Global Smart TV Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2027 (Based on 2020 COVID-19 Worldwide Spread)
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The Smart TV market is expected to grow from USD X.X million in 2021 to USD X.X million by 2027, at a CAGR of X.X% during the forecast period. The global Smart TV market report is a comprehensive research that focuses on the overall consumption structure, development trends, sales models and sales of top countries in the global Smart TV market. The report focuses on well-known providers in the global Smart TV industry, market segments, competition, and the macro environment.
Under COVID-19 Outbreak, how the Smart TV Industry will develop is also analyzed in detail in Chapter 1.7 of the report.
In Chapter 2.4, we analyzed industry trends in the context of COVID-19.
In Chapter 3.5, we analyzed the impact of COVID-19 on the product industry chain based on the upstream and downstream markets.
In Chapters 6 to 10 of the report, we analyze the impact of COVID-19 on various regions and major countries.
In chapter 13.5, the impact of COVID-19 on the future development of the industry is pointed out.
A holistic study of the market is made by considering a variety of factors, from demographics conditions and business cycles in a particular country to market-specific microeconomic impacts. The study found the shift in market paradigms in terms of regional competitive advantage and the competitive landscape of major players.
Key players in the global Smart TV market covered in Chapter 4:
Vizio
Sony
Panasonic
Samsung Electronics
Sharp
TCL
LG Electronics
Hisense
In Chapter 11 and 13.3, on the basis of types, the Smart TV market from 2016 to 2027 is primarily split into:
32 inch
40 inch
42 inch
55inch
≥60 inch
In Chapter 12 and 13.4, on the basis of applications, the Smart TV market from 2016 to 2027 covers:
Family
Public
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2016-2027) of the following regions are covered in Chapter 5, 6, 7, 8, 9, 10, 13:
North America (Covered in Chapter 6 and 13)
United States
Canada
Mexico
Europe (Covered in Chapter 7 and 13)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 8 and 13)
China
Japan
South Korea
Australia
India
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 9 and 13)
Saudi Arabia
UAE
Egypt
Nigeria
South Africa
Others
South America (Covered in Chapter 10 and 13)
Brazil
Argentina
Columbia
Chile
Others
Years considered for this report:
Historical Years: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Period: 2021-2027
Table of Content
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Regulatory Scenario by Region/Country
1.4 Market Investment Scenario Strategic
1.5 Market Analysis by Type
1.5.1 Global Smart TV Market Share by Type (2021-2027)
1.5.2 32 inch
1.5.3 40 inch
1.5.4 42 inch
1.5.5 55inch
1.5.6 ≥60 inch
1.6 Market by Application
1.6.1 Global Smart TV Market Share by Application (2021-2027)
1.6.2 Family
1.6.3 Public
1.7 Smart TV Industry Development Trends under COVID-19 Outbreak
1.7.1 Global COVID-19 Status Overview
1.7.2 Influence of COVID-19 Outbreak on Smart TV Industry Development
2. Global Market Growth Trends
2.1 Industry Trends
2.1.1 SWOT Analysis
2.1.2 Porter’s Five Forces Analysis
2.2 Potential Market and Growth Potential Analysis
2.3 Industry News and Policies by Regions
2.3.1 Industry News
2.3.2 Industry Policies
2.4 Industry Trends Under COVID-19
3 Value Chain of Smart TV Market
3.1 Value Chain Status
3.2 Smart TV Manufacturing Cost Structure Analysis
3.2.1 Production Process Analysis
3.2.2 Manufacturing Cost Structure of Smart TV
