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According to the research report published by Market IntelliX, the global market for Social Media Tracking Tool should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.
China Social Media Tracking Tool market should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.
The United States Social Media Tracking Tool market should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.
In terms of type, Cloud-based segment holds a share about % in 2022 and will reach % in 2029; while in terms of application, SMEs has a share approximately % in 2022 and will grow at a CAGR % during 2023 and 2029.
The global key manufacturers of Social Media Tracking Tool include Mentionlytics, Social Mention, Hootsuite, Buffer, AgoraPulse, Keyhole, Sprout Social, TalkWalker and Zoho Social, etc. In 2022, the global top five players hold a share approximately % in terms of revenue.
This report aims to provide a comprehensive study of the global market for Social Media Tracking Tool. Report Highlights:
(1) Global Social Media Tracking Tool market size (value), history data from 2018-2022 and forecast data from 2023 to 2029.
(2) Global Social Media Tracking Tool market competitive situation, revenue and market share, from 2018 to 2022.
(3) China Social Media Tracking Tool market competitive situation, revenue and market share, from 2018 to 2022.
(4) Global Social Media Tracking Tool segment by region (or country), key regions cover the United States, Europe, Japan, South Korea, Southeast Asia and India, etc.
(5) Global Social Media Tracking Tool segment by type and by application and regional segment by type and by application.
(6) Social Media Tracking Tool industry supply chain, upstream, midstream and downstream analysis.
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Market segment by type, covers
Cloud-based
On-premises
Market segment by application, can be divided into
SMEs
Large Enterprises
Market segment by players, this report covers
Mentionlytics
Social Mention
Hootsuite
Buffer
AgoraPulse
Keyhole
Sprout Social
TalkWalker
Zoho Social
Falcon.io
BuzzSumo
Brandwatch
Awario
Mention
Meltwater
HubSpot
Quintly
Synthesio
Socialbakers
Iconosquare
Digimind
NetBase Quid
- 1.1 Research Objective
- 1.2 Scope of the Study
- 1.3 Definition
- 1.4 Assumptions & Limitations
Chapter 2: Executive Summary
- 2.1 Market Snapshot
Chapter 3: Market Dynamics Analysis and Trends
- 3.1 Market Dynamics
- 3.1.1 Market Growth Drivers
- 3.1.2 Market Restraints
- 3.1.3 Available Market Opportunities
- 3.1.4 Influencing Trends
Chapter 4: Market Factor Analysis
- 4.1 Porter’s Five Forces Analysis
- 4.2 Bargaining power of suppliers
- 4.3 Bargaining power of buyers
- 4.4 Threat of substitute
- 4.5 Threat of new entrants
- 4.6 Porter's Five Forces Analysis
- 4.7 Value Chain Analysis
- 4.8 Market Impact Analysis
- 4.9 Regional Impact
- 4.10 Pricing Analysis
- 4.11 Import-Export Analysis
Chapter 5: Competitive Landscape
- 5.1 Company Market Share/Positioning Analysis
- 5.2 Key Strategies Adopted by Players
- 5.3 Vendor Landscape
- 5.3.1 List of Suppliers
- 5.3.2 List of Buyers
Chapter 6: Analyst Viewpoint and Conclusion
- 6.1 Recommendations and Concluding Analysis
- 6.2 Potential Market Strategies
Chapter 7: RESEARCH METHODOLOGY
- 7.1 Overview
- 7.2 Data Mining
- 7.3 Secondary Research
- 7.4 Primary Research
- 7.4.1 Primary Interviews and Information Gathering Process
- 7.4.2 Breakdown of Primary Respondents
- 7.5 Forecasting Model
- 7.6 Market Size Estimation
- 7.6.1 Bottom-Up Approach
- 7.6.2 Top-Down Approach
- 7.7 Data Triangulation
- 7.8 Validation
Table 1. Social Media Tracking Tool Market Size & CAGR: China VS Global, (US$ Million), 2018-2029
Table 2. Social Media Tracking Tool Market Restraints
Table 3. Social Media Tracking Tool Market Trends
Table 4. Social Media Tracking Tool Industry Policy
Table 5. Global Social Media Tracking Tool Revenue by Company (2018-2023) & (US$ million)
Table 6. Global Social Media Tracking Tool Revenue Market Share by Company (2018-2023)
Table 7. Global Social Media Tracking Tool Manufacturers Market Concentration Ratio (CR3 and HHI)
Table 8. Global Social Media Tracking Tool Mergers & Acquisitions, Expansion Plans
Table 9. Global Social Media Tracking Tool Manufacturers Product Type
Table 10. China Social Media Tracking Tool Revenue by Company (2018-2023) & (US$ million)
Table 11. China Social Media Tracking Tool Revenue Market Share by Company (2018-2023)
Table 12. Global Key Players of Social Media Tracking Tool Upstream (Raw Materials)
