Global Toys Market Report, History and Forecast 2018-2029, Breakdown Data by Companies, Key Regions, Types and Application
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This report aims to provide a comprehensive presentation of the global market for Toys, with and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Toys.
The Toys market size considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Toys market comprehensively. Regional market sizes, concerning products by type, by application and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Toys manufacturers, new entrants, and industry chain related companies in this market with information for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
The global Toys market size in 2022 is 160200.0 million US dollars, and it is expected to be 296634.0 million US dollars by 2029, with a compound annual growth rate of 9.20% expected in 2023-2029.
MARKET COMPETITIVE LANDSCAPE:
The main players in the Toys market include Lego System A/S, Hasbro Inc., Mattel Inc., Ravensburger Holding GmbH & Co. KG, and Spin Master. The share of the top 3 players in the Toys market is XX%.
REGION SHARE:
The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for XX%, Europe accounted for XX% of Toys market, and Asia Pacific accounted for XX%.
SEGMENT OVERVIEW:
The report segments the market by Type and Application. 0-3 Years accounted for XX% of Toys market in 2022. 3-5 Years share of XX%.
Online accounted for XX% of the Toys market in 2022. Offline accounts for XX%.
Chapter Outline
Chapter 1: Introduces the product overview, and global Toys market status and forecast by region.
Chapters 2-3: Segmented the global Toys market by type, and application. Analyze the revenue of market segments from different perspectives.
Chapter 4: Analysis of the competitive environment of Toys market participants. This mainly includes the revenue and market share of the top players, along with the players' M&A and expansion in recent years.
Chapters 5-9: Provide North America, Europe, Asia-Pacific, Latin America and Middle East & Africa Toys market country segmentation data.
Chapter 10: Analyzes the main companies in the Toys industry, including their main businesses, products/services, revenue, gross margin, and the latest developments.
Chapter 11: Introduces the market dynamics, the trends factors and drivers factors of the market, and the challenges and restraints faced by manufacturers in the industry.
Chapter 12: The main points and conclusions of the report.
Chapter 13: Concludes with an explanation of the data sources and research methods.
Highlights-Regions
North America
United States
Canada
Mexico
Europe
Germany
France
UK
Italy
Russia
Asia Pacific
China
Japan
South Korea
India
Southeast Asia
South America
Brazil
Argentina
Colombia
MEA
Saudi Arabia
Egypt
Nigeria
Player list
Lego System A/S
Hasbro Inc.
Mattel Inc.
Ravensburger Holding GmbH & Co. KG
Spin Master
MGA Entertainment Inc.
PAI Partners
Nintendo Co. Ltd.
Radio Flyer
L. Lindsay & Company
Artsana Group
K’Nex Industries Inc.
