Post Covid 19 Epidemic Era Toys Industry

Post-Covid-19 Epidemic Era, Toys Industry Development Trend Analysis Report 2023

Post Covid 19 Epidemic Era Toys Industry

Post-Covid-19 Epidemic Era, Toys Industry Development Trend Analysis Report 2023

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The global Toys market size in 2022 is 103000.0 million US dollars, and it is expected to be XX million US dollars by 2029, with a compound annual growth rate of 5.20% expected in 2023-2029.

MARKET COMPETITIVE LANDSCAPE:

The main players in the Toys market include LEGO System A/S, Bandai Namco Toys & Collectibles Incorporated, Hasbro, Inc., Mattel, Inc., and Funko, LLC. The share of the top 3 players in the Toys market is XX%.

REGION SHARE:

The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for XX%, Europe accounted for XX% of Toys market, and Asia Pacific accounted for XX%.

SEGMENT OVERVIEW:

The report segments the market by Type and Application. Up to 5 years accounted for XX% of Toys market in 2022. Between 5-10 Years share of XX%.

Hypermarkets/Supermarkets accounted for XX% of the Toys market in 2022. Departmental Stores accounts for XX%.

The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.

The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding Global Toys Market dynamics, structure by identifying and analyzing the market segments and project the global market size.

In addition, the market SWOT analysis, dynamics, trends, technologies, opportunities and challenges analysis are covered in the report.

Further, the report also focuses on the competitive analysis of key players by product, financial position, product portfolio, growth strategies, and regional presence.

 

Consumer needs and trends have always been important drivers of the consumer goods industry. Today's consumers pay more attention to product quality, health, environmental protection and other aspects. For example, plant-based products, gluten-free foods, organic cosmetics, etc. are receiving more and more attention. In addition, with the popularization of 5G technology, products such as smart home and smart wearables will also have broader market prospects.

Some notable trends:

E-commerce Expansion: The growth of online shopping continues to reshape the consumer goods industry. More consumers are embracing the convenience and accessibility of e-commerce platforms, leading to a surge in online sales. Companies are investing heavily in their online presence, optimizing websites for mobile devices, and enhancing the overall customer experience through personalized recommendations and fast delivery options.

Direct-to-Consumer (D2C) Brands: D2C brands have gained significant traction in recent years. These companies bypass traditional retail channels and sell directly to consumers through their websites or specialized online platforms. D2C brands often focus on niche markets, offering unique and innovative products, and leveraging social media marketing to build strong customer relationships.

Rise of Subscription Services: Subscription-based models are on the rise, particularly in industries like beauty, fashion, and food. These services provide consumers with a regular supply of products delivered to their doorstep, offering convenience and the element of surprise. Companies are leveraging subscriptions to build customer loyalty, gather data, and create recurring revenue streams.

Key Regions Covered in This Report Are

North America

United States

Canada

China

Asia Pacific (Excluding China)

Japan

Korea

Southeast Asia

India

Australia

Europe

Germany

France

UK

Italy

Russia

Nordic

Latin America

Brazil

Argentina

Mexico

Middle East & Africa

Egypt

South Africa

Israel

Turkey

GCC Countries

Some of the major players operating in the global market include:

LEGO System A/S

Bandai Namco Toys & Collectibles Incorporated

Hasbro, Inc.

Mattel, Inc.

Funko, LLC

JAKKS Pacific, Inc.

Tomy Company Ltd.

