Global Water-based Personal Lubricant Market Opportunities, Challenges, Strategies & Forecasts
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This report studies the Water-based Personal Lubricant market, covering market size for segment by type (Vaginal Lubricants, Anal-specific Lubricants, etc.), by application (Male, Female, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Reckitt Benckiser (Durex), Ansell (Lifestyles), Church & Dwight, BioFilm (ASTROGLIDE), K-Y Jelly, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Water-based Personal Lubricant from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Water-based Personal Lubricant market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Water-based Personal Lubricant including:
Reckitt Benckiser (Durex)
Ansell (Lifestyles)
Church & Dwight
BioFilm (ASTROGLIDE)
K-Y Jelly
Bodywise Ltd.
Good Clean Love
Cupid Ltd.
MD Science Lab
HLL Lifecare
Mayor Pharmaceutical Laboratories
Trigg Laboratories
Sliquid
The YES YES Company
Pjur group
Market split by Type, can be divided into:
Vaginal Lubricants
Anal-specific Lubricants
Market split by Application, can be divided into:
Male
Female
Unisex
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
Key Questions Answered in Report
Which is the most lucrative market
Which factors will impact the growth of the market
How will changing trends impact the strategies of market players
How can market players capture the low-hanging opportunities across regions
Which companies are leading the industry
What are the winning strategies of stakeholders in the market
Chapter 1 Water-based Personal Lubricant Market Overview
1.1 Water-based Personal Lubricant Definition
1.2 Global Water-based Personal Lubricant Market Size Status and Outlook (2016-2030)
1.3 Global Water-based Personal Lubricant Market Size Comparison by Region (2016-2030)
1.4 Global Water-based Personal Lubricant Market Size Comparison by Type (2016-2030)
1.5 Global Water-based Personal Lubricant Market Size Comparison by Application (2016-2030)
1.6 Global Water-based Personal Lubricant Market Size Comparison by Sales Channel (2016-2030)
1.7 Water-based Personal Lubricant Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Water-based Personal Lubricant Market Segment Analysis by Player
2.1 Global Water-based Personal Lubricant Sales and Market Share by Player (2019-2021)
2.2 Global Water-based Personal Lubricant Revenue and Market Share by Player (2019-2021)
2.3 Global Water-based Personal Lubricant Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Water-based Personal Lubricant Market Segment Analysis by Type
3.1 Global Water-based Personal Lubricant Market by Type
3.1.1 Vaginal Lubricants
3.1.2 Anal-specific Lubricants
3.2 Global Water-based Personal Lubricant Sales and Market Share by Type (2016-2021)
3.3 Global Water-based Personal Lubricant Revenue and Market Share by Type (2016-2021)
3.4 Global Water-based Personal Lubricant Average Price by Type (2016-2021)
3.5 Leading Players of Water-based Personal Lubricant by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Water-based Personal Lubricant Market Segment Analysis by Application
4.1 Global Water-based Personal Lubricant Market by Application
4.1.1 Male
4.1.2 Female
4.1.3 Unisex
4.2 Global Water-based Personal Lubricant Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Water-based Personal Lubricant by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Water-based Personal Lubricant Market Segment Analysis by Sales Channel
5.1 Global Water-based Personal Lubricant Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Water-based Personal Lubricant Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Water-based Personal Lubricant by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Water-based Personal Lubricant Market Segment Analysis by Region
6.1 Global Water-based Personal Lubricant Market Size and CAGR by Region (2016-2030)
6.2 Global Water-based Personal Lubricant Sales and Market Share by Region (2016-2021)
6.3 Global Water-based Personal Lubricant Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Water-based Personal Lubricant Market Share by Type
6.4.3 North America Water-based Personal Lubricant Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Water-based Personal Lubricant Market Share by Type
6.5.3 Europe Water-based Personal Lubricant Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Water-based Personal Lubricant Market Share by Type
6.6.3 Asia-Pacific Water-based Personal Lubricant Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Water-based Personal Lubricant Market Share by Type
6.7.3 South America Water-based Personal Lubricant Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Water-based Personal Lubricant Market Share by Type
6.8.3 Middle East & Africa Water-based Personal Lubricant Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Water-based Personal Lubricant Players
7.1 Reckitt Benckiser (Durex)
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Ansell (Lifestyles)
