Post-Covid-19 Epidemic Era, Direct Selling Industry Development Trend Analysis Report 2023
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The global Direct Selling market size in 2022 is 287.4 million US dollars, and it is expected to be XX million US dollars by 2029, with a compound annual growth rate of 5.00% expected in 2023-2029.
MARKET COMPETITIVE LANDSCAPE:
The main players in the Direct Selling market include Amway Enterprises Pvt. Ltd., Herbalife Nutrition Ltd., Avon Products, Inc., Vorwerk, and Tupperware Brands Corporation. The share of the top 3 players in the Direct Selling market is XX%.
REGION SHARE:
The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for XX%, Europe accounted for XX% of Direct Selling market, and Asia Pacific accounted for XX%.
SEGMENT OVERVIEW:
The report segments the market by Type and Application. Single-Level Marketing accounted for XX% of Direct Selling market in 2022. Multi-Level Marketing share of XX%.
Wellness accounted for XX% of the Direct Selling market in 2022. Cosmetics accounts for XX%.
The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.
The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding Global Direct Selling Market dynamics, structure by identifying and analyzing the market segments and project the global market size.
In addition, the market SWOT analysis, dynamics, trends, technologies, opportunities and challenges analysis are covered in the report.
Further, the report also focuses on the competitive analysis of key players by product, financial position, product portfolio, growth strategies, and regional presence.
Consumer needs and trends have always been important drivers of the consumer goods industry. Today's consumers pay more attention to product quality, health, environmental protection and other aspects. For example, plant-based products, gluten-free foods, organic cosmetics, etc. are receiving more and more attention. In addition, with the popularization of 5G technology, products such as smart home and smart wearables will also have broader market prospects.
Some notable trends:
E-commerce Expansion: The growth of online shopping continues to reshape the consumer goods industry. More consumers are embracing the convenience and accessibility of e-commerce platforms, leading to a surge in online sales. Companies are investing heavily in their online presence, optimizing websites for mobile devices, and enhancing the overall customer experience through personalized recommendations and fast delivery options.
Direct-to-Consumer (D2C) Brands: D2C brands have gained significant traction in recent years. These companies bypass traditional retail channels and sell directly to consumers through their websites or specialized online platforms. D2C brands often focus on niche markets, offering unique and innovative products, and leveraging social media marketing to build strong customer relationships.
Rise of Subscription Services: Subscription-based models are on the rise, particularly in industries like beauty, fashion, and food. These services provide consumers with a regular supply of products delivered to their doorstep, offering convenience and the element of surprise. Companies are leveraging subscriptions to build customer loyalty, gather data, and create recurring revenue streams.
Key Regions Covered in This Report Are
North America
United States
Canada
China
Asia Pacific (Excluding China)
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Nordic
Latin America
Brazil
Argentina
Mexico
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Some of the major players operating in the global market include:
Amway Enterprises Pvt. Ltd.
Herbalife Nutrition Ltd.
Avon Products, Inc.
Vorwerk
Tupperware Brands Corporation
Oriflame Holding AG
Mary Kay Inc.
