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This report elaborates the market size, market characteristics, and market growth of the Smart TVs industry, and breaks down according to the type, application, and consumption area of Smart TVs. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Smart TVs in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global Smart TVs market covered in Chapter 13:
Toshiba Corporation
Videocon Industries Limited
TCL Corporation
Sansui Electric Co. Ltd.
Samsung Electronics Co. Ltd.
Panasonic Corporation
Sony Corporation
LG Electronics, Inc.
Haier Electronics Group Co., Ltd.
Skyworth Digital Holdings Co., Ltd.
Koninklijke Philips N.V.
Hitachi Ltd.
In Chapter 6, on the basis of types, the Smart TVs market from 2015 to 2025 is primarily split into:
Curved
Flat
In Chapter 7, on the basis of applications, the Smart TVs market from 2015 to 2025 covers:
Residential
Commercial
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Smart TVs Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Smart TVs Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Smart TVs Market Forces
3.1 Global Smart TVs Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Smart TVs Market - By Geography
4.1 Global Smart TVs Market Value and Market Share by Regions
4.1.1 Global Smart TVs Value ($) by Region (2015-2020)
4.1.2 Global Smart TVs Value Market Share by Regions (2015-2020)
4.2 Global Smart TVs Market Production and Market Share by Major Countries
4.2.1 Global Smart TVs Production by Major Countries (2015-2020)
4.2.2 Global Smart TVs Production Market Share by Major Countries (2015-2020)
4.3 Global Smart TVs Market Consumption and Market Share by Regions
4.3.1 Global Smart TVs Consumption by Regions (2015-2020)
4.3.2 Global Smart TVs Consumption Market Share by Regions (2015-2020)
5 Smart TVs Market - By Trade Statistics
5.1 Global Smart TVs Export and Import
5.2 United States Smart TVs Export and Import (2015-2020)
5.3 Europe Smart TVs Export and Import (2015-2020)
5.4 China Smart TVs Export and Import (2015-2020)
5.5 Japan Smart TVs Export and Import (2015-2020)
5.6 India Smart TVs Export and Import (2015-2020)
5.7
6 Smart TVs Market - By Type
6.1 Global Smart TVs Production and Market Share by Types (2015-2020)
6.1.1 Global Smart TVs Production by Types (2015-2020)
6.1.2 Global Smart TVs Production Market Share by Types (2015-2020)
6.2 Global Smart TVs Value and Market Share by Types (2015-2020)
6.2.1 Global Smart TVs Value by Types (2015-2020)
6.2.2 Global Smart TVs Value Market Share by Types (2015-2020)
6.3 Global Smart TVs Production, Price and Growth Rate of Curved (2015-2020)
6.4 Global Smart TVs Production, Price and Growth Rate of Flat (2015-2020)
7 Smart TVs Market - By Application
7.1 Global Smart TVs Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Smart TVs Consumption by Applications (2015-2020)
