Global Outdoor Advertising Market Research Report 2021
Exclusive deal : 20% Instant discount on Direct purchases! Don't wait—claim your discount today!
Research Predicts that Outdoor Advertising Market was valued USD xxxx unit in 2020 and is expected to reach USD xxxx Unit by the year 2025, growing at a CAGR of xx% globally.
Global Outdoor Advertising Market Overview:
Global Outdoor Advertising Market Report 2020 comes with the extensive industry analysis of development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2020-2025.This research study of Outdoor Advertising involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry.
Impact of COVID-19 on Outdoor Advertising Market
Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost every country around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affected the Outdoor Advertising market in 2020.
Global Outdoor Advertising Market Segmentation
By Type, Outdoor Advertising market has been segmented into:
Billboards
Street Furniture
Transit Displays
Others
By Application, Outdoor Advertising market has been segmented into:
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
Regional Analysis:
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
Asia-Pacific (China, India, Japan, Southeast Asia etc.)
South America (Brazil, Argentina etc.)
Middle East & Africa (Saudi Arabia, South Africa etc.)
Top Key Players Covered in Outdoor Advertising market are:
Clear Channel Outdoor Holdings
Inc.
JCDecaux
Lamar Advertising Company
Outfront Media Inc.
Str er
Adam Outdoor Advertising
Bell media
Captive Network
CBS Outdoor
CEMUSA
EPAMEDIA
Fairway Outdoor Advertising
Focus Media holding limited
Affichage Holding
News outdoor
Air Media
1. Market Overview of Outdoor Advertising
1.1 Outdoor Advertising Market Overview
1.1.1 Outdoor Advertising Product Scope
1.1.2 Market Status and Outlook
1.2 Outdoor Advertising Market Size by Regions: 2015 VS 2021 VS 2026
1.3 Outdoor Advertising Historic Market Size by Regions (2015-2020)
1.4 Outdoor Advertising Forecasted Market Size by Regions (2021-2026)
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth (2015-2026)
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Outdoor Advertising Sales Market by Type (2015-2026)
2.1 Global Outdoor Advertising Historic Market Size by Type (2015-2020)
2.2 Global Outdoor Advertising Forecasted Market Size by Type (2021-2026)
2.3 Billboards
2.4 Street Furniture
2.5 Transit Displays
2.6 Others
3. Covid-19 Impact Outdoor Advertising Sales Market by Application (2015-2026)
3.1 Global Outdoor Advertising Historic Market Size by Application (2015-2020)
3.2 Global Outdoor Advertising Forecasted Market Size by Application (2021-2026)
3.3 Food & Beverage Industry
3.4 Vehicles Industry
3.5 Health and Medical Industry
3.6 Commercial and Personal Services
3.7 Consumer Goods
3.8 Others
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Outdoor Advertising Production Capacity Market Share by Manufacturers (2015-2020)
