North America Nutritional Supplements Market 2020-2027 by Ingredient, Product Form, Category, Application, End User, Supplement Classification, Distribution Channel, and Country: Trend Forecast and Growth Opportunity
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North America nutritional supplements market is expected to grow by 6.4% annually in the forecast period and reach $65.03 billion by 2027 owing to increasing health consciousness, changing lifestyle and willingness of consumers to switch towards healthier dietary options.
Highlighted with 30 tables and 67 figures, this 133-page report “North America Nutritional Supplements Market 2020-2027 by Ingredient, Product Form, Category, Application, End User, Supplement Classification, Distribution Channel, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America nutritional supplements market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate/forecast from 2020 till 2027 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 pandemic. The balanced (most likely) projection is used to quantify North America nutritional supplements market in every aspect of the classification from perspectives of Ingredient, Product Form, Category, Application, End User, Supplement Classification, Distribution Channel, and Country.
Based on Ingredient, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Botanicals
• Vitamins
• Minerals
• Proteins & Amino Acids
• Fish Oils
• Fibers & Specialty Carbohydrates
• Enzymes
• Other Ingredients
Based on Product Form, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Tablets
• Capsules
• Powder
• Liquids
• Soft Gels & Gel Caps
• Gummies
• Other Product Forms
Based on Category, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Additional Supplements
• Medicinal Supplements
• Sports Nutrition
Based on Application, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Other Applications
Based on End User, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Infant
• Children
• Adults
• Pregnant Women
• Elderly People
Based on Supplement Classification, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• OTC Supplements
• Prescription Supplements
Based on Distribution Channel, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Retail Stores & Hospitals
• Supermarkets & Hypermarkets
• Online Stores
• Other Distribution Channels
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of key national markets by Ingredient, Product Form, Application, End-user, and Distribution Channel over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
Abbott Laboratories
ADM
American Health
Amway Corporation
Archer Daniels Midland Company
Arkopharma Laboratoires Pharmaceutiques
Ayanda
Bayer
Bionova Lifesciences
Carlyle Group
DuPont
DSM
Ekomir
Glanbia Nutritionals
GlaxoSmithKline
Herbalife International
Himalaya North America Holdings Ltd.
Nature’s Sunshine Products
Nestle Nutritionals
NBTY, Inc.
Pfizer Inc.
Stepan
XanGo
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 22
2.2 Major Growth Drivers 24
2.3 Market Restraints and Challenges 27
2.4 Emerging Opportunities and Market Trends 30
2.5 Porter’s Fiver Forces Analysis 34
3 Segmentation of North America Market by Ingredient 38
3.1 Market Overview by Ingredient 38
3.2 Botanicals 40
3.3 Vitamins 41
3.4 Minerals 42
3.5 Proteins & Amino Acids 43
3.6 Fish Oils 44
3.7 Fibers & Specialty Carbohydrates 45
3.8 Enzymes 46
3.9 Other Ingredients 47
4 Segmentation of North America Market by Product Form 48
4.1 Market Overview by Product Form 48
4.2 Tablets 51
4.3 Capsules 52
4.4 Powder 53
4.5 Liquids 54
4.6 Soft Gels & Gel Caps 55
4.7 Gummies 56
4.8 Other Product Forms 57
5 Segmentation of North America Market by Category 58
5.1 Market Overview by Category 58
5.2 Additional Supplements 61
5.3 Medicinal Supplements 62
5.4 Sports Nutrition 63
6 Segmentation of North America Market by Application 64
6.1 Market Overview by Application 64
6.2 Energy & Weight Management 66
6.3 General Health 67
6.4 Bone & Joint Health 68
6.5 Gastrointestinal Health 69
6.6 Immunity 70
6.7 Cardiac Health 71
6.8 Diabetes 72
6.9 Anti-cancer 73
6.10 Other Applications 74
7 Segmentation of North America Market by End User 75
7.1 Market Overview by End User 75
7.2 Infant 77
7.3 Children 78
7.4 Adults 79
7.5 Pregnant Women 80
7.6 Elderly People 81
8 Segmentation of North America Market by Supplement Classification 82
8.1 Market Overview by Supplement Classification 82
8.2 OTC Supplements 84
8.3 Prescription Supplements 85
9 Segmentation of North America Market by Distribution Channel 86
9.1 Market Overview by Distribution Channel 86
9.2 Retail Stores & Hospitals 88
9.3 Supermarkets & Hypermarkets 89
9.4 Online Stores 90
9.5 Other Distribution Channels 91
10 North America Market 2020-2027 by Country 92
10.1 Overview of North America Market 92
10.2 U.S. 95
10.3 Canada 99
10.4 Mexico 102
11 Competitive Landscape 105
11.1 Overview of Key Vendors 105
11.2 New Product Launch, Partnership, Investment, and M&A 108
11.3 Company Profiles 109
Abbott Laboratories 109
ADM 111
American Health 112
Amway Corporation 113
Archer Daniels Midland Company 114
Arkopharma Laboratoires Pharmaceutiques 115
Ayanda 116
Bayer 117
Bionova Lifesciences 118
Carlyle Group 119
DuPont 120
DSM 121
Ekomir 122
Glanbia Nutritionals 123
GlaxoSmithKline 124
Herbalife International 125
Himalaya North America Holdings Ltd. 126
Nature’s Sunshine Products 127
Nestle Nutritionals 128
NBTY, Inc. 129
Pfizer Inc. 130
Stepan 131
XanGo 132
Related Reports and Products 133
Research Methodology:
Nutritional Supplements Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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