Lingerie Market: Segmented By Product Type (Brassiere, Knickers, Shape Wear and Others); By Distribution Channel (Online and Offline); and Region – Global Analysis of Market Size, Share & Trends for 2019 – 2020 and Forecasts to 2030
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Product Overview
Lingerie is an integral part of a woman's wardrobe, and as fashion trends change, so does the market for lingerie with exclusive designs and patterns. Lingerie is a style of underwear that is generally made of one or more stretchy fabrics. Nylon, polyester, satin, lace, sheer fabrics, Lycra, and silk are examples of these fabrics. These materials aren't generally used in more practical and simple underwear. Cotton is widely used in these goods. Lingerie designers are increasingly emphasizing lace, embroidery, luxury fabrics, and lighter hues in their designs. Manufacturers and wholesalers buy lingerie, which is then sold to the general public. Since lingerie has become a valuable product in the fashion industry, many catalogs, supermarkets, and e-commerce sites are expanding their lingerie range. Lingerie has higher profit margins than traditional fashion, and merchants are spending more time and resources in the market as a result. There are new lingerie lines on sale, as well as older lingerie pieces that have been redesigned. The lingerie industry is becoming more competitive. As a result, manufacturers and retailers are focusing on niche lingerie products.
Market Highlights
Global Lingerie Market is expected to project a notable CAGR of 6.62% in 2030.
Global Lingerie Market to surpass USD 64.3 billion by 2030 from USD 33.87 billion in 2020 at a CAGR of 6.62% in the coming years, i.e., 2021-30. The growth of this market is attributed to the developing e-commerce sector, including shopping websites. This, in turn, is inducing major players to focus on enhancing their business via online stores and sites. E-commerce allows the simple purchasing of goods manufactured in remote locations. This, in turn, has made a major contribution to the development of the global Lingerie industry.
Global Lingerie Market: Segments
Brassiere segment to grow with the highest CAGR during 2020-30
Global Lingerie Market is segmented by Product Type into Brassiere, Knickers, Shape Wear, and Others. Brassiere segment held the largest market share in the year 2020. Fabric supply and continuous technical advances have allowed designers to produce revolutionary products while retaining their market supremacy. Companies use fabrics with elastic laces, pleated polyester, tulle, and microfiber for the innovative nature of lingerie. Developments such as leaser cut seamless, model, and full t-shirts brasserie are now readily accessible with various precise sizes. Ritratti, for example, is an Italian brand that produces brassieres with liquid silicon embedded in them. Mesh Intimate, on the other hand, offers brassieres with ruffle trims.
Online segment to grow with the highest CAGR during 2020-30
Global Lingerie Market is segmented by distribution channels into online and offline. Over the forecast period, the online distribution channel is projected to expand at the fastest pace. Sales via this channel have been powered by the increasing popularity of e-commerce platforms among manufacturers and high internet penetration.
Market Dynamics
Drivers
Increasing Awareness About Best Fit and Growing Availability
Over the forecast period, the market is expected to be powered by increasing awareness about the best fit, a growing millennial population, and increased purchasing power among women. The global market is also being guided by the growing availability of a wide range of products in different designs for various purposes such as sports, bridal wear, and everyday wear. The growing growth of the global market can also be attributed to women's desire to improve their natural attractiveness.
Increasing Concerns About Versatile Use of Fabric and Leading Manufacturers
Another factor driving the demand is increasing concerns about the use of versatile fabric in lingerie. The use of fabrics such as nylon, polyester, satin, lace, sheer, lycra, silk, and cotton is growing demand for the commodity. Designers are emphasizing lace, embroidery, luxurious fabrics, and lighter hues in their lingerie, which is expected to boost the demand over the forecast era. Color, fabric, and style are becoming increasingly important to customers, leading manufacturers to introduce chic lingerie that can be worn for a variety of activities. Jockey, for example, has a wide variety of nursing and sports brassieres. Consumer demand for seamless and one-piece intimate apparel with a natural appearance is rising, which is fueling global market development.
Restraint
Changing Fashion Trends as Well as Consumer Tastes
Changing fashion trends, as well as a constant change in customer tastes and expectations, have resulted in increasing prices for the lingerie market over time. As a result, rising production costs for the market are having a negative effect on the global lingerie industry.
