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This report studies the Educational Toy market, covering market size for segment by type (Activity Toys, Games and Puzzles, etc.), by application (Online Sales, Offline Sales, etc.), by sales channel (Direct Channel, Distribution Channel), by player (LEGO, Mattel, Hasbro, Bandai, TAKARA TOMY, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Educational Toy from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Educational Toy market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Educational Toy including:
LEGO
Mattel
Hasbro
Bandai
TAKARA TOMY
Gigotoys
MGA Entertainment
Melissa & Doug
Simba-Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Vtech
Leapfrog
Spin Master
MindWare
Safari
BanBao
Qunxing
Goldlok Toys
Osmo
Market split by Type, can be divided into:
Activity Toys
Games and Puzzles
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Market split by Application, can be divided into:
Online Sales
Offline Sales
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Chapter 1 Educational Toy Market Overview
1.1 Educational Toy Definition
1.2 Global Educational Toy Market Size Status and Outlook (2017-2031)
1.3 Global Educational Toy Market Size Comparison by Region (2017-2031)
1.4 Global Educational Toy Market Size Comparison by Type (2017-2031)
1.5 Global Educational Toy Market Size Comparison by Application (2017-2031)
1.6 Global Educational Toy Market Size Comparison by Sales Channel (2017-2031)
1.7 Educational Toy Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Russia-Ukraine War Impacts
Chapter 2 Educational Toy Market Segment Analysis by Player
2.1 Global Educational Toy Sales and Market Share by Player (2020-2022)
2.2 Global Educational Toy Revenue and Market Share by Player (2020-2022)
2.3 Global Educational Toy Average Price by Player (2020-2022)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Educational Toy Market Segment Analysis by Type
3.1 Global Educational Toy Market by Type
3.1.1 Activity Toys
3.1.2 Games and Puzzles
3.1.3 Construction Toys
3.1.4 Dolls and Accessories
3.1.5 Outdoor and Sports Toys
3.2 Global Educational Toy Sales and Market Share by Type (2017-2022)
3.3 Global Educational Toy Revenue and Market Share by Type (2017-2022)
3.4 Global Educational Toy Average Price by Type (2017-2022)
3.5 Leading Players of Educational Toy by Type in 2022
3.6 Conclusion of Segment by Type
Chapter 4 Educational Toy Market Segment Analysis by Application
4.1 Global Educational Toy Market by Application
4.1.1 Online Sales
4.1.2 Offline Sales
4.2 Global Educational Toy Revenue and Market Share by Application (2017-2022)
4.3 Leading Consumers of Educational Toy by Application in 2022
4.4 Conclusion of Segment by Application
Chapter 5 Educational Toy Market Segment Analysis by Sales Channel
5.1 Global Educational Toy Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Educational Toy Revenue and Market Share by Sales Channel (2017-2022)
5.3 Leading Distributors/Dealers of Educational Toy by Sales Channel in 2022
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Educational Toy Market Segment Analysis by Region
6.1 Global Educational Toy Market Size and CAGR by Region (2017-2031)
6.2 Global Educational Toy Sales and Market Share by Region (2017-2022)
6.3 Global Educational Toy Revenue and Market Share by Region (2017-2022)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Educational Toy Market Share by Type
6.4.3 North America Educational Toy Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Educational Toy Market Share by Type
6.5.3 Europe Educational Toy Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Educational Toy Market Share by Type
6.6.3 Asia-Pacific Educational Toy Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Educational Toy Market Share by Type
6.7.3 South America Educational Toy Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Educational Toy Market Share by Type
6.8.3 Middle East & Africa Educational Toy Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Educational Toy Players
7.1 LEGO
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Mattel
7.3 Hasbro
7.4 Bandai
7.5 TAKARA TOMY
7.6 Gigotoys
7.7 MGA Entertainment
7.8 Melissa & Doug
7.9 Simba-Dickie Group
7.10 Giochi Preziosi
7.11 PLAYMOBIL
7.12 Ravensburger
7.13 Vtech
7.14 Leapfrog
7.15 Spin Master
7.16 MindWare
7.17 Safari
7.18 BanBao
7.19 Qunxing
7.20 Goldlok Toys
7.21 Osmo
Chapter 8 Upstream and Downstream Analysis of Educational Toy
8.1 Industrial Chain of Educational Toy
8.2 Upstream of Educational Toy
8.3 Downstream of Educational Toy
Chapter 9 Development Trend of Educational Toy (2023-2031)
9.1 Global Educational Toy Market Size (Sales and Revenue) Forecast (2023-2031)
9.2 Global Educational Toy Market Size and CAGR Forecast by Region (2023-2031)
9.3 Global Educational Toy Market Size and CAGR Forecast by Type (2023-2031)
9.4 Global Educational Toy Market Size and CAGR Forecast by Application (2023-2031)
9.5 Global Educational Toy Market Size and CAGR Forecast by Sales Channel (2023-2031)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
Research Methodology:
Report on Global Educational Toy Market by Player Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Qualitative Analysis |
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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Total Market |
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