Global Programmatic Advertising Spending Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2027 (Based on 2020 COVID-19 Worldwide Spread)
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The Programmatic Advertising Spending market is expected to grow from USD X.X million in 2021 to USD X.X million by 2027, at a CAGR of X.X% during the forecast period. The global Programmatic Advertising Spending market report is a comprehensive research that focuses on the overall consumption structure, development trends, sales models and sales of top countries in the global Programmatic Advertising Spending market. The report focuses on well-known providers in the global Programmatic Advertising Spending industry, market segments, competition, and the macro environment.
Under COVID-19 Outbreak, how the Programmatic Advertising Spending Industry will develop is also analyzed in detail in Chapter 1.7 of the report.
In Chapter 2.4, we analyzed industry trends in the context of COVID-19.
In Chapter 3.5, we analyzed the impact of COVID-19 on the product industry chain based on the upstream and downstream markets.
In Chapters 6 to 10 of the report, we analyze the impact of COVID-19 on various regions and major countries.
In chapter 13.5, the impact of COVID-19 on the future development of the industry is pointed out.
A holistic study of the market is made by considering a variety of factors, from demographics conditions and business cycles in a particular country to market-specific microeconomic impacts. The study found the shift in market paradigms in terms of regional competitive advantage and the competitive landscape of major players.
Key players in the global Programmatic Advertising Spending market covered in Chapter 4:
ATandT Inc.
RTL Group SA
Roku Inc.
Alphabet Inc.
Amazon.com Inc.
The Rubicon Project Inc.
Singapore Telecommunications Ltd.
Tencent Holdings Ltd.
Adobe Inc.
Verizon Communications Inc.
In Chapter 11 and 13.3, on the basis of types, the Programmatic Advertising Spending market from 2016 to 2027 is primarily split into:
Open auction
Automated guaranteed
Invitation-only
Unreserved fixed-rate
In Chapter 12 and 13.4, on the basis of applications, the Programmatic Advertising Spending market from 2016 to 2027 covers:
Mobile
Desktop
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2016-2027) of the following regions are covered in Chapter 5, 6, 7, 8, 9, 10, 13:
North America (Covered in Chapter 6 and 13)
United States
Canada
Mexico
Europe (Covered in Chapter 7 and 13)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 8 and 13)
China
Japan
South Korea
Australia
India
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 9 and 13)
Saudi Arabia
UAE
Egypt
Nigeria
South Africa
Others
South America (Covered in Chapter 10 and 13)
Brazil
Argentina
Columbia
Chile
Others
Years considered for this report:
Historical Years: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Period: 2021-2027
Table of Content
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Regulatory Scenario by Region/Country