7.1.2 Global Smart TVs Consumption Market Share by Applications (2015-2020)
7.2 Global Smart TVs Consumption and Growth Rate of Residential (2015-2020)
7.3 Global Smart TVs Consumption and Growth Rate of Commercial (2015-2020)
8 North America Smart TVs Market
8.1 North America Smart TVs Market Size
8.2 United States Smart TVs Market Size
8.3 Canada Smart TVs Market Size
8.4 Mexico Smart TVs Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe Smart TVs Market Analysis
9.1 Europe Smart TVs Market Size
9.2 Germany Smart TVs Market Size
9.3 United Kingdom Smart TVs Market Size
9.4 France Smart TVs Market Size
9.5 Italy Smart TVs Market Size
9.6 Spain Smart TVs Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Smart TVs Market Analysis
10.1 Asia-Pacific Smart TVs Market Size
10.2 China Smart TVs Market Size
10.3 Japan Smart TVs Market Size
10.4 South Korea Smart TVs Market Size
10.5 Southeast Asia Smart TVs Market Size
10.6 India Smart TVs Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Smart TVs Market Analysis
11.1 Middle East and Africa Smart TVs Market Size
11.2 Saudi Arabia Smart TVs Market Size
11.3 UAE Smart TVs Market Size
11.4 South Africa Smart TVs Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Smart TVs Market Analysis
12.1 South America Smart TVs Market Size
12.2 Brazil Smart TVs Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 Toshiba Corporation
13.1.1 Toshiba Corporation Basic Information
13.1.2 Toshiba Corporation Product Profiles, Application and Specification
13.1.3 Toshiba Corporation Smart TVs Market Performance (2015-2020)
13.2 Videocon Industries Limited
13.2.1 Videocon Industries Limited Basic Information
13.2.2 Videocon Industries Limited Product Profiles, Application and Specification
13.2.3 Videocon Industries Limited Smart TVs Market Performance (2015-2020)
13.3 TCL Corporation
13.3.1 TCL Corporation Basic Information
13.3.2 TCL Corporation Product Profiles, Application and Specification
13.3.3 TCL Corporation Smart TVs Market Performance (2015-2020)
13.4 Sansui Electric Co. Ltd.
13.4.1 Sansui Electric Co. Ltd. Basic Information
13.4.2 Sansui Electric Co. Ltd. Product Profiles, Application and Specification
13.4.3 Sansui Electric Co. Ltd. Smart TVs Market Performance (2015-2020)
13.5 Samsung Electronics Co. Ltd.
13.5.1 Samsung Electronics Co. Ltd. Basic Information
13.5.2 Samsung Electronics Co. Ltd. Product Profiles, Application and Specification
13.5.3 Samsung Electronics Co. Ltd. Smart TVs Market Performance (2015-2020)
13.6 Panasonic Corporation
13.6.1 Panasonic Corporation Basic Information
13.6.2 Panasonic Corporation Product Profiles, Application and Specification
13.6.3 Panasonic Corporation Smart TVs Market Performance (2015-2020)
13.7 Sony Corporation
13.7.1 Sony Corporation Basic Information
13.7.2 Sony Corporation Product Profiles, Application and Specification
13.7.3 Sony Corporation Smart TVs Market Performance (2015-2020)
13.8 LG Electronics, Inc.
13.8.1 LG Electronics, Inc. Basic Information
13.8.2 LG Electronics, Inc. Product Profiles, Application and Specification
13.8.3 LG Electronics, Inc. Smart TVs Market Performance (2015-2020)
13.9 Haier Electronics Group Co., Ltd.
13.9.1 Haier Electronics Group Co., Ltd. Basic Information
13.9.2 Haier Electronics Group Co., Ltd. Product Profiles, Application and Specification
13.9.3 Haier Electronics Group Co., Ltd. Smart TVs Market Performance (2015-2020)
13.10 Skyworth Digital Holdings Co., Ltd.
13.10.1 Skyworth Digital Holdings Co., Ltd. Basic Information
13.10.2 Skyworth Digital Holdings Co., Ltd. Product Profiles, Application and Specification
13.10.3 Skyworth Digital Holdings Co., Ltd. Smart TVs Market Performance (2015-2020)
13.11 Koninklijke Philips N.V.
13.11.1 Koninklijke Philips N.V. Basic Information
13.11.2 Koninklijke Philips N.V. Product Profiles, Application and Specification
13.11.3 Koninklijke Philips N.V. Smart TVs Market Performance (2015-2020)
13.12 Hitachi Ltd.
13.12.1 Hitachi Ltd. Basic Information
13.12.2 Hitachi Ltd. Product Profiles, Application and Specification
13.12.3 Hitachi Ltd. Smart TVs Market Performance (2015-2020)
14 Market Forecast - By Regions
14.1 North America Smart TVs Market Forecast (2020-2025)
14.2 Europe Smart TVs Market Forecast (2020-2025)
14.3 Asia-Pacific Smart TVs Market Forecast (2020-2025)
14.4 Middle East and Africa Smart TVs Market Forecast (2020-2025)
