Report on Global Programmatic Advertising Platform

2023-2031 Report on Global Programmatic Advertising Platform Market by Player, Region, Type, Application and Sales Channel

Report on Global Programmatic Advertising Platform

2023-2031 Report on Global Programmatic Advertising Platform Market by Player, Region, Type, Application and Sales Channel


The report classifies the business vertical into various segments based on components, voltage, end-user scope, and regional division. A thorough analysis of each segment with respect to their market share, growth rate, and revenue contribution forms a major part of the study.

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This report studies the Programmatic Advertising Platform market, covering market size for segment by type (Real Time Bidding, Private Marketplace, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Acquisio, Adform, Adobe Systems Incorporated, Adroll.com, AOL Inc. (Verizon Communications Inc.), etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Programmatic Advertising Platform from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Programmatic Advertising Platform market.

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Leading players of Programmatic Advertising Platform including:

Acquisio

Adform

Adobe Systems Incorporated

Adroll.com

AOL Inc. (Verizon Communications Inc.)

AppNexus Inc.

Baidu

Beeswax

Between Digital

Centro, Inc.

Choozle

Connexity, Inc.

DATAXU

FACEBOOK

Flashtalking

Fluct

Google

IPONWEB Holding Limited (BidSwitch)

Marin Software

MediaMath

Others.

Quantcast Advertise

RadiumOne, Inc.

Rocket Fuel Inc.

Rubicon Project Inc.

Sizmek

The Trade Desk

Turn Inc.

WordStream

Yahoo! Inc.

Market split by Type, can be divided into:

Real Time Bidding

Private Marketplace

Automated Guaranteed

Others

Market split by Application, can be divided into:

SMEs

Large Enterprises

Market split by Sales Channel, can be divided into:

Direct Channel

Distribution Channel

Market segment by Region/Country including:

North America (United States, Canada and Mexico)

Europe (Germany, UK, France, Italy, Russia and Spain etc.)

Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)

South America (Brazil, Argentina and Colombia etc.)

Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

If you have any special requirements, please let us know and we can provide you the customized report as you want.

Chapter 1 Programmatic Advertising Platform Market Overview

1.1 Programmatic Advertising Platform Definition

1.2 Global Programmatic Advertising Platform Market Size Status and Outlook (2017-2031)

1.3 Global Programmatic Advertising Platform Market Size Comparison by Region (2017-2031)

1.4 Global Programmatic Advertising Platform Market Size Comparison by Type (2017-2031)

1.5 Global Programmatic Advertising Platform Market Size Comparison by Application (2017-2031)

1.6 Global Programmatic Advertising Platform Market Size Comparison by Sales Channel (2017-2031)

1.7 Programmatic Advertising Platform Market Dynamics

1.7.1 Market Drivers/Opportunities

1.7.2 Market Challenges/Risks

1.7.3 Market News (Mergers/Acquisitions/Expansion)

1.7.4 COVID-19 Impacts

1.7.5 Russia-Ukraine War Impacts

Chapter 2 Programmatic Advertising Platform Market Segment Analysis by Player

2.1 Global Programmatic Advertising Platform Sales and Market Share by Player (2020-2022)

2.2 Global Programmatic Advertising Platform Revenue and Market Share by Player (2020-2022)

2.3 Global Programmatic Advertising Platform Average Price by Player (2020-2022)

2.4 Players Competition Situation & Trends

2.5 Conclusion of Segment by Player

Chapter 3 Programmatic Advertising Platform Market Segment Analysis by Type

3.1 Global Programmatic Advertising Platform Market by Type

3.1.1 Real Time Bidding

3.1.2 Private Marketplace

3.1.3 Automated Guaranteed

3.1.4 Others

3.2 Global Programmatic Advertising Platform Sales and Market Share by Type (2017-2022)

3.3 Global Programmatic Advertising Platform Revenue and Market Share by Type (2017-2022)

3.4 Global Programmatic Advertising Platform Average Price by Type (2017-2022)

3.5 Leading Players of Programmatic Advertising Platform by Type in 2022

3.6 Conclusion of Segment by Type

Chapter 4 Programmatic Advertising Platform Market Segment Analysis by Application

4.1 Global Programmatic Advertising Platform Market by Application

4.1.1 SMEs

4.1.2 Large Enterprises

4.2 Global Programmatic Advertising Platform Revenue and Market Share by Application (2017-2022)

4.3 Leading Consumers of Programmatic Advertising Platform by Application in 2022

4.4 Conclusion of Segment by Application

Chapter 5 Programmatic Advertising Platform Market Segment Analysis by Sales Channel