3.2.3 Labor Cost of Smart TV
3.2.3.1 Labor Cost of Smart TV Under COVID-19
3.3 Sales and Marketing Model Analysis
3.4 Downstream Major Customer Analysis (by Region)
3.5 Value Chain Status Under COVID-19
4 Players Profiles
4.1 Vizio
4.1.1 Vizio Basic Information
4.1.2 Smart TV Product Profiles, Application and Specification
4.1.3 Vizio Smart TV Market Performance (2016-2021)
4.1.4 Vizio Business Overview
4.2 Sony
4.2.1 Sony Basic Information
4.2.2 Smart TV Product Profiles, Application and Specification
4.2.3 Sony Smart TV Market Performance (2016-2021)
4.2.4 Sony Business Overview
4.3 Panasonic
4.3.1 Panasonic Basic Information
4.3.2 Smart TV Product Profiles, Application and Specification
4.3.3 Panasonic Smart TV Market Performance (2016-2021)
4.3.4 Panasonic Business Overview
4.4 Samsung Electronics
4.4.1 Samsung Electronics Basic Information
4.4.2 Smart TV Product Profiles, Application and Specification
4.4.3 Samsung Electronics Smart TV Market Performance (2016-2021)
4.4.4 Samsung Electronics Business Overview
4.5 Sharp
4.5.1 Sharp Basic Information
4.5.2 Smart TV Product Profiles, Application and Specification
4.5.3 Sharp Smart TV Market Performance (2016-2021)
4.5.4 Sharp Business Overview
4.6 TCL
4.6.1 TCL Basic Information
4.6.2 Smart TV Product Profiles, Application and Specification
4.6.3 TCL Smart TV Market Performance (2016-2021)
4.6.4 TCL Business Overview
4.7 LG Electronics
4.7.1 LG Electronics Basic Information
4.7.2 Smart TV Product Profiles, Application and Specification
4.7.3 LG Electronics Smart TV Market Performance (2016-2021)
4.7.4 LG Electronics Business Overview
4.8 Hisense
4.8.1 Hisense Basic Information
4.8.2 Smart TV Product Profiles, Application and Specification
4.8.3 Hisense Smart TV Market Performance (2016-2021)
4.8.4 Hisense Business Overview
5 Global Smart TV Market Analysis by Regions
5.1 Global Smart TV Sales, Revenue and Market Share by Regions
5.1.1 Global Smart TV Sales by Regions (2016-2021)
5.1.2 Global Smart TV Revenue by Regions (2016-2021)
5.2 North America Smart TV Sales and Growth Rate (2016-2021)
5.3 Europe Smart TV Sales and Growth Rate (2016-2021)
5.4 Asia-Pacific Smart TV Sales and Growth Rate (2016-2021)
5.5 Middle East and Africa Smart TV Sales and Growth Rate (2016-2021)
5.6 South America Smart TV Sales and Growth Rate (2016-2021)
6 North America Smart TV Market Analysis by Countries
6.1 North America Smart TV Sales, Revenue and Market Share by Countries
6.1.1 North America Smart TV Sales by Countries (2016-2021)
6.1.2 North America Smart TV Revenue by Countries (2016-2021)
6.1.3 North America Smart TV Market Under COVID-19
6.2 United States Smart TV Sales and Growth Rate (2016-2021)
6.2.1 United States Smart TV Market Under COVID-19
6.3 Canada Smart TV Sales and Growth Rate (2016-2021)
6.4 Mexico Smart TV Sales and Growth Rate (2016-2021)
7 Europe Smart TV Market Analysis by Countries
7.1 Europe Smart TV Sales, Revenue and Market Share by Countries
7.1.1 Europe Smart TV Sales by Countries (2016-2021)
7.1.2 Europe Smart TV Revenue by Countries (2016-2021)
7.1.3 Europe Smart TV Market Under COVID-19
7.2 Germany Smart TV Sales and Growth Rate (2016-2021)
7.2.1 Germany Smart TV Market Under COVID-19
7.3 UK Smart TV Sales and Growth Rate (2016-2021)
7.3.1 UK Smart TV Market Under COVID-19
7.4 France Smart TV Sales and Growth Rate (2016-2021)
7.4.1 France Smart TV Market Under COVID-19
7.5 Italy Smart TV Sales and Growth Rate (2016-2021)
7.5.1 Italy Smart TV Market Under COVID-19
7.6 Spain Smart TV Sales and Growth Rate (2016-2021)
7.6.1 Spain Smart TV Market Under COVID-19
7.7 Russia Smart TV Sales and Growth Rate (2016-2021)