Belcorp
DXN Holdings Bhd
Segment by Type
Single-Level Marketing
Multi-Level Marketing
Segment by Application
Wellness
Cosmetics
Household Goods
Others
Table of Content
1 Direct Selling Market Introduction and Overview
1.1 Direct Selling Definition
1.2 Market Size Analysis by Types
1.3 Market Size Analysis by Application
1.4 Research Purposes
1.5 Report Timeline
1.6 Economic Analysis of Global Regions
2 Players Profiles
2.1 Amway Enterprises Pvt. Ltd.
2.1.1 Amway Enterprises Pvt. Ltd. Company Profile
2.1.2 Direct Selling Product Overview
2.1.3 Amway Enterprises Pvt. Ltd. Direct Selling Market Performance (2018-2023)
2.1.4 Amway Enterprises Pvt. Ltd. Business Overview
2.2 Herbalife Nutrition Ltd.
2.2.1 Herbalife Nutrition Ltd. Company Profile
2.2.2 Direct Selling Product Overview
2.2.3 Herbalife Nutrition Ltd. Direct Selling Market Performance (2018-2023)
2.2.4 Herbalife Nutrition Ltd. Business Overview
2.3 Avon Products, Inc.
2.3.1 Avon Products, Inc. Company Profile
2.3.2 Direct Selling Product Overview
2.3.3 Avon Products, Inc. Direct Selling Market Performance (2018-2023)
2.3.4 Avon Products, Inc. Business Overview
2.4 Vorwerk
2.4.1 Vorwerk Company Profile
2.4.2 Direct Selling Product Overview
2.4.3 Vorwerk Direct Selling Market Performance (2018-2023)
2.4.4 Vorwerk Business Overview
2.5 Tupperware Brands Corporation
2.5.1 Tupperware Brands Corporation Company Profile
2.5.2 Direct Selling Product Overview
2.5.3 Tupperware Brands Corporation Direct Selling Market Performance (2018-2023)
2.5.4 Tupperware Brands Corporation Business Overview
2.6 Oriflame Holding AG
2.6.1 Oriflame Holding AG Company Profile
2.6.2 Direct Selling Product Overview
2.6.3 Oriflame Holding AG Direct Selling Market Performance (2018-2023)
2.6.4 Oriflame Holding AG Business Overview
2.7 Mary Kay Inc.
2.7.1 Mary Kay Inc. Company Profile
2.7.2 Direct Selling Product Overview
2.7.3 Mary Kay Inc. Direct Selling Market Performance (2018-2023)
2.7.4 Mary Kay Inc. Business Overview
2.8 Belcorp
2.8.1 Belcorp Company Profile
2.8.2 Direct Selling Product Overview
2.8.3 Belcorp Direct Selling Market Performance (2018-2023)
2.8.4 Belcorp Business Overview
2.9 DXN Holdings Bhd
2.9.1 DXN Holdings Bhd Company Profile
2.9.2 Direct Selling Product Overview
2.9.3 DXN Holdings Bhd Direct Selling Market Performance (2018-2023)
2.9.4 DXN Holdings Bhd Business Overview
3 Global Direct Selling Historical and Forecast Market Analysis by Type
3.1 Global Direct Selling Revenue and Market Share by Type
3.2 Global Direct Selling Revenue Market Forecast by Type (2023-2029)
4 Global Direct Selling Historical and Forecast Market Analysis by Application
4.1 Global Direct Selling Revenue Market Share by Application (2018-2023)
4.2 Direct Selling Revenue Market Forecast by Application (2023-2029)
5 Global Market Growth Trends Analysis
5.1 Global Direct Selling Market Size & Forecast (2018-2029)
5.2 Direct Selling Growth Trends Analysis by Regions
5.2.1 Direct Selling Market Size by Regions: 2018 VS 2023 VS 2029
5.2.2 Direct Selling Historic Market Size by Regions (2018-2023)
5.2.3 Direct Selling Forecasted Market Size by Regions (2023-2029)
5.2.4 North America Direct Selling Market Size & Forecast (2018-2029)
5.2.5 Europe Direct Selling Market Size & Forecast (2018-2029)
5.2.6 China Direct Selling Market Size & Forecast (2018-2029)
5.2.7 Asia-Pacific (Excluding China) Direct Selling Market Size & Forecast (2018-2029)
5.2.8 Latin America Direct Selling Market Size & Forecast (2018-2029)
5.2.9 Middle East & Africa Direct Selling Market Size & Forecast (2018-2029)
6 North America
6.1 North America Direct Selling Revenue by Players