4.2 Global Outdoor Advertising Revenue Market Share by Manufacturers (2015-2020)
4.3 Global Outdoor Advertising Average Price by Manufacturers (2015-2020)
5. Company Profiles and Key Figures in Outdoor Advertising Business
5.1 Clear Channel Outdoor Holdings
5.1.1 Clear Channel Outdoor Holdings Company Profile
5.1.2 Clear Channel Outdoor Holdings Outdoor Advertising Product Specification
5.1.3 Clear Channel Outdoor Holdings Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.2 Inc.
5.2.1 Inc. Company Profile
5.2.2 Inc. Outdoor Advertising Product Specification
5.2.3 Inc. Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.3 JCDecaux
5.3.1 JCDecaux Company Profile
5.3.2 JCDecaux Outdoor Advertising Product Specification
5.3.3 JCDecaux Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.4 Lamar Advertising Company
5.4.1 Lamar Advertising Company Company Profile
5.4.2 Lamar Advertising Company Outdoor Advertising Product Specification
5.4.3 Lamar Advertising Company Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.5 Outfront Media Inc.
5.5.1 Outfront Media Inc. Company Profile
5.5.2 Outfront Media Inc. Outdoor Advertising Product Specification
5.5.3 Outfront Media Inc. Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.6 Str er
5.6.1 Str er Company Profile
5.6.2 Str er Outdoor Advertising Product Specification
5.6.3 Str er Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.7 Adam Outdoor Advertising
5.7.1 Adam Outdoor Advertising Company Profile
5.7.2 Adam Outdoor Advertising Outdoor Advertising Product Specification
5.7.3 Adam Outdoor Advertising Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.8 Bell media
5.8.1 Bell media Company Profile
5.8.2 Bell media Outdoor Advertising Product Specification
5.8.3 Bell media Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.9 Captive Network
5.9.1 Captive Network Company Profile
5.9.2 Captive Network Outdoor Advertising Product Specification
5.9.3 Captive Network Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.10 CBS Outdoor
5.10.1 CBS Outdoor Company Profile
5.10.2 CBS Outdoor Outdoor Advertising Product Specification
5.10.3 CBS Outdoor Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.11 CEMUSA
5.11.1 CEMUSA Company Profile
5.11.2 CEMUSA Outdoor Advertising Product Specification
5.11.3 CEMUSA Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.12 EPAMEDIA
5.12.1 EPAMEDIA Company Profile
5.12.2 EPAMEDIA Outdoor Advertising Product Specification
5.12.3 EPAMEDIA Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.13 Fairway Outdoor Advertising
5.13.1 Fairway Outdoor Advertising Company Profile
5.13.2 Fairway Outdoor Advertising Outdoor Advertising Product Specification
5.13.3 Fairway Outdoor Advertising Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.14 Focus Media holding limited
5.14.1 Focus Media holding limited Company Profile
5.14.2 Focus Media holding limited Outdoor Advertising Product Specification
5.14.3 Focus Media holding limited Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.15 Affichage Holding
5.15.1 Affichage Holding Company Profile
5.15.2 Affichage Holding Outdoor Advertising Product Specification
5.15.3 Affichage Holding Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.16 News outdoor
5.16.1 News outdoor Company Profile
5.16.2 News outdoor Outdoor Advertising Product Specification
5.16.3 News outdoor Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.17 Air Media
5.17.1 Air Media Company Profile
5.17.2 Air Media Outdoor Advertising Product Specification
5.17.3 Air Media Outdoor Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
6. North America
6.1 North America Outdoor Advertising Market Size (2015-2026)
6.2 North America Outdoor Advertising Key Players in North America (2015-2020)
6.3 North America Outdoor Advertising Market Size by Type (2015-2020)
6.4 North America Outdoor Advertising Market Size by Application (2015-2020)
7. East Asia
7.1 East Asia Outdoor Advertising Market Size (2015-2026)
7.2 East Asia Outdoor Advertising Key Players in North America (2015-2020)
7.3 East Asia Outdoor Advertising Market Size by Type (2015-2020)
7.4 East Asia Outdoor Advertising Market Size by Application (2015-2020)
8. Europe
8.1 Europe Outdoor Advertising Market Size (2015-2026)
8.2 Europe Outdoor Advertising Key Players in North America (2015-2020)
8.3 Europe Outdoor Advertising Market Size by Type (2015-2020)
8.4 Europe Outdoor Advertising Market Size by Application (2015-2020)
9. South Asia
9.1 South Asia Outdoor Advertising Market Size (2015-2026)
9.2 South Asia Outdoor Advertising Key Players in North America (2015-2020)
9.3 South Asia Outdoor Advertising Market Size by Type (2015-2020)
9.4 South Asia Outdoor Advertising Market Size by Application (2015-2020)
10. Southeast Asia
10.1 Southeast Asia Outdoor Advertising Market Size (2015-2026)
10.2 Southeast Asia Outdoor Advertising Key Players in North America (2015-2020)
10.3 Southeast Asia Outdoor Advertising Market Size by Type (2015-2020)
10.4 Southeast Asia Outdoor Advertising Market Size by Application (2015-2020)
11. Middle East
11.1 Middle East Outdoor Advertising Market Size (2015-2026)
11.2 Middle East Outdoor Advertising Key Players in North America (2015-2020)
11.3 Middle East Outdoor Advertising Market Size by Type (2015-2020)
11.4 Middle East Outdoor Advertising Market Size by Application (2015-2020)
12. Africa
12.1 Africa Outdoor Advertising Market Size (2015-2026)
12.2 Africa Outdoor Advertising Key Players in North America (2015-2020)
12.3 Africa Outdoor Advertising Market Size by Type (2015-2020)
12.4 Africa Outdoor Advertising Market Size by Application (2015-2020)
13. Oceania
13.1 Oceania Outdoor Advertising Market Size (2015-2026)
13.2 Oceania Outdoor Advertising Key Players in North America (2015-2020)
13.3 Oceania Outdoor Advertising Market Size by Type (2015-2020)
13.4 Oceania Outdoor Advertising Market Size by Application (2015-2020)
14. South America
14.1 South America Outdoor Advertising Market Size (2015-2026)
14.2 South America Outdoor Advertising Key Players in North America (2015-2020)
14.3 South America Outdoor Advertising Market Size by Type (2015-2020)
14.4 South America Outdoor Advertising Market Size by Application (2015-2020)
15. Rest of the World
15.1 Rest of the World Outdoor Advertising Market Size (2015-2026)
15.2 Rest of the World Outdoor Advertising Key Players in North America (2015-2020)
15.3 Rest of the World Outdoor Advertising Market Size by Type (2015-2020)
15.4 Rest of the World Outdoor Advertising Market Size by Application (2015-2020)
16 Outdoor Advertising Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter’s Five Forces Analysis
18 Regulatory Information
17 Analyst's Viewpoints/Conclusions
18 Appendix
18.1 Research Methodology
18.1.1 Methodology/Research Approach
18.1.2 Data Source
18.2 Disclaimer
Research Methodology:
Outdoor Advertising Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
| Market Size |
|
|
| Market Position of Top Company |
|
|
| Qualitative Analysis |
|
|
Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
| Primary Sources | Parameters | Key Data |
| Market Segments(by Application, by Type) |
|
|
| Total Market |
|
|