Table 13. Global Social Media Tracking Tool Typical Customers
Table 14. Social Media Tracking Tool Typical Distributors
Table 15. By Type, Global Social Media Tracking Tool Revenue & CAGR, 2018 VS 2022 VS 2029, US$ Million
Table 16. By Application, Global Social Media Tracking Tool Revenue & CAGR, 2018 VS 2022 VS 2029, US$ Million
Table 17. By Region, Global Social Media Tracking Tool Market Size, 2018 VS 2022 VS 2029, US$ Million
Table 18. By Region, Global Social Media Tracking Tool Revenue, 2018-2029, US$ Million
Table 19. By Country, Global Social Media Tracking Tool Revenue & CAGR,2018 VS 2022 VS 2029, US$ Million
Table 20. By Country, Global Social Media Tracking Tool Revenue, 2018-2029, US$ Million
Table 21. By Country, Global Social Media Tracking Tool Revenue Market Share, 2018-2029
Table 22. Mentionlytics Company Information, Head Office, Market Area and Industry Position
Table 23. Mentionlytics Company Profile and Main Business
Table 24. Mentionlytics Social Media Tracking Tool Models, Specifications and Application
Table 25. Mentionlytics Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 26. Mentionlytics Recent Developments
Table 27. Social Mention Company Information, Head Office, Market Area and Industry Position
Table 28. Social Mention Company Profile and Main Business
Table 29. Social Mention Social Media Tracking Tool Models, Specifications and Application
Table 30. Social Mention Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 31. Social Mention Recent Developments
Table 32. Hootsuite Company Information, Head Office, Market Area and Industry Position
Table 33. Hootsuite Company Profile and Main Business
Table 34. Hootsuite Social Media Tracking Tool Models, Specifications and Application
Table 35. Hootsuite Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 36. Hootsuite Recent Developments
Table 37. Buffer Company Information, Head Office, Market Area and Industry Position
Table 38. Buffer Company Profile and Main Business
Table 39. Buffer Social Media Tracking Tool Models, Specifications and Application
Table 40. Buffer Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 41. Buffer Recent Developments
Table 42. AgoraPulse Company Information, Head Office, Market Area and Industry Position
Table 43. AgoraPulse Company Profile and Main Business
Table 44. AgoraPulse Social Media Tracking Tool Models, Specifications and Application
Table 45. AgoraPulse Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 46. AgoraPulse Recent Developments
Table 47. Keyhole Company Information, Head Office, Market Area and Industry Position
Table 48. Keyhole Company Profile and Main Business
Table 49. Keyhole Social Media Tracking Tool Models, Specifications and Application
Table 50. Keyhole Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 51. Keyhole Recent Developments
Table 52. Sprout Social Company Information, Head Office, Market Area and Industry Position
Table 53. Sprout Social Company Profile and Main Business
Table 54. Sprout Social Social Media Tracking Tool Models, Specifications and Application
Table 55. Sprout Social Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 56. Sprout Social Recent Developments
Table 57. TalkWalker Company Information, Head Office, Market Area and Industry Position
Table 58. TalkWalker Company Profile and Main Business
Table 59. TalkWalker Social Media Tracking Tool Models, Specifications and Application
Table 60. TalkWalker Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 61. TalkWalker Recent Developments
Table 62. Zoho Social Company Information, Head Office, Market Area and Industry Position
Table 63. Zoho Social Company Profile and Main Business
Table 64. Zoho Social Social Media Tracking Tool Models, Specifications and Application
Table 65. Zoho Social Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 66. Zoho Social Recent Developments
Table 67. Falcon.io Company Information, Head Office, Market Area and Industry Position
Table 68. Falcon.io Company Profile and Main Business
Table 69. Falcon.io Social Media Tracking Tool Models, Specifications and Application
Table 70. Falcon.io Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 71. Falcon.io Recent Developments
Table 72. BuzzSumo Company Information, Head Office, Market Area and Industry Position
Table 73. BuzzSumo Company Profile and Main Business
Table 74. BuzzSumo Social Media Tracking Tool Models, Specifications and Application