6.2 North America Direct Selling Revenue by Types
6.3 North America Direct Selling Revenue by Applications
6.4 North America Direct Selling Market by Countries
6.4.1 North America Direct Selling Revenue by Countries (2018-2029)
6.5 United States
6.6 Canada
7 China
7.1 China Direct Selling Revenue by Players
7.2 China Direct Selling Revenue by Types
7.3 China Direct Selling Revenue by Applications
7.4 China
8 Asia Pacific (Excluding China)
8.1 Asia Pacific Direct Selling Revenue by Players
8.2 Asia Pacific Direct Selling Revenue by Types
8.3 Asia Pacific Direct Selling Revenue by Applications
8.4 Asia Pacific Direct Selling Market by Countries
8.4.1 Asia Pacific Direct Selling Revenue by Countries (2018-2029)
8.5 Japan
8.6 Korea
8.7 Southeast Asia
8.8 India
8.9 Australia
9 Europe
9.1 Europe Direct Selling Revenue by Players
9.2 Europe Direct Selling Revenue by Types
9.3 Europe Direct Selling Revenue by Applications
9.4 Europe Direct Selling Market by Countries
9.4.1 Europe Direct Selling Revenue by Countries (2018-2029)
9.5 Germany
9.6 France
9.7 UK
9.8 Italy
9.9 Russia
9.10 Nordic
10 Latin America
10.1 Latin America Direct Selling Revenue by Players
10.2 Latin America Direct Selling Revenue by Types
10.3 Latin America Direct Selling Revenue by Applications
10.4 Latin America Direct Selling Market by Countries
10.4.1 Latin America Direct Selling Revenue by Countries (2018-2029)
10.5 Brazil
10.6 Argentina
10.7 Mexico
11 Middle East & Africa
11.1 Middle East & Africa Direct Selling Revenue by Players
11.2 Middle East & Africa Direct Selling Revenue by Types
11.3 Middle East & Africa Direct Selling Revenue by Applications
11.4 Middle East & Africa Direct Selling Market by Countries
11.4.1 Middle East & Africa Direct Selling Revenue by Countries (2018-2029)
11.5 Egypt
11.6 South Africa
11.7 Israel
11.8 Turkey
11.9 GCC Countries
12 Direct Selling Industry Dynamic Analysis
12.1 Direct Selling Market Trends Analysis
12.2 Direct Selling Market Drivers Analysis
12.3 Direct Selling Market Challenges Analysis
12.4 Direct Selling Market Restraints Analysis
12.5 Direct Selling Industry Mergers & Acquisitions
12.6 Direct Selling Industry New Entrants and Expansion Plans
13 Research Findings and Conclusion
Tables & Figures:
List of Tables and Figures
Figure Direct Selling Picture
Table Product Definition of Direct Selling
Table Global Direct Selling Market Size by Type (2023 VS 2029)
Table Global Direct Selling Market Size by Application (2023 VS 2029)
Table Amway Enterprises Pvt. Ltd. Profile
Table Product Overview
Table Amway Enterprises Pvt. Ltd. Direct Selling Revenue, Gross and Gross Margin (2018-2023)
Figure Amway Enterprises Pvt. Ltd. Revenue and Growth Rate
Figure Amway Enterprises Pvt. Ltd. Revenue Market Share 2017-2022
Table Business Overview
Table Herbalife Nutrition Ltd. Profile
Table Product Overview
Table Herbalife Nutrition Ltd. Direct Selling Revenue, Gross and Gross Margin (2018-2023)
Figure Herbalife Nutrition Ltd. Revenue and Growth Rate
Figure Herbalife Nutrition Ltd. Revenue Market Share 2017-2022
Table Business Overview
Table Avon Products, Inc. Profile
Table Product Overview
Table Avon Products, Inc. Direct Selling Revenue, Gross and Gross Margin (2018-2023)
Figure Avon Products, Inc. Revenue and Growth Rate
Figure Avon Products, Inc. Revenue Market Share 2017-2022
Table Business Overview
Table Vorwerk Profile
Table Product Overview
Table Vorwerk Direct Selling Revenue, Gross and Gross Margin (2018-2023)
Figure Vorwerk Revenue and Growth Rate
Figure Vorwerk Revenue Market Share 2017-2022
Table Business Overview
Table Tupperware Brands Corporation Profile
Table Product Overview