7.3 Church & Dwight
7.4 BioFilm (ASTROGLIDE)
7.5 K-Y Jelly
7.6 Bodywise Ltd.
7.7 Good Clean Love
7.8 Cupid Ltd.
7.9 MD Science Lab
7.10 HLL Lifecare
7.11 Mayor Pharmaceutical Laboratories
7.12 Trigg Laboratories
7.13 Sliquid
7.14 The YES YES Company
7.15 Pjur group
Chapter 8 Upstream and Downstream Analysis of Water-based Personal Lubricant
8.1 Industrial Chain of Water-based Personal Lubricant
8.2 Upstream of Water-based Personal Lubricant
8.3 Downstream of Water-based Personal Lubricant
Chapter 9 Development Trend of Water-based Personal Lubricant (2022-2030)
9.1 Global Water-based Personal Lubricant Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Water-based Personal Lubricant Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Water-based Personal Lubricant Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Water-based Personal Lubricant Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Water-based Personal Lubricant Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
List of Tables and Figures
Figure Water-based Personal Lubricant Example
Figure Global Water-based Personal Lubricant Revenue (Million $) Status and Outlook (2016-2030)
Figure Global Water-based Personal Lubricant Revenue (Million $) Comparison by Region (2016-2030)
Figure Global Water-based Personal Lubricant Revenue (Million $) Comparison by Type (2016-2030)
Figure Global Water-based Personal Lubricant Revenue (Million $) Comparison by Application (2016-2030)
Figure Global Water-based Personal Lubricant Revenue (Million $) Comparison by Sales Channel (2016-2030)
Table Global Water-based Personal Lubricant Sales by Player (2019-2021)
Table Global Water-based Personal Lubricant Sales Market Share by Player (2019-2021)
Figure Global Water-based Personal Lubricant Sales Market Share by Player in 2021
Table Global Water-based Personal Lubricant Revenue (Million $) by Player (2019-2021)
Table Global Water-based Personal Lubricant Revenue Market Share by Player (2019-2021)
Figure Global Water-based Personal Lubricant Revenue Market Share by Player in 2021
Table Global Water-based Personal Lubricant Average Price by Player (2019-2021)
Figure Global Water-based Personal Lubricant Average Price by Player in 2021
Figure Global Water-based Personal Lubricant Players Competition Situation – Top 5 Players’ Revenue Market Share in 2019
Figure Global Water-based Personal Lubricant Players Competition Trends – Top 5 Players’ Revenue Market Share in 2021
Figure Example of Vaginal Lubricants
Figure Global Vaginal Lubricants Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Anal-specific Lubricants
Figure Global Anal-specific Lubricants Revenue (Million $) and Growth Rate (2016-2021)
Table Global Water-based Personal Lubricant Sales by Type (2016-2021)
Table Global Water-based Personal Lubricant Sales Market Share by Type (2016-2021)
Figure Global Water-based Personal Lubricant Sales Market Share by Type in 2021
Table Global Water-based Personal Lubricant Revenue (Million $) by Type (2016-2021)
Table Global Water-based Personal Lubricant Revenue Market Share by Type (2016-2021)
Figure Global Water-based Personal Lubricant Revenue Market Share by Type in 2021
Table Global Water-based Personal Lubricant Average Price by Type (2016-2021)
Figure Global Water-based Personal Lubricant Average Price by Type in 2021
Table Leading Players of Water-based Personal Lubricant by Type in 2021
Figure Example of Male
Figure Global Water-based Personal Lubricant for Male Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Female
Figure Global Water-based Personal Lubricant for Female Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Unisex
Figure Global Water-based Personal Lubricant for Unisex Revenue (Million $) and Growth Rate (2016-2021)
Table Global Water-based Personal Lubricant Sales by Application (2016-2021)
Table Global Water-based Personal Lubricant Sales Market Share by Application (2016-2021)
Figure Global Water-based Personal Lubricant Sales Market Share by Application in 2021
Table Leading Consumers of Water-based Personal Lubricant by Application in 2021
Figure Example of Direct Channel
Figure Global Water-based Personal Lubricant for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Distribution Channel
Figure Global Water-based Personal Lubricant for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)
Table Global Water-based Personal Lubricant Revenue by Sales Channel (2016-2021)
Table Global Water-based Personal Lubricant Revenue Market Share by Sales Channel (2016-2021)
Figure Global Water-based Personal Lubricant Revenue Market Share by Sales Channel in 2021
Table Leading Distributors/Dealers of Water-based Personal Lubricant by Sales Channel in 2021
Table Global Water-based Personal Lubricant Market Size and CAGR by Region (2016-2030)
Table Global Water-based Personal Lubricant Sales by Region (2016-2021)
Table Global Water-based Personal Lubricant Sales Market Share by Region (2016-2021)
Figure Global Water-based Personal Lubricant Sales Market Share by Region in 2021
Table Global Water-based Personal Lubricant Revenue (Million $) by Region (2016-2021)
Table Global Water-based Personal Lubricant Revenue Market Share by Region (2016-2021)
Figure Global Water-based Personal Lubricant Revenue Market Share by Region in 2021
Table North America Water-based Personal Lubricant Sales by Country (2016-2021)
Figure North America Water-based Personal Lubricant Sales Market Share by Country (2016-2021)
Table North America Water-based Personal Lubricant Revenue by Country (2016-2021)
Figure North America Water-based Personal Lubricant Revenue Market Share by Country (2016-2021)
Figure North America Water-based Personal Lubricant Market Share by Type in 2021
Figure North America Water-based Personal Lubricant Market Share by Application in 2021
