Global Paid Search Software Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2027 (Based on 2020 COVID-19 Worldwide Spread)
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The Paid Search Software market is expected to grow from USD X.X million in 2021 to USD X.X million by 2027, at a CAGR of X.X% during the forecast period. The global Paid Search Software market report is a comprehensive research that focuses on the overall consumption structure, development trends, sales models and sales of top countries in the global Paid Search Software market. The report focuses on well-known providers in the global Paid Search Software industry, market segments, competition, and the macro environment.
Under COVID-19 Outbreak, how the Paid Search Software Industry will develop is also analyzed in detail in Chapter 1.7 of the report.
In Chapter 2.4, we analyzed industry trends in the context of COVID-19.
In Chapter 3.5, we analyzed the impact of COVID-19 on the product industry chain based on the upstream and downstream markets.
In Chapters 6 to 10 of the report, we analyze the impact of COVID-19 on various regions and major countries.
In chapter 13.5, the impact of COVID-19 on the future development of the industry is pointed out.
A holistic study of the market is made by considering a variety of factors, from demographics conditions and business cycles in a particular country to market-specific microeconomic impacts. The study found the shift in market paradigms in terms of regional competitive advantage and the competitive landscape of major players.
Key players in the global Paid Search Software market covered in Chapter 4:
Moz
Searchmetrics Essentials
SpyFu
LinkResearchTools
Majestic
Ahrefs
SEO Book
SEMrush
DeepCrawl
AWR Cloud
WordStream
In Chapter 11 and 13.3, on the basis of types, the Paid Search Software market from 2016 to 2027 is primarily split into:
Cloud-Based
On-Premise
In Chapter 12 and 13.4, on the basis of applications, the Paid Search Software market from 2016 to 2027 covers:
Large Enterprise
SMBs
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2016-2027) of the following regions are covered in Chapter 5, 6, 7, 8, 9, 10, 13:
North America (Covered in Chapter 6 and 13)
United States
Canada
Mexico
Europe (Covered in Chapter 7 and 13)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 8 and 13)
China
Japan
South Korea
Australia
India
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 9 and 13)
Saudi Arabia
UAE
Egypt
Nigeria
South Africa
Others
South America (Covered in Chapter 10 and 13)
Brazil
Argentina
Columbia
Chile
Others
Years considered for this report:
Historical Years: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Period: 2021-2027
Table of Content
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Regulatory Scenario by Region/Country
1.4 Market Investment Scenario Strategic
1.5 Market Analysis by Type
1.5.1 Global Paid Search Software Market Share by Type (2021-2027)
1.5.2 Cloud-Based
1.5.3 On-Premise
1.6 Market by Application
1.6.1 Global Paid Search Software Market Share by Application (2021-2027)
1.6.2 Large Enterprise
1.6.3 SMBs
1.7 Paid Search Software Industry Development Trends under COVID-19 Outbreak
1.7.1 Global COVID-19 Status Overview
1.7.2 Influence of COVID-19 Outbreak on Paid Search Software Industry Development
2. Global Market Growth Trends
2.1 Industry Trends
2.1.1 SWOT Analysis
2.1.2 Porter’s Five Forces Analysis
2.2 Potential Market and Growth Potential Analysis
2.3 Industry News and Policies by Regions
2.3.1 Industry News
2.3.2 Industry Policies
2.4 Industry Trends Under COVID-19
3 Value Chain of Paid Search Software Market
3.1 Value Chain Status
3.2 Paid Search Software Manufacturing Cost Structure Analysis
3.2.1 Production Process Analysis
3.2.2 Manufacturing Cost Structure of Paid Search Software
3.2.3 Labor Cost of Paid Search Software
3.2.3.1 Labor Cost of Paid Search Software Under COVID-19
3.3 Sales and Marketing Model Analysis
3.4 Downstream Major Customer Analysis (by Region)
3.5 Value Chain Status Under COVID-19
4 Players Profiles
4.1 Moz
4.1.1 Moz Basic Information
4.1.2 Paid Search Software Product Profiles, Application and Specification
4.1.3 Moz Paid Search Software Market Performance (2016-2021)
4.1.4 Moz Business Overview
