Global Sex Toys Market

Global Sex Toys Market Research Report 2023, Forecast to 2028

Global Sex Toys Market

Global Sex Toys Market Research Report 2023, Forecast to 2028

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an object or device used for sexual stimulation or to enhance sexual pleasure.

Our market research experts provide qualitative and quantitative analysis of the market based on involving economic and non-economic factors in the same report with market value (million USD) data for each segment and sub-segment. This way, clients can achieve all their goals while taking advantage of emerging opportunities. Technological advancements, new product launches, and market capital flows are compared across scenarios to demonstrate their impact over the forecast period.

Data collected includes market dynamics, technology outlook, application development, and pricing trends. All of this is fed into a research model, which then produces relevant data for market research. Global market trend analysis is given including historical data, estimates to 2023 and compound annual growth rate (CAGR) forecast to 2028.

Projected and forecast revenue values are in constant U.S. dollars, unadjusted for inflation.

2023 will be a tough year for much of the global economy, as the ongoing war in Ukraine continues to strain trade, especially in Europe, and the global economy remains reeling from the fallout from the COVID-19 pandemic.

But as China moves ever closer to fully reemerging from three years of government-imposed Covid isolation and reintegrating with the world, economic expectations are high.And with the global economy now facing significant challenges, including energy shortages, slowing growth and high inflation, China’s reopening could provide a much-needed and timely boost.

The report researches and analyzes the influence of the Sex Toys industry in the new era of global post-COIVD-19 economy in 2023, and provides in-depth analysis and professional suggestions on the current development.

Market Segment by Product Type

Dildos

Erection rings

Adult vibrators

Market Segment by Product Application

Man

Woman

Finally, the report provides detailed profile and data information analysis of leading company.

Doc Johnson

LELO

LUVU Brands

Standard Innovation

Reckitt Benckiser

Insights and Tools:

We follow a comprehensive process to estimate market size. Key industry dynamics, regulatory scenarios, and segmental dynamics are analyzed to understand their impact on demand over the forecast period. Macroeconomic indicators such as prices, income and demographic changes, demand changes, etc. are considered in estimating market size. We also provide an in-depth profile of the key players and discuss their market shares in the global market to derive the market value. In addition, we have an internal database that is regularly updated with key insights and press releases from key stakeholders in the relevant market.

The data is generally gathered in various arrangements such as charts, graphs, infographics, trends, documents and records from various manufacturers and retailers. Our analyst gather, collect, and interpret such data to form significant databases. Our team then works with large data volumes to analyze core developments, evaluate market estimations, and identify trends.

The market research includes historical and forecast data from like demand, application details, price trends, and company shares by geography, especially focuses on the key regions like United States, European Union, China, and other regions.

Research Objectives

1.To study and analyze the global Sex Toys consumption (value) by key regions/countries, product type and application, history data from 2018 to 2022, and forecast to 2028.

2.To understand the structure of Sex Toys market by identifying its various subsegments.

3.Focuses on the key global Sex Toys manufacturers, to define, describe and analyze the value, market share, market competition landscape, Porter's five forces analysis, SWOT analysis and development plans in next few years.

4.To analyze the Sex Toys with respect to individual growth trends, future prospects, and their contribution to the total market.

5.To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

6.To project the consumption of Sex Toys submarkets, with respect to key regions (along with their respective key countries).

7.To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

8.To strategically profile the key players and comprehensively analyze their growth strategies.

