North America Mixed Reality Market 2022-2032 by Offering (Hardware, Software, Services), Platform (Head-up Display, Smartphone/Tablet, PC), Device Type (Wireless, Wired), End User, and Country: Trend Forecast and Growth Opportunity
North America Mixed Reality Market 2022-2032 by Offering (Hardware, Software, Services), Platform (Head-up Display, Smartphone/Tablet, PC), Device Type (Wireless, Wired), End User, and Country: Trend Forecast and Growth Opportunity
The North America Mixed Reality study provides a comprehensive overview of safety standards, market penetration, and innovation pipelines across major economies.
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North America mixed reality market is projected to grow by 44.6% annually in the forecast period and reach $21.97 billion by 2032, driven by the growing adoption of mixed reality in the various applications such as gaming and entertainment, extensive investments in MR technology and wearables, and technological enhancements in 5G & IoT.
Highlighted with 23 tables and 44 figures, this 110-page report “North America Mixed Reality Market 2022-2032 by Offering (Hardware, Software, Services), Platform (Head-up Display, Smartphone/Tablet, PC), Device Type (Wireless, Wired), End User, and Country: Trend Forecast and Growth Opportunity” is based on comprehensive research of the entire North America mixed reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America mixed reality market in every aspect of the classification from perspectives of Offering, Platform, Device Type, End User, and Country.
Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Power Units
o Cameras
o Other Hardware
• Software
• Services
Based on Platform, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Head-up Display
• Smartphone/Tablet
• PC
By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Wireless Devices
• Wired Devices
By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Manufacturing
• Education
• Entertainment & Gaming
• Healthcare
• Architecture
• Aerospace & Defense
• Other End Users
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Platform, Device Type, and End User over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Accenture PLC
Acer Inc.
Amber Garage Inc. (Holokit)
Apple Inc.
AsusTek Computer Inc.
Atheer, Inc.
Canon, Inc.
DAQRI
Dell Technologies Inc.
Eon Reality, Inc.
Google Inc.
Hewlett Packard Enterprise Company
HTC Corporation
Infinity Augmented Reality, Inc.
Intel Corporation
Magic Leap, Inc.
Meta Company
Microsoft Corporation
Occipital Inc.
Recon Instruments
Samsung Electronics Company Limited
Seiko Epson Corporation
Sony Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 18
2.1 Market Size and Forecast 18
2.1.1 Impact of COVID-19 on World Economy 19
2.1.2 Impact of COVID-19 on the Market 22
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 24
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 31
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter’s Fiver Forces Analysis 38
3 Segmentation of North America Market by Offering 42
3.1 Market Overview by Offering 42
3.2 Hardware 44
3.2.1 Sensors 46
3.2.2 Semiconductor Component 47
3.2.3 Displays and Projectors 48
3.2.4 Power Units 49
3.2.5 Cameras 50
3.2.6 Other Hardware 51
3.3 Software 52
3.4 Services 53
4 Segmentation of North America Market by Platform 54
4.1 Market Overview by Platform 54
4.2 Head-up Display 56
4.3 Smartphone/Tablet 57
4.4 PC 58
5 Segmentation of North America Market by Device Type 59
5.1 Market Overview by Device Type 59
5.2 Wireless Devices 61
5.3 Wired Devices 62
6 Segmentation of North America Market by End User 63
6.1 Market Overview by End User 63
6.2 Manufacturing 65
6.3 Education 66
6.4 Entertainment & Gaming 67
6.5 Healthcare 68
6.6 Architecture 69
6.7 Aerospace & Defense 70
6.8 Other End Users 71
7 North America Market 2022-2032 by Country 72
7.1 Overview of North America Market 72
7.2 U.S. 75
7.3 Canada 78
7.4 Mexico 80
8 Competitive Landscape 82
8.1 Overview of Key Vendors 82
8.2 New Product Launch, Partnership, Investment, and M&A 85
8.3 Company Profiles 86
Accenture PLC 86
Acer Inc. 88
Amber Garage Inc. (Holokit) 89
Apple Inc. 90
AsusTek Computer Inc. 91
Atheer, Inc. 92
Canon, Inc. 93
DAQRI 94
Dell Technologies Inc. 95
Eon Reality, Inc. 96
Google Inc. 97
Hewlett Packard Enterprise Company 98
HTC Corporation 99
Infinity Augmented Reality, Inc. 100
Intel Corporation 101
Magic Leap, Inc. 102
Meta Company 103
Microsoft Corporation 104
Occipital Inc. 105
Recon Instruments 106
Samsung Electronics Company Limited 107
Seiko Epson Corporation 108
Sony Corporation 109
RELATED REPORTS 110
Tables & Figures:
List of Tables:
Table 1. Snapshot of North America Mixed Reality Market in Balanced Perspective, 2022-2032 17
Table 2. World Economic Outlook, 2021-2031 20
Table 3. World Economic Outlook, 2021-2023 21
Table 4. Scenarios for Economic Impact of Ukraine Crisis 25
Table 5. Main Product Trends and Market Opportunities in North America Mixed Reality Market 34