Table 75. BuzzSumo Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 76. BuzzSumo Recent Developments
Table 77. Brandwatch Company Information, Head Office, Market Area and Industry Position
Table 78. Brandwatch Company Profile and Main Business
Table 79. Brandwatch Social Media Tracking Tool Models, Specifications and Application
Table 80. Brandwatch Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 81. Brandwatch Recent Developments
Table 82. Awario Company Information, Head Office, Market Area and Industry Position
Table 83. Awario Company Profile and Main Business
Table 84. Awario Social Media Tracking Tool Models, Specifications and Application
Table 85. Awario Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 86. Awario Recent Developments
Table 87. Mention Company Information, Head Office, Market Area and Industry Position
Table 88. Mention Company Profile and Main Business
Table 89. Mention Social Media Tracking Tool Models, Specifications and Application
Table 90. Mention Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 91. Mention Recent Developments
Table 92. Meltwater Company Information, Head Office, Market Area and Industry Position
Table 93. Meltwater Company Profile and Main Business
Table 94. Meltwater Social Media Tracking Tool Models, Specifications and Application
Table 95. Meltwater Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 96. Meltwater Recent Developments
Table 97. HubSpot Company Information, Head Office, Market Area and Industry Position
Table 98. HubSpot Company Profile and Main Business
Table 99. HubSpot Social Media Tracking Tool Models, Specifications and Application
Table 100. HubSpot Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 101. HubSpot Recent Developments
Table 102. Quintly Company Information, Head Office, Market Area and Industry Position
Table 103. Quintly Company Profile and Main Business
Table 104. Quintly Social Media Tracking Tool Models, Specifications and Application
Table 105. Quintly Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 106. Quintly Recent Developments
Table 107. Synthesio Company Information, Head Office, Market Area and Industry Position
Table 108. Synthesio Company Profile and Main Business
Table 109. Synthesio Social Media Tracking Tool Models, Specifications and Application
Table 110. Synthesio Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 111. Synthesio Recent Developments
Table 112. Socialbakers Company Information, Head Office, Market Area and Industry Position
Table 113. Socialbakers Company Profile and Main Business
Table 114. Socialbakers Social Media Tracking Tool Models, Specifications and Application
Table 115. Socialbakers Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 116. Socialbakers Recent Developments
Table 117. Iconosquare Company Information, Head Office, Market Area and Industry Position
Table 118. Iconosquare Company Profile and Main Business
Table 119. Iconosquare Social Media Tracking Tool Models, Specifications and Application
Table 120. Iconosquare Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 121. Iconosquare Recent Developments
Table 122. Digimind Company Information, Head Office, Market Area and Industry Position
Table 123. Digimind Company Profile and Main Business
Table 124. Digimind Social Media Tracking Tool Models, Specifications and Application
Table 125. Digimind Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 126. Digimind Recent Developments
Table 127. NetBase Quid Company Information, Head Office, Market Area and Industry Position
Table 128. NetBase Quid Company Profile and Main Business
Table 129. NetBase Quid Social Media Tracking Tool Models, Specifications and Application
Table 130. NetBase Quid Social Media Tracking Tool Revenue and Gross Margin, 2018-2023
Table 131. NetBase Quid Recent Developments
List of Figure
Figure 1. Social Media Tracking Tool Picture
Figure 2. Global Social Media Tracking Tool Industry Market Size and Forecast (US$ million) & (2018-2029)
Figure 3. China Social Media Tracking Tool Revenue and Forecast (US$ million) & (2018-2029)
Figure 4. 2018-2029 China Social Media Tracking Tool Market Share of Global
Figure 5. Global Social Media Tracking Tool Key Participants, Market Share, 2021 VS 2022 VS 2023
Figure 6. Global Social Media Tracking Tool Market Share by Company, (Tier 1, Tier 2 and Tier 3), 2018-2023
Figure 7. China Social Media Tracking Tool Key Participants, Market Share, 2021 VS 2022 VS 2023
Figure 8. China Social Media Tracking Tool Revenue, Domestic VS Import Products, Proportion of China Local Players and Foreign Players, 2018-2023