4.2 Searchmetrics Essentials
4.2.1 Searchmetrics Essentials Basic Information
4.2.2 Paid Search Software Product Profiles, Application and Specification
4.2.3 Searchmetrics Essentials Paid Search Software Market Performance (2016-2021)
4.2.4 Searchmetrics Essentials Business Overview
4.3 SpyFu
4.3.1 SpyFu Basic Information
4.3.2 Paid Search Software Product Profiles, Application and Specification
4.3.3 SpyFu Paid Search Software Market Performance (2016-2021)
4.3.4 SpyFu Business Overview
4.4 LinkResearchTools
4.4.1 LinkResearchTools Basic Information
4.4.2 Paid Search Software Product Profiles, Application and Specification
4.4.3 LinkResearchTools Paid Search Software Market Performance (2016-2021)
4.4.4 LinkResearchTools Business Overview
4.5 Majestic
4.5.1 Majestic Basic Information
4.5.2 Paid Search Software Product Profiles, Application and Specification
4.5.3 Majestic Paid Search Software Market Performance (2016-2021)
4.5.4 Majestic Business Overview
4.6 Ahrefs
4.6.1 Ahrefs Basic Information
4.6.2 Paid Search Software Product Profiles, Application and Specification
4.6.3 Ahrefs Paid Search Software Market Performance (2016-2021)
4.6.4 Ahrefs Business Overview
4.7 SEO Book
4.7.1 SEO Book Basic Information
4.7.2 Paid Search Software Product Profiles, Application and Specification
4.7.3 SEO Book Paid Search Software Market Performance (2016-2021)
4.7.4 SEO Book Business Overview
4.8 SEMrush
4.8.1 SEMrush Basic Information
4.8.2 Paid Search Software Product Profiles, Application and Specification
4.8.3 SEMrush Paid Search Software Market Performance (2016-2021)
4.8.4 SEMrush Business Overview
4.9 DeepCrawl
4.9.1 DeepCrawl Basic Information
4.9.2 Paid Search Software Product Profiles, Application and Specification
4.9.3 DeepCrawl Paid Search Software Market Performance (2016-2021)
4.9.4 DeepCrawl Business Overview
4.10 AWR Cloud
4.10.1 AWR Cloud Basic Information
4.10.2 Paid Search Software Product Profiles, Application and Specification
4.10.3 AWR Cloud Paid Search Software Market Performance (2016-2021)
4.10.4 AWR Cloud Business Overview
4.11 WordStream
4.11.1 WordStream Basic Information
4.11.2 Paid Search Software Product Profiles, Application and Specification
4.11.3 WordStream Paid Search Software Market Performance (2016-2021)
4.11.4 WordStream Business Overview
5 Global Paid Search Software Market Analysis by Regions
5.1 Global Paid Search Software Sales, Revenue and Market Share by Regions
5.1.1 Global Paid Search Software Sales by Regions (2016-2021)
5.1.2 Global Paid Search Software Revenue by Regions (2016-2021)
5.2 North America Paid Search Software Sales and Growth Rate (2016-2021)
5.3 Europe Paid Search Software Sales and Growth Rate (2016-2021)
5.4 Asia-Pacific Paid Search Software Sales and Growth Rate (2016-2021)
5.5 Middle East and Africa Paid Search Software Sales and Growth Rate (2016-2021)
5.6 South America Paid Search Software Sales and Growth Rate (2016-2021)
6 North America Paid Search Software Market Analysis by Countries
6.1 North America Paid Search Software Sales, Revenue and Market Share by Countries
6.1.1 North America Paid Search Software Sales by Countries (2016-2021)
6.1.2 North America Paid Search Software Revenue by Countries (2016-2021)
6.1.3 North America Paid Search Software Market Under COVID-19
6.2 United States Paid Search Software Sales and Growth Rate (2016-2021)
6.2.1 United States Paid Search Software Market Under COVID-19
6.3 Canada Paid Search Software Sales and Growth Rate (2016-2021)
6.4 Mexico Paid Search Software Sales and Growth Rate (2016-2021)
7 Europe Paid Search Software Market Analysis by Countries
7.1 Europe Paid Search Software Sales, Revenue and Market Share by Countries
7.1.1 Europe Paid Search Software Sales by Countries (2016-2021)
7.1.2 Europe Paid Search Software Revenue by Countries (2016-2021)
7.1.3 Europe Paid Search Software Market Under COVID-19
7.2 Germany Paid Search Software Sales and Growth Rate (2016-2021)
7.2.1 Germany Paid Search Software Market Under COVID-19
7.3 UK Paid Search Software Sales and Growth Rate (2016-2021)
7.3.1 UK Paid Search Software Market Under COVID-19
7.4 France Paid Search Software Sales and Growth Rate (2016-2021)
7.4.1 France Paid Search Software Market Under COVID-19