Table 6. North America Mixed Reality Market by Offering, 2022-2032, $ mn 42
Table 7. North America Mixed Reality Market: Hardware by Type, 2022-2032, $ mn 45
Table 8. North America Mixed Reality Market by Platform, 2022-2032, $ mn 54
Table 9. North America Mixed Reality Market by Device Type, 2022-2032, $ mn 59
Table 10. North America Mixed Reality Market by End User, 2022-2032, $ mn 63
Table 11. North America Mixed Reality Market by Country, 2022-2032, $ mn 73
Table 12. U.S. Mixed Reality Market by Platform, 2022-2032, $ mn 77
Table 13. U.S. Mixed Reality Market by Device Type, 2022-2032, $ mn 77
Table 14. U.S. Mixed Reality Market by End User, 2022-2032, $ mn 77
Table 15. Canada Mixed Reality Market by Platform, 2022-2032, $ mn 79
Table 16. Canada Mixed Reality Market by Device Type, 2022-2032, $ mn 79
Table 17. Canada Mixed Reality Market by End User, 2022-2032, $ mn 79
Table 18. Mexico Mixed Reality Market by Platform, 2022-2032, $ mn 81
Table 19. Mexico Mixed Reality Market by Device Type, 2022-2032, $ mn 81
Table 20. Mexico Mixed Reality Market by End User, 2022-2032, $ mn 81
Table 21. Accenture PLC: Company Snapshot 86
Table 22. Accenture PLC: Business Segmentation 87
Table 23. Accenture PLC: Product Portfolio 87List of Figures:
Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 16
Figure 4. North America Mixed Reality Market, 2022-2032, $ mn 18
Figure 5. Impact of COVID-19 on Business 22
Figure 6. Primary Drivers and Impact Factors of North America Mixed Reality Market 28
Figure 7. Primary Restraints and Impact Factors of North America Mixed Reality Market 31
Figure 8. Investment Opportunity Analysis 35
Figure 9. Porter’s Fiver Forces Analysis of North America Mixed Reality Market 38
Figure 10. Breakdown of North America Mixed Reality Market by Offering, 2022-2032, % of Revenue 43
Figure 11. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%) 43
Figure 12. North America Mixed Reality Market by Offering: Hardware, 2022-2032, $ mn 44
Figure 13. North America Mixed Reality Market by Hardware: Sensors, 2022-2032, $ mn 46
Figure 14. North America Mixed Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 47
Figure 15. North America Mixed Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 48
Figure 16. North America Mixed Reality Market by Hardware: Power Units, 2022-2032, $ mn 49
Figure 17. North America Mixed Reality Market by Hardware: Cameras, 2022-2032, $ mn 50
Figure 18. North America Mixed Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 51
Figure 19. North America Mixed Reality Market by Offering: Software, 2022-2032, $ mn 52
Figure 20. North America Mixed Reality Market by Offering: Services, 2022-2032, $ mn 53
Figure 21. Breakdown of North America Mixed Reality Market by Platform, 2022-2032, % of Sales Revenue 55
Figure 22. North America Addressable Market Cap in 2023-2032 by Platform, Value ($ mn) and Share (%) 55
Figure 23. North America Mixed Reality Market by Platform: Head-up Display, 2022-2032, $ mn 56
Figure 24. North America Mixed Reality Market by Platform: Smartphone/Tablet, 2022-2032, $ mn 57
Figure 25. North America Mixed Reality Market by Platform: PC, 2022-2032, $ mn 58
Figure 26. Breakdown of North America Mixed Reality Market by Device Type, 2022-2032, % of Sales Revenue 60
Figure 27. North America Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 60
Figure 28. North America Mixed Reality Market by Device Type: Wireless Devices, 2022-2032, $ mn 61
Figure 29. North America Mixed Reality Market by Device Type: Wired Devices, 2022-2032, $ mn 62
Figure 30. Breakdown of North America Mixed Reality Market by End User, 2022-2032, % of Revenue 64
Figure 31. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 64
Figure 32. North America Mixed Reality Market by End User: Manufacturing, 2022-2032, $ mn 65
Figure 33. North America Mixed Reality Market by End User: Education, 2022-2032, $ mn 66
Figure 34. North America Mixed Reality Market by End User: Entertainment & Gaming, 2022-2032, $ mn 67
Figure 35. North America Mixed Reality Market by End User: Healthcare, 2022-2032, $ mn 68
Figure 36. North America Mixed Reality Market by End User: Architecture, 2022-2032, $ mn 69
Figure 37. North America Mixed Reality Market by End User: Aerospace & Defense, 2022-2032, $ mn 70
Figure 38. North America Mixed Reality Market by End User: Other End Users, 2022-2032, $ mn 71
Figure 39. Breakdown of North America Mixed Reality Market by Country, 2022 and 2032, % of Revenue 73
Figure 40. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 74
Figure 41. U.S. Mixed Reality Market, 2022-2032, $ mn 76
Figure 42. Canada Mixed Reality Market, 2022-2032, $ mn 78
Figure 43. Mixed Reality Market in Mexico, 2022-2032, $ mn 80
Figure 44. Growth Stage of North America Mixed Reality Industry over the Forecast Period 82
Research Methodology:
North America Mixed Reality Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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