Figure 9. Social Media Tracking Tool Industry Chain
Figure 10. Cloud-based
Figure 11. On-premises
Figure 12. By Type, Global Social Media Tracking Tool Revenue, 2018-2029, US$ Million
Figure 13. By Type, Global Social Media Tracking Tool Revenue Market Share, 2018-2029
Figure 14. SMEs
Figure 15. Large Enterprises
Figure 16. By Application, Global Social Media Tracking Tool Revenue, 2018-2029, US$ Million
Figure 17. By Application, Global Social Media Tracking Tool Revenue Market Share, 2018-2029
Figure 18. By Region, Global Social Media Tracking Tool Revenue Market Share, 2018-2029
Figure 19. North America Social Media Tracking Tool Revenue & Forecasts, 2018-2029, US$ Million
Figure 20. By Country, North America Social Media Tracking Tool Revenue Market Share, 2018-2023
Figure 21. Europe Social Media Tracking Tool Revenue & Forecasts, 2018-2029, US$ Million
Figure 22. By Country, Europe Social Media Tracking Tool Revenue Market Share, 2018-2023
Figure 23. Asia Pacific Social Media Tracking Tool Revenue & Forecasts, 2018-2029, US$ Million
Figure 24. By Country/Region, Asia Pacific Social Media Tracking Tool Revenue Market Share, 2018-2023
Figure 25. South America Social Media Tracking Tool Revenue & Forecasts, 2018-2029, US$ Million
Figure 26. By Country, South America Social Media Tracking Tool Revenue Market Share, 2018-2023
Figure 27. Middle East & Africa Social Media Tracking Tool Revenue & Forecasts, 2018-2029, US$ Million
Figure 28. U.S. Social Media Tracking Tool Revenue, 2018-2029, (US$ Million)
Figure 29. By Company, U.S. Social Media Tracking Tool Market Share, 2018-2023
Figure 30. By Type, U.S. Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 31. By Application, U.S. Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 32. Europe Social Media Tracking Tool Revenue, 2018-2029, (US$ Million)
Figure 33. By Company, Europe Social Media Tracking Tool Market Share, 2018-2023
Figure 34. By Type, Europe Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 35. By Application, Europe Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 36. China Social Media Tracking Tool Revenue, 2018-2029, (US$ Million)
Figure 37. By Company, China Social Media Tracking Tool Market Share, 2018-2023
Figure 38. By Type, China Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 39. By Application, China Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 40. Japan Social Media Tracking Tool Revenue, 2018-2029, (US$ Million)
Figure 41. By Company, Japan Social Media Tracking Tool Market Share, 2018-2023
Figure 42. By Type, Japan Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 43. By Application, Japan Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 44. South Korea Social Media Tracking Tool Revenue, 2018-2029, (US$ Million)
Figure 45. By Company, South Korea Social Media Tracking Tool Market Share, 2018-2023
Figure 46. By Type, South Korea Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 47. By Application, South Korea Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 48. Southeast Asia Social Media Tracking Tool Revenue, 2018-2029, (US$ Million)
Figure 49. By Company, Southeast Asia Social Media Tracking Tool Market Share, 2018-2023
Figure 50. By Type, Southeast Asia Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 51. By Application, Southeast Asia Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 52. India Social Media Tracking Tool Revenue, 2018-2029, (US$ Million)
Figure 53. By Company, India Social Media Tracking Tool Market Share, 2018-2023
Figure 54. By Type, India Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 55. By Application, India Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 56. Middle East & Asia Social Media Tracking Tool Revenue, 2018-2029, (US$ Million)
Figure 57. By Company, Middle East & Asia Social Media Tracking Tool Market Share, 2018-2023
Figure 58. By Type, Middle East & Asia Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 59. By Application, Middle East & Asia Social Media Tracking Tool Revenue Market Share, 2022 VS 2029
Figure 60. Research Methodology
Figure 61. Breakdown of Primary Interviews
Figure 62. Bottom-up Approaches
Figure 63. Top-down Approaches
Research Methodology:
Global Social Media Tracking Tool Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Qualitative Analysis |
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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Total Market |
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