Types list
0-3 Years
3-5 Years
5-12 Years
12-18 Years
18+ Years
Application list
Online
Offline
Table of Content
1 Toys Market Overview
1.1 Toys Product Overview
1.1.1 Toys Product Scope
1.1.2 Toys Market Status and Outlook
1.2 Global Toys Market Size Overview by Region 2018 VS 2022VS 2029
1.3 Global Toys Market Size by Region (2018-2029)
1.4 Global Toys Historic Market Size by Region (2018-2023)
1.5 Global Toys Market Size Forecast by Region (2023-2029)
1.6 Key Regions, Toys Market Size (2018-2029)
1.6.1 North America Toys Market Size (2018-2029)
1.6.2 Europe Toys Market Size (2018-2029)
1.6.3 Asia-Pacific Toys Market Size (2018-2029)
1.6.4 Latin America Toys Market Size (2018-2029)
1.6.5 Middle East & Africa Toys Market Size (2018-2029)
2 Toys Market Overview by Type
2.3 Global Toys Market Size by Type: 2018 VS 2022 VS 2029
2.4 Global Toys Historic Market Size by Type (2018-2023)
2.5 Global Toys Forecasted Market Size by Type (2023-2029)
2.6 Key Regions Market Size Segment by Type (2018-2029)
2.6.1 North America Toys Market Size Breakdown by Type (2018-2029)
2.6.2 Europe Toys Market Size Breakdown by Type
2.6.3 Asia-Pacific Toys Market Size Breakdown by Type
2.6.4 Latin America Toys Market Size Breakdown by Type
2.6.5 Middle East and Africa Toys Market Size Breakdown by Type
3 Toys Market Overview by Application
3.3 Global Toys Market Size by Application: 2018 VS 2022 VS 2029
3.4 Global Toys Historic Market Size by Application (2018-2023)
3.5 Global Toys Forecasted Market Size by Application (2023-2029)
3.6 Key Regions Market Size Segment by Application (2018-2029)
3.6.1 North America Toys Market Size Breakdown by Application (2018-2029)
3.6.2 Europe Toys Market Size Breakdown by Application
3.6.3 Asia-Pacific Toys Market Size Breakdown by Application
3.6.4 Latin America Toys Market Size Breakdown by Application
3.6.5 Middle East and Africa Toys Market Size Breakdown by Application
4 Toys Competition Analysis by Players
4.1 Global Toys Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Toys as of 2022)
4.3 Date of Key Players Enter into Toys Market
4.4 Global Top Players Toys Headquarters and Area Served
4.5 Key Players Toys Product Solution and Service
4.6 Competitive Status
4.6.1 Toys Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 North America Toys Market Segment by Country
5.1 North America Toys Market Size by Country (2018-2029)
5.2 United States
5.3 Canada
6 Europe Toys Market Segment by Country
6.1 Europe Toys Market Size by Country (2018-2029)
6.2 Germany
6.3 France
6.4 U.K.
6.5 Italy
6.6 Russia
6.7 Nordic
6.8 Rest of Europe
7 Asia-Pacific Toys Market Segment by Country
7.1 Asia-Pacific Toys Market Size by Region (2018-2029)
7.2 China
7.3 Japan
7.4 South Korea
7.5 Southeast Asia
7.6 India
7.7 Australia
7.8 Rest of Asia-Pacific
8 Latin America Toys Market Segment by Country
8.1 Latin America Toys Market Size by Country (2018-2029)
8.2 Mexico
8.3 Brazil
8.4 Rest of Latin America
9 Middle East and Africa Toys Market Segment by Country
9.1 Middle East & Africa Toys Market Size by Country (2018-2029)
9.2 Turkey
9.3 Saudi Arabia
9.4 UAE
9.5 Rest of Middle East & Africa
10 Manufacturers Profiles
10.1 Lego System A/S
10.1.1 Lego System A/S Information
10.1.2 Business Overview
10.1.3 Lego System A/S Toys Revenue, Gross Margin
10.1.4 Toys Products Offered
10.1.5 Lego System A/S Recent Development
10.2 Hasbro Inc.
10.2.1 Hasbro Inc. Information
10.2.2 Business Overview
10.2.3 Hasbro Inc. Toys Revenue, Gross Margin
10.2.4 Toys Products Offered
10.2.5 Hasbro Inc. Recent Development
10.3 Mattel Inc.
10.3.1 Mattel Inc. Information
10.3.2 Business Overview
10.3.3 Mattel Inc. Toys Revenue, Gross Margin
10.3.4 Toys Products Offered
10.3.5 Mattel Inc. Recent Development
10.4 Ravensburger Holding GmbH & Co. KG
10.4.1 Ravensburger Holding GmbH & Co. KG Information
10.4.2 Business Overview
10.4.3 Ravensburger Holding GmbH & Co. KG Toys Revenue, Gross Margin
10.4.4 Toys Products Offered
10.4.5 Ravensburger Holding GmbH & Co. KG Recent Development
10.5 Spin Master
10.5.1 Spin Master Information
10.5.2 Business Overview
10.5.3 Spin Master Toys Revenue, Gross Margin
10.5.4 Toys Products Offered
10.5.5 Spin Master Recent Development
10.6 MGA Entertainment Inc.
10.6.1 MGA Entertainment Inc. Information
