Global Performance Marketing Software Industry

2024-2030 Global Performance Marketing Software Industry Research & Trends Analysis Report

Global Performance Marketing Software Industry

2024-2030 Global Performance Marketing Software Industry Research & Trends Analysis Report

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According to latest Research, the global market for Performance Marketing Software should grow from US$ million in 2023 to US$ million by 2030, with a CAGR of % for the period of 2024-2030.

China Performance Marketing Software market should grow from US$ million in 2023 to US$ million by 2030, with a CAGR of % for the period of 2024-2030.

The United States Performance Marketing Software market should grow from US$ million in 2023 to US$ million by 2030, with a CAGR of % for the period of 2024-2030.

In terms of type, Cloud segment holds a share about % in 2023 and will reach % in 2029; while in terms of application, SMEs has a share approximately % in 2023 and will grow at a CAGR % during 2023 and 2029.

The global key manufacturers of Performance Marketing Software include Scaleo, Offerslook, CAKE Software, Affise, Refersion, TUNE, Trackier, Everflow and Voluum, etc. In 2023, the global top five players hold a share approximately % in terms of revenue.

Performance marketing software is a suite of software and service components that allows end-users to monitor the ROl of marketing campaigns. The software is used to track and analyze datapoints of a campaign, including clicks, leads, conversions, and bounce rates. It helps check marketing performance in order to understand Cost Per Acquisition (CPA). The goal of performance-based advertising tools is to increase the ROl for a business's marketingefforts. These tools provide insights that facilitate data-driven decisions about how to allocateresources and target specific audiences.

This report aims to provide a comprehensive study of the global market for Performance Marketing Software. Report Highlights:

(1) Global Performance Marketing Software market size (value), history data from 2019-2024 and forecast data from 2024 to 2030.

(2) Global Performance Marketing Software market competitive situation, revenue and market share, from 2019 to 2024.

(3) China Performance Marketing Software market competitive situation, revenue and market share, from 2019 to 2024.

(4) Global Performance Marketing Software segment by region (or country), key regions cover the United States, Europe, Japan, South Korea, Southeast Asia and India, etc.

(5) Global Performance Marketing Software segment by type and by application and regional segment by type and by application.

(6) Performance Marketing Software industry supply chain, upstream, midstream and downstream analysis.

Market segment by regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia, Italy and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)

South America (Brazil, Rest of South America)

Middle East & Africa

Market segment by type, covers

Cloud

On-premise

Market segment by application, can be divided into

SMEs

Large Enterprises

Market segment by players, this report covers

Scaleo

Offerslook

CAKE Software

Affise

Refersion

TUNE

Trackier

Everflow

Voluum

Binom

Post Affiliate Pro

Clickmeter

1 Market Overview

1.1 Product Overview and Scope of Performance Marketing Software

1.2 Global Performance Marketing Software Market Size and Forecast

1.3 China Performance Marketing Software Market Size and Forecast

1.4 China Market Percentage in Global

1.4.1 By Revenue, China Performance Marketing Software Share in Global Market, 2019-2030

1.4.2 Performance Marketing Software Market Size: China VS Global, 2019-2030

1.5 Performance Marketing Software Market Dynamics

1.5.1 Performance Marketing Software Market Drivers

1.5.2 Performance Marketing Software Market Restraints

1.5.3 Performance Marketing Software Industry Trends

1.5.4 Performance Marketing Software Industry Policy

2 Global Competitive Situation by Company

2.1 Global Performance Marketing Software Revenue by Company (2019-2024)

2.2 Global Performance Marketing Software Participants, Market Position (Tier 1, Tier 2 and Tier 3)

2.3 Global Performance Marketing Software Concentration Ratio

2.4 Global Performance Marketing Software Mergers & Acquisitions, Expansion Plans

2.5 Global Performance Marketing Software Manufacturers Product Type

3 China Competitive Situation by Company

3.1 China Performance Marketing Software Revenue by Company (2019-2024)

3.2 China Performance Marketing Software Performance Marketing Software Participants, Market Position (Tier 1, Tier 2 and Tier 3)

