Global Software Over the Air Market: Market Segments: By Application (Bug Fixing, Adding/Removing Apps, Improving User Interface, Providing New Features, Others): By Network Type (Cellular, and Wi-Fi): By Industry Vertical (Telecom, Automotive, Aviation, Healthcare, Retail, Others): Global Analysis by Market size, share & trends for 2019-2020 and forecasts to 2030
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Global Software Over the Air Market: Market Segments: By Application (Bug Fixing, Adding/Removing Apps, Improving User Interface, Providing New Features, Others): By Network Type (Cellular, and Wi-Fi): By Industry Vertical (Telecom, Automotive, Aviation, Healthcare, Retail, Others): Global Analysis by Market size, share & trends for 2019-2020 and forecasts to 2030
Product overview
Software over the air refers to the wireless transmission of new software, software patches, configuration settings and critical functions over a cellular or Wi-Fi connection to automotive and smart devices, among other things. Over-the-air software is generally downloaded as a delta file rather than transferring an entire file. Software installation file, that is; The supplier only sends the part that needs to be changed. This leads to a reduced download time and reduced distribution costs. Over-the-air software is a standard for communicating and downloading application-related instructions in a wireless communication system.
Market Highlights
Global Software Over the Air Market is predicted to project a notable CAGR of XX.X% in 2030.
Global Software Over the Air Market to surpass USD XX.X billion by 2030 from USD XX.XX billion in 2020 at a CAGR of XX.X% within the coming years, i.e., 2020-30. The Global Software Over the Air Market is expected to dominate the world economic landscape and show a significant rate of growth in the years to come. This growth is due to the rapidly evolving industry infrastructure, commercialization, and changes in global software requirements over the next few years.
Recent News and Developments:
• In 2019, HARMAN International, a leading market player and wholly owned subsidiary of Samsung Electronics Co., Ltd. focusing on connected technologies for the consumer, automotive and business markets, partnered with Great Wall Motors to provide your Remote Vehicle Update Service (OTA) in the company car.
• In January 2020 Qualcomm Incorporated introduced the Cartocloud service for OTA updates with on-demand features and services. It is a secure and integrated connected car service package for the Qualcomm Snapdragon Automotive Cockpit and Qualcomm Snapdragon Automotive 4G and 5G platforms
Global Software Over the Air Market: Segments
Bug Fixing segment to grow with the highest CAGR during 2020-2030
The Global Software Over the Air Market is segmented by Application into Bug Fixing, Adding/Removing Apps, Improving User Interface, Providing New Features, Others. The Bug Fixing segment had a significant market share in previous years. In general, bugs are not always found and corrected before a product is sold. Some of the bugs could result in a recall of all devices, but over-the-air software would not require this as the bug can be fixed and updated firmware can be pushed to each device.
Global Software Over the Air Market:
Market Dynamics
Drivers
Incorporation of Smart, Connected Technologies
The increasing prevalence of Internet of Things (IoT) technology is encouraging large automobile manufacturers to shift their focus to connected vehicles and bring new variants to the market or to integrate advanced connectivity functions into existing models for the global software market. Answer to the growing demand of people for the most modern navigation, telematics and infotainment systems. These systems are based on software installed on the vehicle's integrated hardware, which must be updated regularly to function properly.
Restraints
Cyber Security
Cyber security is the main reason that is challenging for the main player providing over-the-air software updates and that Global Over-the-Market Growth Slows Down Air Software Market. Other challenges include the size of the microcontroller-based application code, its robustness, the bandwidth must be reasonable for the bootloader to function properly, and version management hinders key players in introducing new innovations that adversely affect the global aerospace software market.
Impact of COVID19 on the global over-the-air software market
The emergence of the COVID19 pandemic has significantly slowed the growth rate of the automotive industry for the time being. With national closures in place in most of the countries affected by COVID19, the auto industry saw a huge drop in vehicle demand as well as operational hurdles. In addition, the impact of the pandemic, such as a decline in the production and sales of advanced connected vehicles, negatively impacted the vehicle upgrade OTA market.
