Global Multi Touch Market

Global Multi-Touch Marketing Attribution Solutions Market Opportunities, Challenges, Strategies & Forecasts

Global Multi Touch Market

Global Multi-Touch Marketing Attribution Solutions Market Opportunities, Challenges, Strategies & Forecasts


Discover the latest insights into the booming Multi-Touch Marketing Attribution Solutions Market. This report analyzes market size, growth trends (CAGR ), key players, and regional performance, offering valuable data for investors and industry professionals. Explore market drivers, restraints, and future projections for -.

Exclusive deal : 20% Instant discount on Direct purchases! Don't wait—claim your discount today!

This report studies the Multi-Touch Marketing Attribution Solutions market, covering market size for segment by type (On-premises, Cloud-based, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Adobe, SAP, Visual IQ, Oracle, Neustar, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Multi-Touch Marketing Attribution Solutions from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Multi-Touch Marketing Attribution Solutions market.

Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.

This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Leading players of Multi-Touch Marketing Attribution Solutions including:

Adobe

SAP

Visual IQ

Oracle

Neustar

LeadsRx

LeanData

Merkle

Roivenue

C3 Metrics

AppsFlyer

Equifax

Windsor.ai

Manthan

Oribi

Google

Rockerbox

Engagio

Singular

CaliberMind

WIZALY

OptiMine

Analytic Partners

Fospha

IRI

Market split by Type, can be divided into:

On-premises

Cloud-based

Market split by Application, can be divided into:

SMEs

Large Enterprises

Market split by Sales Channel, can be divided into:

Direct Channel

Distribution Channel

Market segment by Region/Country including:

North America (United States, Canada and Mexico)

Europe (Germany, UK, France, Italy, Russia and Spain etc.)

Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)

South America (Brazil, Argentina and Colombia etc.)

Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

If you have any special requirements, please let us know and we can provide you the customized report as you want.

Chapter 1 Multi-Touch Marketing Attribution Solutions Market Overview

1.1 Multi-Touch Marketing Attribution Solutions Definition

1.2 Global Multi-Touch Marketing Attribution Solutions Market Size Status and Outlook (2016-2030)

1.3 Global Multi-Touch Marketing Attribution Solutions Market Size Comparison by Region (2016-2030)

1.4 Global Multi-Touch Marketing Attribution Solutions Market Size Comparison by Type (2016-2030)

1.5 Global Multi-Touch Marketing Attribution Solutions Market Size Comparison by Application (2016-2030)

1.6 Global Multi-Touch Marketing Attribution Solutions Market Size Comparison by Sales Channel (2016-2030)

1.7 Multi-Touch Marketing Attribution Solutions Market Dynamics (COVID-19 Impacts)

1.7.1 Market Drivers/Opportunities

1.7.2 Market Challenges/Risks

1.7.3 Market News (Mergers/Acquisitions/Expansion)

1.7.4 COVID-19 Impacts

1.7.5 Post-Strategies of COVID-19

Chapter 2 Multi-Touch Marketing Attribution Solutions Market Segment Analysis by Player

2.1 Global Multi-Touch Marketing Attribution Solutions Sales and Market Share by Player (2019-2021)

2.2 Global Multi-Touch Marketing Attribution Solutions Revenue and Market Share by Player (2019-2021)

2.3 Global Multi-Touch Marketing Attribution Solutions Average Price by Player (2019-2021)

2.4 Players Competition Situation & Trends

2.5 Conclusion of Segment by Player

Chapter 3 Multi-Touch Marketing Attribution Solutions Market Segment Analysis by Type

3.1 Global Multi-Touch Marketing Attribution Solutions Market by Type

3.1.1 On-premises

3.1.2 Cloud-based

3.2 Global Multi-Touch Marketing Attribution Solutions Sales and Market Share by Type (2016-2021)

3.3 Global Multi-Touch Marketing Attribution Solutions Revenue and Market Share by Type (2016-2021)

3.4 Global Multi-Touch Marketing Attribution Solutions Average Price by Type (2016-2021)

3.5 Leading Players of Multi-Touch Marketing Attribution Solutions by Type in 2021

3.6 Conclusion of Segment by Type

Chapter 4 Multi-Touch Marketing Attribution Solutions Market Segment Analysis by Application

4.1 Global Multi-Touch Marketing Attribution Solutions Market by Application

4.1.1 SMEs

4.1.2 Large Enterprises

4.2 Global Multi-Touch Marketing Attribution Solutions Revenue and Market Share by Application (2016-2021)

4.3 Leading Consumers of Multi-Touch Marketing Attribution Solutions by Application in 2021

4.4 Conclusion of Segment by Application

Chapter 5 Multi-Touch Marketing Attribution Solutions Market Segment Analysis by Sales Channel

5.1 Global Multi-Touch Marketing Attribution Solutions Market by Sales Channel

5.1.1 Direct Channel

5.1.2 Distribution Channel

5.2 Global Multi-Touch Marketing Attribution Solutions Revenue and Market Share by Sales Channel (2016-2021)

5.3 Leading Distributors/Dealers of Multi-Touch Marketing Attribution Solutions by Sales Channel in 2021

5.4 Conclusion of Segment by Sales Channel

Chapter 6 Multi-Touch Marketing Attribution Solutions Market Segment Analysis by Region