Global Lingerie Market: Key Players
Yandy LLC
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis
Marks & Spencer Group plc
Victoria's Secret
Groupe Chantelle
MAS Holdings
Jockey International, Inc.
Fashion Nova, Inc.
Hennes & Mauritz AB
LVMH Moët Hennessy – Louis Vuitton SE
Hunkemöller International B.V.
Triumph International
Other Prominent Players
Global Lingerie Market: Regions
Global Lingerie Market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Global Lingerie in Asia Pacific held the largest market share of XX.X% in the year 2020 in terms of revenue. To gain a competitive edge, businesses distinguish their products in terms of offerings, size, content, packaging, and design. Companies are now using digital and social media ads to warn customers of new product releases. The product demand is being driven by a rise in understanding of best suits as use, changes in working millennial' lifestyles, increased income to invest in best available goods and an obsession with maintaining a well-groomed structure. Consumers are likely to spend money on new goods in the near future. To meet a broader customer base, foreign companies are opening stores in the city.
Global Lingerie Market is further segmented by region into:
North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA
Global Lingerie Market report also contains analysis on:
Lingerie Market Segments:
By Product Type
Brassiere
Knickers
Shape Wear
Others
By Distribution Channel
Online
Offline
Lingerie Market Dynamics
Lingerie Market Size
Supply & Demand
Current Trends/Issues/Challenges
Competition & Companies Involved in the Market
Value Chain of the Market
Market Drivers and Restraints
Lingerie Market Report Scope and Segmentation:
Frequently Asked Questions
How big is the Lingerie market
What is the Lingerie market growth
Which segment accounted for the largest Lingerie market share
Who are the key players in the Lingerie market
What are the factors driving the Lingerie market
Contents
1. Executive Summary
2. Global Lingerie Market
1. Product Overview
2. Market Definition
3. Segmentation
4. Assumptions and Acronyms
3. Research Methodology
1. Research Objectives
2. Primary Research
3. Secondary Research
4. Forecast Model
5. Market Size Estimation
4. Average Pricing Analysis
5. Macro-Economic Indicators
6. Market Dynamics
1. Growth Drivers
2. Restraints
3. Opportunity
4. Trends
7. Correlation & Regression Analysis
1. Correlation Matrix
2. Regression Matrix
8. Recent Development, Policies & Regulatory Landscape
9. Risk Analysis
1. Demand Risk Analysis
2. Supply Risk Analysis
10. Global Lingerie Market Analysis
1. Porters Five Forces
1. Threat of New Entrants
2. Bargaining Power of Suppliers
3. Threat of Substitutes
4. Rivalry
2. PEST Analysis
1. Political
2. Economic
3. Social
4. Technological
11. Global Lingerie Market
1. Market Size & forecast, 2020A-2030F
1. By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
2. By Volume (Billion Units) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12. Global Lingerie Market: Market Segmentation
1. By Regions
1. North America:(U.S. and Canada), By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
2. Latin America: (Brazil, Mexico, Argentina, Rest of Latin America), By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
3. Europe: (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe), By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
4. Asia-Pacific: (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific), By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
5. Middle East and Africa: (Israel, GCC, North Africa, South Africa, Rest of Middle East and Africa), By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
2. By Product Type: Market Share (2020-2030F)
1. Brassiere, By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
2. Knickers, By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
3. Shape wear, By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
4. Others, By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
3. By Distribution Channel: Market Share (2020-2030F)
1. Online, By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
2. Offline, By Value (USD Billion) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
Company Profile
1. Yandy LLC
1. Company Overview
2. Company Total Revenue (Financials)
3. Market Potential
4. Global Presence
5. Key Performance Indicators
6. SWOT Analysis
7. Product Launch
2. Marks & Spencer Group plc
3. Victoria's Secret
4. Groupe Chantelle
5. MAS Holdings
6. Jockey International, Inc.
7. Fashion Nova, Inc.
8. Hennes & Mauritz AB
9. LVMH Moët Hennessy – Louis Vuitton SE
10. Hunkemöller International B.V.
11. Triumph International
12. Other Prominent Players
Consultant Recommendation
**The above-given segmentations and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.
Research Methodology:
Lingerie Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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