7.5 Italy Paid Search Software Sales and Growth Rate (2016-2021)
7.5.1 Italy Paid Search Software Market Under COVID-19
7.6 Spain Paid Search Software Sales and Growth Rate (2016-2021)
7.6.1 Spain Paid Search Software Market Under COVID-19
7.7 Russia Paid Search Software Sales and Growth Rate (2016-2021)
7.7.1 Russia Paid Search Software Market Under COVID-19
8 Asia-Pacific Paid Search Software Market Analysis by Countries
8.1 Asia-Pacific Paid Search Software Sales, Revenue and Market Share by Countries
8.1.1 Asia-Pacific Paid Search Software Sales by Countries (2016-2021)
8.1.2 Asia-Pacific Paid Search Software Revenue by Countries (2016-2021)
8.1.3 Asia-Pacific Paid Search Software Market Under COVID-19
8.2 China Paid Search Software Sales and Growth Rate (2016-2021)
8.2.1 China Paid Search Software Market Under COVID-19
8.3 Japan Paid Search Software Sales and Growth Rate (2016-2021)
8.3.1 Japan Paid Search Software Market Under COVID-19
8.4 South Korea Paid Search Software Sales and Growth Rate (2016-2021)
8.4.1 South Korea Paid Search Software Market Under COVID-19
8.5 Australia Paid Search Software Sales and Growth Rate (2016-2021)
8.6 India Paid Search Software Sales and Growth Rate (2016-2021)
8.6.1 India Paid Search Software Market Under COVID-19
8.7 Southeast Asia Paid Search Software Sales and Growth Rate (2016-2021)
8.7.1 Southeast Asia Paid Search Software Market Under COVID-19
9 Middle East and Africa Paid Search Software Market Analysis by Countries
9.1 Middle East and Africa Paid Search Software Sales, Revenue and Market Share by Countries
9.1.1 Middle East and Africa Paid Search Software Sales by Countries (2016-2021)
9.1.2 Middle East and Africa Paid Search Software Revenue by Countries (2016-2021)
9.1.3 Middle East and Africa Paid Search Software Market Under COVID-19
9.2 Saudi Arabia Paid Search Software Sales and Growth Rate (2016-2021)
9.3 UAE Paid Search Software Sales and Growth Rate (2016-2021)
9.4 Egypt Paid Search Software Sales and Growth Rate (2016-2021)
9.5 Nigeria Paid Search Software Sales and Growth Rate (2016-2021)
9.6 South Africa Paid Search Software Sales and Growth Rate (2016-2021)
10 South America Paid Search Software Market Analysis by Countries
10.1 South America Paid Search Software Sales, Revenue and Market Share by Countries
10.1.1 South America Paid Search Software Sales by Countries (2016-2021)
10.1.2 South America Paid Search Software Revenue by Countries (2016-2021)
10.1.3 South America Paid Search Software Market Under COVID-19
10.2 Brazil Paid Search Software Sales and Growth Rate (2016-2021)
10.2.1 Brazil Paid Search Software Market Under COVID-19
10.3 Argentina Paid Search Software Sales and Growth Rate (2016-2021)
10.4 Columbia Paid Search Software Sales and Growth Rate (2016-2021)
10.5 Chile Paid Search Software Sales and Growth Rate (2016-2021)
11 Global Paid Search Software Market Segment by Types
11.1 Global Paid Search Software Sales, Revenue and Market Share by Types (2016-2021)
11.1.1 Global Paid Search Software Sales and Market Share by Types (2016-2021)
11.1.2 Global Paid Search Software Revenue and Market Share by Types (2016-2021)
11.2 Cloud-Based Sales and Price (2016-2021)
11.3 On-Premise Sales and Price (2016-2021)
12 Global Paid Search Software Market Segment by Applications
12.1 Global Paid Search Software Sales, Revenue and Market Share by Applications (2016-2021)
12.1.1 Global Paid Search Software Sales and Market Share by Applications (2016-2021)
12.1.2 Global Paid Search Software Revenue and Market Share by Applications (2016-2021)
12.2 Large Enterprise Sales, Revenue and Growth Rate (2016-2021)
12.3 SMBs Sales, Revenue and Growth Rate (2016-2021)
13 Paid Search Software Market Forecast by Regions (2021-2027)
13.1 Global Paid Search Software Sales, Revenue and Growth Rate (2021-2027)
13.2 Paid Search Software Market Forecast by Regions (2021-2027)
13.2.1 North America Paid Search Software Market Forecast (2021-2027)
13.2.2 Europe Paid Search Software Market Forecast (2021-2027)
13.2.3 Asia-Pacific Paid Search Software Market Forecast (2021-2027)
13.2.4 Middle East and Africa Paid Search Software Market Forecast (2021-2027)
13.2.5 South America Paid Search Software Market Forecast (2021-2027)