Table Tupperware Brands Corporation Direct Selling Revenue, Gross and Gross Margin (2018-2023)
Figure Tupperware Brands Corporation Revenue and Growth Rate
Figure Tupperware Brands Corporation Revenue Market Share 2017-2022
Table Business Overview
Table Oriflame Holding AG Profile
Table Product Overview
Table Oriflame Holding AG Direct Selling Revenue, Gross and Gross Margin (2018-2023)
Figure Oriflame Holding AG Revenue and Growth Rate
Figure Oriflame Holding AG Revenue Market Share 2017-2022
Table Business Overview
Table Mary Kay Inc. Profile
Table Product Overview
Table Mary Kay Inc. Direct Selling Revenue, Gross and Gross Margin (2018-2023)
Figure Mary Kay Inc. Revenue and Growth Rate
Figure Mary Kay Inc. Revenue Market Share 2017-2022
Table Business Overview
Table Belcorp Profile
Table Product Overview
Table Belcorp Direct Selling Revenue, Gross and Gross Margin (2018-2023)
Figure Belcorp Revenue and Growth Rate
Figure Belcorp Revenue Market Share 2017-2022
Table Business Overview
Table DXN Holdings Bhd Profile
Table Product Overview
Table DXN Holdings Bhd Direct Selling Revenue, Gross and Gross Margin (2018-2023)
Figure DXN Holdings Bhd Revenue and Growth Rate
Figure DXN Holdings Bhd Revenue Market Share 2017-2022
Table Business Overview
Table Global Direct Selling Revenue and Market Size by Type (2018-2023)
Table Global Direct Selling Revenue and Market Share by Type (2018-2023)
Table Global Direct Selling Revenue Market Size Forecast by Type (2023-2029)
Table Global Direct Selling Revenue Market Share Forecast by Type (2023-2029)
Table Global Direct Selling Revenue Market Size by Application (2018-2023)
Table Global Direct Selling Revenue Market Share by Application (2018-2023)
Table Global Direct Selling Revenue Market Size by Application (2023-2029)
Table Global Direct Selling Revenue Market Share by Application (2023-2029)
Figure Global Direct Selling Revenue Market Size & Forecast (2018-2029)
Table Direct Selling Market Size by Regions: 2018 VS 2023 VS 2029
Table Direct Selling Historic Revenue Market Size by Regions (2018-2023)
Table Direct Selling Historic Revenue Market Share by Regions (2018-2023)
Table Direct Selling Forecasted Revenue Market Size by Regions (2023-2029)
Table Direct Selling Forecasted Revenue Market Share by Regions (2023-2029)
Figure North America Direct Selling Market Size & Forecast (2018-2029)
Figure Europe Direct Selling Market Size & Forecast (2018-2029)
Figure China Direct Selling Market Size & Forecast (2018-2029)
Figure Asia-Pacific (Excluding China) Direct Selling Market Size & Forecast (2018-2029)
Figure Latin America Direct Selling Market Size & Forecast (2018-2029)
Figure Middle East & Africa Direct Selling Market Size & Forecast (2018-2029)
Table North America Direct Selling Revenue Share by Players 2022
Table North America Direct Selling Revenue by Types (2018-2023)
Table North America Direct Selling Revenue Market Share by Types (2018-2023)
Table North America Direct Selling Revenue by Applications (2018-2023)
Table North America Direct Selling Revenue Market Share by Applications (2018-2023)
Table North America Direct Selling Revenue by Countries (2018-2029)
Table North America Direct Selling Revenue Market Share by Countries (2018-2029)
Figure United States Direct Selling Revenue and Growth (2018-2029)
Figure Canada Direct Selling Revenue and Growth (2018-2029)
Table China Direct Selling Revenue Share by Players 2022
Table China Direct Selling Revenue by Types (2018-2023)
Table China Direct Selling Revenue Market Share by Types (2018-2023)
Table China Direct Selling Revenue by Applications (2018-2023)
Table China Direct Selling Revenue Market Share by Applications (2018-2023)