10.6.2 Business Overview
10.6.3 MGA Entertainment Inc. Toys Revenue, Gross Margin
10.6.4 Toys Products Offered
10.6.5 MGA Entertainment Inc. Recent Development
10.7 PAI Partners
10.7.1 PAI Partners Information
10.7.2 Business Overview
10.7.3 PAI Partners Toys Revenue, Gross Margin
10.7.4 Toys Products Offered
10.7.5 PAI Partners Recent Development
10.8 Nintendo Co. Ltd.
10.8.1 Nintendo Co. Ltd. Information
10.8.2 Business Overview
10.8.3 Nintendo Co. Ltd. Toys Revenue, Gross Margin
10.8.4 Toys Products Offered
10.8.5 Nintendo Co. Ltd. Recent Development
10.9 Radio Flyer
10.9.1 Radio Flyer Information
10.9.2 Business Overview
10.9.3 Radio Flyer Toys Revenue, Gross Margin
10.9.4 Toys Products Offered
10.9.5 Radio Flyer Recent Development
10.10 L. Lindsay & Company
10.10.1 L. Lindsay & Company Information
10.10.2 Business Overview
10.10.3 L. Lindsay & Company Toys Revenue, Gross Margin
10.10.4 Toys Products Offered
10.10.5 L. Lindsay & Company Recent Development
10.11 Artsana Group
10.11.1 Artsana Group Information
10.11.2 Business Overview
10.11.3 Artsana Group Toys Revenue, Gross Margin
10.11.4 Toys Products Offered
10.11.5 Artsana Group Recent Development
10.12 K’Nex Industries Inc.
10.12.1 K’Nex Industries Inc. Information
10.12.2 Business Overview
10.12.3 K’Nex Industries Inc. Toys Revenue, Gross Margin
10.12.4 Toys Products Offered
10.12.5 K’Nex Industries Inc. Recent Development
11 Toys Market Dynamics
11.1 Toys Industry Trends
11.2 Toys Growth Drivers
11.3 Toys Market Challenges
11.4 Toys Market Restraints
12 Research Findings and Conclusion
13 Methodology and Data Source
13.1 A Methodology
13.1.1 Research Process
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 B Data Source
13.2.1 Legal Disclaimer
Tables & Figures:
List of Tables and Figures
Table Global Toys Market Size Overview by Region 2018 VS 2022VS 2029
Table Global Toys Market Size by Region (2018-2029)
Table Global Toys Market Size by Region (2018-2023)
Table Global Toys Market Size by Region (2023-2029)
Figure North America Toys Market Size (US$ Million) Growth Rate (2018-2029)
Figure Europe Toys Market Size (US$ Million) Growth Rate (2018-2029)
Figure Asia-Pacific Toys Market Size (US$ Million) Growth Rate (2018-2029)
Figure Latin America Toys Market Size (US$ Million) Growth Rate (2018-2029)
Figure Middle East & Africa Toys Market Size (US$ Million) Growth Rate (2018-2029)
Table Global Toys Market Size by Type: 2018 VS 2022 VS 2029
Table Global Toys Historic Market Size by Type (2018-2023)
Table Global Toys Forecasted Market Size by Type (2023-2029)
Table North America Toys Market Size Breakdown in Value, by Type
Table Europe Toys Market Size Breakdown in Value, by Type
Table Asia-Pacific Toys Market Size Breakdown in Value, by Type
Table Latin America Toys Market Size Breakdown in Value, by Type
Table Middle East and Africa Toys Market Size Breakdown in Value, by Type
Table Global Toys Market Size by Application: 2018 VS 2022 VS 2029
Table Global Toys Historic Market Size by Application (2018-2023)
Table Global Toys Forecasted Market Size by Application (2023-2029)
Table North America Toys Market Size Breakdown in Value, by Application
Table Europe Toys Market Size Breakdown in Value, by Application
Table Asia-Pacific Toys Market Size Breakdown in Value, by Application
Table Latin America Toys Market Size Breakdown in Value, by Application
Table Middle East and Africa Toys Market Size Breakdown in Value, by Application
Table Global Toys Market Size by Players (2018-2023)
Table Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Toys as of 2022)
Table Date of Key Players Enter into Toys Market
Table Global Top Players Toys Headquarters and Area Served
Table Key Players Toys Product Solution and Service
Table Toys Market Concentration Rate
Table Mergers & Acquisitions, Expansion Plans
Table North America Toys Market Size by Country (2018-2029)
Figure United States Toys Market Size and Growth Rate 2018-2029
Figure Canada Toys Market Size and Growth Rate 2018-2029
Table Europe Toys Market Size by Country (2018-2029)
Figure Germany Toys Market Size and Growth Rate 2018-2029
Figure France Toys Market Size and Growth Rate 2018-2029
Figure U.K.Toys Market Size and Growth Rate 2018-2029