14.5 South America Smart TVs Market Forecast (2020-2025)
15 Market Forecast - By Type and Applications
15.1 Global Smart TVs Market Forecast by Types (2020-2025)
15.1.1 Global Smart TVs Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global Smart TVs Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Smart TVs Market Forecast by Applications (2020-2025)
List of Tables and Figures
Figure Smart TVs Picture
Table Smart TVs Key Market Segments
Figure Study and Forecasting Years
Figure Global Smart TVs Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Smart TVs Value ($) and Growth Rate (2015-2020)
Table Global Smart TVs Value ($) by Countries (2015-2020)
Table Global Smart TVs Value Market Share by Regions (2015-2020)
Figure Global Smart TVs Value Market Share by Regions in 2019
Figure Global Smart TVs Production and Growth Rate (2015-2020)
Table Global Smart TVs Production by Major Countries (2015-2020)
Table Global Smart TVs Production Market Share by Major Countries (2015-2020)
Figure Global Smart TVs Production Market Share by Regions in 2019
Figure Global Smart TVs Consumption and Growth Rate (2015-2020)
Table Global Smart TVs Consumption by Regions (2015-2020)
Table Global Smart TVs Consumption Market Share by Regions (2015-2020)
Figure Global Smart TVs Consumption Market Share by Regions in 2019
Table Global Smart TVs Export Top 3 Country 2019
Table Global Smart TVs Import Top 3 Country 2019
Table United States Smart TVs Export and Import (2015-2020)
Table Europe Smart TVs Export and Import (2015-2020)
Table China Smart TVs Export and Import (2015-2020)
Table Japan Smart TVs Export and Import (2015-2020)
Table India Smart TVs Export and Import (2015-2020)
Table Global Smart TVs Production by Types (2015-2020)
Table Global Smart TVs Production Market Share by Types (2015-2020)
Figure Global Smart TVs Production Share by Type (2015-2020)
Table Global Smart TVs Value by Types (2015-2020)
Table Global Smart TVs Value Market Share by Types (2015-2020)
Figure Global Smart TVs Value Share by Type (2015-2020)
Figure Global Curved Production and Growth Rate (2015-2020)
Figure Global Curved Price (2015-2020)
Figure Global Flat Production and Growth Rate (2015-2020)
Figure Global Flat Price (2015-2020)
Table Global Smart TVs Consumption by Applications (2015-2020)
Table Global Smart TVs Consumption Market Share by Applications (2015-2020)
Figure Global Smart TVs Consumption Share by Application (2015-2020)
Figure Global Residential Consumption and Growth Rate (2015-2020)
Figure Global Commercial Consumption and Growth Rate (2015-2020)
Figure North America Smart TVs Market Consumption and Growth Rate (2015-2020)
Table North America Smart TVs Consumption by Countries (2015-2020)
Table North America Smart TVs Consumption Market Share by Countries (2015-2020)
Figure North America Smart TVs Consumption Market Share by Countries (2015-2020)
Figure United States Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure Canada Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure Mexico Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Smart TVs Market Consumption and Growth Rate (2015-2020)
Table Europe Smart TVs Consumption by Countries (2015-2020)
Table Europe Smart TVs Consumption Market Share by Countries (2015-2020)
Figure Europe Smart TVs Consumption Market Share by Countries (2015-2020)
Figure Germany Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure France Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure Italy Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure Spain Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Smart TVs Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Smart TVs Consumption by Countries (2015-2020)
Table Asia-Pacific Smart TVs Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Smart TVs Consumption Market Share by Countries (2015-2020)
Figure China Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure Japan Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure South Korea Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure India Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Smart TVs Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Smart TVs Consumption by Countries (2015-2020)
