North America Automotive Infotainment Systems Market

North America Automotive Infotainment Systems Market 2022-2032 by Component (Hardware, Software), Installation Type (In-dash, Rear Seat), Technology (Embedded, Tethered, Integrated), Connectivity (3G, 4G, 5G, Others), Vehicle Type (Passenger, Commercial), Vehicle Propulsion (ICE, EV), Distribution Channel (OEM, Aftermarket), and Country: Trend Forecast and Growth Opportunity

North America Automotive Infotainment Systems Market

North America Automotive Infotainment Systems Market 2022-2032 by Component (Hardware, Software), Installation Type (In-dash, Rear Seat), Technology (Embedded, Tethered, Integrated), Connectivity (3G, 4G, 5G, Others), Vehicle Type (Passenger, Commercial), Vehicle Propulsion (ICE, EV), Distribution Channel (OEM, Aftermarket), and Country: Trend Forecast and Growth Opportunity


The research report on ‘North America Automotive Infotainment Systems Market’ provides a workplan for stakeholders for the estimated timeframe of -. To elaborate, it offers valid predictions for the size, shares, and growth patterns of this domain over the projected timeline by assessing the past records and present business trends.

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North America automotive infotainment systems market is projected to grow by 8.1% annually in the forecast period and reach $12.13 billion by 2032. The growth is driven by the growing vehicle sales, the evolution of electrification and autonomous driving, the preference for enhanced user experiences and convenience, rising smartphone penetration, and the integration of technologies like IoT/AR/VR.

Highlighted with 28 tables and 60 figures, this 126-page report “North America Automotive Infotainment Systems Market 2022-2032 by Component (Hardware, Software), Installation Type (In-dash, Rear Seat), Technology (Embedded, Tethered, Integrated), Connectivity (3G, 4G, 5G, Others), Vehicle Type (Passenger, Commercial), Vehicle Propulsion (ICE, EV), Distribution Channel (OEM, Aftermarket), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America automotive infotainment systems market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure

• Growth Drivers

• Restraints and Challenges

• Emerging Product Trends & Market Opportunities

• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America automotive infotainment systems market in every aspect of the classification from perspectives of Component, Installation Type, Technology, Connectivity, Vehicle Type, Vehicle Propulsion, Distribution Channel, and Country.

Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Hardware

o Audio Unit

o Infotainment/Display Unit

o Navigation Unit

o Instrument Cluster

o Head-Up Display

o Connectivity & Communication

o Other Hardware

• Software

o Qnx

o Microsoft

o Linux

o Android

o Other Operating Systems

Based on Installation Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• In-dash Infotainment

• Rear Seat Infotainment

By Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Embedded System

• Tethered System

• Integrated System

By Connectivity, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• 3G

• 4G

• 5G

• Other Networks

By Vehicle Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Passenger Cars

• Commercial Vehicles

By Vehicle Propulsion, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• ICE Vehicles

• Electric Vehicles (EV)

By Distribution Channel, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• OEM

• Aftermarket

Geographically, the following national/local markets are fully investigated:

• U.S.

• Canada

• Mexico

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Installation Type, Technology, and Vehicle Type over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Aisin Aw Co., Ltd.

Alpine Electronics Inc.

Aptiv PLC

Bayerische Motoren Werke AG (BMW)

Clarion Co., Ltd. (Faurecia)

Continental AG

Denso Corporation

Ford Motor Co.

Fujitsu Limited

Garmin Ltd.

General Motors Co.

Harman International Industries, Inc. (Samsung Electronics)

Huizhou Desay SV Automotive Co., Ltd.