7.7.1 Russia Smart TV Market Under COVID-19
8 Asia-Pacific Smart TV Market Analysis by Countries
8.1 Asia-Pacific Smart TV Sales, Revenue and Market Share by Countries
8.1.1 Asia-Pacific Smart TV Sales by Countries (2016-2021)
8.1.2 Asia-Pacific Smart TV Revenue by Countries (2016-2021)
8.1.3 Asia-Pacific Smart TV Market Under COVID-19
8.2 China Smart TV Sales and Growth Rate (2016-2021)
8.2.1 China Smart TV Market Under COVID-19
8.3 Japan Smart TV Sales and Growth Rate (2016-2021)
8.3.1 Japan Smart TV Market Under COVID-19
8.4 South Korea Smart TV Sales and Growth Rate (2016-2021)
8.4.1 South Korea Smart TV Market Under COVID-19
8.5 Australia Smart TV Sales and Growth Rate (2016-2021)
8.6 India Smart TV Sales and Growth Rate (2016-2021)
8.6.1 India Smart TV Market Under COVID-19
8.7 Southeast Asia Smart TV Sales and Growth Rate (2016-2021)
8.7.1 Southeast Asia Smart TV Market Under COVID-19
9 Middle East and Africa Smart TV Market Analysis by Countries
9.1 Middle East and Africa Smart TV Sales, Revenue and Market Share by Countries
9.1.1 Middle East and Africa Smart TV Sales by Countries (2016-2021)
9.1.2 Middle East and Africa Smart TV Revenue by Countries (2016-2021)
9.1.3 Middle East and Africa Smart TV Market Under COVID-19
9.2 Saudi Arabia Smart TV Sales and Growth Rate (2016-2021)
9.3 UAE Smart TV Sales and Growth Rate (2016-2021)
9.4 Egypt Smart TV Sales and Growth Rate (2016-2021)
9.5 Nigeria Smart TV Sales and Growth Rate (2016-2021)
9.6 South Africa Smart TV Sales and Growth Rate (2016-2021)
10 South America Smart TV Market Analysis by Countries
10.1 South America Smart TV Sales, Revenue and Market Share by Countries
10.1.1 South America Smart TV Sales by Countries (2016-2021)
10.1.2 South America Smart TV Revenue by Countries (2016-2021)
10.1.3 South America Smart TV Market Under COVID-19
10.2 Brazil Smart TV Sales and Growth Rate (2016-2021)
10.2.1 Brazil Smart TV Market Under COVID-19
10.3 Argentina Smart TV Sales and Growth Rate (2016-2021)
10.4 Columbia Smart TV Sales and Growth Rate (2016-2021)
10.5 Chile Smart TV Sales and Growth Rate (2016-2021)
11 Global Smart TV Market Segment by Types
11.1 Global Smart TV Sales, Revenue and Market Share by Types (2016-2021)
11.1.1 Global Smart TV Sales and Market Share by Types (2016-2021)
11.1.2 Global Smart TV Revenue and Market Share by Types (2016-2021)
11.2 32 inch Sales and Price (2016-2021)
11.3 40 inch Sales and Price (2016-2021)
11.4 42 inch Sales and Price (2016-2021)
11.5 55inch Sales and Price (2016-2021)
11.6 ≥60 inch Sales and Price (2016-2021)
12 Global Smart TV Market Segment by Applications
12.1 Global Smart TV Sales, Revenue and Market Share by Applications (2016-2021)
12.1.1 Global Smart TV Sales and Market Share by Applications (2016-2021)
12.1.2 Global Smart TV Revenue and Market Share by Applications (2016-2021)
12.2 Family Sales, Revenue and Growth Rate (2016-2021)
12.3 Public Sales, Revenue and Growth Rate (2016-2021)
13 Smart TV Market Forecast by Regions (2021-2027)
13.1 Global Smart TV Sales, Revenue and Growth Rate (2021-2027)
13.2 Smart TV Market Forecast by Regions (2021-2027)
13.2.1 North America Smart TV Market Forecast (2021-2027)
13.2.2 Europe Smart TV Market Forecast (2021-2027)
13.2.3 Asia-Pacific Smart TV Market Forecast (2021-2027)
13.2.4 Middle East and Africa Smart TV Market Forecast (2021-2027)
13.2.5 South America Smart TV Market Forecast (2021-2027)
13.3 Smart TV Market Forecast by Types (2021-2027)
13.4 Smart TV Market Forecast by Applications (2021-2027)
13.5 Smart TV Market Forecast Under COVID-19
14 Appendix
14.1 Methodology
