North America Augmented Reality (AR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Marker-based, Markerless, Others), Device (HMD, HUD, Smart Glasses, Handheld), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity
North America Augmented Reality (AR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Marker-based, Markerless, Others), Device (HMD, HUD, Smart Glasses, Handheld), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity
The North America Augmented Reality (AR) Market report highlights technological advancements, investment opportunities, and regulatory frameworks shaping the industry landscape through 2030.
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North America augmented reality (AR) market is projected to grow by 35.0% annually in the forecast period and reach $263.91 billion by 2032, driven by the increasing demand for immersive experiences, enhanced customer experience, and the growing use of AR in various business applications.
Highlighted with 28 tables and 62 figures, this 131-page report “North America Augmented Reality (AR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Marker-based, Markerless, Others), Device (HMD, HUD, Smart Glasses, Handheld), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America augmented reality (AR) market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America augmented reality (AR) market in every aspect of the classification from perspectives of Offering, Technology, Device, Industry Vertical, End User, and Country.
Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Services
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Marker-based Augmented Reality
o Passive Marker
o Active Marker
• Markerless Augmented Reality
o Model-based Tracking
o Image-based Processing
• Other Technologies
By Device, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Smart Glasses
• Handheld Devices and Others
By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Device, and Industry Vertical over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 23
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 25
2.2 Major Growth Drivers 29
2.3 Market Restraints and Challenges 34
2.4 Emerging Opportunities and Market Trends 37
2.5 Porter’s Fiver Forces Analysis 41
3 Segmentation of North America Market by Offering 45
3.1 Market Overview by Offering 45
3.2 Hardware 47
3.2.1 Sensors 49
3.2.2 Semiconductor Component 50
3.2.3 Displays and Projectors 51
3.2.4 Position Trackers 52
3.2.5 Cameras 53
3.2.6 Other Hardware 54
3.3 Software 55
3.3.1 Software Developer Kits 56
3.3.2 Cloud-based Solutions 57
3.4 Services 58
4 Segmentation of North America Market by Technology 59
4.1 Market Overview by Technology 59
4.2 Marker-based AR 61
4.2.1 Passive Marker 63
4.2.2 Active Marker 64
4.3 Markerless AR 65
4.3.1 Model-based Tracking 66
4.3.2 Image-based Processing 67
4.4 Other Technologies 68
5 Segmentation of North America Market by Device 69
5.1 Market Overview by Device 69
5.2 Head-Mounted Display (HMD) 71
5.3 Head-Up Display (HUD) 72
5.4 Smart Glasses 73
5.5 Handheld Devices and Others 74
6 Segmentation of North America Market by Industry Vertical 75
6.1 Market Overview by Industry Vertical 75
6.2 Gaming & Entertainment 77
6.3 Industrial & Manufacturing 78
6.4 Aerospace & Defense 79
6.5 Healthcare 80
6.6 Education 81
6.7 Automotive 82
6.8 Retail & Marketing 83
6.9 Other Verticals 84
7 Segmentation of North America Market by End User 85
7.1 Market Overview by End User 85
7.2 Consumer 87
7.3 Enterprise 88
7.3.1 Large Enterprises 90
7.3.2 Small- & Medium-sized Enterprises (SMEs) 91
8 North America Market 2022-2032 by Country 93
8.1 Overview of North America Market 93
8.2 U.S. 96
8.3 Canada 99
8.4 Mexico 101
9 Competitive Landscape 103
9.1 Overview of Key Vendors 103
9.2 New Product Launch, Partnership, Investment, and M&A 106
9.3 Company Profiles 107
Apple Inc. 107
Atheer, Inc. 109
Blippar Ltd. 110
Catchoom Technologies, S.L. 111
Facebook Inc. 112
Google, LLC 113
HP Development Co., L.P. 114
Intellectsoft LLC 115
Lumus Ltd. 116
Magic Leap, Inc 117
Microsoft Corp. 118
Niantic Inc. 119
Optinvent S.A. 120
Popar Co., Ltd. 121
Qualcomm Technologies Inc. 122
Samsung Co., Ltd. 123
Sony Corporation 124
Total Immersion 125
Universal mCloud Corp. (NGRAIN) 126
Vuzix Corp. 127
Wayray AG 128
Wikitude GmbH 129
Zugara, Inc. 130
RELATED REPORTS 131
Tables & Figures:
List of Tables:
Table 1. Snapshot of North America Augmented Reality Market in Balanced Perspective, 2022-2032 17
Table 2. World Economic Outlook, 2021-2031 21
Table 3. World Economic Outlook, 2021-2023 22
Table 4. Scenarios for Economic Impact of Ukraine Crisis 26
Table 5. Main Product Trends and Market Opportunities in North America Augmented Reality Market 37
Table 6. North America Augmented Reality Market by Offering, 2022-2032, $ mn 45
Table 7. North America Augmented Reality Market: Hardware by Type, 2022-2032, $ mn 48
Table 8. North America Augmented Reality Market: Software by Type, 2022-2032, $ mn 55
Table 9. North America Augmented Reality Market by Technology, 2022-2032, $ mn 59
Table 10. North America Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 61
Table 11. North America Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 65
Table 12. North America Augmented Reality Market by Device, 2022-2032, $ mn 69
Table 13. North America Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 75
Table 14. North America Augmented Reality Market by End User, 2022-2032, $ mn 85
Table 15. North America Augmented Reality Market: Enterprise by Type, 2022-2032, $ mn 88
Table 16. North America Augmented Reality Market by Country, 2022-2032, $ mn 94
Table 17. U.S. Augmented Reality Market by Technology, 2022-2032, $ mn 98
Table 18. U.S. Augmented Reality Market by Device, 2022-2032, $ mn 98
Table 19. U.S. Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 98
Table 20. Canada Augmented Reality Market by Technology, 2022-2032, $ mn 100