Global Software Over the Air Market:
Key Players
• Harman
Company Overview, Business Strategy, Key Product Offerings, financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis
• Abupdate
• CAROTA
• Desay SV
• Aptiv
• Wind River
• Robert Bosch
• Continental
• ZF Friedrichshafen
• DENSO
• Faurecia
Global Software Over the Air Market: Regions
Global Software Over the Air Market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. The Asia-Pacific region market is likely to grow the fastest in 2020-2030 due to the growth of end-user industries in the region. In addition, OEMs and technology providers in the region are constantly investing significant sums in building robust technologies. that attract vehicle customers. For example, Tesla Inc. offers a troubleshooting module and regular OTA software updates that add new features and improve existing ones over Wi-Fi
Global Software Over the Air Market report also contains analysis on:
Global Software Over the Air Market Segments:
• By Application
o Bug Fixing
o Adding/Removing Apps
o Improving User Interface
o Providing New Features
o Others
• By Network Type
o Cellular
o Wi-Fi
• By Industry Vertical
o Telecom
o Automotive
o Aviation
o Healthcare
o Retail
o Others
• Global Software Over the Air Market Dynamics
• Global Software Over the Air Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies Involved in the Market
• Value chain of the Market
• Market Drivers and Restraints
Contents
1. Executive Summary
2. Global Software Over the Air Market
2.1. Product Overview
2.2. Market Definition
2.3. Segmentation
2.4. Assumptions and Acronyms
3. Research Methodology
3.1. Research Objectives
3.2. Primary Research
3.3. Secondary Research
3.4. Forecast Model
3.5. Market Size Estimation
4. Average Pricing Analysis
5. Macro-Economic Indicators
6. Market Dynamics
6.1. Growth Drivers
6.2. Restraints
6.3. Opportunity
6.4. Trends
7. Correlation & Regression Analysis
7.1. Correlation Matrix
7.2. Regression Matrix
8. Recent Development, Policies & Regulatory Landscape
9. Risk Analysis
9.1. Demand Risk Analysis
9.2. Supply Risk Analysis
10. Global Software Over the Air Market Analysis
10.1. Porters Five Forces
10.1.1. Threat of New Entrants
10.1.2. Bargaining Power of Suppliers
10.1.3. Threat of Substitutes
10.1.4. Rivalry
10.2. PEST Analysis
10.2.1. Political
10.2.2. Economic
10.2.3. Social
10.2.4. Technological
11. Global Software Over the Air Market
11.1. Market Size & forecast, 2020A-2030F
11.1.1. By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
11.1.2. By Volume (Million Units) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12. Global Software Over the Air Market: Market Segmentation
12.1. By Regions
12.1.1. North America:(U.S. and Canada), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.1.2. Latin America: (Brazil, Mexico, Argentina, Rest of Latin America), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.1.3. Europe: (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.1.4. Asia-Pacific: (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.1.5. Middle East and Africa: (Israel, GCC, North Africa, South Africa, Rest of Middle East and Africa), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.2. By Applications: Market Share (2020-2030F)
12.2.1. Bug Fixing, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.2.2. Adding/Removing Apps, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.2.3. Improving User Interface, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.2.4. Providing New Features, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.2.5. Others, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.3. By Network Type: Market Share (2020-2030F)
12.3.1. Cellular, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.3.2. Wi-Fi, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.3.3. By Industry Vertical: Market Share (2020-2030F)
12.3.4. Telecom, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.3.5. Automotive, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.3.6. Aviation, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.3.7. Healthcare, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.3.8. Retail, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.3.9. Others, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
13 Company Profile
13.1. Harman
13.1.1. Company Overview
13.1.2. Company Total Revenue (Financials)
13.1.3. Market Potential
13.1.4. Global Presence
13.1.5. Key Performance Indicators
13.1.6. SWOT Analysis
13.1.7. Product Launch
13.2. Abupdate
13.3. CAROTA
13.4. Desay SV
13.5. Aptiv
13.6. Wind River
13.7. Robert Bosch
13.8. Continental
13.9. ZF Friedrichshafen
13.10. DENSO
13.11. Faurecia
13.12. Other Prominent Players
14 Consultant Recommendation
**The above given segmentations and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.
Research Methodology:
Software Over the Air Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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