Simba Dickie Group

Moose Toys Ltd

Thames & Kosmos

S M Funcorp Toys Private Limited

Clementoni Spa

Segment by Type

Up to 5 years

Between 5-10 Years

Above 10 Years

Segment by Application

Hypermarkets/Supermarkets

Departmental Stores

Online Channel

Others

Table of Content

1 Toys Market Introduction and Overview

1.1 Toys Definition

1.2 Market Size Analysis by Types

1.3 Market Size Analysis by Application

1.4 Research Purposes

1.5 Report Timeline

1.6 Economic Analysis of Global Regions

2 Toys Manufacturing Cost Analysis

2.1 Toys Key Raw Materials Analysis

2.1.1 Key Raw Materials

2.1.2 Price Trend of Key Raw Materials

2.1.3 Key Suppliers of Raw Materials

2.2 Proportion of Manufacturing Cost Structure

2.2.1 Raw Materials

2.2.2 Labor Cost

2.2.3 Manufacturing Expenses

2.3 Manufacturing Process Analysis of Toys

2.4 Toys Industrial Chain Analysis

3 Global Toys Historical and Forecast Market Analysis by Type

3.1 Global Toys Revenue and Market Share by Type

3.2 Global Toys Sales and Market Share by Type

3.3 Global Toys Revenue Market Forecast by Type (2023-2029)

3.4 Global Toys Sales Market Forecast by Type (2023-2029)

4 Global Toys Historical and Forecast Market Analysis by Application

4.1 Global Toys Revenue Market Share by Application (2018-2023)

4.2 Global Toys Sales Market Share by Application (2018-2023)

4.3 Toys Revenue Market Forecast by Application (2023-2029)

4.4 Toys Sales Market Forecast by Application (2023-2029)

5 Global Market Growth Trends Analysis

5.1 Global Toys Market Size & Forecast (2018-2029)

5.2 Toys Growth Trends Analysis by Regions

5.2.1 Toys Market Size by Regions: 2018 VS 2023 VS 2029

5.2.2 Toys Historic Market Size by Regions (2018-2023)

5.2.3 Toys Forecasted Market Size by Regions (2023-2029)

5.2.4 North America Toys Market Size & Forecast (2018-2029)

5.2.5 Europe Toys Market Size & Forecast (2018-2029)

5.2.6 China Toys Market Size & Forecast (2018-2029)

5.2.7 Asia-Pacific (Excluding China) Toys Market Size & Forecast (2018-2029)

5.2.8 Latin America Toys Market Size & Forecast (2018-2029)

5.2.9 Middle East & Africa Toys Market Size & Forecast (2018-2029)

6 North America

6.1 North America Toys Revenue by Players

6.2 North America Toys Sales by Types

6.3 North America Toys Sales by Applications

6.4 North America Toys Market by Countries

6.4.1 North America Toys Revenue by Countries (2018-2029)

6.4.2 North America Toys Sales by Countries (2018-2029)

6.5 United States

6.6 Canada

7 China

7.1 China Toys Revenue by Players

7.2 China Toys Sales by Types

7.3 China Toys Sales by Applications

7.4 China

8 Asia Pacific (Excluding China)

8.1 Asia Pacific Toys Revenue by Players

8.2 Asia Pacific Toys Sales by Types

8.3 Asia Pacific Toys Sales by Applications

8.4 Asia Pacific Toys Market by Countries

8.4.1 Asia Pacific Toys Revenue by Countries (2018-2029)

8.4.2 Asia Pacific Toys Sales by Countries (2018-2029)

8.5 Japan

8.6 Korea

8.7 Southeast Asia

8.8 India

8.9 Australia

9 Europe

9.1 Europe Toys Revenue by Players

9.2 Europe Toys Sales by Types

9.3 Europe Toys Sales by Applications

9.4 Europe Toys Market by Countries

9.4.1 Europe Toys Revenue by Countries (2018-2029)

9.4.2 Europe Toys Sales by Countries (2018-2029)

9.5 Germany

9.6 France

9.7 UK

9.8 Italy

9.9 Russia

9.10 Nordic

10 Latin America

10.1 Latin America Toys Revenue by Players

10.2 Latin America Toys Sales by Types

10.3 Latin America Toys Sales by Applications

10.4 Latin America Toys Market by Countries

10.4.1 Latin America Toys Revenue by Countries (2018-2029)

10.4.2 Latin America Toys Sales by Countries (2018-2029)

10.5 Brazil

10.6 Argentina

10.7 Mexico

11 Middle East & Africa

11.1 Middle East & Africa Toys Revenue by Players

11.2 Middle East & Africa Toys Sales by Types

11.3 Middle East & Africa Toys Sales by Applications

11.4 Middle East & Africa Toys Market by Countries

11.4.1 Middle East & Africa Toys Revenue by Countries (2018-2029)

11.4.2 Middle East & Africa Toys Sales by Countries (2018-2029)

11.5 Egypt

11.6 South Africa

11.7 Israel

11.8 Turkey

11.9 GCC Countries

12 Market Channel, Distributors, Traders and Dealers

12.1 Market Channel Status

12.1.1 Direct Marketing

12.1.2 Indirect Marketing

12.2 Toys Typical Distributors

12.3 Toys Typical Customers

13 Toys Industry Dynamic Analysis

