North America Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity
North America Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity
Insights into the North America Augmented Reality and Virtual Reality Market include supply chain optimization, North America Augmented Reality and Virtual Reality challenges, and growth forecasts segmented by region and service type.
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North America augmented reality and virtual reality market is projected to grow by 31.3% annually in the forecast period and reach $359.10 billion by 2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, e-commerce, and healthcare domain.
Highlighted with 32 tables and 67 figures, this 142-page report “North America Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Industry Vertical, End User, and Country.
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology
Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Services
By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Offering, and Industry Vertical over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17
2 Market Overview and Dynamics 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 21
2.1.2 Impact of COVID-19 on the Market 24
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 26
2.2 Major Growth Drivers 30
2.3 Market Restraints and Challenges 35
2.4 Emerging Opportunities and Market Trends 38
2.5 Porter’s Fiver Forces Analysis 42
3 Segmentation of North America Market by Technology 46
3.1 Market Overview by Technology 46
3.2 Augmented Reality (AR) 48
3.2.1 Marker-based AR 49
3.2.2 Markerless AR 50
3.3 Virtual Reality (VR) 51
3.3.1 Nonimmersive Technology 52
3.3.2 Semi-Immersive Technology 53
3.3.3 Fully Immersive Technology 54
4 Segmentation of North America Market by Offering 55
4.1 Market Overview by Offering 55
4.2 Hardware 57
4.2.1 Sensors 59
4.2.2 Semiconductor Component 60
4.2.3 Displays and Projectors 61
4.2.4 Position Trackers 62
4.2.5 Cameras 63
4.2.6 Other Hardware 64
4.3 Software 65
4.3.1 Software Developer Kits 66
4.3.2 Cloud-based Solutions 67
4.4 Services 68
5 Segmentation of North America Market by Device Type 69
5.1 Market Overview by Device Type 69
5.2 AR Devices 71
5.2.1 Head-Mounted Display (HMD) 73
5.2.2 Head-Up Display (HUD) 74
5.2.3 Smart Glasses 75
5.2.4 Handheld Devices and Others 76
5.3 VR Devices 77
5.3.1 Head-Mounted Display (HMD) 79
5.3.2 Gesture-Tracking Device 80
5.3.3 Projector & Display Wall 81
6 Segmentation of North America Market by Industry Vertical 82
6.1 Market Overview by Industry Vertical 82
6.2 Gaming & Entertainment 84
6.3 Industrial & Manufacturing 85
6.4 Aerospace & Defense 86
6.5 Healthcare 87
6.6 Education 88
6.7 Automotive 89
6.8 Retail & Marketing 90
6.9 Other Verticals 91
7 Segmentation of North America Market by End User 92
7.1 Market Overview by End User 92
7.2 Consumer 94
7.3 Enterprise 95
7.3.1 Large Enterprises 96
7.3.2 Small- & Medium-sized Enterprises (SMEs) 97
8 North America Market 2022-2032 by Country 98
8.1 Overview of North America Market 98
8.2 U.S. 101
8.3 Canada 104
8.4 Mexico 106
9 Competitive Landscape 108
9.1 Overview of Key Vendors 108
9.2 New Product Launch, Partnership, Investment, and M&A 111
9.3 Company Profiles 112
Apple Inc. 112
Atheer, Inc. 114
Blippar Ltd. 115
Catchoom Technologies, S.L. 116
EON Reality, Inc. 117
Facebook Inc. 118
Google, LLC 119
HP Development Co., L.P. 120
Intellectsoft LLC 121
Leap Motion, Inc. 122
Lumus Ltd. 123
Magic Leap, Inc 124
Microsoft Corp. 125
Niantic Inc. 126
Nintendo Co., Ltd. 127
Oculus VR, LLC 128
Optinvent S.A. 129
Popar Co., Ltd. 130
Qualcomm Technologies Inc. 131
Samsung Co., Ltd. 132
Sony Corporation 133
Total Immersion 134
Universal mCloud Corp. (NGRAIN) 135
Virtuix 136
Vuzix Corp. 137
Wayray AG 138
Wikitude GmbH 139
Zappar Ltd. 140
Zugara, Inc. 141
RELATED REPORTS 142
Tables & Figures:
List of Tables:
Table 1. Snapshot of North America Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032 18
Table 2. World Economic Outlook, 2021-2031 22
Table 3. World Economic Outlook, 2021-2023 23
Table 4. Scenarios for Economic Impact of Ukraine Crisis 27
Table 5. Main Product Trends and Market Opportunities in North America Augmented Reality and Virtual Reality Market 38
Table 6. North America Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 46
Table 7. North America Augmented Reality Market by Technology, 2022-2032, $ mn 48
Table 8. North America Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 49
Table 9. North America Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 50
Table 10. North America Virtual Reality Market by Technology, 2022-2032, $ mn 51
Table 11. North America Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 55
Table 12. North America Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn 58
Table 13. North America Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn 65
Table 14. North America Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn 69
Table 15. North America Augmented Reality Market by Device, 2022-2032, $ mn 72
Table 16. North America Virtual Reality Market by Device, 2022-2032, $ mn 78
Table 17. North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 82
Table 18. North America Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn 92
Table 19. North America Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn 95
Table 20. North America Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 99
Table 21. U.S. Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 103
Table 22. U.S. Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 103
Table 23. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 103
Table 24. Canada Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 105
Table 25. Canada Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 105
Table 26. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 105
Table 27. Mexico Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 107