1.4 Market Investment Scenario Strategic
1.5 Market Analysis by Type
1.5.1 Global Programmatic Advertising Spending Market Share by Type (2021-2027)
1.5.2 Open auction
1.5.3 Automated guaranteed
1.5.4 Invitation-only
1.5.5 Unreserved fixed-rate
1.6 Market by Application
1.6.1 Global Programmatic Advertising Spending Market Share by Application (2021-2027)
1.6.2 Mobile
1.6.3 Desktop
1.7 Programmatic Advertising Spending Industry Development Trends under COVID-19 Outbreak
1.7.1 Global COVID-19 Status Overview
1.7.2 Influence of COVID-19 Outbreak on Programmatic Advertising Spending Industry Development
2. Global Market Growth Trends
2.1 Industry Trends
2.1.1 SWOT Analysis
2.1.2 Porter’s Five Forces Analysis
2.2 Potential Market and Growth Potential Analysis
2.3 Industry News and Policies by Regions
2.3.1 Industry News
2.3.2 Industry Policies
2.4 Industry Trends Under COVID-19
3 Value Chain of Programmatic Advertising Spending Market
3.1 Value Chain Status
3.2 Programmatic Advertising Spending Manufacturing Cost Structure Analysis
3.2.1 Production Process Analysis
3.2.2 Manufacturing Cost Structure of Programmatic Advertising Spending
3.2.3 Labor Cost of Programmatic Advertising Spending
3.2.3.1 Labor Cost of Programmatic Advertising Spending Under COVID-19
3.3 Sales and Marketing Model Analysis
3.4 Downstream Major Customer Analysis (by Region)
3.5 Value Chain Status Under COVID-19
4 Players Profiles
4.1 ATandT Inc.
4.1.1 ATandT Inc. Basic Information
4.1.2 Programmatic Advertising Spending Product Profiles, Application and Specification
4.1.3 ATandT Inc. Programmatic Advertising Spending Market Performance (2016-2021)
4.1.4 ATandT Inc. Business Overview
4.2 RTL Group SA
4.2.1 RTL Group SA Basic Information
4.2.2 Programmatic Advertising Spending Product Profiles, Application and Specification
4.2.3 RTL Group SA Programmatic Advertising Spending Market Performance (2016-2021)
4.2.4 RTL Group SA Business Overview
4.3 Roku Inc.
4.3.1 Roku Inc. Basic Information
4.3.2 Programmatic Advertising Spending Product Profiles, Application and Specification
4.3.3 Roku Inc. Programmatic Advertising Spending Market Performance (2016-2021)
4.3.4 Roku Inc. Business Overview
4.4 Alphabet Inc.
4.4.1 Alphabet Inc. Basic Information
4.4.2 Programmatic Advertising Spending Product Profiles, Application and Specification
4.4.3 Alphabet Inc. Programmatic Advertising Spending Market Performance (2016-2021)
4.4.4 Alphabet Inc. Business Overview
4.5 Amazon.com Inc.
4.5.1 Amazon.com Inc. Basic Information
4.5.2 Programmatic Advertising Spending Product Profiles, Application and Specification
4.5.3 Amazon.com Inc. Programmatic Advertising Spending Market Performance (2016-2021)
4.5.4 Amazon.com Inc. Business Overview
4.6 The Rubicon Project Inc.
4.6.1 The Rubicon Project Inc. Basic Information
4.6.2 Programmatic Advertising Spending Product Profiles, Application and Specification
4.6.3 The Rubicon Project Inc. Programmatic Advertising Spending Market Performance (2016-2021)
4.6.4 The Rubicon Project Inc. Business Overview
4.7 Singapore Telecommunications Ltd.
4.7.1 Singapore Telecommunications Ltd. Basic Information
4.7.2 Programmatic Advertising Spending Product Profiles, Application and Specification
4.7.3 Singapore Telecommunications Ltd. Programmatic Advertising Spending Market Performance (2016-2021)
4.7.4 Singapore Telecommunications Ltd. Business Overview
4.8 Tencent Holdings Ltd.
4.8.1 Tencent Holdings Ltd. Basic Information
4.8.2 Programmatic Advertising Spending Product Profiles, Application and Specification
4.8.3 Tencent Holdings Ltd. Programmatic Advertising Spending Market Performance (2016-2021)
4.8.4 Tencent Holdings Ltd. Business Overview
4.9 Adobe Inc.
4.9.1 Adobe Inc. Basic Information
4.9.2 Programmatic Advertising Spending Product Profiles, Application and Specification
4.9.3 Adobe Inc. Programmatic Advertising Spending Market Performance (2016-2021)
4.9.4 Adobe Inc. Business Overview
4.10 Verizon Communications Inc.
4.10.1 Verizon Communications Inc. Basic Information
4.10.2 Programmatic Advertising Spending Product Profiles, Application and Specification
4.10.3 Verizon Communications Inc. Programmatic Advertising Spending Market Performance (2016-2021)
4.10.4 Verizon Communications Inc. Business Overview
5 Global Programmatic Advertising Spending Market Analysis by Regions
5.1 Global Programmatic Advertising Spending Sales, Revenue and Market Share by Regions
5.1.1 Global Programmatic Advertising Spending Sales by Regions (2016-2021)
5.1.2 Global Programmatic Advertising Spending Revenue by Regions (2016-2021)
5.2 North America Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
5.3 Europe Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
5.4 Asia-Pacific Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
5.5 Middle East and Africa Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
5.6 South America Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
6 North America Programmatic Advertising Spending Market Analysis by Countries
6.1 North America Programmatic Advertising Spending Sales, Revenue and Market Share by Countries