Figure Italy Toys Market Size and Growth Rate 2018-2029
Figure Russia Toys Market Size and Growth Rate 2018-2029
Figure Nordic Toys Market Size and Growth Rate 2018-2029
Figure Rest of Europe Toys Market Size and Growth Rate 2018-2029
Table Asia-Pacific Toys Market Size by Country (2018-2029)
Figure China Toys Market Size and Growth Rate 2018-2029
Figure Japan Toys Market Size and Growth Rate 2018-2029
Figure South Korea Toys Market Size and Growth Rate 2018-2029
Figure Southeast Asia Toys Market Size and Growth Rate 2018-2029
Figure India Toys Market Size and Growth Rate 2018-2029
Figure Australia Toys Market Size and Growth Rate 2018-2029
Figure Rest of Asia-Pacific Toys Market Size and Growth Rate 2018-2029
Table Latin America Toys Market Size by Country (2018-2029)
Figure Mexico Toys Market Size and Growth Rate 2018-2029
Figure Brazil Toys Market Size and Growth Rate 2018-2029
Figure Rest of Latin America Toys Market Size and Growth Rate 2018-2029
Table Middle East & Africa Toys Market Size by Country (2018-2029)
Figure Turkey Toys Market Size and Growth Rate 2018-2029
Figure Saudi Arabia Toys Market Size and Growth Rate 2018-2029
Figure UAE Toys Market Size and Growth Rate 2018-2029
Figure Rest of Middle East & Africa Toys Market Size and Growth Rate 2018-2029
Table Lego System A/S Basic Information
Table Lego System A/S Toys Revenue, Gross Margin (2018-2023)
Figure Lego System A/S Revenue Market Share 2018-2023
Table Toys Products Offered
Table Lego System A/S Recent Development
Table Hasbro Inc. Basic Information
Table Hasbro Inc. Toys Revenue, Gross Margin (2018-2023)
Figure Hasbro Inc. Revenue Market Share 2018-2023
Table Toys Products Offered
Table Hasbro Inc. Recent Development
Table Mattel Inc. Basic Information
Table Mattel Inc. Toys Revenue, Gross Margin (2018-2023)
Figure Mattel Inc. Revenue Market Share 2018-2023
Table Toys Products Offered
Table Mattel Inc. Recent Development
Table Ravensburger Holding GmbH & Co. KG Basic Information
Table Ravensburger Holding GmbH & Co. KG Toys Revenue, Gross Margin (2018-2023)
Figure Ravensburger Holding GmbH & Co. KG Revenue Market Share 2018-2023
Table Toys Products Offered
Table Ravensburger Holding GmbH & Co. KG Recent Development
Table Spin Master Basic Information
Table Spin Master Toys Revenue, Gross Margin (2018-2023)
Figure Spin Master Revenue Market Share 2018-2023
Table Toys Products Offered
Table Spin Master Recent Development
Table MGA Entertainment Inc. Basic Information
Table MGA Entertainment Inc. Toys Revenue, Gross Margin (2018-2023)
Figure MGA Entertainment Inc. Revenue Market Share 2018-2023
Table Toys Products Offered
Table MGA Entertainment Inc. Recent Development
Table PAI Partners Basic Information
Table PAI Partners Toys Revenue, Gross Margin (2018-2023)
Figure PAI Partners Revenue Market Share 2018-2023
Table Toys Products Offered
Table PAI Partners Recent Development
Table Nintendo Co. Ltd. Basic Information
Table Nintendo Co. Ltd. Toys Revenue, Gross Margin (2018-2023)
Figure Nintendo Co. Ltd. Revenue Market Share 2018-2023
Table Toys Products Offered
Table Nintendo Co. Ltd. Recent Development
Table Radio Flyer Basic Information
Table Radio Flyer Toys Revenue, Gross Margin (2018-2023)
Figure Radio Flyer Revenue Market Share 2018-2023
Table Toys Products Offered
Table Radio Flyer Recent Development
Table L. Lindsay & Company Basic Information
Table L. Lindsay & Company Toys Revenue, Gross Margin (2018-2023)
Figure L. Lindsay & Company Revenue Market Share 2018-2023
Table Toys Products Offered
Table L. Lindsay & Company Recent Development
Table Artsana Group Basic Information
Table Artsana Group Toys Revenue, Gross Margin (2018-2023)
Figure Artsana Group Revenue Market Share 2018-2023
Table Toys Products Offered
Table Artsana Group Recent Development
Table K’Nex Industries Inc. Basic Information
Table K’Nex Industries Inc. Toys Revenue, Gross Margin (2018-2023)
Figure K’Nex Industries Inc. Revenue Market Share 2018-2023
Table Toys Products Offered
Table K’Nex Industries Inc. Recent Development
Table Research Process
Figure Bottom-up and Top-down Approaches for This Report
Research Methodology:
Global Toys Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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