North America Virtual Reality Market

North America Virtual Reality (VR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Nonimmersive, Semi-Immersive, Fully Immersive), Device (HMD, Gesture-Tracking, Projector & Display), Platform (Mobile, Console, PC), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

North America Virtual Reality Market

North America Virtual Reality (VR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Nonimmersive, Semi-Immersive, Fully Immersive), Device (HMD, Gesture-Tracking, Projector & Display), Platform (Mobile, Console, PC), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity


The report classifies the business vertical into various segments based on components, voltage, end-user scope, and regional division. A thorough analysis of each segment with respect to their market share, growth rate, and revenue contribution forms a major part of the study.

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North America virtual reality (VR) market is projected to grow by 25.1% annually in the forecast period and reach $89.94 billion by 2032, driven by the growing R&D investment, fast evolving technologies, the rising smartphone customer base, and the increasing applications of virtual reality across various industries.

Highlighted with 27 tables and 61 figures, this 123-page report “North America Virtual Reality (VR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Nonimmersive, Semi-Immersive, Fully Immersive), Device (HMD, Gesture-Tracking, Projector & Display), Platform (Mobile, Console, PC), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America virtual reality (VR) market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure

• Growth Drivers

• Restraints and Challenges

• Emerging Product Trends & Market Opportunities

• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America virtual reality (VR) market in every aspect of the classification from perspectives of Offering, Technology, Device, Platform, Industry Vertical, End User, and Country.

Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Hardware

o Sensors

o Semiconductor Component

o Displays and Projectors

o Position Trackers

o Cameras

o Other Hardware

• Software

o Software Developer Kits

o Cloud-based Solutions

• Services

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Nonimmersive Technology

• Semi-Immersive Technology

• Fully Immersive Technology

By Device, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Head-Mounted Display (HMD)

• Gesture-Tracking Device

• Projector & Display Wall

By Platform, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Mobile VR

• Console VR

• PC VR

By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Gaming

• Entertainment & Media

• Aerospace & Defense

• Healthcare

• Education

• Automotive

• Retail & Marketing

• Other Verticals

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Consumer

• Enterprise

o Large Enterprises

o Small- & Medium-sized Enterprises (SMEs)

Geographically, the following national/local markets are fully investigated:

• U.S.

• Canada

• Mexico

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Device, and Industry Vertical‬ over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Apple Inc.

Atheer, Inc.

Cyberglove Systems Inc.

EON Reality, Inc.

Facebook Inc.

Google Inc.

Hewlett-Packard Development Company. L.P

Leap Motion, Inc.

Meta Inc.

Microsoft Corporation

Nintendo Co., Ltd.

Oculus VR, LLC

Qualcomm Technologies, Inc.

Samsung Electronics Co., Ltd.

Sixense Entertainment, Inc.

Sony Corporation

Total Immersion, Inc.

Virtuix

Zappar Ltd.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1 Introduction 7

1.1 Industry Definition and Research Scope 7

1.1.1 Industry Definition 7

1.1.2 Research Scope 8

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 12

1.2.3 Secondary Data 12

1.2.4 Primary Data 12

1.2.5 Data Filtration and Model Design 13

1.2.6 Market Size/Share Estimation 14

1.2.7 Research Limitations 15

1.3 Executive Summary 16

2 Market Overview and Dynamics 19

2.1 Market Size and Forecast 19

2.1.1 Impact of COVID-19 on World Economy 20

2.1.2 Impact of COVID-19 on the Market 23

2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 25

2.2 Major Growth Drivers 29

2.3 Market Restraints and Challenges 33

2.4 Emerging Opportunities and Market Trends 36

2.5 Porter’s Fiver Forces Analysis 40

3 Segmentation of North America Market by Offering 44

3.1 Market Overview by Offering 44

3.2 Hardware 46

3.2.1 Sensors 48

3.2.2 Semiconductor Component 49

3.2.3 Displays and Projectors 50

3.2.4 Position Trackers 51

3.2.5 Cameras 52

3.2.6 Other Hardware 53

3.3 Software 54

3.3.1 Software Developer Kits 55

3.3.2 Cloud-based Solutions 56

3.4 Services 57

4 Segmentation of North America Market by Technology 58

4.1 Market Overview by Technology 58

4.2 Nonimmersive Technology 60

4.3 Semi-Immersive Technology 61

4.4 Fully Immersive Technology 62

5 Segmentation of North America Market by Device 63

5.1 Market Overview by Device 63

5.2 Head-Mounted Display (HMD) 65

5.3 Gesture-Tracking Device 66

5.4 Projector & Display Wall 67

6 Segmentation of North America Market by Platform 68

6.1 Market Overview by Platform 68

6.2 Mobile VR 70

6.3 Console VR 71

6.4 PC VR 72

7 Segmentation of North America Market by Industry Vertical 73

7.1 Market Overview by Industry Vertical 73

7.2 Gaming 75

7.3 Entertainment & Media 76

7.4 Aerospace & Defense 77

7.5 Healthcare 78

7.6 Education 79

7.7 Automotive 80

7.8 Retail & Marketing 81

7.9 Other Verticals 82

8 Segmentation of North America Market by End User 83

8.1 Market Overview by End User 83

8.2 Consumer 85

8.3 Enterprise 86

8.3.1 Large Enterprises 87

8.3.2 Small- & Medium-sized Enterprises (SMEs) 88

9 North America Market 2022-2032 by Country 89

9.1 Overview of North America Market 89

9.2 U.S. 92

9.3 Canada 95

9.4 Mexico 97

10 Competitive Landscape 99

10.1 Overview of Key Vendors 99

10.2 New Product Launch, Partnership, Investment, and M&A 102

10.3 Company Profiles 103

Apple Inc. 103

Atheer, Inc. 105

Cyberglove Systems Inc. 106

EON Reality, Inc. 107

Facebook Inc. 108

Google Inc. 109

Hewlett-Packard Development Company. L.P 110

Leap Motion, Inc. 111

Meta Inc. 112

Microsoft Corporation 113

Nintendo Co., Ltd. 114

Oculus VR, LLC 115

Qualcomm Technologies, Inc. 116

Samsung Electronics Co., Ltd. 117

Sixense Entertainment, Inc. 118

Sony Corporation 119

Total Immersion, Inc. 120

Virtuix 121

Zappar Ltd. 122

RELATED REPORTS 123

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
North America Virtual Reality (VR) Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Is the North America Virtual Reality (VR) Market shifting its focus from growth to value?
Recognize the areas along the North America Virtual Reality (VR) Market's value chain where players are generating value. To get a complete picture, kindly read the entire report.
What is the estimated value of the North America Virtual Reality (VR) Market?
The North America Virtual Reality (VR) Market is expected to reach a reasonable valuation by 2030; now the market is expected to shift its focus from growth to value.
What trends may have an impact on the North America Virtual Reality (VR) Market's growth?
A handful of disruptive trends, nevertheless, will have a contradictory and significant impact on the development of the North America Virtual Reality (VR) Market as well as its distribution among its players
What makes the latest North America Virtual Reality (VR) Market study unique?
The latest version of the North America Virtual Reality (VR) Market study includes a market size breakdown by relevant business segments, applications, and geography, as well as qualitative insights such as Patent Analysis*, Market Entropy, Key Development Activities, Market Dynamics, PEST and PORTER models, and more.