This report studies the Outdoor Media market, covering market size for segment by type (Digital OOH (DOOH), Traditional OOH (Billboards), etc.), by application (Transit Advertising, Billboard, etc.), by sales channel (Direct Channel, Distribution Channel), by player (JCDecaux, Clear Channel Outdoor, Focus Media, Stroer, Lamar Advertising, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Outdoor Media from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Outdoor Media market.

Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.

This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Leading players of Outdoor Media including:

JCDecaux

Clear Channel Outdoor

Focus Media

Stroer

Lamar Advertising

Outfront Media

Exterion Media

OOh!media

APG SGA

Publicis Groupe (Metrobus)

Intersection

Ocean Outdoor

Adams Outdoor Advertising

Capitol Outdoor

Blue Outdoor

Primedia Outdoor

Lightbox OOH Video Network

Captivate Network

Burkhart Advertising

Euromedia Group

Stott Outdoor Advertising

TOM Group

Daktronics

Prismview

Broadsign International

Aoto Electronics

Mvix

Christie Digital System

Ayuda Media System

Deepsky Corporation

Market split by Type, can be divided into:

Digital OOH (DOOH)

Traditional OOH (Billboards)

Market split by Application, can be divided into:

Transit Advertising

Billboard

Street Furniture Advertising

Others

Market split by Sales Channel, can be divided into:

Direct Channel

Distribution Channel

Market segment by Region/Country including:

North America (United States, Canada and Mexico)

Europe (Germany, UK, France, Italy, Russia and Spain etc.)

Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)

South America (Brazil, Argentina and Colombia etc.)

Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

Key Questions Answered in Report

Which is the most lucrative market

Which factors will impact the growth of the market

How will changing trends impact the strategies of market players

How can market players capture the low-hanging opportunities across regions

Which companies are leading the industry

What are the winning strategies of stakeholders in the market

Chapter 1 Outdoor Media Market Overview

1.1 Outdoor Media Definition

1.2 Global Outdoor Media Market Size Status and Outlook (2016-2030)

1.3 Global Outdoor Media Market Size Comparison by Region (2016-2030)

1.4 Global Outdoor Media Market Size Comparison by Type (2016-2030)

1.5 Global Outdoor Media Market Size Comparison by Application (2016-2030)

1.6 Global Outdoor Media Market Size Comparison by Sales Channel (2016-2030)

1.7 Outdoor Media Market Dynamics (COVID-19 Impacts)

1.7.1 Market Drivers/Opportunities

1.7.2 Market Challenges/Risks

1.7.3 Market News (Mergers/Acquisitions/Expansion)

1.7.4 COVID-19 Impacts

1.7.5 Post-Strategies of COVID-19

Chapter 2 Outdoor Media Market Segment Analysis by Player

2.1 Global Outdoor Media Sales and Market Share by Player (2019-2021)

2.2 Global Outdoor Media Revenue and Market Share by Player (2019-2021)

2.3 Global Outdoor Media Average Price by Player (2019-2021)

2.4 Players Competition Situation & Trends

2.5 Conclusion of Segment by Player

Chapter 3 Outdoor Media Market Segment Analysis by Type

3.1 Global Outdoor Media Market by Type

3.1.1 Digital OOH (DOOH)

3.1.2 Traditional OOH (Billboards)

3.2 Global Outdoor Media Sales and Market Share by Type (2016-2021)

3.3 Global Outdoor Media Revenue and Market Share by Type (2016-2021)

3.4 Global Outdoor Media Average Price by Type (2016-2021)

3.5 Leading Players of Outdoor Media by Type in 2021

3.6 Conclusion of Segment by Type

Chapter 4 Outdoor Media Market Segment Analysis by Application

4.1 Global Outdoor Media Market by Application

4.1.1 Transit Advertising

4.1.2 Billboard

4.1.3 Street Furniture Advertising

4.1.4 Others

4.2 Global Outdoor Media Revenue and Market Share by Application (2016-2021)

4.3 Leading Consumers of Outdoor Media by Application in 2021

4.4 Conclusion of Segment by Application

Chapter 5 Outdoor Media Market Segment Analysis by Sales Channel

5.1 Global Outdoor Media Market by Sales Channel

5.1.1 Direct Channel

5.1.2 Distribution Channel

5.2 Global Outdoor Media Revenue and Market Share by Sales Channel (2016-2021)

5.3 Leading Distributors/Dealers of Outdoor Media by Sales Channel in 2021

5.4 Conclusion of Segment by Sales Channel

Chapter 6 Outdoor Media Market Segment Analysis by Region

6.1 Global Outdoor Media Market Size and CAGR by Region (2016-2030)

6.2 Global Outdoor Media Sales and Market Share by Region (2016-2021)

6.3 Global Outdoor Media Revenue and Market Share by Region (2016-2021)

6.4 North America

6.4.1 North America Market by Country

6.4.2 North America Outdoor Media Market Share by Type

6.4.3 North America Outdoor Media Market Share by Application

6.4.4 United States

6.4.5 Canada

6.4.6 Mexico

6.5 Europe

6.5.1 Europe Market by Country

6.5.2 Europe Outdoor Media Market Share by Type

6.5.3 Europe Outdoor Media Market Share by Application

6.5.4 Germany

6.5.5 UK

6.5.6 France

6.5.7 Italy

6.5.8 Russia

6.5.9 Spain

6.6 Asia-Pacific

6.6.1 Asia-Pacific Market by Country

6.6.2 Asia-Pacific Outdoor Media Market Share by Type

6.6.3 Asia-Pacific Outdoor Media Market Share by Application

6.6.4 China

6.6.5 Japan

6.6.6 Korea

6.6.7 India

6.6.8 Southeast Asia

6.6.9 Australia

6.7 South America

6.7.1 South America Market by Country

6.7.2 South America Outdoor Media Market Share by Type

6.7.3 South America Outdoor Media Market Share by Application

6.7.4 Brazil

6.7.5 Argentina

6.7.6 Colombia

6.8 Middle East & Africa

6.8.1 Middle East & Africa Market by Country

6.8.2 Middle East & Africa Outdoor Media Market Share by Type

6.8.3 Middle East & Africa Outdoor Media Market Share by Application

6.8.4 UAE

6.8.5 Saudi Arabia

6.8.6 South Africa

6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Outdoor Media Players

7.1 JCDecaux

7.1.1 Company Snapshot

7.1.2 Product/Service Offered

7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)

7.2 Clear Channel Outdoor

7.3 Focus Media

7.4 Stroer

7.5 Lamar Advertising

7.6 Outfront Media

7.7 Exterion Media

7.8 OOh!media

7.9 APG SGA

7.10 Publicis Groupe (Metrobus)

7.11 Intersection

7.12 Ocean Outdoor

7.13 Adams Outdoor Advertising

7.14 Capitol Outdoor

7.15 Blue Outdoor

7.16 Primedia Outdoor

7.17 Lightbox OOH Video Network

7.18 Captivate Network

7.19 Burkhart Advertising

7.20 Euromedia Group

7.21 Stott Outdoor Advertising

7.22 TOM Group

7.23 Daktronics

7.24 Prismview

7.25 Broadsign International

7.26 Aoto Electronics

7.27 Mvix

7.28 Christie Digital System

7.29 Ayuda Media System

7.30 Deepsky Corporation

Chapter 8 Upstream and Downstream Analysis of Outdoor Media

8.1 Industrial Chain of Outdoor Media

8.2 Upstream of Outdoor Media

8.3 Downstream of Outdoor Media

Chapter 9 Development Trend of Outdoor Media (2022-2030)

9.1 Global Outdoor Media Market Size (Sales and Revenue) Forecast (2022-2030)

9.2 Global Outdoor Media Market Size and CAGR Forecast by Region (2022-2030)

9.3 Global Outdoor Media Market Size and CAGR Forecast by Type (2022-2030)

9.4 Global Outdoor Media Market Size and CAGR Forecast by Application (2022-2030)

9.5 Global Outdoor Media Market Size and CAGR Forecast by Sales Channel (2022-2030)

Chapter 10 Appendix

10.1 Research Methodology

10.2 Data Sources

10.3 Disclaimer

10.4 Analysts Certification

List of Tables and Figures

Figure Outdoor Media Example

Figure Global Outdoor Media Revenue (Million $) Status and Outlook (2016-2030)

Figure Global Outdoor Media Revenue (Million $) Comparison by Region (2016-2030)

Figure Global Outdoor Media Revenue (Million $) Comparison by Type (2016-2030)

Figure Global Outdoor Media Revenue (Million $) Comparison by Application (2016-2030)

Figure Global Outdoor Media Revenue (Million $) Comparison by Sales Channel (2016-2030)

Table Global Outdoor Media Sales by Player (2019-2021)

