by Region (2023-2031)

9.3 Global Smart and Connected TVs Market Size and CAGR Forecast by Type (2023-2031)

9.4 Global Smart and Connected TVs Market Size and CAGR Forecast by Application (2023-2031)

9.5 Global Smart and Connected TVs Market Size and CAGR Forecast by Sales Channel (2023-2031)

Chapter 10 Appendix

10.1 Research Methodology

10.2 Data Sources

10.3 Disclaimer

10.4 Analysts Certification

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Report on Global Smart and Connected TVs Market by Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
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In addition to the Report on Global Smart and Connected TVs Market by Market share analysis by competitors, the report also includes chapters on the HHI Index, CR4, and CR8 to characterize the concentration rate and competitive character of the Report on Global Smart and Connected TVs Market by Market.
What makes the latest Report on Global Smart and Connected TVs Market by Market study unique?
The latest version of the Report on Global Smart and Connected TVs Market by Market study includes a market size breakdown by relevant business segments, applications, and geography, as well as qualitative insights such as Patent Analysis*, Market Entropy, Key Development Activities, Market Dynamics, PEST and PORTER models, and more.