Global Sex Toys Market Research Report 2023, Forecast to 2028

1 Market Study Overview

1.1 Study Objectives

1.2 Sex Toys Introduce

1.3 Combined with the Analysis of Macroeconomic Indicators

1.4 Brief Description of Research methods

1.5 Market Breakdown and Data Triangulation

2 Global Trend Summary

2.1 Sex Toys Segment by Type

2.1.1 Dildos

2.1.2 Erection rings

2.1.3 Adult vibrators

2.2 Market Analysis by Application

2.2.1 Man

2.2.2 Woman

2.3 Global Sex Toys Market Comparison by Regions (2018-2028)

2.3.1 Global Sex Toys Market Size (2018-2028)

2.3.2 North America Sex Toys Status and Prospect (2018-2028)

2.3.3 Europe Sex Toys Status and Prospect (2018-2028)

2.3.4 China Sex Toys Status and Prospect (2018-2028)

2.3.5 Japan Sex Toys Status and Prospect (2018-2028)

2.3.6 Southeast Asia Sex Toys Status and Prospect (2018-2028)

2.4 Basic Product Information

2.4.1 Basic Product Information & Technology Development History

2.4.2 Product Manufacturing Process

2.4.3 Interview with Major Market Participants

2.4.4 High-end Market Analysis and Forecast

2.5 Coronavirus Disease 2020 (Covid-19): Sex Toys Industry Impact

2.5.1 Sex Toys Business Impact Assessment - Covid-19

2.5.2 Market Trends and Sex Toys Potential Opportunities in the COVID-19 Landscape

2.5.3 Measures / Proposal against Covid-19

3 Competition by Manufacturer

3.1 Global Sex Toys Sales and Market Share by Manufacturer (2018-2023)

3.2 Global Sex Toys Revenue and Market Share by Manufacturer (2018-2023)

3.3 Global Sex Toys Industry Concentration Ratio (CR5 and HHI)

3.4 Top 5 Sex Toys Manufacturer Market Share

3.5 Top 10 Sex Toys Manufacturer Market Share

3.6 Date of Key Manufacturers Enter into Sex Toys Market

3.7 Key Manufacturers Sex Toys Key Manufacturers

3.8 Mergers & Acquisitions Planning

4 Analysis of Sex Toys Industry Key Manufacturers

4.1 Doc Johnson

4.1.1 Compan Detail

4.1.2 Doc Johnson Sex Toys Product Introduction, Application and Specification

4.1.3 Doc Johnson 139 Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)

4.1.4 Main Business Overview

4.1.5 Doc Johnson News

4.2 LELO

4.2.1 Compan Detail

4.2.2 LELO Sex Toys Product Introduction, Application and Specification

4.2.3 LELO Sex Toys Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)

4.2.4 Main Business Overview

4.2.5 Doc Johnson News

4.3 LUVU Brands

4.3.1 Compan Detail

4.3.2 LUVU Brands Sex Toys Product Introduction, Application and Specification

4.3.3 LUVU Brands Sex Toys Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)

4.3.4 Main Business Overview

4.3.5 LUVU Brands News

4.4 Standard Innovation

4.4.1 Compan Detail

4.4.2 Standard Innovation Sex Toys Product Introduction, Application and Specification

4.4.3 Standard Innovation Sex Toys Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)

4.4.4 Main Business Overview

4.4.5 Standard Innovation News

4.5 Reckitt Benckiser

4.5.1 Compan Detail

4.5.2 Standard Innovation Sex Toys Product Introduction, Application and Specification

4.5.3 Reckitt Benckiser Sex Toys Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)

4.5.4 Main Business Overview

4.5.5 Reckitt Benckiser News

5 Global Sex Toys Market Segment by Big Type

5.1 Global Sex Toys Revenue, Sales and Market Share by Big Type (2018-2023)

5.1.1 Global Sex Toys Sales and Market Share by Big Type (2018-2023)

5.1.2 Global Sex Toys Revenue and Market Share by Big Type (2018-2023)

5.2 Dildos Sales Growth Rate and Price

5.2.1 Global Dildos Sales Growth Rate (2018-2023)

5.2.2 Global Dildos Price (2018-2023)

5.3 Erection rings Sales Growth Rate and Price

5.3.1 Global Erection rings Sales Growth Rate (2018-2023)

5.3.2 Global Erection rings Price (2018-2023)

5.4 Adult vibrators Sales Growth Rate and Price

5.4.1 Global Adult vibrators Sales Growth Rate (2018-2023)

5.4.2 Global Adult vibrators Price (2018-2023)

6 Global Sex Toys Market Segment by Big Application

6.1 Global Sex Toys Sales Market Share by Big Application (2018-2023)

6.2 Man Sales Growth Rate (2018-2023)

6.3 Woman Sales Growth Rate (2018-2023)

7 Global Sex Toys Forecast

7.1 Global Sex Toys Revenue, Sales and Growth Rate (2023-2028)

7.2 Sex Toys Market Forecast by Regions (2023-2028)

7.2.1 North America Sex Toys Market Forecast (2023-2028)

7.2.2 Europe Sex Toys Market Forecast (2023-2028)

7.2.3 China Sex Toys Market Forecast (2023-2028)

7.2.4 Japan Sex Toys Market Forecast (2023-2028)

7.2.5 Southeast Asia Sex Toys Market Forecast (2023-2028)

7.2.6 Other Regions Sex Toys Market Forecast (2023-2028)

7.3 Sex Toys Market Forecast by Type (2023-2028)

7.3.1 Global Sex Toys Sales Forecast by Type (2023-2028)

7.3.2 Global Sex Toys Market Share Forecast by Type (2023-2028)

7.4 Sex Toys Market Forecast by Application (2023-2028)

7.4.1 Global Sex Toys Sales Forecast by Application (2023-2028)

7.4.2 Global Sex Toys Market Share Forecast by Application (2023-2028)

8 Market Analysis

8.1.1 Market Overview

8.1.2 Market Opportunities

8.1.3 Market Risk

8.1.4 Market Driving Force

8.1.5 Porter's Five Forces Analysis

8.1.6 SWOT Analysis

9 Sex Toys Related Market Analysis

9.1 Upstream Analysis

9.1.1 Macro Analysis of Upstream Markets

9.1.2 Key Players in Upstream Markets

9.1.3 Upstream Market Trend Analysis

9.1.4 Sex Toys Manufacturing Cost Analysis

9.2 Downstream Market Analysis

9.2.1 Macro Analysis of Down Markets

9.2.2 Key Players in Down Markets

9.2.3 Downstream Market Trend Analysis

9.2.4 Sales Channel, Distributors, Traders and Dealers

10 Research Findings and Conclusion

Tables & Figures:
Show more
Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Sex Toys Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Why is the Sex Toys Market trending toward high growth trajectories?
A dynamic process in the Sex Toys Market is initiated by new entrants, including competitors from unrelated industries, in addition to the established players like LELO, We-Vibe, Fun Factory, Doc Johnson, Adam & Eve.
Is the Sex Toys Market shifting its focus from growth to value?
Recognize the areas along the Sex Toys Market's value chain where players are generating value. To get a complete picture, kindly read the entire report.
What are the major applications of the Sex Toys Market?
Depending upon the type of applications, the Sex Toys Market has been segmented into and other applications.
How big is the Sex Toys Market by 2030?
It is expected that the Sex Toys Market will reach USD XX million by 2030.
What is really changing the Sex Toys Market behavior?
Consumer behavior changes will reshape the entire decision-making process and companies in the Sex Toys Industry will need to adapt quickly.
What makes the latest Sex Toys Market study unique?
The latest version of the Sex Toys Market study includes a market size breakdown by relevant business segments, applications, and geography, as well as qualitative insights such as Patent Analysis*, Market Entropy, Key Development Activities, Market Dynamics, PEST and PORTER models, and more.