North America Craft Beer Market 2022-2032 by Product Type (Ale, Lager, Porter, Stout), Consumer Age (21-34, 35-44, 45-54, 55 and Above), Distribution Channel (On-trade, Off-trade), and Country: Trend Forecast and Growth Opportunity
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North America craft beer market is projected to grow by 9.5% annually in the forecast period and reach $125.2 billion by 2032, driven by the rising demand for low-alcoholic beverages, increasing number of health-conscious consumers, the rising disposable income coupled with growing awareness pertaining to wide range of flavors and styles of beer products.
Highlighted with 24 tables and 54 figures, this 109-page report “North America Craft Beer Market 2022-2032 by Product Type (Ale, Lager, Porter, Stout), Consumer Age (21-34, 35-44, 45-54, 55 and Above), Distribution Channel (On-trade, Off-trade), and Country: Trend Forecast and Growth Opportunity” is based on comprehensive research of the entire North America craft beer market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America craft beer market in every aspect of the classification from perspectives of Product Type, Consumer Age, Distribution Channel, and Country.
Based on Product Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) and volume (million liters) for 2022-2032 included in each section.
• Ale
• Lager
• Porter
• Stout
• Other Types
Based on Consumer Age, the North America market is segmented into the following sub-markets with annual revenue ($ mn) and volume (million liters) for 2022-2032 included in each section.
• 21-34-Year-Old
• 35-44-Year-Old
• 45-54-Year-Old
• 55-Year-Old and Above
By Distribution Channel, the North America market is segmented into the following sub-markets with annual revenue ($ mn) and volume (million liters) for 2022-2032 included in each section.
• On-trade
• Off-trade
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Product Type, Consumer Age, and Distribution Channel over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Anheuser Busch InBev SA
Beijing Enterprises Holdings Limited (Beijing Yanjing Brewery Co., Ltd.)
Bells Brewery Inc.
Carlsberg Group
Constellation Brands, Inc.
D.G. Yuengling & Son Inc.
Diageo Plc
Dogfish Head Craft Brewery Inc.
Duvel Moortgat NV
Heineken N.V.
New Belgium Brewing Company
Sierra Nevada Brewing Co.
Stone & Wood Brewing Co.
The Boston Beer Company Inc.
United Breweries Limited
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 7
1.2 Research Methodology 10
1.2.1 Overview of Market Research Methodology 10
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 12
1.2.6 Market Size/Share Estimation 13
1.2.7 Research Limitations 14
1.3 Executive Summary 15
2 Market Overview and Dynamics 17
2.1 Market Size and Forecast 17
2.1.1 Impact of COVID-19 on World Economy 19
2.1.2 Impact of COVID-19 on the Market 22
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 24
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 33
2.4 Emerging Opportunities and Market Trends 36
2.5 Porter’s Fiver Forces Analysis 40
3 Segmentation of North America Market by Product Type 44
3.1 Market Overview by Product Type 44
3.2 Ale 48
3.3 Lager 50
3.4 Porter 52
3.5 Stout 54
3.6 Other Types 56
4 Segmentation of North America Market by Consumer Age 58
4.1 Market Overview by Consumer Age 58
4.2 21-34-Year-Old 62
4.3 35-44-Year-Old 64
4.4 45-54-Year-Old 66
4.5 55-Year-Old and Above 68
5 Segmentation of North America Market by Distribution Channel 70
5.1 Market Overview by Distribution Channel 70
5.2 On-trade 74
5.3 Off-trade 76
6 North America Market 2022-2032 by Country 78
6.1 Overview of North America Market 78
6.2 U.S. 81
6.3 Canada 85