14.2 Research Data Source
List of Tables and Figures
Table Global Smart TV Market Size Growth Rate by Type (2021-2027)
Figure Global Smart TV Market Share by Type in 2020 & 2026
Figure 32 inch Features
Figure 40 inch Features
Figure 42 inch Features
Figure 55inch Features
Figure ≥60 inch Features
Table Global Smart TV Market Size Growth by Application (2021-2027)
Figure Global Smart TV Market Share by Application in 2020 & 2026
Figure Family Description
Figure Public Description
Figure Global COVID-19 Status Overview
Table Influence of COVID-19 Outbreak on Smart TV Industry Development
Table SWOT Analysis
Figure Porter's Five Forces Analysis
Figure Global Smart TV Market Size and Growth Rate 2016-2027
Table Industry News
Table Industry Policies
Figure Value Chain Status of Smart TV
Figure Production Process of Smart TV
Figure Manufacturing Cost Structure of Smart TV
Figure Major Company Analysis (by Business Distribution Base, by Product Type)
Table Downstream Major Customer Analysis (by Region)
Table Vizio Profile
Table Vizio Production, Value, Price, Gross Margin 2016-2021
Table Sony Profile
Table Sony Production, Value, Price, Gross Margin 2016-2021
Table Panasonic Profile
Table Panasonic Production, Value, Price, Gross Margin 2016-2021
Table Samsung Electronics Profile
Table Samsung Electronics Production, Value, Price, Gross Margin 2016-2021
Table Sharp Profile
Table Sharp Production, Value, Price, Gross Margin 2016-2021
Table TCL Profile
Table TCL Production, Value, Price, Gross Margin 2016-2021
Table LG Electronics Profile
Table LG Electronics Production, Value, Price, Gross Margin 2016-2021
Table Hisense Profile
Table Hisense Production, Value, Price, Gross Margin 2016-2021
Figure Global Smart TV Sales and Growth Rate (2016-2021)
Figure Global Smart TV Revenue ($) and Growth (2016-2021)
Table Global Smart TV Sales by Regions (2016-2021)
Table Global Smart TV Sales Market Share by Regions (2016-2021)
Table Global Smart TV Revenue ($) by Regions (2016-2021)
Table Global Smart TV Revenue Market Share by Regions (2016-2021)
Table Global Smart TV Revenue Market Share by Regions in 2016
Table Global Smart TV Revenue Market Share by Regions in 2020
Figure North America Smart TV Sales and Growth Rate (2016-2021)
Figure Europe Smart TV Sales and Growth Rate (2016-2021)
Figure Asia-Pacific Smart TV Sales and Growth Rate (2016-2021)
Figure Middle East and Africa Smart TV Sales and Growth Rate (2016-2021)
Figure South America Smart TV Sales and Growth Rate (2016-2021)
Figure North America Smart TV Revenue ($) and Growth (2016-2021)
Table North America Smart TV Sales by Countries (2016-2021)
Table North America Smart TV Sales Market Share by Countries (2016-2021)
Figure North America Smart TV Sales Market Share by Countries in 2016
Figure United States Smart TV Sales and Growth Rate (2016-2021)
Figure Canada Smart TV Sales and Growth Rate (2016-2021)
Figure Mexico Smart TV Sales and Growth (2016-2021)
Figure Europe Smart TV Revenue ($) Growth (2016-2021)
Table Europe Smart TV Sales by Countries (2016-2021)
Table Europe Smart TV Sales Market Share by Countries (2016-2021)
Figure Germany Smart TV Sales and Growth Rate (2016-2021)
Figure UK Smart TV Sales and Growth Rate (2016-2021)
Figure France Smart TV Sales and Growth Rate (2016-2021)
Figure Italy Smart TV Sales and Growth Rate (2016-2021)
Figure Spain Smart TV Sales and Growth Rate (2016-2021)
Figure Russia Smart TV Sales and Growth Rate (2016-2021)
Figure Asia-Pacific Smart TV Revenue ($) and Growth (2016-2021)
Table Asia-Pacific Smart TV Sales by Countries (2016-2021)
Table Asia-Pacific Smart TV Sales Market Share by Countries (2016-2021)