6.1.1 North America Programmatic Advertising Spending Sales by Countries (2016-2021)
6.1.2 North America Programmatic Advertising Spending Revenue by Countries (2016-2021)
6.1.3 North America Programmatic Advertising Spending Market Under COVID-19
6.2 United States Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
6.2.1 United States Programmatic Advertising Spending Market Under COVID-19
6.3 Canada Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
6.4 Mexico Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
7 Europe Programmatic Advertising Spending Market Analysis by Countries
7.1 Europe Programmatic Advertising Spending Sales, Revenue and Market Share by Countries
7.1.1 Europe Programmatic Advertising Spending Sales by Countries (2016-2021)
7.1.2 Europe Programmatic Advertising Spending Revenue by Countries (2016-2021)
7.1.3 Europe Programmatic Advertising Spending Market Under COVID-19
7.2 Germany Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
7.2.1 Germany Programmatic Advertising Spending Market Under COVID-19
7.3 UK Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
7.3.1 UK Programmatic Advertising Spending Market Under COVID-19
7.4 France Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
7.4.1 France Programmatic Advertising Spending Market Under COVID-19
7.5 Italy Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
7.5.1 Italy Programmatic Advertising Spending Market Under COVID-19
7.6 Spain Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
7.6.1 Spain Programmatic Advertising Spending Market Under COVID-19
7.7 Russia Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
7.7.1 Russia Programmatic Advertising Spending Market Under COVID-19
8 Asia-Pacific Programmatic Advertising Spending Market Analysis by Countries
8.1 Asia-Pacific Programmatic Advertising Spending Sales, Revenue and Market Share by Countries
8.1.1 Asia-Pacific Programmatic Advertising Spending Sales by Countries (2016-2021)
8.1.2 Asia-Pacific Programmatic Advertising Spending Revenue by Countries (2016-2021)
8.1.3 Asia-Pacific Programmatic Advertising Spending Market Under COVID-19
8.2 China Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
8.2.1 China Programmatic Advertising Spending Market Under COVID-19
8.3 Japan Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
8.3.1 Japan Programmatic Advertising Spending Market Under COVID-19
8.4 South Korea Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
8.4.1 South Korea Programmatic Advertising Spending Market Under COVID-19
8.5 Australia Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
8.6 India Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
8.6.1 India Programmatic Advertising Spending Market Under COVID-19
8.7 Southeast Asia Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
8.7.1 Southeast Asia Programmatic Advertising Spending Market Under COVID-19
9 Middle East and Africa Programmatic Advertising Spending Market Analysis by Countries
9.1 Middle East and Africa Programmatic Advertising Spending Sales, Revenue and Market Share by Countries
9.1.1 Middle East and Africa Programmatic Advertising Spending Sales by Countries (2016-2021)
9.1.2 Middle East and Africa Programmatic Advertising Spending Revenue by Countries (2016-2021)
9.1.3 Middle East and Africa Programmatic Advertising Spending Market Under COVID-19
9.2 Saudi Arabia Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
9.3 UAE Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
9.4 Egypt Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
9.5 Nigeria Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
9.6 South Africa Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
10 South America Programmatic Advertising Spending Market Analysis by Countries
10.1 South America Programmatic Advertising Spending Sales, Revenue and Market Share by Countries
10.1.1 South America Programmatic Advertising Spending Sales by Countries (2016-2021)
10.1.2 South America Programmatic Advertising Spending Revenue by Countries (2016-2021)
10.1.3 South America Programmatic Advertising Spending Market Under COVID-19
10.2 Brazil Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
10.2.1 Brazil Programmatic Advertising Spending Market Under COVID-19
10.3 Argentina Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
10.4 Columbia Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
10.5 Chile Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
11 Global Programmatic Advertising Spending Market Segment by Types
11.1 Global Programmatic Advertising Spending Sales, Revenue and Market Share by Types (2016-2021)
11.1.1 Global Programmatic Advertising Spending Sales and Market Share by Types (2016-2021)
11.1.2 Global Programmatic Advertising Spending Revenue and Market Share by Types (2016-2021)
11.2 Open auction Sales and Price (2016-2021)
11.3 Automated guaranteed Sales and Price (2016-2021)
11.4 Invitation-only Sales and Price (2016-2021)
11.5 Unreserved fixed-rate Sales and Price (2016-2021)
12 Global Programmatic Advertising Spending Market Segment by Applications
12.1 Global Programmatic Advertising Spending Sales, Revenue and Market Share by Applications (2016-2021)
