Global Smart Wearable Devices Market 2020-2030 by Product Type (Smartwatch, HMD, Health & Fitness Trackers, Hearables), Connectivity, Industry Vertical, Distribution Channel, and Region: Trend Forecast and Growth Opportunity
Exclusive deal : 20% Instant discount on Direct purchases! Don't wait—claim your discount today!
Global smart wearable devices market will reach $137.15 billion by 2030, growing by 14.7% annually over 2020-2030 with a CAGR of 18.6% for unit shipment, owing to the growing consumer preference for connected devices and smart wearables, technological growth of the consumer electronics industry, the rise in remote work, and increased interest in health monitoring during the COVID-19 pandemic.
Highlighted with 83 tables and 91 figures, this 169-page report “Global Smart Wearable Devices Market 2020-2030 by Product Type (Smartwatch, HMD, Health & Fitness Trackers, Hearables), Connectivity, Industry Vertical, Distribution Channel, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global smart wearable devices market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2030 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global smart wearable devices market in every aspect of the classification from perspectives of Product Type, Connectivity, Industry Vertical, Distribution Channel, and Region.
Based on Product Type, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Smartwatches
• Head-Mounted Displays
o Smart Glasses
o AR HMDs
o VR HMDs
o Other HMDs
• Smart Jewelry
• Health & Fitness Trackers
o Wristband
o Other Trackers
• Smart Clothing
• Smart Earwear/Hearables
• Smart Patches
• Smart Implantables
• Other Smart Wearables
Based on Connectivity, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Cellular Network
• Near Field Communication (NFC)
• Bluetooth Technology
• Wi-Fi Network
• Other Connectivity Types
Based on Industry Vertical, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Consumer Electronics
• Healthcare
• Enterprise & Industrial
• Media & Entertainment
• Other Industry Verticals
Based on Distribution Channel, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Online Stores
• Specialty Stores
• Department Stores
• Hypermarket
• Other Distribution Channels
Geographically, the following regions together with the listed national/local markets are fully investigated:
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• Europe (Germany, UK, France, Spain, Netherlands, Russia, Rest of Europe; Rest of Europe is further segmented into Italy, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• North America (U.S., Canada, and Mexico)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (UAE, Saudi Arabia, Israel)
For each aforementioned region and country, detailed analysis and data for annual revenue ($ mn) are available for 2019-2030. The breakdown of all regional markets by country and split of key national markets by Product Type, Connectivity, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Fitbit Inc.
Fossil Group Inc.
Garmin Ltd.
Google LLC
Huawei Technologies Co. Ltd.
Microsoft Corporation
Qualcomm
Samsung Electronics Co. Ltd.
Sony Corporation
Xiaomi
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 24
2.1.2 Impact of COVID-19 on the Market 26
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 31
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter’s Fiver Forces Analysis 38
3 Segmentation of Global Market by Product Type 42
3.1 Market Overview by Product Type 42
3.2 Smartwatches 44
3.3 Head-Mounted Displays 45
3.3.1 Smart Glasses 47
3.3.2 AR HMDs 48
3.3.3 VR HMDs 49
3.3.4 Other HMDs 50
3.4 Smart Jewelry 51
3.5 Health & Fitness Trackers 52
3.5.1 Wristband 54
3.5.2 Other Trackers 55
3.6 Smart Clothing 56
3.7 Smart Earwear/Hearables 57
3.8 Smart Patches 58
3.9 Smart Implantables 59
3.10 Other Smart Wearables 60
4 Segmentation of Global Market by Connectivity 61
4.1 Market Overview by Connectivity 61
4.2 Cellular Network 63
4.3 Near Field Communication (NFC) 64
4.4 Bluetooth Technology 65
4.5 Wi-Fi Network 66
4.6 Other Connectivity Types 67
5 Segmentation of Global Market by Industry Vertical 68
5.1 Market Overview by Industry Vertical 68
5.2 Consumer Electronics 70
5.3 Healthcare 71
5.4 Enterprise & Industrial 72
5.5 Media & Entertainment 73
5.6 Other Industry Verticals 74
6 Segmentation of Global Market by Distribution Channel 75
6.1 Market Overview by Distribution Channel 75
6.2 Online Stores 77
6.3 Specialty Stores 78
6.4 Department Stores 79
6.5 Hypermarket 80
6.6 Other Distribution Channels 81
7 Segmentation of Global Market by Region 82
7.1 Geographic Market Overview 2019-2030 82
7.2 North America Market 2019-2030 by Country 86
7.2.1 Overview of North America Market 86
7.2.2 U.S. 90
7.2.3 Canada 93
7.2.4 Mexico 95
7.3 European Market 2019-2030 by Country 97
7.3.1 Overview of European Market 97
7.3.2 Germany 100
7.3.3 U.K. 102
7.3.4 France 104
7.3.5 Spain 106
7.3.6 Netherlands 108
7.3.7 Russia 110
7.3.8 Rest of European Market 112
7.4 Asia-Pacific Market 2019-2030 by Country 114
7.4.1 Overview of Asia-Pacific Market 114
7.4.2 Japan 118
7.4.3 China 121
7.4.4 Australia 124
7.4.5 India 126
7.4.6 South Korea 128
7.4.7 Rest of APAC Region 130
7.5 South America Market 2019-2030 by Country 132
7.5.1 Argentina 135
7.5.2 Brazil 137
7.5.3 Chile 139
7.5.4 Rest of South America Market 141
7.6 MEA Market 2019-2030 by Country 142
7.6.1 UAE 145
7.6.2 Saudi Arabia 147
7.6.3 Israel 149
7.6.4 Other National Markets 151
8 Competitive Landscape 152
8.1 Overview of Key Vendors 152
8.2 New Product Launch, Partnership, Investment, and M&A 156
8.3 Company Profiles 157
Apple Inc. 157
Fitbit Inc. 159
Fossil Group Inc. 160
Garmin Ltd. 161
Google LLC 162
Huawei Technologies Co. Ltd. 163
Microsoft Corporation 164
Qualcomm 165
Samsung Electronics Co. Ltd. 166
Sony Corporation 167
Xiaomi 168
RELATED REPORTS & PRODUCTS 169
Research Methodology:
Smart Wearable Devices Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
| Market Size |
|
|
| Market Position of Top Company |
|
|
| Qualitative Analysis |
|
|
Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
| Primary Sources | Parameters | Key Data |
| Market Segments(by Application, by Type) |
|
|
| Total Market |
|
|