6.4 Mexico 87
7 Competitive Landscape 89
7.1 Overview of Key Vendors 89
7.2 New Product Launch, Partnership, Investment, and M&A 92
7.3 Company Profiles 93
Anheuser Busch InBev SA 93
Beijing Enterprises Holdings Limited (Beijing Yanjing Brewery Co., Ltd.) 95
Bells Brewery Inc. 96
Carlsberg Group 97
Constellation Brands, Inc. 98
D.G. Yuengling & Son Inc. 99
Diageo Plc 100
Dogfish Head Craft Brewery Inc. 101
Duvel Moortgat NV 102
Heineken N.V. 103
New Belgium Brewing Company 104
Sierra Nevada Brewing Co. 105
Stone & Wood Brewing Co. 106
The Boston Beer Company Inc. 107
United Breweries Limited 108
RELATED REPORTS 109
Tables & Figures:
List of Tables:
Table 1. Snapshot of North America Craft Beer Market in Balanced Perspective, 2022-2032 16
Table 2. World Economic Outlook, 2021-2031 20
Table 3. World Economic Outlook, 2021-2023 21
Table 4. Scenarios for Economic Impact of Ukraine Crisis 25
Table 5. Main Product Trends and Market Opportunities in North America Craft Beer Market 36
Table 6. North America Craft Beer Market by Product Type, 2022-2032, $ mn 44
Table 7. North America Craft Beer Market by Product Type, 2022-2032, million liters 46
Table 8. North America Craft Beer Market by Consumer Age, 2022-2032, $ mn 58
Table 9. North America Craft Beer Market by Consumer Age, 2022-2032, million liters 60
Table 10. North America Craft Beer Market by Distribution Channel, 2022-2032, $ mn 70
Table 11. North America Craft Beer Market by Distribution Channel, 2022-2032, million liters 72
Table 12. North America Craft Beer Market by Country, 2022-2032, $ mn 79
Table 13. U.S. Craft Beer Market by Product Type, 2022-2032, $ mn 84
Table 14. U.S. Craft Beer Market by Consumer Age, 2022-2032, $ mn 84
Table 15. U.S. Craft Beer Market by Distribution Channel, 2022-2032, $ mn 84
Table 16. Canada Craft Beer Market by Product Type, 2022-2032, $ mn 86
Table 17. Canada Craft Beer Market by Consumer Age, 2022-2032, $ mn 86
Table 18. Canada Craft Beer Market by Distribution Channel, 2022-2032, $ mn 86
Table 19. Mexico Craft Beer Market by Product Type, 2022-2032, $ mn 88
Table 20. Mexico Craft Beer Market by Consumer Age, 2022-2032, $ mn 88
Table 21. Mexico Craft Beer Market by Distribution Channel, 2022-2032, $ mn 88
Table 22. Anheuser Busch InBev SA: Company Snapshot 93
Table 23. Anheuser Busch InBev SA: Business Segmentation 94
Table 24. Anheuser Busch InBev SA: Product Portfolio 94List of Figures:
Figure 1. Research Method Flow Chart 10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 15
Figure 4. North America Craft Beer Market by Sales Value, 2022-2032, $ mn 17
Figure 5. North America Craft Beer Market by Sales Volume, 2022-2032, million liters 18
Figure 6. Impact of COVID-19 on Business 22
Figure 7. Primary Drivers and Impact Factors of North America Craft Beer Market 28
Figure 8. GDP per capita in the World, 1990-2020, $ thousand 31
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million 32
Figure 10. Primary Restraints and Impact Factors of North America Craft Beer Market 33
Figure 11. Investment Opportunity Analysis 37
Figure 12. Porter’s Fiver Forces Analysis of North America Craft Beer Market 40
Figure 13. Breakdown of North America Craft Beer Market by Product Type, 2022-2032, % of Revenue 45
Figure 14. North America Addressable Market Cap in 2023-2032 by Product Type, Value ($ mn) and Share (%) 45
Figure 15. Breakdown of North America Craft Beer Market by Product Type, 2022-2032, % of Sales Volume 47
Figure 16. North America Addressable Market Cap in 2023-2032 by Product Type, Sales Volume (million liters) and Share (%) 47
Figure 17. North America Craft Beer Market by Product Type: Ale, 2022-2032, $ mn 48