Table Middle East and Africa Smart TVs Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Smart TVs Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure UAE Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure South Africa Smart TVs Market Consumption and Growth Rate (2015-2020)
Figure South America Smart TVs Market Consumption and Growth Rate (2015-2020)
Table South America Smart TVs Consumption by Countries (2015-2020)
Table South America Smart TVs Consumption Market Share by Countries (2015-2020)
Figure South America Smart TVs Consumption Market Share by Countries (2015-2020)
Figure Brazil Smart TVs Market Consumption and Growth Rate (2015-2020)
Table Toshiba Corporation Company Profile
Table Toshiba Corporation Production, Value, Price, Gross Margin 2015-2020
Figure Toshiba Corporation Production and Growth Rate
Figure Toshiba Corporation Value ($) Market Share 2015-2020
Table Videocon Industries Limited Company Profile
Table Videocon Industries Limited Production, Value, Price, Gross Margin 2015-2020
Figure Videocon Industries Limited Production and Growth Rate
Figure Videocon Industries Limited Value ($) Market Share 2015-2020
Table TCL Corporation Company Profile
Table TCL Corporation Production, Value, Price, Gross Margin 2015-2020
Figure TCL Corporation Production and Growth Rate
Figure TCL Corporation Value ($) Market Share 2015-2020
Table Sansui Electric Co. Ltd. Company Profile
Table Sansui Electric Co. Ltd. Production, Value, Price, Gross Margin 2015-2020
Figure Sansui Electric Co. Ltd. Production and Growth Rate
Figure Sansui Electric Co. Ltd. Value ($) Market Share 2015-2020
Table Samsung Electronics Co. Ltd. Company Profile
Table Samsung Electronics Co. Ltd. Production, Value, Price, Gross Margin 2015-2020
Figure Samsung Electronics Co. Ltd. Production and Growth Rate
Figure Samsung Electronics Co. Ltd. Value ($) Market Share 2015-2020
Table Panasonic Corporation Company Profile
Table Panasonic Corporation Production, Value, Price, Gross Margin 2015-2020
Figure Panasonic Corporation Production and Growth Rate
Figure Panasonic Corporation Value ($) Market Share 2015-2020
Table Sony Corporation Company Profile
Table Sony Corporation Production, Value, Price, Gross Margin 2015-2020
Figure Sony Corporation Production and Growth Rate
Figure Sony Corporation Value ($) Market Share 2015-2020
Table LG Electronics, Inc. Company Profile
Table LG Electronics, Inc. Production, Value, Price, Gross Margin 2015-2020
Figure LG Electronics, Inc. Production and Growth Rate
Figure LG Electronics, Inc. Value ($) Market Share 2015-2020
Table Haier Electronics Group Co., Ltd. Company Profile
Table Haier Electronics Group Co., Ltd. Production, Value, Price, Gross Margin 2015-2020
Figure Haier Electronics Group Co., Ltd. Production and Growth Rate
Figure Haier Electronics Group Co., Ltd. Value ($) Market Share 2015-2020
Table Skyworth Digital Holdings Co., Ltd. Company Profile
Table Skyworth Digital Holdings Co., Ltd. Production, Value, Price, Gross Margin 2015-2020
Figure Skyworth Digital Holdings Co., Ltd. Production and Growth Rate
Figure Skyworth Digital Holdings Co., Ltd. Value ($) Market Share 2015-2020
Table Koninklijke Philips N.V. Company Profile
Table Koninklijke Philips N.V. Production, Value, Price, Gross Margin 2015-2020
Figure Koninklijke Philips N.V. Production and Growth Rate
Figure Koninklijke Philips N.V. Value ($) Market Share 2015-2020
Table Hitachi Ltd. Company Profile
Table Hitachi Ltd. Production, Value, Price, Gross Margin 2015-2020
Figure Hitachi Ltd. Production and Growth Rate
Figure Hitachi Ltd. Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Smart TVs Market Forecast Production by Types (2020-2025)
Table Global Smart TVs Market Forecast Production Share by Types (2020-2025)
Table Global Smart TVs Market Forecast Value ($) by Types (2020-2025)
Table Global Smart TVs Market Forecast Value Share by Types (2020-2025)
Table Global Smart TVs Market Forecast Consumption by Applications (2020-2025)
Table Global Smart TVs Market Forecast Consumption Share by Applications (2020-2025)
Research Methodology:
Smart TVs Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
Market Size |
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Qualitative Analysis |
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
Primary Sources | Parameters | Key Data |
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Total Market |
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