13.3 Paid Search Software Market Forecast by Types (2021-2027)
13.4 Paid Search Software Market Forecast by Applications (2021-2027)
13.5 Paid Search Software Market Forecast Under COVID-19
14 Appendix
14.1 Methodology
14.2 Research Data Source
List of Tables and Figures
Table Global Paid Search Software Market Size Growth Rate by Type (2021-2027)
Figure Global Paid Search Software Market Share by Type in 2020 & 2026
Figure Cloud-Based Features
Figure On-Premise Features
Table Global Paid Search Software Market Size Growth by Application (2021-2027)
Figure Global Paid Search Software Market Share by Application in 2020 & 2026
Figure Large Enterprise Description
Figure SMBs Description
Figure Global COVID-19 Status Overview
Table Influence of COVID-19 Outbreak on Paid Search Software Industry Development
Table SWOT Analysis
Figure Porter's Five Forces Analysis
Figure Global Paid Search Software Market Size and Growth Rate 2016-2027
Table Industry News
Table Industry Policies
Figure Value Chain Status of Paid Search Software
Figure Production Process of Paid Search Software
Figure Manufacturing Cost Structure of Paid Search Software
Figure Major Company Analysis (by Business Distribution Base, by Product Type)
Table Downstream Major Customer Analysis (by Region)
Table Moz Profile
Table Moz Production, Value, Price, Gross Margin 2016-2021
Table Searchmetrics Essentials Profile
Table Searchmetrics Essentials Production, Value, Price, Gross Margin 2016-2021
Table SpyFu Profile
Table SpyFu Production, Value, Price, Gross Margin 2016-2021
Table LinkResearchTools Profile
Table LinkResearchTools Production, Value, Price, Gross Margin 2016-2021
Table Majestic Profile
Table Majestic Production, Value, Price, Gross Margin 2016-2021
Table Ahrefs Profile
Table Ahrefs Production, Value, Price, Gross Margin 2016-2021
Table SEO Book Profile
Table SEO Book Production, Value, Price, Gross Margin 2016-2021
Table SEMrush Profile
Table SEMrush Production, Value, Price, Gross Margin 2016-2021
Table DeepCrawl Profile
Table DeepCrawl Production, Value, Price, Gross Margin 2016-2021
Table AWR Cloud Profile
Table AWR Cloud Production, Value, Price, Gross Margin 2016-2021
Table WordStream Profile
Table WordStream Production, Value, Price, Gross Margin 2016-2021
Figure Global Paid Search Software Sales and Growth Rate (2016-2021)
Figure Global Paid Search Software Revenue ($) and Growth (2016-2021)
Table Global Paid Search Software Sales by Regions (2016-2021)
Table Global Paid Search Software Sales Market Share by Regions (2016-2021)
Table Global Paid Search Software Revenue ($) by Regions (2016-2021)
Table Global Paid Search Software Revenue Market Share by Regions (2016-2021)
Table Global Paid Search Software Revenue Market Share by Regions in 2016
Table Global Paid Search Software Revenue Market Share by Regions in 2020
Figure North America Paid Search Software Sales and Growth Rate (2016-2021)
Figure Europe Paid Search Software Sales and Growth Rate (2016-2021)
Figure Asia-Pacific Paid Search Software Sales and Growth Rate (2016-2021)
Figure Middle East and Africa Paid Search Software Sales and Growth Rate (2016-2021)
Figure South America Paid Search Software Sales and Growth Rate (2016-2021)
Figure North America Paid Search Software Revenue ($) and Growth (2016-2021)
Table North America Paid Search Software Sales by Countries (2016-2021)
Table North America Paid Search Software Sales Market Share by Countries (2016-2021)
Figure North America Paid Search Software Sales Market Share by Countries in 2016
Figure United States Paid Search Software Sales and Growth Rate (2016-2021)
Figure Canada Paid Search Software Sales and Growth Rate (2016-2021)
Figure Mexico Paid Search Software Sales and Growth (2016-2021)
Figure Europe Paid Search Software Revenue ($) Growth (2016-2021)
Table Europe Paid Search Software Sales by Countries (2016-2021)
Table Europe Paid Search Software Sales Market Share by Countries (2016-2021)
Figure Germany Paid Search Software Sales and Growth Rate (2016-2021)
Figure UK Paid Search Software Sales and Growth Rate (2016-2021)
Figure France Paid Search Software Sales and Growth Rate (2016-2021)
Figure Italy Paid Search Software Sales and Growth Rate (2016-2021)
Figure Spain Paid Search Software Sales and Growth Rate (2016-2021)