Table 21. Canada Augmented Reality Market by Device, 2022-2032, $ mn 100
Table 22. Canada Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 100
Table 23. Mexico Augmented Reality Market by Technology, 2022-2032, $ mn 102
Table 24. Mexico Augmented Reality Market by Device, 2022-2032, $ mn 102
Table 25. Mexico Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 102
Table 26. Apple Inc.: Company Snapshot 107
Table 27. Apple Inc.: Business Segmentation 108
Table 28. Apple Inc.: Product Portfolio 108List of Figures:
Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 16
Figure 4. North America Augmented Reality Market, 2022-2032, $ mn 19
Figure 5. Impact of COVID-19 on Business 23
Figure 6. Primary Drivers and Impact Factors of North America Augmented Reality Market 29
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million 32
Figure 8. World Digital Gaming Market, 2022-2032, $ bn 32
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country 33
Figure 10. Primary Restraints and Impact Factors of North America Augmented Reality Market 34
Figure 11. Investment Opportunity Analysis 38
Figure 12. Porter’s Fiver Forces Analysis of North America Augmented Reality Market 41
Figure 13. Breakdown of North America Augmented Reality Market by Offering, 2022-2032, % of Revenue 46
Figure 14. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%) 46
Figure 15. North America Augmented Reality Market by Offering: Hardware, 2022-2032, $ mn 47
Figure 16. North America Augmented Reality Market by Hardware: Sensors, 2022-2032, $ mn 49
Figure 17. North America Augmented Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 50
Figure 18. North America Augmented Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 51
Figure 19. North America Augmented Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 52
Figure 20. North America Augmented Reality Market by Hardware: Cameras, 2022-2032, $ mn 53
Figure 21. North America Augmented Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 54
Figure 22. North America Augmented Reality Market by Offering: Software, 2022-2032, $ mn 55
Figure 23. North America Augmented Reality Market by Software: Software Developer Kits, 2022-2032, $ mn 56
Figure 24. North America Augmented Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn 57
Figure 25. North America Augmented Reality Market by Offering: Services, 2022-2032, $ mn 58
Figure 26. Breakdown of North America Augmented Reality Market by Technology, 2022-2032, % of Sales Revenue 60
Figure 27. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%) 60
Figure 28. North America Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 61
Figure 29. North America Augmented Reality Market by Marker-based AR: Passive Marker, 2022-2032, $ mn 63
Figure 30. North America Augmented Reality Market by Marker-based AR: Active Marker, 2022-2032, $ mn 64
Figure 31. North America Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 65
Figure 32. North America Augmented Reality Market by Markerless AR: Model-based Tracking, 2022-2032, $ mn 66
Figure 33. North America Augmented Reality Market by Markerless AR: Image-based Processing, 2022-2032, $ mn 67
Figure 34. North America Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn 68
Figure 35. Breakdown of North America Augmented Reality Market by Device, 2022-2032, % of Sales Revenue 70
Figure 36. North America Addressable Market Cap in 2023-2032 by Device, Value ($ mn) and Share (%) 70
Figure 37. North America Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 71
Figure 38. North America Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 72
Figure 39. North America Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 73
Figure 40. North America Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 74
Figure 41. Breakdown of North America Augmented Reality Market by Industry Vertical, 2022-2032, % of Revenue 76
Figure 42. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%) 76
Figure 43. North America Augmented Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn 77
Figure 44. North America Augmented Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn 78
Figure 45. North America Augmented Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn 79
Figure 46. North America Augmented Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn 80
Figure 47. North America Augmented Reality Market by Industry Vertical: Education, 2022-2032, $ mn 81
Figure 48. North America Augmented Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn 82
Figure 49. North America Augmented Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn 83
Figure 50. North America Augmented Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn 84
Figure 51. Breakdown of North America Augmented Reality Market by End User, 2022-2032, % of Revenue 85
Figure 52. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 86
Figure 53. North America Augmented Reality Market by End User: Consumer, 2022-2032, $ mn 87
Figure 54. North America Augmented Reality Market by End User: Enterprise, 2022-2032, $ mn 88
Figure 55. North America Augmented Reality Market by Enterprise: Large Enterprises, 2022-2032, $ mn 90
Figure 56. North America Augmented Reality Market by Enterprise: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn 91
Figure 57. Breakdown of North America Augmented Reality Market by Country, 2022 and 2032, % of Revenue 94
Figure 58. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 95
Figure 59. U.S. Augmented Reality Market, 2022-2032, $ mn 97
Figure 60. Canada Augmented Reality Market, 2022-2032, $ mn 99
Figure 61. Augmented Reality Market in Mexico, 2022-2032, $ mn 101
Figure 62. Growth Stage of North America Augmented Reality Industry over the Forecast Period 103
Research Methodology:
North America Augmented Reality (AR) Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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