6.1 Global Multi-Touch Marketing Attribution Solutions Market Size and CAGR by Region (2016-2030)

6.2 Global Multi-Touch Marketing Attribution Solutions Sales and Market Share by Region (2016-2021)

6.3 Global Multi-Touch Marketing Attribution Solutions Revenue and Market Share by Region (2016-2021)

6.4 North America

6.4.1 North America Market by Country

6.4.2 North America Multi-Touch Marketing Attribution Solutions Market Share by Type

6.4.3 North America Multi-Touch Marketing Attribution Solutions Market Share by Application

6.4.4 United States

6.4.5 Canada

6.4.6 Mexico

6.5 Europe

6.5.1 Europe Market by Country

6.5.2 Europe Multi-Touch Marketing Attribution Solutions Market Share by Type

6.5.3 Europe Multi-Touch Marketing Attribution Solutions Market Share by Application

6.5.4 Germany

6.5.5 UK

6.5.6 France

6.5.7 Italy

6.5.8 Russia

6.5.9 Spain

6.6 Asia-Pacific

6.6.1 Asia-Pacific Market by Country

6.6.2 Asia-Pacific Multi-Touch Marketing Attribution Solutions Market Share by Type

6.6.3 Asia-Pacific Multi-Touch Marketing Attribution Solutions Market Share by Application

6.6.4 China

6.6.5 Japan

6.6.6 Korea

6.6.7 India

6.6.8 Southeast Asia

6.6.9 Australia

6.7 South America

6.7.1 South America Market by Country

6.7.2 South America Multi-Touch Marketing Attribution Solutions Market Share by Type

6.7.3 South America Multi-Touch Marketing Attribution Solutions Market Share by Application

6.7.4 Brazil

6.7.5 Argentina

6.7.6 Colombia

6.8 Middle East & Africa

6.8.1 Middle East & Africa Market by Country

6.8.2 Middle East & Africa Multi-Touch Marketing Attribution Solutions Market Share by Type

6.8.3 Middle East & Africa Multi-Touch Marketing Attribution Solutions Market Share by Application

6.8.4 UAE

6.8.5 Saudi Arabia

6.8.6 South Africa

6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Multi-Touch Marketing Attribution Solutions Players

7.1 Adobe

7.1.1 Company Snapshot

7.1.2 Product/Service Offered

7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)

7.2 SAP

7.3 Visual IQ

7.4 Oracle

7.5 Neustar

7.6 LeadsRx

7.7 LeanData

7.8 Merkle

7.9 Roivenue

7.10 C3 Metrics

7.11 AppsFlyer

7.12 Equifax

7.13 Windsor.ai

7.14 Manthan

7.15 Oribi

7.16 Google

7.17 Rockerbox

7.18 Engagio

7.19 Singular

7.20 CaliberMind

7.21 WIZALY

7.22 OptiMine

7.23 Analytic Partners

7.24 Fospha

7.25 IRI

Chapter 8 Upstream and Downstream Analysis of Multi-Touch Marketing Attribution Solutions

8.1 Industrial Chain of Multi-Touch Marketing Attribution Solutions

8.2 Upstream of Multi-Touch Marketing Attribution Solutions

8.3 Downstream of Multi-Touch Marketing Attribution Solutions

Chapter 9 Development Trend of Multi-Touch Marketing Attribution Solutions (2022-2030)

9.1 Global Multi-Touch Marketing Attribution Solutions Market Size (Sales and Revenue) Forecast (2022-2030)

9.2 Global Multi-Touch Marketing Attribution Solutions Market Size and CAGR Forecast by Region (2022-2030)

9.3 Global Multi-Touch Marketing Attribution Solutions Market Size and CAGR Forecast by Type (2022-2030)

9.4 Global Multi-Touch Marketing Attribution Solutions Market Size and CAGR Forecast by Application (2022-2030)

9.5 Global Multi-Touch Marketing Attribution Solutions Market Size and CAGR Forecast by Sales Channel (2022-2030)

Chapter 10 Appendix

10.1 Research Methodology

10.2 Data Sources

10.3 Disclaimer

10.4 Analysts Certification

Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Multi-Touch Marketing Attribution Solutions Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
What is the market share of the Multi-Touch Marketing Attribution Solutions Market?
The Global Multi-Touch Marketing Attribution Solutions Market share by vendor, as well as the concentration rate using the CR4, CR8 Index, determine the strength of competitive players like Adobe SAP Visual IQ Oracle Neustar LeadsRx LeanData Merkle Roivenue C3 Metrics AppsFlyer Equifax Windsor.ai Manthan Oribi Google Rockerbox Engagio Singular CaliberMind WIZALY OptiMine Analytic Partners Fospha IRI.
How are players chosen for the research coverage of the Multi-Touch Marketing Attribution Solutions Market study?
MI used a variety of industry standards such as NAICS, ICB, TRIC, and others to identify functional players in the industry, which they then shortlist and validate in an iterative process to finalize the most relevant players.
What are the major applications for Multi-Touch Marketing Attribution Solutions?
Multi-Touch Marketing Attribution Solutions has a wide range of applications, including and others.
What is the current state of the Multi-Touch Marketing Attribution Solutions Industry, and what is the projected growth trajectory through 2030?
In 2024, the Multi-Touch Marketing Attribution Solutions Market share surpassed USD xx million, and between 2025 and 2030, it will grow at a CAGR of yy%.
What trends may have an impact on the Multi-Touch Marketing Attribution Solutions Market's growth?
A handful of disruptive trends, nevertheless, will have a contradictory and significant impact on the development of the Multi-Touch Marketing Attribution Solutions Market as well as its distribution among its players
What are the primary data sources used to evaluate the Multi-Touch Marketing Attribution Solutions Market sizing?
The majority of data for the Multi-Touch Marketing Attribution Solutions Industry is gathered through primary sources, which include interviews and surveys with industry experts from the core and related industries involved in the supply chain. Secondary sources, such as SEC filings, annual reports, whitepapers, and press releases, are also used.