Table 28. Mexico Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 107
Table 29. Mexico Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 107
Table 30. Apple Inc.: Company Snapshot 112
Table 31. Apple Inc.: Business Segmentation 113
Table 32. Apple Inc.: Product Portfolio 113
List of Figures:
Figure 1. Research Method Flow Chart 12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 17
Figure 4. North America Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 20
Figure 5. Impact of COVID-19 on Business 24
Figure 6. Primary Drivers and Impact Factors of North America Augmented Reality and Virtual Reality Market 30
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million 33
Figure 8. World Digital Gaming Market, 2022-2032, $ bn 33
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country 34
Figure 10. Primary Restraints and Impact Factors of North America Augmented Reality and Virtual Reality Market 35
Figure 11. Investment Opportunity Analysis 39
Figure 12. Porter’s Fiver Forces Analysis of North America Augmented Reality and Virtual Reality Market 42
Figure 13. Breakdown of North America Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue 47
Figure 14. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%) 47
Figure 15. North America Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn 48
Figure 16. North America Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 49
Figure 17. North America Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 50
Figure 18. North America Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn 51
Figure 19. North America Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn 52
Figure 20. North America Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn 53
Figure 21. North America Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn 54
Figure 22. Breakdown of North America Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue 56
Figure 23. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%) 56
Figure 24. North America Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn 57
Figure 25. North America Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn 59
Figure 26. North America Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 60
Figure 27. North America Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 61
Figure 28. North America Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 62
Figure 29. North America Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn 63
Figure 30. North America Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 64
Figure 31. North America Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn 65
Figure 32. North America Augmented Reality and Virtual Reality Market by Software: Software Developer Kits, 2022-2032, $ mn 66
Figure 33. North America Augmented Reality and Virtual Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn 67
Figure 34. North America Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn 68
Figure 35. Breakdown of North America Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue 70
Figure 36. North America Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 70
Figure 37. North America Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn 71
Figure 38. North America Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 73
Figure 39. North America Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 74
Figure 40. North America Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 75
Figure 41. North America Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 76
Figure 42. North America Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn 77
Figure 43. North America Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 79
Figure 44. North America Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn 80
Figure 45. North America Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn 81
Figure 46. Breakdown of North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, % of Revenue 83
Figure 47. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%) 83
Figure 48. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn 84
Figure 49. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn 85
Figure 50. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn 86
Figure 51. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn 87
Figure 52. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Education, 2022-2032, $ mn 88
Figure 53. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn 89
Figure 54. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn 90
Figure 55. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn 91
Figure 56. Breakdown of North America Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue 93
Figure 57. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 93
Figure 58. North America Augmented Reality and Virtual Reality Market by End User: Consumer, 2022-2032, $ mn 94
Figure 59. North America Augmented Reality and Virtual Reality Market by End User: Enterprise, 2022-2032, $ mn 95
Figure 60. North America Augmented Reality and Virtual Reality Market by End User: Large Enterprises, 2022-2032, $ mn 96
Figure 61. North America Augmented Reality and Virtual Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn 97
Figure 62. Breakdown of North America Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 99
Figure 63. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 100
Figure 64. U.S. Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 102
Figure 65. Canada Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 104
Figure 66. Augmented Reality and Virtual Reality Market in Mexico, 2022-2032, $ mn 106
Figure 67. Growth Stage of North America Augmented Reality and Virtual Reality Industry over the Forecast Period 108
Research Methodology:
North America Augmented Reality and Virtual Reality Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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