12.1.1 Global Programmatic Advertising Spending Sales and Market Share by Applications (2016-2021)
12.1.2 Global Programmatic Advertising Spending Revenue and Market Share by Applications (2016-2021)
12.2 Mobile Sales, Revenue and Growth Rate (2016-2021)
12.3 Desktop Sales, Revenue and Growth Rate (2016-2021)
13 Programmatic Advertising Spending Market Forecast by Regions (2021-2027)
13.1 Global Programmatic Advertising Spending Sales, Revenue and Growth Rate (2021-2027)
13.2 Programmatic Advertising Spending Market Forecast by Regions (2021-2027)
13.2.1 North America Programmatic Advertising Spending Market Forecast (2021-2027)
13.2.2 Europe Programmatic Advertising Spending Market Forecast (2021-2027)
13.2.3 Asia-Pacific Programmatic Advertising Spending Market Forecast (2021-2027)
13.2.4 Middle East and Africa Programmatic Advertising Spending Market Forecast (2021-2027)
13.2.5 South America Programmatic Advertising Spending Market Forecast (2021-2027)
13.3 Programmatic Advertising Spending Market Forecast by Types (2021-2027)
13.4 Programmatic Advertising Spending Market Forecast by Applications (2021-2027)
13.5 Programmatic Advertising Spending Market Forecast Under COVID-19
14 Appendix
14.1 Methodology
14.2 Research Data Source
List of Tables and Figures
Table Global Programmatic Advertising Spending Market Size Growth Rate by Type (2021-2027)
Figure Global Programmatic Advertising Spending Market Share by Type in 2020 & 2026
Figure Open auction Features
Figure Automated guaranteed Features
Figure Invitation-only Features
Figure Unreserved fixed-rate Features
Table Global Programmatic Advertising Spending Market Size Growth by Application (2021-2027)
Figure Global Programmatic Advertising Spending Market Share by Application in 2020 & 2026
Figure Mobile Description
Figure Desktop Description
Figure Global COVID-19 Status Overview
Table Influence of COVID-19 Outbreak on Programmatic Advertising Spending Industry Development
Table SWOT Analysis
Figure Porter's Five Forces Analysis
Figure Global Programmatic Advertising Spending Market Size and Growth Rate 2016-2027
Table Industry News
Table Industry Policies
Figure Value Chain Status of Programmatic Advertising Spending
Figure Production Process of Programmatic Advertising Spending
Figure Manufacturing Cost Structure of Programmatic Advertising Spending
Figure Major Company Analysis (by Business Distribution Base, by Product Type)
Table Downstream Major Customer Analysis (by Region)
Table ATandT Inc. Profile
Table ATandT Inc. Production, Value, Price, Gross Margin 2016-2021
Table RTL Group SA Profile
Table RTL Group SA Production, Value, Price, Gross Margin 2016-2021
Table Roku Inc. Profile
Table Roku Inc. Production, Value, Price, Gross Margin 2016-2021
Table Alphabet Inc. Profile
Table Alphabet Inc. Production, Value, Price, Gross Margin 2016-2021
Table Amazon.com Inc. Profile
Table Amazon.com Inc. Production, Value, Price, Gross Margin 2016-2021
Table The Rubicon Project Inc. Profile
Table The Rubicon Project Inc. Production, Value, Price, Gross Margin 2016-2021
Table Singapore Telecommunications Ltd. Profile
Table Singapore Telecommunications Ltd. Production, Value, Price, Gross Margin 2016-2021
Table Tencent Holdings Ltd. Profile
Table Tencent Holdings Ltd. Production, Value, Price, Gross Margin 2016-2021
Table Adobe Inc. Profile
Table Adobe Inc. Production, Value, Price, Gross Margin 2016-2021
Table Verizon Communications Inc. Profile
Table Verizon Communications Inc. Production, Value, Price, Gross Margin 2016-2021
Figure Global Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Global Programmatic Advertising Spending Revenue ($) and Growth (2016-2021)
Table Global Programmatic Advertising Spending Sales by Regions (2016-2021)
Table Global Programmatic Advertising Spending Sales Market Share by Regions (2016-2021)
Table Global Programmatic Advertising Spending Revenue ($) by Regions (2016-2021)
Table Global Programmatic Advertising Spending Revenue Market Share by Regions (2016-2021)
Table Global Programmatic Advertising Spending Revenue Market Share by Regions in 2016
Table Global Programmatic Advertising Spending Revenue Market Share by Regions in 2020
Figure North America Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Europe Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Asia-Pacific Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Middle East and Africa Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure South America Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure North America Programmatic Advertising Spending Revenue ($) and Growth (2016-2021)
Table North America Programmatic Advertising Spending Sales by Countries (2016-2021)
Table North America Programmatic Advertising Spending Sales Market Share by Countries (2016-2021)
Figure North America Programmatic Advertising Spending Sales Market Share by Countries in 2016
Figure United States Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Canada Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Mexico Programmatic Advertising Spending Sales and Growth (2016-2021)
