Global Out-of-home Billboard Market by Player, Region, Type, Application and Sales Channel
Global Out-of-home Billboard Market by Player, Region, Type, Application and Sales Channel
The report classifies the business vertical into various segments based on components, voltage, end-user scope, and regional division. A thorough analysis of each segment with respect to their market share, growth rate, and revenue contribution forms a major part of the study.
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This report studies the Out-of-home Billboard market, covering market size for segment by type (Roadside Bulletin, Poster, etc.), by application (Highway, Building, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Kinetic, Billups, Project X Media, Outdoor Media Group, Rapport, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Out-of-home Billboard from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Out-of-home Billboard market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Out-of-home Billboard including:
Kinetic
Billups
Project X Media
Outdoor Media Group
Rapport
Posterscope
C2C Outdoor
EMC Outdoor
JCDecaux
MacDonald Media
OOH Pitch Inc.
Wilkins Media
LG Electronics
Daktronics
Electronic Displays
Shenzhen Dicolor Optoelectronics
Barco NV
Leyard Optoelectronic
Lighthouse Technologies
Clear Channel Outdoor Holdings
Lama Advertising Company
OUTFRONT Media
Prismview
Broadsign International
Aoto Electronics
Mvix
Christie Digital System
Ayuda Media System
Deepsky Corporation
NEC Display Solutions
Market split by Type, can be divided into:
Roadside Bulletin
Poster
Digital Bulletin
Market split by Application, can be divided into:
Highway
Building
Others
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Chapter 1 Out-of-home Billboard Market Overview
1.1 Out-of-home Billboard Definition
1.2 Global Out-of-home Billboard Market Size Status and Outlook (2017-2031)
1.3 Global Out-of-home Billboard Market Size Comparison by Region (2017-2031)
1.4 Global Out-of-home Billboard Market Size Comparison by Type (2017-2031)
1.5 Global Out-of-home Billboard Market Size Comparison by Application (2017-2031)
1.6 Global Out-of-home Billboard Market Size Comparison by Sales Channel (2017-2031)
1.7 Out-of-home Billboard Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Russia-Ukraine War Impacts
Chapter 2 Out-of-home Billboard Market Segment Analysis by Player
2.1 Global Out-of-home Billboard Sales and Market Share by Player (2020-2022)
2.2 Global Out-of-home Billboard Revenue and Market Share by Player (2020-2022)
2.3 Global Out-of-home Billboard Average Price by Player (2020-2022)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Out-of-home Billboard Market Segment Analysis by Type
3.1 Global Out-of-home Billboard Market by Type
3.1.1 Roadside Bulletin
3.1.2 Poster
3.1.3 Digital Bulletin
3.2 Global Out-of-home Billboard Sales and Market Share by Type (2017-2022)
3.3 Global Out-of-home Billboard Revenue and Market Share by Type (2017-2022)
3.4 Global Out-of-home Billboard Average Price by Type (2017-2022)
3.5 Leading Players of Out-of-home Billboard by Type in 2022
3.6 Conclusion of Segment by Type
Chapter 4 Out-of-home Billboard Market Segment Analysis by Application
4.1 Global Out-of-home Billboard Market by Application
4.1.1 Highway
4.1.2 Building
4.1.3 Others
4.2 Global Out-of-home Billboard Revenue and Market Share by Application (2017-2022)
4.3 Leading Consumers of Out-of-home Billboard by Application in 2022
4.4 Conclusion of Segment by Application
Chapter 5 Out-of-home Billboard Market Segment Analysis by Sales Channel
5.1 Global Out-of-home Billboard Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Out-of-home Billboard Revenue and Market Share by Sales Channel (2017-2022)
5.3 Leading Distributors/Dealers of Out-of-home Billboard by Sales Channel in 2022
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Out-of-home Billboard Market Segment Analysis by Region
6.1 Global Out-of-home Billboard Market Size and CAGR by Region (2017-2031)
6.2 Global Out-of-home Billboard Sales and Market Share by Region (2017-2022)
6.3 Global Out-of-home Billboard Revenue and Market Share by Region (2017-2022)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Out-of-home Billboard Market Share by Type
6.4.3 North America Out-of-home Billboard Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Out-of-home Billboard Market Share by Type
6.5.3 Europe Out-of-home Billboard Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Out-of-home Billboard Market Share by Type
6.6.3 Asia-Pacific Out-of-home Billboard Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Out-of-home Billboard Market Share by Type
6.7.3 South America Out-of-home Billboard Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Out-of-home Billboard Market Share by Type
6.8.3 Middle East & Africa Out-of-home Billboard Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Out-of-home Billboard Players
7.1 Kinetic
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Billups
7.3 Project X Media
7.4 Outdoor Media Group
7.5 Rapport
7.6 Posterscope
7.7 C2C Outdoor
7.8 EMC Outdoor
7.9 JCDecaux
7.10 MacDonald Media
7.11 OOH Pitch Inc.
7.12 Wilkins Media
7.13 LG Electronics
7.14 Daktronics
7.15 Electronic Displays
7.16 Shenzhen Dicolor Optoelectronics
7.17 Barco NV
7.18 Leyard Optoelectronic
7.19 Lighthouse Technologies
7.20 Clear Channel Outdoor Holdings
7.21 Lama Advertising Company
7.22 OUTFRONT Media
7.23 Prismview
7.24 Broadsign International
7.25 Aoto Electronics
7.26 Mvix
7.27 Christie Digital System
7.28 Ayuda Media System
7.29 Deepsky Corporation
7.30 NEC Display Solutions
Chapter 8 Upstream and Downstream Analysis of Out-of-home Billboard
8.1 Industrial Chain of Out-of-home Billboard
8.2 Upstream of Out-of-home Billboard
8.3 Downstream of Out-of-home Billboard
Chapter 9 Development Trend of Out-of-home Billboard (2023-2031)
9.1 Global Out-of-home Billboard Market Size (Sales and Revenue) Forecast (2023-2031)
9.2 Global Out-of-home Billboard Market Size and CAGR Forecast by Region (2023-2031)
9.3 Global Out-of-home Billboard Market Size and CAGR Forecast by Type (2023-2031)
9.4 Global Out-of-home Billboard Market Size and CAGR Forecast by Application (2023-2031)
9.5 Global Out-of-home Billboard Market Size and CAGR Forecast by Sales Channel (2023-2031)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
Research Methodology:
Out-of-home Billboard Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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