Table Global Outdoor Media Sales Market Share by Player (2019-2021)

Figure Global Outdoor Media Sales Market Share by Player in 2021

Table Global Outdoor Media Revenue (Million $) by Player (2019-2021)

Table Global Outdoor Media Revenue Market Share by Player (2019-2021)

Figure Global Outdoor Media Revenue Market Share by Player in 2021

Table Global Outdoor Media Average Price by Player (2019-2021)

Figure Global Outdoor Media Average Price by Player in 2021

Figure Global Outdoor Media Players Competition Situation – Top 5 Players’ Revenue Market Share in 2019

Figure Global Outdoor Media Players Competition Trends – Top 5 Players’ Revenue Market Share in 2021

Figure Example of Digital OOH (DOOH)

Figure Global Digital OOH (DOOH) Revenue (Million $) and Growth Rate (2016-2021)

Figure Example of Traditional OOH (Billboards)

Figure Global Traditional OOH (Billboards) Revenue (Million $) and Growth Rate (2016-2021)

Table Global Outdoor Media Sales by Type (2016-2021)

Table Global Outdoor Media Sales Market Share by Type (2016-2021)

Figure Global Outdoor Media Sales Market Share by Type in 2021

Table Global Outdoor Media Revenue (Million $) by Type (2016-2021)

Table Global Outdoor Media Revenue Market Share by Type (2016-2021)

Figure Global Outdoor Media Revenue Market Share by Type in 2021

Table Global Outdoor Media Average Price by Type (2016-2021)

Figure Global Outdoor Media Average Price by Type in 2021

Table Leading Players of Outdoor Media by Type in 2021

Figure Example of Transit Advertising

Figure Global Outdoor Media for Transit Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Example of Billboard

Figure Global Outdoor Media for Billboard Revenue (Million $) and Growth Rate (2016-2021)

Figure Example of Street Furniture Advertising

Figure Global Outdoor Media for Street Furniture Advertising Revenue (Million $) and Growth Rate (2016-2021)

Figure Example of Others

Figure Global Outdoor Media for Others Revenue (Million $) and Growth Rate (2016-2021)

Table Global Outdoor Media Sales by Application (2016-2021)

Table Global Outdoor Media Sales Market Share by Application (2016-2021)

Figure Global Outdoor Media Sales Market Share by Application in 2021

Table Leading Consumers of Outdoor Media by Application in 2021

Figure Example of Direct Channel

Figure Global Outdoor Media for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)

Figure Example of Distribution Channel

Figure Global Outdoor Media for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)

Table Global Outdoor Media Revenue by Sales Channel (2016-2021)

Table Global Outdoor Media Revenue Market Share by Sales Channel (2016-2021)

Figure Global Outdoor Media Revenue Market Share by Sales Channel in 2021

Table Leading Distributors/Dealers of Outdoor Media by Sales Channel in 2021

Table Global Outdoor Media Market Size and CAGR by Region (2016-2030)

Table Global Outdoor Media Sales by Region (2016-2021)

Table Global Outdoor Media Sales Market Share by Region (2016-2021)

Figure Global Outdoor Media Sales Market Share by Region in 2021

Table Global Outdoor Media Revenue (Million $) by Region (2016-2021)

Table Global Outdoor Media Revenue Market Share by Region (2016-2021)

Figure Global Outdoor Media Revenue Market Share by Region in 2021

Table North America Outdoor Media Sales by Country (2016-2021)

Figure North America Outdoor Media Sales Market Share by Country (2016-2021)

Table North America Outdoor Media Revenue by Country (2016-2021)

Figure North America Outdoor Media Revenue Market Share by Country (2016-2021)

Figure North America Outdoor Media Market Share by Type in 2021

Figure North America Outdoor Media Market Share by Application in 2021

Figure United States Outdoor Media Sales and Growth Rate (2016-2021)

Figure United States Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Canada Outdoor Media Sales and Growth Rate (2016-2021)

Figure Canada Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Mexico Outdoor Media Sales and Growth Rate (2016-2021)

Figure Mexico Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Table Europe Outdoor Media Sales by Country (2016-2021)

Figure Europe Outdoor Media Sales Market Share by Country (2016-2021)

Table Europe Outdoor Media Revenue by Country (2016-2021)

Figure Europe Outdoor Media Revenue Market Share by Country (2016-2021)

