Philippines Quick Services Restaurant Market - By Food Type(Burger/Sandwich, Pizza/Pasta, Chicken, Seafood and Others); By Network Type(Franchisedand Independent); By Cuisine Type American Cuisine, TurkishCuisine and Lebanese Cuisine);and Regional Analysis of Market Size, Shares & Trends for 2016-2019 and Forecasts to 2030
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Product Overview
Quick service restaurants are also termed as fast-food restaurants. This type of restaurant aims at fast food service and regulated table service. Take away or take-out possibilities are also provided. The food is usually cooked in mass volume ahead of time and kept warm until supplied. Quick service restaurants are time and again a part of a restaurant chain such as McDonald's or KFC. The food is usually manufactured and served in bags or cartons. The food is normally cooked at a central supply facility and then shipped to individual locations where they are prepared rapidly in response to incoming orders. Pre-cooked items are thoroughly supervised for freshness and holding time.
Market Highlights
Philippine's quick services restaurant market is expected to exceed USD 7,900 million by 2030 from USD 4,600 million in 2019 at a CAGR of 6.2% throughout the forecast period i.e. 2020-2030. The market is anticipated to grow on the back of rising food imports from the United States.
The impact of westernization amongst the ultimate customers, the increase in the per-capita income, and the rise in many millennial populations have been some of the primary significant aspects that help fuel the overall growth of the foodservice sector in terms of value sales.
Philippines Quick Services Restaurant Market Opportunity Analysis
Philippines Quick Services Restaurant Market: Segments
The Burger/Sandwich segment to grow with the fastest CAGR during 2020-2030
Philippines ' quick services restaurant market is segmented by Food Type into Burger/Sandwich, Pizza/Pasta, Chicken, Seafood, and Others. Among these, the burger/sandwich segment is estimated to hold the largest market share in 2019, based on the increase in demand for products from reputed fast food joints, such as McDonald’s and Burger King. Other than these international brands, various key regional brands, such as the Lusso, The Burger Joint, 8 Cuts Burgers, and Zak’s Burgers are acquiring recognition in the market.
Philippines Quick Services Restaurant Market: Market Dynamics
Driver
Raised Food Imports from the United States
The rising urbanization, varying customer preferences, and millennials' inclination towards eating out have primarily promoted the foodservice segment of the region. Various foreign players are eyeing up on this impending region and maneuvering to fuel the market saturation by raising the exports to the region. Philippines continues to be the biggest market for consumer-oriented food and beverage exports from the U.S. to enhance the foodservice sector. A report circulated by USDA mentioned that products such as Condiments & Sauces, Processed Vegetables, Chocolate & Cocoa Products witnessed a substantial growth rate.
Restraint
Increasing Inclination towards Fresh and Natural Food Products
For several customers, frozen food is considered to be a product that is an inferior alternative to fresh food, which is one of the primary hindrances for this market. There is a view that food manufactured a year or more before it is consumed could not be healthy. Nevertheless, proclamations such as “frozen food can be just as good as the fresh stuff in terms of nutrition” from the Food and Drug Administration (FDA) and the International Food Information Council (IFIC) about the nutrient content of frozen food are altering the consumer insight.
Philippines Quick Services Restaurant Market: Key Players
Bon Chon Chicken Philippines
o Company Overview
o Business Strategy
o Key Product Offerings
o Financial Performance
o Key Performance Indicators
o Risk Analysis
o Recent Development
o Regional Presence
o SWOT Analysis
YUM Brands
Army Navy Philippines
Wendy’s
Shakey’s Pizza Asia Ventures Inc.
McDonald’s
3M Pizza Philippines
Jollibbee
Chooks-to-go
Goldlocks
The market report on Philippines quick services restaurant also contains the following in-depth analysis:
Quick Services Restaurant Market Segments:
By Food Type
Burger/Sandwich
Pizza/Pasta
Chicken
Seafood
Others
By Network Type
Franchised
Independent
By Cuisine Type
American Cuisine
Turkish Cuisine
Lebanese Cuisine
Contents
1. Executive Summary
2. Philippines Quick Services Restaurant
1. Product Overview
2. Market Definition
3. Segmentation
4. Assumptions and Acronyms
3. Research Methodology
1. Research Objectives
2. Primary Research
3. Secondary Research
4. Forecast Model
5. Market Size Estimation
4. Average Pricing Analysis
5. Market Dynamics
1. Growth Drivers
2. Restraints
3. Opportunity
4. Trends
6. Recent Development, Policies& Regulatory Landscape
7. Risk Analysis
1. Demand Risk Analysis
2. Supply Risk Analysis
8. Philippines Quick Services RestaurantIndustry Analysis
1. Porters Five Forces
1. Threat of New Entrants
2. Bargaining Power of Suppliers
3. Threat of Substitutes
4. Rivalry
2. PEST Analysis
1. Political
2. Economic
3. Social
4. Technological
9. Philippines Quick Services RestaurantMarket
1. Market Size & forecast, 2019A-2030F
1. By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
2. By Volume (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
3.
10. Philippines Quick Services Restaurant: Market Segmentation
1. By Food Type: Market Share (2020-2030F)
1. Burger/Sandwich,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
2. Pizza/Pasta,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
3. Chicken,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
4. Seafood,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
5. Others,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
2. By Network Type:Market Share (2020-2030F)
1. Franchised,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
2. Independent,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
3. By Cuisine Type:Market Share (2020-2030F)
1. American Cuisine,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
2. Turkish Cuisine,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
3. Lebanese Cuisine,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
11. Company Profile
1. Bon Chon Chicken Philippines
1. Company Overview
2. Company Total Revenue (Financials)
3. Market Potential
4. Global Presence
5. Key Performance Indicators
6. SWOT Analysis
7. Product Launch
2. YUM Brands
3. Army Navy Philippines
4. Wendy’s
5. Shakey’s Pizza Asia Ventures Inc.
6. McDonald’s
7. 3M Pizza Philippines
8. Jollibbee
9. Chooks-to-go
10. Goldlocks
12. Consultant Recommendation
**The above-given segmentation and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.
Research Methodology:
Philippines Quick Services Restaurant Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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