JVC Kenwood Corporation

Magnetic Marelli SpA

Mitsubishi Electric Corporation

Panasonic Corporation

Pioneer Corporation

Robert Bosch GmbH

Visteon Corporation

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1 Introduction 8

1.1 Industry Definition and Research Scope 8

1.1.1 Industry Definition 8

1.1.2 Research Scope 9

1.2 Research Methodology 12

1.2.1 Overview of Market Research Methodology 12

1.2.2 Market Assumption 13

1.2.3 Secondary Data 13

1.2.4 Primary Data 13

1.2.5 Data Filtration and Model Design 14

1.2.6 Market Size/Share Estimation 15

1.2.7 Research Limitations 16

1.3 Executive Summary 17

2 Market Overview and Dynamics 20

2.1 Market Size and Forecast 20

2.1.1 Impact of COVID-19 on World Economy 21

2.1.2 Impact of COVID-19 on the Market 24

2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 26

2.2 Major Growth Drivers 30

2.3 Market Restraints and Challenges 34

2.4 Emerging Opportunities and Market Trends 37

2.5 Porter’s Fiver Forces Analysis 41

3 Segmentation of North America Market by Component 45

3.1 Market Overview by Component 45

3.2 Hardware 47

3.2.1 Audio Unit 49

3.2.2 Infotainment/Display Unit 50

3.2.3 Navigation Unit 51

3.2.4 Instrument Cluster 52

3.2.5 Head-Up Display 53

3.2.6 Connectivity & Communication 54

3.2.7 Other Hardware 55

3.3 Software 56

3.3.1 Qnx 58

3.3.2 Microsoft 59

3.3.3 Linux 60

3.3.4 Android 61

3.3.5 Other Operating Systems 62

4 Segmentation of North America Market by Installation Type 63

4.1 Market Overview by Installation Type 63

4.2 In-dash Infotainment 65

4.3 Rear Seat Infotainment 66

5 Segmentation of North America Market by Technology 67

5.1 Market Overview by Technology 67

5.2 Embedded System 69

5.3 Tethered System 70

5.4 Integrated System 71

6 Segmentation of North America Market by Connectivity 72

6.1 Market Overview by Connectivity 72

6.2 3G 74

6.3 4G 75

6.4 5G 76

6.5 Other Networks 77

7 Segmentation of North America Market by Vehicle Type 78

7.1 Market Overview by Vehicle Type 78

7.2 Passenger Cars 80

7.3 Commercial Vehicles 81

8 Segmentation of North America Market by Vehicle Propulsion 82

8.1 Market Overview by Vehicle Propulsion 82

8.2 ICE Vehicles 84

8.3 Electric Vehicles (EV) 85

9 Segmentation of North America Market by Distribution Channel 86

9.1 Market Overview by Distribution Channel 86

9.2 OEM 88

9.3 Aftermarket 89

10 North America Market 2022-2032 by Country 90

10.1 Overview of North America Market 90

10.2 U.S. 93

10.3 Canada 96

10.4 Mexico 98

11 Competitive Landscape 100

11.1 Overview of Key Vendors 100

11.2 New Product Launch, Partnership, Investment, and M&A 104

11.3 Company Profiles 105

Aisin Aw Co., Ltd. 105

Alpine Electronics Inc. 107

Aptiv PLC 108

Bayerische Motoren Werke AG (BMW) 109

Clarion Co., Ltd. (Faurecia) 110

Continental AG 111

Denso Corporation 112

Ford Motor Co. 113

Fujitsu Limited 114

Garmin Ltd. 115

General Motors Co. 116

Harman International Industries, Inc. (Samsung Electronics) 117

Huizhou Desay SV Automotive Co., Ltd. 118

JVC Kenwood Corporation 119

Magnetic Marelli SpA 120

Mitsubishi Electric Corporation 121

Panasonic Corporation 122

Pioneer Corporation 123

Robert Bosch GmbH 124

Visteon Corporation 125

RELATED REPORTS 126

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
North America Automotive Infotainment Systems Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Is the North America Automotive Infotainment Systems Market shifting its focus from growth to value?
Recognize the areas along the North America Automotive Infotainment Systems Market's value chain where players are generating value. To get a complete picture, kindly read the entire report.
How big is the North America Automotive Infotainment Systems Market by 2030?
It is expected that the North America Automotive Infotainment Systems Market will reach USD XX million by 2030.
What challenges does the North America Automotive Infotainment Systems Market face in the future?
The convergence of various vital triggers, including a major slowdown in Western economies, and some critical points in globalization, leads to the transformation of business in the North America Automotive Infotainment Systems Market across the extensive corporate landscape.
How does the North America Automotive Infotainment Systems Market study reflects the current scenario?
The North America Automotive Infotainment Systems study focuses on shifting market dynamics, geopolitical and regulatory regulations, and key players' strategies to carefully analyze demand at risk across multiple industry categories.