Figure Europe Programmatic Advertising Spending Revenue ($) Growth (2016-2021)
Table Europe Programmatic Advertising Spending Sales by Countries (2016-2021)
Table Europe Programmatic Advertising Spending Sales Market Share by Countries (2016-2021)
Figure Germany Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure UK Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure France Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Italy Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Spain Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Russia Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Asia-Pacific Programmatic Advertising Spending Revenue ($) and Growth (2016-2021)
Table Asia-Pacific Programmatic Advertising Spending Sales by Countries (2016-2021)
Table Asia-Pacific Programmatic Advertising Spending Sales Market Share by Countries (2016-2021)
Figure China Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Japan Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure South Korea Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Australia Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure India Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Southeast Asia Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Middle East and Africa Programmatic Advertising Spending Revenue ($) and Growth (2016-2021)
Table Middle East and Africa Programmatic Advertising Spending Sales by Countries (2016-2021)
Table Middle East and Africa Programmatic Advertising Spending Sales Market Share by Countries (2016-2021)
Figure Saudi Arabia Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure UAE Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Egypt Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Nigeria Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure South Africa Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure South America Programmatic Advertising Spending Revenue ($) and Growth (2016-2021)
Figure Brazil Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Argentina Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Columbia Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Figure Chile Programmatic Advertising Spending Sales and Growth Rate (2016-2021)
Table Global Programmatic Advertising Spending Sales by Types (2016-2021)
Table Global Programmatic Advertising Spending Revenue ($) by Types (2016-2021)
Figure Global Open auction Sales and Growth Rate (2016-2021)
Figure Global Open auction Price (2016-2021)
Figure Global Automated guaranteed Sales and Growth Rate (2016-2021)
Figure Global Automated guaranteed Price (2016-2021)
Figure Global Invitation-only Sales and Growth Rate (2016-2021)
Figure Global Invitation-only Price (2016-2021)
Figure Global Unreserved fixed-rate Sales and Growth Rate (2016-2021)
Figure Global Unreserved fixed-rate Price (2016-2021)
Table Global Programmatic Advertising Spending Sales by Applications (2016-2021)
Table Global Programmatic Advertising Spending Sales Share by Applications (2016-2021)
Figure Global Mobile Sales and Growth Rate (2016-2021)
Figure Global Mobile Revenue and Growth Rate (2016-2021)
Figure Global Desktop Sales and Growth Rate (2016-2021)
Figure Global Desktop Revenue and Growth Rate (2016-2021)
Figure Global Programmatic Advertising Spending Sales and Growth Rate (2021-2027)
Figure Global Programmatic Advertising Spending Revenue ($) and Growth Rate (2021-2027)
Table Global Programmatic Advertising Spending Sales Forecast by Regions (2021-2027)
Table Global Programmatic Advertising Spending Revenue Forecast by Regions (2021-2027)
Figure North America Programmatic Advertising Spending Sales Forecast (2021-2027)
Figure North America Programmatic Advertising Spending Revenue Forecast (2021-2027)
Figure Europe Programmatic Advertising Spending Sales Forecast (2021-2027)
Figure Europe Programmatic Advertising Spending Revenue Forecast (2021-2027)
Figure Asia-Pacific Programmatic Advertising Spending Sales Forecast (2021-2027)
Figure Asia-Pacific Programmatic Advertising Spending Revenue Forecast (2021-2027)
Figure Middle East and Africa Programmatic Advertising Spending Sales Forecast (2021-2027)
Figure Middle East and Africa Programmatic Advertising Spending Revenue Forecast (2021-2027)
Figure South America Programmatic Advertising Spending Sales Forecast (2021-2027)
Figure South America Programmatic Advertising Spending Revenue Forecast (2021-2027)
Table Global Programmatic Advertising Spending Sales Forecast by Types (2021-2027)
Table Global Programmatic Advertising Spending Sales Market Share Forecast by Types (2021-2027)
Table Global Programmatic Advertising Spending Revenue Market Share Forecast by Types (2021-2027)
Table Global Programmatic Advertising Spending Sales Market Share Forecast by Applications (2021-2027)
Table Global Programmatic Advertising Spending Revenue Forecast by Applications (2021-2027)
Table Global Programmatic Advertising Spending Revenue Market Share Forecast by Applications (2021-2027)
Research Methodology:
Programmatic Advertising Spending Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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