Global Subscription Video on Demand (SVOD) Market: Trends, Growth Drivers, and Future Outlook
Exclusive deal : 20% Instant discount on Direct purchases! Don't wait—claim your discount today!
The Subscription Video on Demand (SVOD) market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.
Report Scope:
| Report Attribute | Details |
| Base Year | 2022 |
| Historical Data | 2016 |
| Forecast Period | 2025 - 2028 |
| Companies Covered | AT&T INC, Netflix, Inc, Muvi LLC, SKY PLC (COMCAST), ZTE Corporation, Cisco Systems Inc, Amazon Inc, VUDU, Inc, Hulu, Verizon Communications Inc |
| Segments Covered | Entertainment, Sports, TVCommerce, Education, Others |
| Types Covered | Fixed Subscription Model, Pay-as-you-go Subscription Model, Premium Member Subscriptions, Others |
| Geographies Scope | North America (United States, Canada and Mexico), Europe (Germany, UK, France, Italy, Russia and Spain etc.), Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.), South America (Brazil, Argentina and Colombia etc.), Middle East & Africa (South Africa, UAE and Saudi Arabia etc.) |
| Customization Scope | *Free report customization with additional or alteration to country, regional or segment scope. |
The report aims to provide comprehensive details on industry structure, capacity, production, sales (consumption), price, and gross margin. Production positions, industry shares, rankings, and profiles of major manufacturers are displayed. Complete research to obtain updated government regulations, industry information, and data. Data is compiled from producers, distributors, end users, industry associations, government-industry bodies, market publications, market experts, and databases.
Global Subscription Video on Demand (SVOD) Market Report Segments:
The "Subscription Video on Demand (SVOD) market report provides a comprehensive evaluation of this business sphere underlining the major factors like growth catalysts, challenges & restraints, and other lucrative opportunities. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
Some of the companies that are profiled in this report are:
- AT&T INC
- Netflix
- Inc
- Muvi LLC
- SKY PLC (COMCAST)
- ZTE Corporation
- Cisco Systems Inc
- Amazon Inc
- VUDU
- Inc
- Hulu
- Verizon Communications Inc
| Company Name | Revenue (USD Million) | Market Share (%) |
| AT&T INC | XX | XX |
| Netflix | XX | XX |
| Inc | XX | XX |
| Muvi LLC | XX | XX |
| SKY PLC (COMCAST) | XX | XX |
| ZTE Corporation | XX | XX |
| Cisco Systems Inc | XX | XX |
| Amazon Inc | XX | XX |
| VUDU | XX | XX |
| Inc | XX | XX |
| Hulu | XX | XX |
| Verizon Communications Inc | XX | XX |
By the product type, the market is primarily split into:
- Fixed Subscription Model
- Pay-as-you-go Subscription Model
- Premium Member Subscriptions
- Others
By the application, this report covers the following segments:
- Entertainment
- Sports
- TVCommerce
- Education
- Others
Overview of the regional outlook of the Subscription Video on Demand (SVOD) Market:
The Subscription Video on Demand (SVOD) Market report provides information about the market area, which is further subdivided into sub-regions and countries/regions. In addition to the market share in each country and sub-region, this chapter of this report also contains information on profit opportunities.
➤ North America (United States, Canada, and Mexico)
➤ Europe (UK, Germany, France, Russia, and Italy)
➤ Asia-Pacific (China, Korea, Japan, India, and Southeast Asia)
➤ South America (Brazil, Colombia, Argentina, etc.)
➤ The Middle East and Africa (Saudi Arabia, UAE, Nigeria, Egypt, and South Africa)
Highlights of The Subscription Video on Demand (SVOD) Market Report:
• This report provides an in-depth analysis of the global Subscription Video on Demand (SVOD) market, and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2023-2028), considering 2022 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global Subscription Video on Demand (SVOD) market based on the following parameters such as company highlights, product portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include AT&T INC, Netflix, Inc, Muvi LLC, SKY PLC (COMCAST), ZTE Corporation, Cisco Systems Inc, Amazon Inc, VUDU, Inc, Hulu, Verizon Communications Inc, among others.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global Subscription Video on Demand (SVOD) market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Subscription Video on Demand (SVOD) market.
𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐌𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐲
Market IntelliX presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
Chapter 1: Introduction
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Type
3.2 By Application
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
Chapter 5: Subscription Video on Demand (SVOD) Market by Type
5.1 Subscription Video on Demand (SVOD) Market Overview Snapshot and Growth Engine
5.2 Subscription Video on Demand (SVOD) Market Overview
5.3 Fixed Subscription Model
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2028F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Fixed Subscription Model: Geographic Segmentation
5.4 Pay-as-you-go Subscription Model
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2028F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Pay-as-you-go Subscription Model: Geographic Segmentation
5.5 Premium Member Subscriptions
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size (2016-2028F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Premium Member Subscriptions: Geographic Segmentation
5.6 Others
5.6.1 Introduction and Market Overview
5.6.2 Historic and Forecasted Market Size (2016-2028F)
5.6.3 Key Market Trends, Growth Factors and Opportunities
5.6.4 Others: Geographic Segmentation
Chapter 6: Subscription Video on Demand (SVOD) Market by Application
6.1 Subscription Video on Demand (SVOD) Market Overview Snapshot and Growth Engine
6.2 Subscription Video on Demand (SVOD) Market Overview
6.3 Entertainment
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2016-2028F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Entertainment: Geographic Segmentation
6.4 Sports
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2016-2028F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Sports: Geographic Segmentation
6.5 TV Commerce
6.5.1 Introduction and Market Overview
6.5.2 Historic and Forecasted Market Size (2016-2028F)
6.5.3 Key Market Trends, Growth Factors and Opportunities
6.5.4 TV Commerce: Geographic Segmentation
6.6 Education
6.6.1 Introduction and Market Overview
6.6.2 Historic and Forecasted Market Size (2016-2028F)
6.6.3 Key Market Trends, Growth Factors and Opportunities
6.6.4 Education: Geographic Segmentation
6.7 Others
6.7.1 Introduction and Market Overview
6.7.2 Historic and Forecasted Market Size (2016-2028F)
6.7.3 Key Market Trends, Growth Factors and Opportunities
6.7.4 Others: Geographic Segmentation
Chapter 7: Company Profiles and Competitive Analysis
7.1 Competitive Landscape
7.1.1 Competitive Positioning
7.1.2 Subscription Video on Demand (SVOD) Sales and Market Share By Players
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Subscription Video on Demand (SVOD) Industry Concentration Ratio (CR5 and HHI)
7.1.6 Top 5 Subscription Video on Demand (SVOD) Players Market Share
7.1.7 Mergers and Acquisitions
7.1.8 Business Strategies By Top Players
7.2 AT&T INC
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Operating Business Segments
7.2.5 Product Portfolio
7.2.6 Business Performance
7.2.7 Key Strategic Moves and Recent Developments
7.2.8 SWOT Analysis
7.3 NETFLIX
7.4 INC
7.5 MUVI LLC
7.6 SKY PLC (COMCAST)
7.7 ZTE CORPORATION
7.8 CISCO SYSTEMS INC
7.9 AMAZON INC
7.10 VUDU
7.11 INC
7.12 HULU
7.13 VERIZON COMMUNICATIONS INC
Chapter 8: Global Subscription Video on Demand (SVOD) Market Analysis, Insights and Forecast, 2016-2028
8.1 Market Overview
8.2 Historic and Forecasted Market Size By Type
8.2.1 Fixed Subscription Model
8.2.2 Pay-as-you-go Subscription Model
8.2.3 Premium Member Subscriptions
8.2.4 Others
8.3 Historic and Forecasted Market Size By Application
8.3.1 Entertainment
8.3.2 Sports
8.3.3 TV Commerce
8.3.4 Education
8.3.5 Others
Chapter 9: North America Subscription Video on Demand (SVOD) Market Analysis, Insights and Forecast, 2016-2028