3.3 China Performance Marketing Software, Revenue Percentage of Local Players VS Foreign Manufacturers (2019-2024)

4 Industry Chain Analysis

4.1 Performance Marketing Software Industry Chain

4.2 Performance Marketing Software Upstream Analysis

4.3 Performance Marketing Software Midstream Analysis

4.4 Performance Marketing Software Downstream Analysis

5 Sights by Type

5.1 Performance Marketing Software Classification

5.1.1 Cloud

5.1.2 On-premise

5.2 By Type, Global Performance Marketing Software Market Size & CAGR, 2019 VS 2024 VS 2030

5.3 By Type, Global Performance Marketing Software Revenue, 2019-2030

6 Sights by Application

6.1 Performance Marketing Software Segment by Application

6.1.1 SMEs

6.1.2 Large Enterprises

6.2 By Application, Global Performance Marketing Software Market Size & CAGR, 2019 VS 2024 VS 2030

6.3 By Application, Global Performance Marketing Software Revenue, 2019-2030

7 Sales Sights by Region

7.1 By Region, Global Performance Marketing Software Market Size, 2019 VS 2024 VS 2030

7.2 By Region, Global Performance Marketing Software Market Size, 2019-2030

7.3 North America

7.3.1 North America Performance Marketing Software Market Size & Forecasts, 2019-2030

7.3.2 By Country, North America Performance Marketing Software Market Size Market Share

7.4 Europe

7.4.1 Europe Performance Marketing Software Market Size & Forecasts, 2019-2030

7.4.2 By Country, Europe Performance Marketing Software Market Size Market Share

7.5 Asia Pacific

7.5.1 Asia Pacific Performance Marketing Software Market Size & Forecasts, 2019-2030

7.5.2 By Country/Region, Asia Pacific Performance Marketing Software Market Size Market Share

7.6 South America

7.6.1 South America Performance Marketing Software Market Size & Forecasts, 2019-2030

7.6.2 By Country, South America Performance Marketing Software Market Size Market Share

7.7 Middle East & Africa

8 Sights by Country Level

8.1 By Country, Global Performance Marketing Software Market Size & CAGR，2019 VS 2024 VS 2030

8.2 By Country, Global Performance Marketing Software Market Size, 2019-2030

8.3 U.S.

8.3.1 U.S. Performance Marketing Software Market Size, 2019-2030

8.3.2 By Company, U.S. Performance Marketing Software Revenue Market Share, 2019-2024

8.3.3 By Type, U.S. Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.3.4 By Application, U.S. Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.4 Europe

8.4.1 Europe Performance Marketing Software Market Size, 2019-2030

8.4.2 By Company, Europe Performance Marketing Software Revenue Market Share, 2019-2024

8.4.3 By Type, Europe Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.4.4 By Application, Europe Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.5 China

8.5.1 China Performance Marketing Software Market Size, 2019-2030

8.5.2 By Company, China Performance Marketing Software Revenue Market Share, 2019-2024

8.5.3 By Type, China Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.5.4 By Application, China Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.6 Japan

8.6.1 Japan Performance Marketing Software Market Size, 2019-2030

8.6.2 By Company, Japan Performance Marketing Software Revenue Market Share, 2019-2024

8.6.3 By Type, Japan Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.6.4 By Application, Japan Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.7 South Korea

8.7.1 South Korea Performance Marketing Software Market Size, 2019-2030

8.7.2 By Company, South Korea Performance Marketing Software Revenue Market Share, 2019-2024

8.7.3 By Type, South Korea Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.7.4 By Application, South Korea Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.8 Southeast Asia

8.8.1 Southeast Asia Performance Marketing Software Market Size, 2019-2030

8.8.2 By Company, Southeast Asia Performance Marketing Software Revenue Market Share, 2019-2024

8.8.3 By Type, Southeast Asia Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.8.4 By Application, Southeast Asia Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.9 India

8.9.1 India Performance Marketing Software Market Size, 2019-2030

8.9.2 By Company, India Performance Marketing Software Revenue Market Share, 2019-2024

8.9.3 By Type, India Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.9.4 By Application, India Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.10 Middle East & Asia