5.1 Global Programmatic Advertising Platform Market by Sales Channel

5.1.1 Direct Channel

5.1.2 Distribution Channel

5.2 Global Programmatic Advertising Platform Revenue and Market Share by Sales Channel (2017-2022)

5.3 Leading Distributors/Dealers of Programmatic Advertising Platform by Sales Channel in 2022

5.4 Conclusion of Segment by Sales Channel

Chapter 6 Programmatic Advertising Platform Market Segment Analysis by Region

6.1 Global Programmatic Advertising Platform Market Size and CAGR by Region (2017-2031)

6.2 Global Programmatic Advertising Platform Sales and Market Share by Region (2017-2022)

6.3 Global Programmatic Advertising Platform Revenue and Market Share by Region (2017-2022)

6.4 North America

6.4.1 North America Market by Country

6.4.2 North America Programmatic Advertising Platform Market Share by Type

6.4.3 North America Programmatic Advertising Platform Market Share by Application

6.4.4 United States

6.4.5 Canada

6.4.6 Mexico

6.5 Europe

6.5.1 Europe Market by Country

6.5.2 Europe Programmatic Advertising Platform Market Share by Type

6.5.3 Europe Programmatic Advertising Platform Market Share by Application

6.5.4 Germany

6.5.5 UK

6.5.6 France

6.5.7 Italy

6.5.8 Russia

6.5.9 Spain

6.6 Asia-Pacific

6.6.1 Asia-Pacific Market by Country

6.6.2 Asia-Pacific Programmatic Advertising Platform Market Share by Type

6.6.3 Asia-Pacific Programmatic Advertising Platform Market Share by Application

6.6.4 China

6.6.5 Japan

6.6.6 Korea

6.6.7 India

6.6.8 Southeast Asia

6.6.9 Australia

6.7 South America

6.7.1 South America Market by Country

6.7.2 South America Programmatic Advertising Platform Market Share by Type

6.7.3 South America Programmatic Advertising Platform Market Share by Application

6.7.4 Brazil

6.7.5 Argentina

6.7.6 Colombia

6.8 Middle East & Africa

6.8.1 Middle East & Africa Market by Country

6.8.2 Middle East & Africa Programmatic Advertising Platform Market Share by Type

6.8.3 Middle East & Africa Programmatic Advertising Platform Market Share by Application

6.8.4 UAE

6.8.5 Saudi Arabia

6.8.6 South Africa

6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Programmatic Advertising Platform Players

7.1 Acquisio

7.1.1 Company Snapshot

7.1.2 Product/Service Offered

7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)

7.2 Adform

7.3 Adobe Systems Incorporated

7.4 Adroll.com

7.5 AOL Inc. (Verizon Communications Inc.)

7.6 AppNexus Inc.

7.7 Baidu

7.8 Beeswax

7.9 Between Digital

7.10 Centro, Inc.

7.11 Choozle

7.12 Connexity, Inc.

7.13 DATAXU

7.14 FACEBOOK

7.15 Flashtalking

7.16 Fluct

7.17 Google

7.18 IPONWEB Holding Limited (BidSwitch)

7.19 Marin Software

7.20 MediaMath

7.21 Others.

7.22 Quantcast Advertise

7.23 RadiumOne, Inc.

7.24 Rocket Fuel Inc.

7.25 Rubicon Project Inc.

7.26 Sizmek

7.27 The Trade Desk

7.28 Turn Inc.

7.29 WordStream

7.30 Yahoo! Inc.

Chapter 8 Upstream and Downstream Analysis of Programmatic Advertising Platform

8.1 Industrial Chain of Programmatic Advertising Platform

8.2 Upstream of Programmatic Advertising Platform

8.3 Downstream of Programmatic Advertising Platform

Chapter 9 Development Trend of Programmatic Advertising Platform (2023-2031)

9.1 Global Programmatic Advertising Platform Market Size (Sales and Revenue) Forecast (2023-2031)

9.2 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Region (2023-2031)

9.3 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Type (2023-2031)

9.4 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Application (2023-2031)

9.5 Global Programmatic Advertising Platform Market Size and CAGR Forecast by Sales Channel (2023-2031)

Chapter 10 Appendix

10.1 Research Methodology

10.2 Data Sources

10.3 Disclaimer

10.4 Analysts Certification

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Programmatic Advertising Platform Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Why is the Programmatic Advertising Platform Market trending toward high growth trajectories?
A dynamic process in the Programmatic Advertising Platform Market is initiated by new entrants, including competitors from unrelated industries, in addition to the established players like Acquisio, Adform, Adobe Systems Incorporated, Adroll.com, AOL Inc. (Verizon Communications Inc.), AppNexus Inc., Baidu, Beeswax, Between Digital, Centro, Inc., Choozle, Connexity, Inc., DATAXU, FACEBOOK, Flashtalking, Fluct, Google, IPONWEB Holding Limited (BidSwitch), Marin Software, MediaMath, Others., Quantcast Advertise, RadiumOne, Inc., Rocket Fuel Inc., Rubicon Project Inc., Sizmek, The Trade Desk, Turn Inc., WordStream, Yahoo! Inc..
Is the Programmatic Advertising Platform Market shifting its focus from growth to value?
Recognize the areas along the Programmatic Advertising Platform Market's value chain where players are generating value. To get a complete picture, kindly read the entire report.
Where are the Programmatic Advertising Platform used?
The Programmatic Advertising Platform are employed in SMEs, Large Enterprises.
What is the forecasted growth rate of the Programmatic Advertising Platform Market?
The Programmatic Advertising Platform Market is expected to grow at a moderate CAGR during the forecast period of 2025 to 2030.
Where does the Programmatic Advertising Platform Industry stands in terms of scaling end-use implementations?
According to the Programmatic Advertising Platform Market research paper, organizations are making more progress than their supply chain counterparts, including suppliers.
What makes the latest Programmatic Advertising Platform Market study unique?
The latest version of the Programmatic Advertising Platform Market study includes a market size breakdown by relevant business segments, applications, and geography, as well as qualitative insights such as Patent Analysis*, Market Entropy, Key Development Activities, Market Dynamics, PEST and PORTER models, and more.