9.1 Key Market Trends, Growth Factors and Opportunities
9.2 Impact of Covid-19
9.3 Key Players
9.4 Key Market Trends, Growth Factors and Opportunities
9.4 Historic and Forecasted Market Size By Type
9.4.1 Fixed Subscription Model
9.4.2 Pay-as-you-go Subscription Model
9.4.3 Premium Member Subscriptions
9.4.4 Others
9.5 Historic and Forecasted Market Size By Application
9.5.1 Entertainment
9.5.2 Sports
9.5.3 TV Commerce
9.5.4 Education
9.5.5 Others
9.6 Historic and Forecast Market Size by Country
9.6.1 U.S.
9.6.2 Canada
9.6.3 Mexico
Chapter 10: Europe Subscription Video on Demand (SVOD) Market Analysis, Insights and Forecast, 2016-2028
10.1 Key Market Trends, Growth Factors and Opportunities
10.2 Impact of Covid-19
10.3 Key Players
10.4 Key Market Trends, Growth Factors and Opportunities
10.4 Historic and Forecasted Market Size By Type
10.4.1 Fixed Subscription Model
10.4.2 Pay-as-you-go Subscription Model
10.4.3 Premium Member Subscriptions
10.4.4 Others
10.5 Historic and Forecasted Market Size By Application
10.5.1 Entertainment
10.5.2 Sports
10.5.3 TV Commerce
10.5.4 Education
10.5.5 Others
10.6 Historic and Forecast Market Size by Country
10.6.1 Germany
10.6.2 U.K.
10.6.3 France
10.6.4 Italy
10.6.5 Russia
10.6.6 Spain
10.6.7 Rest of Europe
Chapter 11: Asia-Pacific Subscription Video on Demand (SVOD) Market Analysis, Insights and Forecast, 2016-2028
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Type
11.4.1 Fixed Subscription Model
11.4.2 Pay-as-you-go Subscription Model
11.4.3 Premium Member Subscriptions
11.4.4 Others
11.5 Historic and Forecasted Market Size By Application
11.5.1 Entertainment
11.5.2 Sports
11.5.3 TV Commerce
11.5.4 Education
11.5.5 Others
11.6 Historic and Forecast Market Size by Country
11.6.1 China
11.6.2 India
11.6.3 Japan
11.6.4 Singapore
11.6.5 Australia
11.6.6 New Zealand
11.6.7 Rest of APAC
Chapter 12: Middle East & Africa Subscription Video on Demand (SVOD) Market Analysis, Insights and Forecast, 2016-2028
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Type
12.4.1 Fixed Subscription Model
12.4.2 Pay-as-you-go Subscription Model
12.4.3 Premium Member Subscriptions
12.4.4 Others
12.5 Historic and Forecasted Market Size By Application
12.5.1 Entertainment
12.5.2 Sports
12.5.3 TV Commerce
12.5.4 Education
12.5.5 Others
12.6 Historic and Forecast Market Size by Country
12.6.1 Turkey
12.6.2 Saudi Arabia
12.6.3 Iran
12.6.4 UAE
12.6.5 Africa
12.6.6 Rest of MEA
Chapter 13: South America Subscription Video on Demand (SVOD) Market Analysis, Insights and Forecast, 2016-2028
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Type
13.4.1 Fixed Subscription Model
13.4.2 Pay-as-you-go Subscription Model
13.4.3 Premium Member Subscriptions
13.4.4 Others
13.5 Historic and Forecasted Market Size By Application
13.5.1 Entertainment
13.5.2 Sports
13.5.3 TV Commerce
13.5.4 Education
13.5.5 Others
13.6 Historic and Forecast Market Size by Country
13.6.1 Brazil
13.6.2 Argentina
13.6.3 Rest of SA
Chapter 14 Investment Analysis
Chapter 15 Analyst Viewpoint and Conclusion
Research Methodology:
Subscription Video on Demand (SVOD) Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
| Market Size |
|
|
| Market Position of Top Company |
|
|
| Qualitative Analysis |
|
|
Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
| Primary Sources | Parameters | Key Data |
| Market Segments(by Application, by Type) |
|
|
| Total Market |
|
|