Figure China Direct Selling Revenue and Growth (2018-2029)
Table Asia Pacific Direct Selling Revenue Share by Players 2022
Table Asia Pacific Direct Selling Revenue by Types (2018-2023)
Table Asia Pacific Direct Selling Revenue Market Share by Types (2018-2023)
Table Asia Pacific Direct Selling Revenue by Applications (2018-2023)
Table Asia Pacific Direct Selling Revenue Market Share by Applications (2018-2023)
Table Asia-Pacific Direct Selling Revenue by Countries (2018-2029)
Table Asia-Pacific Direct Selling Revenue Market Share by Countries (2018-2029)
Figure Japan Direct Selling Revenue and Growth (2018-2029)
Figure Korea Direct Selling Revenue and Growth (2018-2029)
Figure Southeast Asia Direct Selling Revenue and Growth (2018-2029)
Figure India Direct Selling Revenue and Growth (2018-2029)
Figure Australia Direct Selling Revenue and Growth (2018-2029)
Table Europe Direct Selling Revenue Share by Players 2022
Table Europe Direct Selling Revenue by Types (2018-2023)
Table Europe Direct Selling Revenue Market Share by Types (2018-2023)
Table Europe Direct Selling Revenue by Applications (2018-2023)
Table Europe Direct Selling Revenue Market Share by Applications (2018-2023)
Table Europe Direct Selling Revenue by Countries (2018-2029)
Table Europe Direct Selling Revenue Market Share by Countries (2018-2029)
Figure Germany Direct Selling Revenue and Growth (2018-2029)
Figure France Direct Selling Revenue and Growth (2018-2029)
Figure UK Direct Selling Revenue and Growth (2018-2029)
Figure Italy Direct Selling Revenue and Growth (2018-2029)
Figure Russia Direct Selling Revenue and Growth (2018-2029)
Figure Nordic Direct Selling Revenue and Growth (2018-2029)
Table Latin America Direct Selling Revenue Share by Players 2022
Table Latin America Direct Selling Revenue by Types (2018-2023)
Table Latin America Direct Selling Revenue Market Share by Types (2018-2023)
Table Latin America Direct Selling Revenue by Applications (2018-2023)
Table Latin America Direct Selling Revenue Market Share by Applications (2018-2023)
Table Latin America Direct Selling Revenue by Countries (2018-2029)
Table Latin America Direct Selling Revenue Market Share by Countries (2018-2029)
Figure Brazil Direct Selling Revenue and Growth (2018-2029)
Figure Argentina Direct Selling Revenue and Growth (2018-2029)
Figure Mexico Direct Selling Revenue and Growth (2018-2029)
Table Latin America Direct Selling Revenue Share by Players 2022
Table Middle East & Africa Direct Selling Revenue by Types (2018-2023)
Table Middle East & Africa Direct Selling Revenue Market Share by Types (2018-2023)
Table Middle East & Africa Direct Selling Revenue by Applications (2018-2023)
Table Middle East & Africa Direct Selling Revenue Market Share by Applications (2018-2023)
Table Middle East & Africa Direct Selling Revenue by Countries (2018-2029)
Table Middle East & Africa Direct Selling Revenue Market Share by Countries (2018-2029)
Figure Egypt Direct Selling Revenue and Growth (2018-2029)
Figure South Africa Direct Selling Revenue and Growth (2018-2029)
Figure Israel Direct Selling Revenue and Growth (2018-2029)
Figure Turkey Direct Selling Revenue and Growth (2018-2029)
Figure GCC Countries Direct Selling Revenue and Growth (2018-2029)
Table Market Trends Analysis
Table Market Drivers Analysis
Table Market Challenges Analysis
Table Market Restraints Analysis
Table Market Mergers & Acquisitions
Table Market New Entrants and Expansion Plans
Research Methodology:
Post Covid 19 Epidemic Era Direct Selling Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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