Figure China Smart TV Sales and Growth Rate (2016-2021)
Figure Japan Smart TV Sales and Growth Rate (2016-2021)
Figure South Korea Smart TV Sales and Growth Rate (2016-2021)
Figure Australia Smart TV Sales and Growth Rate (2016-2021)
Figure India Smart TV Sales and Growth Rate (2016-2021)
Figure Southeast Asia Smart TV Sales and Growth Rate (2016-2021)
Figure Middle East and Africa Smart TV Revenue ($) and Growth (2016-2021)
Table Middle East and Africa Smart TV Sales by Countries (2016-2021)
Table Middle East and Africa Smart TV Sales Market Share by Countries (2016-2021)
Figure Saudi Arabia Smart TV Sales and Growth Rate (2016-2021)
Figure UAE Smart TV Sales and Growth Rate (2016-2021)
Figure Egypt Smart TV Sales and Growth Rate (2016-2021)
Figure Nigeria Smart TV Sales and Growth Rate (2016-2021)
Figure South Africa Smart TV Sales and Growth Rate (2016-2021)
Figure South America Smart TV Revenue ($) and Growth (2016-2021)
Figure Brazil Smart TV Sales and Growth Rate (2016-2021)
Figure Argentina Smart TV Sales and Growth Rate (2016-2021)
Figure Columbia Smart TV Sales and Growth Rate (2016-2021)
Figure Chile Smart TV Sales and Growth Rate (2016-2021)
Table Global Smart TV Sales by Types (2016-2021)
Table Global Smart TV Revenue ($) by Types (2016-2021)
Figure Global 32 inch Sales and Growth Rate (2016-2021)
Figure Global 32 inch Price (2016-2021)
Figure Global 40 inch Sales and Growth Rate (2016-2021)
Figure Global 40 inch Price (2016-2021)
Figure Global 42 inch Sales and Growth Rate (2016-2021)
Figure Global 42 inch Price (2016-2021)
Figure Global 55inch Sales and Growth Rate (2016-2021)
Figure Global 55inch Price (2016-2021)
Figure Global ≥60 inch Sales and Growth Rate (2016-2021)
Figure Global ≥60 inch Price (2016-2021)
Table Global Smart TV Sales by Applications (2016-2021)
Table Global Smart TV Sales Share by Applications (2016-2021)
Figure Global Family Sales and Growth Rate (2016-2021)
Figure Global Family Revenue and Growth Rate (2016-2021)
Figure Global Public Sales and Growth Rate (2016-2021)
Figure Global Public Revenue and Growth Rate (2016-2021)
Figure Global Smart TV Sales and Growth Rate (2021-2027)
Figure Global Smart TV Revenue ($) and Growth Rate (2021-2027)
Table Global Smart TV Sales Forecast by Regions (2021-2027)
Table Global Smart TV Revenue Forecast by Regions (2021-2027)
Figure North America Smart TV Sales Forecast (2021-2027)
Figure North America Smart TV Revenue Forecast (2021-2027)
Figure Europe Smart TV Sales Forecast (2021-2027)
Figure Europe Smart TV Revenue Forecast (2021-2027)
Figure Asia-Pacific Smart TV Sales Forecast (2021-2027)
Figure Asia-Pacific Smart TV Revenue Forecast (2021-2027)
Figure Middle East and Africa Smart TV Sales Forecast (2021-2027)
Figure Middle East and Africa Smart TV Revenue Forecast (2021-2027)
Figure South America Smart TV Sales Forecast (2021-2027)
Figure South America Smart TV Revenue Forecast (2021-2027)
Table Global Smart TV Sales Forecast by Types (2021-2027)
Table Global Smart TV Sales Market Share Forecast by Types (2021-2027)
Table Global Smart TV Revenue Market Share Forecast by Types (2021-2027)
Table Global Smart TV Sales Market Share Forecast by Applications (2021-2027)
Table Global Smart TV Revenue Forecast by Applications (2021-2027)
Table Global Smart TV Revenue Market Share Forecast by Applications (2021-2027)
Research Methodology:
Smart TV Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
| Primary Sources | Parameters | Key Data |
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| Total Market |
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