Figure 18. North America Craft Beer Market by Product Type: Ale, 2022-2032, million liters 49
Figure 19. North America Craft Beer Market by Product Type: Lager, 2022-2032, $ mn 50
Figure 20. North America Craft Beer Market by Product Type: Lager, 2022-2032, million liters 51
Figure 21. North America Craft Beer Market by Product Type: Porter, 2022-2032, $ mn 52
Figure 22. North America Craft Beer Market by Product Type: Porter, 2022-2032, million liters 53
Figure 23. North America Craft Beer Market by Product Type: Stout, 2022-2032, $ mn 54
Figure 24. North America Craft Beer Market by Product Type: Stout, 2022-2032, million liters 55
Figure 25. North America Craft Beer Market by Product Type: Other Types, 2022-2032, $ mn 56
Figure 26. North America Craft Beer Market by Product Type: Other Types, 2022-2032, million liters 57
Figure 27. Breakdown of North America Craft Beer Market by Consumer Age, 2022-2032, % of Sales Revenue 59
Figure 28. North America Addressable Market Cap in 2023-2032 by Consumer Age, Value ($ mn) and Share (%) 59
Figure 29. Breakdown of North America Craft Beer Market by Consumer Age, 2022-2032, % of Sales Volume 61
Figure 30. North America Addressable Market Cap in 2023-2032 by Consumer Age, Sales Volume (million liters) and Share (%) 61
Figure 31. North America Craft Beer Market by Consumer Age: 21-34-Year-Old, 2022-2032, $ mn 62
Figure 32. North America Craft Beer Market by Consumer Age: 21-34-Year-Old, 2022-2032, million liters 63
Figure 33. North America Craft Beer Market by Consumer Age: 35-44-Year-Old, 2022-2032, $ mn 64
Figure 34. North America Craft Beer Market by Consumer Age: 35-44-Year-Old, 2022-2032, million liters 65
Figure 35. North America Craft Beer Market by Consumer Age: 45-54-Year-Old, 2022-2032, $ mn 66
Figure 36. North America Craft Beer Market by Consumer Age: 45-54-Year-Old, 2022-2032, million liters 67
Figure 37. North America Craft Beer Market by Consumer Age: 55-Year-Old and Above, 2022-2032, $ mn 68
Figure 38. North America Craft Beer Market by Consumer Age: 55-Year-Old and Above, 2022-2032, million liters 69
Figure 39. Breakdown of North America Craft Beer Market by Distribution Channel, 2022-2032, % of Sales Revenue 71
Figure 40. North America Addressable Market Cap in 2023-2032 by Distribution Channel, Value ($ mn) and Share (%) 71
Figure 41. Breakdown of North America Craft Beer Market by Distribution Channel, 2022-2032, % of Sales Volume 73
Figure 42. North America Addressable Market Cap in 2023-2032 by Distribution Channel, Sales Volume (million liters) and Share (%) 73
Figure 43. North America Craft Beer Market by Distribution Channel: On-trade, 2022-2032, $ mn 74
Figure 44. North America Craft Beer Market by Distribution Channel: On-trade, 2022-2032, million liters 75
Figure 45. North America Craft Beer Market by Distribution Channel: Off-trade, 2022-2032, $ mn 76
Figure 46. North America Craft Beer Market by Distribution Channel: Off-trade, 2022-2032, million liters 77
Figure 47. Breakdown of North America Craft Beer Market by Country, 2022 and 2032, % of Revenue 79
Figure 48. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 80
Figure 49. U.S. Craft Beer Market, 2022-2032, $ mn 82
Figure 50. Number of Operating Craft Breweries in U.S., 2006-2022 82
Figure 51. Distribution of Weekly Craft Beer Drinkers in the United States by Age in 2020 83
Figure 52. Canada Craft Beer Market, 2022-2032, $ mn 85
Figure 53. Craft Beer Market in Mexico, 2022-2032, $ mn 87
Figure 54. Growth Stage of North America Craft Beer Industry over the Forecast Period 89
Research Methodology:
North America Craft Beer Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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