Figure United States Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure United States Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Canada Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Canada Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Mexico Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Mexico Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Table Europe Water-based Personal Lubricant Sales by Country (2016-2021)
Figure Europe Water-based Personal Lubricant Sales Market Share by Country (2016-2021)
Table Europe Water-based Personal Lubricant Revenue by Country (2016-2021)
Figure Europe Water-based Personal Lubricant Revenue Market Share by Country (2016-2021)
Figure Europe Water-based Personal Lubricant Market Share by Type in 2021
Figure Europe Water-based Personal Lubricant Market Share by Application in 2021
Figure Germany Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Germany Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure UK Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure UK Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure France Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure France Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Italy Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Italy Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Russia Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Russia Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Spain Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Spain Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Table Asia-Pacific Water-based Personal Lubricant Sales by Country (2016-2021)
Figure Asia-Pacific Water-based Personal Lubricant Sales Market Share by Country (2016-2021)
Table Asia-Pacific Water-based Personal Lubricant Revenue by Country (2016-2021)
Figure Asia-Pacific Water-based Personal Lubricant Revenue Market Share by Country (2016-2021)
Figure Asia-Pacific Water-based Personal Lubricant Market Share by Type in 2021
Figure Asia-Pacific Water-based Personal Lubricant Market Share by Application in 2021
Figure China Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure China Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Japan Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Japan Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Korea Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Korea Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure India Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure India Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Southeast Asia Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Southeast Asia Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Australia Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Australia Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Table South America Water-based Personal Lubricant Sales by Country (2016-2021)
Figure South America Water-based Personal Lubricant Sales Market Share by Country (2016-2021)
Table South America Water-based Personal Lubricant Revenue by Country (2016-2021)
Figure South America Water-based Personal Lubricant Revenue Market Share by Country (2016-2021)
Figure South America Water-based Personal Lubricant Market Share by Type in 2021
Figure South America Water-based Personal Lubricant Market Share by Application in 2021
Figure Brazil Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Brazil Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Argentina Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Argentina Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Colombia Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Colombia Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Table Middle East & Africa Water-based Personal Lubricant Sales by Country (2016-2021)
Figure Middle East & Africa Water-based Personal Lubricant Sales Market Share by Country (2016-2021)
Table Middle East & Africa Water-based Personal Lubricant Revenue by Country (2016-2021)
Figure Middle East & Africa Water-based Personal Lubricant Revenue Market Share by Country (2016-2021)
Figure Middle East & Africa Water-based Personal Lubricant Market Share by Type in 2021
Figure Middle East & Africa Water-based Personal Lubricant Market Share by Application in 2021
Figure UAE Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure UAE Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure Saudi Arabia Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure Saudi Arabia Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Figure South Africa Water-based Personal Lubricant Sales and Growth Rate (2016-2021)
Figure South Africa Water-based Personal Lubricant Revenue (Million $) and Growth Rate (2016-2021)
Table Company Snapshot of Reckitt Benckiser (Durex)
Table Water-based Personal Lubricant Introduction of Reckitt Benckiser (Durex)
Table Water-based Personal Lubricant Sales, Price, Revenue, Gross Margin and Market Share of Reckitt Benckiser (Durex) (2019-2021)
Table Industrial Chain of Water-based Personal Lubricant
Table Manufacturing Cost Structure of Water-based Personal Lubricant
Table General Manufacturing Process of Water-based Personal Lubricant
Table Leading Distributors/Dealers of Water-based Personal Lubricant
Table Leading Consumers of Water-based Personal Lubricant
Figure Global Water-based Personal Lubricant Sales and Growth Rate Forecast (2022-2030)
Figure Global Water-based Personal Lubricant Revenue and Growth Rate Forecast (2022-2030)
Table Global Water-based Personal Lubricant Market Size and CAGR Forecast by Region (2022-2030)
Table Global Water-based Personal Lubricant Market Size and CAGR Forecast by Type (2022-2030)
Table Global Water-based Personal Lubricant Market Size and CAGR Forecast by Application (2022-2030)
Table Global Water-based Personal Lubricant Market Size and CAGR Forecast by Sales Channel (2022-2030)
Research Methodology:
Water based Personal Lubricant Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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