Market Overview

Air fresheners are a ubiquitous presence in indoor built environments, including workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and various private and public buildings. These products are designed to impart an aroma to the air environment or to mask odors, with the intention of creating a pleasant indoor space. In addition to the indoor built environment, air fresheners are also commonly used in automotive applications. According to the latest market study, the air freshener market in the Philippines is expected to achieve incremental growth of USD 5 million, accelerating at a CAGR of nearly 2.4% during the forecast period of 2023-2028. The rising demand for air care and increasing concerns over indoor air quality have led to a high demand for air fresheners worldwide. The demand is further fueled by the rapid growth in car sales, a surge in the number of pet ownerships, and an increase in consumers' willingness to use premium air fresheners.

Research Coverage

The report overview includes a study of the leading players, market segments and sub-segments analysis by product type, package, distribution channel, and end-user. The report analyzes the potential of the Philippines air freshener industry, providing statistical information about market size, market share, growth rate, and forecasts.

The air fresheners market is segmented as below:

Product type: candles, car air fresheners, electric air fresheners, gels, liquid air fresheners, sprays/aerosols, others

Package: flexible plastic, metal, rigid plastic containers, others

Distribution channel: online, small grocers, specialty stores, supermarkets & hypermarkets, others

End user: automotive, commercial, residential, others

The residential segment held the highest share of the Philippines air freshener market in 2022, and is estimated to continue its dominant share during the forecast period. Demand for air fresheners in Philippines homes has been increasing as women prefer to keep their indoor environments as lively as possible, and as more manufacturers are replacing synthetic chemical ingredients with natural extracts as part of product innovation.

Another factor driving growth in the residential segment is the trend towards natural and eco-friendly products. Many consumers are becoming more conscious of the environment and are looking for products that are safe and sustainable. As a result, manufacturers are increasingly replacing synthetic chemical ingredients with natural extracts as part of product innovation. The commercial segment is also expected to see growth during the forecast period, driven by increasing demand from hotels, restaurants, and other businesses. Air fresheners are an important part of creating a pleasant and welcoming environment for customers, and businesses are willing to invest in high-quality products to achieve this.

Competitive Landscape

The air freshener market in the Philippines is highly competitive, with several major players vying for market share. The top three companies in the industry, The Procter & Gamble Company (P&G), S.C. Johnson and Son, Inc., and Reckitt Benckiser Group plc, dominate the market, accounting for over 90% of sales. S.C. Johnson and Son, Inc. is the largest player in the industry, with a wide range of air freshener products under popular brand Glade®. Mercury Drug Corporation is another major player, with well-known brand Albatross® in its portfolio. The Procter & Gamble Company (P&G) is a global consumer goods company that produces a range of air freshener products under brand Ambi-Pur®.

Key Questions Answered

What is the projected market size of air fresheners in Philippines by 2028

Within the market, which product type segment has secured the leading position

Among the various package segments, which segment has taken the leading position

Which distribution channel segment exhibits dominant control and influence

Which end user segment possesses the largest market share

Who are the key players with the largest market share in the air fresheners market

What is the estimated global market size for the air fresheners market in 2023

What are the main factors driving the growth of the air fresheners market

What is the expected incremental growth of the air fresheners market during the forecast period