13.1 Toys Market Trends Analysis

13.2 Toys Market Drivers Analysis

13.3 Toys Market Challenges Analysis

13.4 Toys Market Restraints Analysis

13.5 Toys Industry Mergers & Acquisitions

13.6 Toys Industry New Entrants and Expansion Plans

14 Players Profiles

14.1 LEGO System A/S

14.1.1 LEGO System A/S Company Profile

14.1.2 Toys Product Overview

14.1.3 LEGO System A/S Toys Market Performance (2018-2023)

14.1.4 LEGO System A/S Business Overview

14.2 Bandai Namco Toys & Collectibles Incorporated

14.2.1 Bandai Namco Toys & Collectibles Incorporated Company Profile

14.2.2 Toys Product Overview

14.2.3 Bandai Namco Toys & Collectibles Incorporated Toys Market Performance (2018-2023)

14.2.4 Bandai Namco Toys & Collectibles Incorporated Business Overview

14.3 Hasbro, Inc.

14.3.1 Hasbro, Inc. Company Profile

14.3.2 Toys Product Overview

14.3.3 Hasbro, Inc. Toys Market Performance (2018-2023)

14.3.4 Hasbro, Inc. Business Overview

14.4 Mattel, Inc.

14.4.1 Mattel, Inc. Company Profile

14.4.2 Toys Product Overview

14.4.3 Mattel, Inc. Toys Market Performance (2018-2023)

14.4.4 Mattel, Inc. Business Overview

14.5 Funko, LLC

14.5.1 Funko, LLC Company Profile

14.5.2 Toys Product Overview

14.5.3 Funko, LLC Toys Market Performance (2018-2023)

14.5.4 Funko, LLC Business Overview

14.6 JAKKS Pacific, Inc.

14.6.1 JAKKS Pacific, Inc. Company Profile

14.6.2 Toys Product Overview

14.6.3 JAKKS Pacific, Inc. Toys Market Performance (2018-2023)

14.6.4 JAKKS Pacific, Inc. Business Overview

14.7 Tomy Company Ltd.

14.7.1 Tomy Company Ltd. Company Profile

14.7.2 Toys Product Overview

14.7.3 Tomy Company Ltd. Toys Market Performance (2018-2023)

14.7.4 Tomy Company Ltd. Business Overview

14.8 Simba Dickie Group

14.8.1 Simba Dickie Group Company Profile

14.8.2 Toys Product Overview

14.8.3 Simba Dickie Group Toys Market Performance (2018-2023)

14.8.4 Simba Dickie Group Business Overview

14.9 Moose Toys Ltd

14.9.1 Moose Toys Ltd Company Profile

14.9.2 Toys Product Overview

14.9.3 Moose Toys Ltd Toys Market Performance (2018-2023)

14.9.4 Moose Toys Ltd Business Overview

14.10 Thames & Kosmos

14.10.1 Thames & Kosmos Company Profile

14.10.2 Toys Product Overview

14.10.3 Thames & Kosmos Toys Market Performance (2018-2023)

14.10.4 Thames & Kosmos Business Overview

14.11 S M Funcorp Toys Private Limited

14.11.1 S M Funcorp Toys Private Limited Company Profile

14.11.2 Toys Product Overview

14.11.3 S M Funcorp Toys Private Limited Toys Market Performance (2018-2023)

14.11.4 S M Funcorp Toys Private Limited Business Overview

14.12 Clementoni Spa

14.12.1 Clementoni Spa Company Profile

14.12.2 Toys Product Overview

14.12.3 Clementoni Spa Toys Market Performance (2018-2023)

14.12.4 Clementoni Spa Business Overview

15 Research Findings and Conclusion

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Post Covid 19 Epidemic Era Toys Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Why are some of the most well-known companies left out of the Post Covid 19 Epidemic Era Toys Market study?
The Post Covid 19 Epidemic Era Toys study includes a diverse group of participants, including both market leaders and up-and-comers. Contact our sales representative to receive a complete list of companies covered in the study.
What are the major applications for Post Covid 19 Epidemic Era Toys?
Post Covid 19 Epidemic Era Toys has a wide range of applications, including and others.
What is the estimated value of the Post Covid 19 Epidemic Era Toys Market?
The Post Covid 19 Epidemic Era Toys Market is expected to reach a reasonable valuation by 2030; now the market is expected to shift its focus from growth to value.
What does the future hold for the Post Covid 19 Epidemic Era Toys Market?
As the shift to value addition continues, companies in the Post Covid 19 Epidemic Era Toys Market face the dual challenge of improving interoperability to optimize performance and experience.
What makes the latest Post Covid 19 Epidemic Era Toys Market study unique?
The latest version of the Post Covid 19 Epidemic Era Toys Market study includes a market size breakdown by relevant business segments, applications, and geography, as well as qualitative insights such as Patent Analysis*, Market Entropy, Key Development Activities, Market Dynamics, PEST and PORTER models, and more.