Figure Russia Paid Search Software Sales and Growth Rate (2016-2021)
Figure Asia-Pacific Paid Search Software Revenue ($) and Growth (2016-2021)
Table Asia-Pacific Paid Search Software Sales by Countries (2016-2021)
Table Asia-Pacific Paid Search Software Sales Market Share by Countries (2016-2021)
Figure China Paid Search Software Sales and Growth Rate (2016-2021)
Figure Japan Paid Search Software Sales and Growth Rate (2016-2021)
Figure South Korea Paid Search Software Sales and Growth Rate (2016-2021)
Figure Australia Paid Search Software Sales and Growth Rate (2016-2021)
Figure India Paid Search Software Sales and Growth Rate (2016-2021)
Figure Southeast Asia Paid Search Software Sales and Growth Rate (2016-2021)
Figure Middle East and Africa Paid Search Software Revenue ($) and Growth (2016-2021)
Table Middle East and Africa Paid Search Software Sales by Countries (2016-2021)
Table Middle East and Africa Paid Search Software Sales Market Share by Countries (2016-2021)
Figure Saudi Arabia Paid Search Software Sales and Growth Rate (2016-2021)
Figure UAE Paid Search Software Sales and Growth Rate (2016-2021)
Figure Egypt Paid Search Software Sales and Growth Rate (2016-2021)
Figure Nigeria Paid Search Software Sales and Growth Rate (2016-2021)
Figure South Africa Paid Search Software Sales and Growth Rate (2016-2021)
Figure South America Paid Search Software Revenue ($) and Growth (2016-2021)
Figure Brazil Paid Search Software Sales and Growth Rate (2016-2021)
Figure Argentina Paid Search Software Sales and Growth Rate (2016-2021)
Figure Columbia Paid Search Software Sales and Growth Rate (2016-2021)
Figure Chile Paid Search Software Sales and Growth Rate (2016-2021)
Table Global Paid Search Software Sales by Types (2016-2021)
Table Global Paid Search Software Revenue ($) by Types (2016-2021)
Figure Global Cloud-Based Sales and Growth Rate (2016-2021)
Figure Global Cloud-Based Price (2016-2021)
Figure Global On-Premise Sales and Growth Rate (2016-2021)
Figure Global On-Premise Price (2016-2021)
Table Global Paid Search Software Sales by Applications (2016-2021)
Table Global Paid Search Software Sales Share by Applications (2016-2021)
Figure Global Large Enterprise Sales and Growth Rate (2016-2021)
Figure Global Large Enterprise Revenue and Growth Rate (2016-2021)
Figure Global SMBs Sales and Growth Rate (2016-2021)
Figure Global SMBs Revenue and Growth Rate (2016-2021)
Figure Global Paid Search Software Sales and Growth Rate (2021-2027)
Figure Global Paid Search Software Revenue ($) and Growth Rate (2021-2027)
Table Global Paid Search Software Sales Forecast by Regions (2021-2027)
Table Global Paid Search Software Revenue Forecast by Regions (2021-2027)
Figure North America Paid Search Software Sales Forecast (2021-2027)
Figure North America Paid Search Software Revenue Forecast (2021-2027)
Figure Europe Paid Search Software Sales Forecast (2021-2027)
Figure Europe Paid Search Software Revenue Forecast (2021-2027)
Figure Asia-Pacific Paid Search Software Sales Forecast (2021-2027)
Figure Asia-Pacific Paid Search Software Revenue Forecast (2021-2027)
Figure Middle East and Africa Paid Search Software Sales Forecast (2021-2027)
Figure Middle East and Africa Paid Search Software Revenue Forecast (2021-2027)
Figure South America Paid Search Software Sales Forecast (2021-2027)
Figure South America Paid Search Software Revenue Forecast (2021-2027)
Table Global Paid Search Software Sales Forecast by Types (2021-2027)
Table Global Paid Search Software Sales Market Share Forecast by Types (2021-2027)
Table Global Paid Search Software Revenue Market Share Forecast by Types (2021-2027)
Table Global Paid Search Software Sales Market Share Forecast by Applications (2021-2027)
Table Global Paid Search Software Revenue Forecast by Applications (2021-2027)
Table Global Paid Search Software Revenue Market Share Forecast by Applications (2021-2027)
Research Methodology:
Paid Search Software Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
| Market Size |
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
| Primary Sources | Parameters | Key Data |
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| Total Market |
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