Figure Europe Outdoor Media Market Share by Type in 2021

Figure Europe Outdoor Media Market Share by Application in 2021

Figure Germany Outdoor Media Sales and Growth Rate (2016-2021)

Figure Germany Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure UK Outdoor Media Sales and Growth Rate (2016-2021)

Figure UK Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure France Outdoor Media Sales and Growth Rate (2016-2021)

Figure France Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Italy Outdoor Media Sales and Growth Rate (2016-2021)

Figure Italy Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Russia Outdoor Media Sales and Growth Rate (2016-2021)

Figure Russia Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Spain Outdoor Media Sales and Growth Rate (2016-2021)

Figure Spain Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Table Asia-Pacific Outdoor Media Sales by Country (2016-2021)

Figure Asia-Pacific Outdoor Media Sales Market Share by Country (2016-2021)

Table Asia-Pacific Outdoor Media Revenue by Country (2016-2021)

Figure Asia-Pacific Outdoor Media Revenue Market Share by Country (2016-2021)

Figure Asia-Pacific Outdoor Media Market Share by Type in 2021

Figure Asia-Pacific Outdoor Media Market Share by Application in 2021

Figure China Outdoor Media Sales and Growth Rate (2016-2021)

Figure China Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Japan Outdoor Media Sales and Growth Rate (2016-2021)

Figure Japan Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Korea Outdoor Media Sales and Growth Rate (2016-2021)

Figure Korea Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure India Outdoor Media Sales and Growth Rate (2016-2021)

Figure India Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Southeast Asia Outdoor Media Sales and Growth Rate (2016-2021)

Figure Southeast Asia Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Australia Outdoor Media Sales and Growth Rate (2016-2021)

Figure Australia Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Table South America Outdoor Media Sales by Country (2016-2021)

Figure South America Outdoor Media Sales Market Share by Country (2016-2021)

Table South America Outdoor Media Revenue by Country (2016-2021)

Figure South America Outdoor Media Revenue Market Share by Country (2016-2021)

Figure South America Outdoor Media Market Share by Type in 2021

Figure South America Outdoor Media Market Share by Application in 2021

Figure Brazil Outdoor Media Sales and Growth Rate (2016-2021)

Figure Brazil Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Argentina Outdoor Media Sales and Growth Rate (2016-2021)

Figure Argentina Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Colombia Outdoor Media Sales and Growth Rate (2016-2021)

Figure Colombia Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Table Middle East & Africa Outdoor Media Sales by Country (2016-2021)

Figure Middle East & Africa Outdoor Media Sales Market Share by Country (2016-2021)

Table Middle East & Africa Outdoor Media Revenue by Country (2016-2021)

Figure Middle East & Africa Outdoor Media Revenue Market Share by Country (2016-2021)

Figure Middle East & Africa Outdoor Media Market Share by Type in 2021

Figure Middle East & Africa Outdoor Media Market Share by Application in 2021

Figure UAE Outdoor Media Sales and Growth Rate (2016-2021)

Figure UAE Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure Saudi Arabia Outdoor Media Sales and Growth Rate (2016-2021)

Figure Saudi Arabia Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Figure South Africa Outdoor Media Sales and Growth Rate (2016-2021)

Figure South Africa Outdoor Media Revenue (Million $) and Growth Rate (2016-2021)

Table Company Snapshot of JCDecaux

Table Outdoor Media Introduction of JCDecaux

Table Outdoor Media Sales, Price, Revenue, Gross Margin and Market Share of JCDecaux (2019-2021)

Table Industrial Chain of Outdoor Media

Table Manufacturing Cost Structure of Outdoor Media

Table General Manufacturing Process of Outdoor Media

Table Leading Distributors/Dealers of Outdoor Media

Table Leading Consumers of Outdoor Media

Figure Global Outdoor Media Sales and Growth Rate Forecast (2022-2030)

Figure Global Outdoor Media Revenue and Growth Rate Forecast (2022-2030)

Table Global Outdoor Media Market Size and CAGR Forecast by Region (2022-2030)

Table Global Outdoor Media Market Size and CAGR Forecast by Type (2022-2030)

Table Global Outdoor Media Market Size and CAGR Forecast by Application (2022-2030)

Table Global Outdoor Media Market Size and CAGR Forecast by Sales Channel (2022-2030)

Methodology/Research Approach

Research Programs/Design

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).

The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.

Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report

The following figure shows an illustrative representation of the overall market size estimation process used for this study.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.

Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

Key Executives Interviewed

Key Data Information from Primary Sources