8.10.1 Middle East & Asia Performance Marketing Software Market Size, 2019-2030

8.10.2 By Company, Middle East & Asia Performance Marketing Software Revenue Market Share, 2019-2024

8.10.3 By Type, Middle East & Asia Performance Marketing Software Revenue Market Share, 2024 VS 2030

8.10.4 By Application, Middle East & Asia Performance Marketing Software Revenue Market Share, 2024 VS 2030

9 Global Manufacturers Profile

9.1 Scaleo

9.1.1 Scaleo Company Information, Head Office, Market Area and Industry Position

9.1.2 Scaleo Company Profile and Main Business

9.1.3 Scaleo Performance Marketing Software Models, Specifications and Application

9.1.4 Scaleo Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.1.5 Scaleo Recent Developments

9.2 Offerslook

9.2.1 Offerslook Company Information, Head Office, Market Area and Industry Position

9.2.2 Offerslook Company Profile and Main Business

9.2.3 Offerslook Performance Marketing Software Models, Specifications and Application

9.2.4 Offerslook Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.2.5 Offerslook Recent Developments

9.3 CAKE Software

9.3.1 CAKE Software Company Information, Head Office, Market Area and Industry Position

9.3.2 CAKE Software Company Profile and Main Business

9.3.3 CAKE Software Performance Marketing Software Models, Specifications and Application

9.3.4 CAKE Software Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.3.5 CAKE Software Recent Developments

9.4 Affise

9.4.1 Affise Company Information, Head Office, Market Area and Industry Position

9.4.2 Affise Company Profile and Main Business

9.4.3 Affise Performance Marketing Software Models, Specifications and Application

9.4.4 Affise Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.4.5 Affise Recent Developments

9.5 Refersion

9.5.1 Refersion Company Information, Head Office, Market Area and Industry Position

9.5.2 Refersion Company Profile and Main Business

9.5.3 Refersion Performance Marketing Software Models, Specifications and Application

9.5.4 Refersion Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.5.5 Refersion Recent Developments

9.6 TUNE

9.6.1 TUNE Company Information, Head Office, Market Area and Industry Position

9.6.2 TUNE Company Profile and Main Business

9.6.3 TUNE Performance Marketing Software Models, Specifications and Application

9.6.4 TUNE Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.6.5 TUNE Recent Developments

9.7 Trackier

9.7.1 Trackier Company Information, Head Office, Market Area and Industry Position

9.7.2 Trackier Company Profile and Main Business

9.7.3 Trackier Performance Marketing Software Models, Specifications and Application

9.7.4 Trackier Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.7.5 Trackier Recent Developments

9.8 Everflow

9.8.1 Everflow Company Information, Head Office, Market Area and Industry Position

9.8.2 Everflow Company Profile and Main Business

9.8.3 Everflow Performance Marketing Software Models, Specifications and Application

9.8.4 Everflow Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.8.5 Everflow Recent Developments

9.9 Voluum

9.9.1 Voluum Company Information, Head Office, Market Area and Industry Position

9.9.2 Voluum Company Profile and Main Business

9.9.3 Voluum Performance Marketing Software Models, Specifications and Application

9.9.4 Voluum Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.9.5 Voluum Recent Developments

9.10 Binom

9.10.1 Binom Company Information, Head Office, Market Area and Industry Position

9.10.2 Binom Company Profile and Main Business

9.10.3 Binom Performance Marketing Software Models, Specifications and Application

9.10.4 Binom Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.10.5 Binom Recent Developments

9.11 Post Affiliate Pro

9.11.1 Post Affiliate Pro Company Information, Head Office, Market Area and Industry Position

9.11.2 Post Affiliate Pro Company Profile and Main Business

9.11.3 Post Affiliate Pro Performance Marketing Software Models, Specifications and Application

9.11.4 Post Affiliate Pro Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.11.5 Post Affiliate Pro Recent Developments

9.12 Clickmeter

9.12.1 Clickmeter Company Information, Head Office, Market Area and Industry Position

9.12.2 Clickmeter Company Profile and Main Business

9.12.3 Clickmeter Performance Marketing Software Models, Specifications and Application

9.12.4 Clickmeter Performance Marketing Software Revenue and Gross Margin, 2019-2024

9.12.5 Clickmeter Recent Developments

10 Conclusion

11 Appendix

11.1 Research Methodology

11.2 Data Source

11.2.1 Secondary Sources

11.2.2 Primary Sources

11.3 Market Estimation Model

11.4 Disclaimer

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Performance ing Software Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Why is the Performance ing Software Market trending toward high growth trajectories?
A dynamic process in the Performance ing Software Market is initiated by new entrants, including competitors from unrelated industries, in addition to the established players like HubSpot, Google, Facebook, Adobe, Salesforce, SEMrush, Affise, Impact, CJ Affiliate, Rakuten, Tune, Cake, Everflow, AppsFlyer.
What is the Performance ing Software Market really preparing for?
Companies in the Performance ing Software Industry will need to adapt swiftly to the behavioral changes that are reshaping consumer decision journeys.
What are the major applications for Performance ing Software ?
Performance ing Software has a wide range of applications, including and others.
What is the estimated value of the Performance ing Software Market?
The Performance ing Software Market is expected to reach a reasonable valuation by 2030; now the market is expected to shift its focus from growth to value.
What are the underlying opportunities in the Performance ing Software Market?
The influx of capital into the Performance ing Software Market, as well as the deployment of technologies designed to increase efficiency and yield high volume, are paving the way for promising market opportunities.
What are the top priorities for the growth of the Performance ing Software Market?
In this highly competitive and rapidly evolving Performance ing Software Industry, top strategic priorities such as innovation, diversification, and M&A would remain consistent.