Online Video Advertising Market 2022: Key Strategies, Historical Analysis, Trends, New Opportunities and Forecast Till 2028
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Online Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.
This report elaborates the market size, market characteristics, and market growth of the Online Video Advertising industry, and breaks down according to the type, application, and consumption area of Online Video Advertising. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Online Video Advertising in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global Online Video Advertising market covered in Chapter 13:
Mars Media Group
AdColony
Doubleclick Bid Manager
Adwords
RevMob
Matomy Media Group
YuMe
Fyber
KARGO
MediaMath
Tapjoy
In Chapter 6, on the basis of types, the Online Video Advertising market from 2015 to 2025 is primarily split into:
Linear video ads
Non-linear video ads
Companion ads
In Chapter 7, on the basis of applications, the Online Video Advertising market from 2015 to 2025 covers:
Short video
Film
TV Series
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Online Video Advertising Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Online Video Advertising Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Online Video Advertising Market Forces
3.1 Global Online Video Advertising Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Online Video Advertising Market - By Geography
4.1 Global Online Video Advertising Market Value and Market Share by Regions
4.1.1 Global Online Video Advertising Value ($) by Region (2015-2020)
4.1.2 Global Online Video Advertising Value Market Share by Regions (2015-2020)
4.2 Global Online Video Advertising Market Production and Market Share by Major Countries
4.2.1 Global Online Video Advertising Production by Major Countries (2015-2020)
4.2.2 Global Online Video Advertising Production Market Share by Major Countries (2015-2020)
4.3 Global Online Video Advertising Market Consumption and Market Share by Regions
4.3.1 Global Online Video Advertising Consumption by Regions (2015-2020)
4.3.2 Global Online Video Advertising Consumption Market Share by Regions (2015-2020)
5 Online Video Advertising Market - By Trade Statistics
5.1 Global Online Video Advertising Export and Import
5.2 United States Online Video Advertising Export and Import (2015-2020)
5.3 Europe Online Video Advertising Export and Import (2015-2020)
5.4 China Online Video Advertising Export and Import (2015-2020)
5.5 Japan Online Video Advertising Export and Import (2015-2020)
5.6 India Online Video Advertising Export and Import (2015-2020)
5.7
6 Online Video Advertising Market - By Type
6.1 Global Online Video Advertising Production and Market Share by Types (2015-2020)
6.1.1 Global Online Video Advertising Production by Types (2015-2020)
6.1.2 Global Online Video Advertising Production Market Share by Types (2015-2020)
6.2 Global Online Video Advertising Value and Market Share by Types (2015-2020)
6.2.1 Global Online Video Advertising Value by Types (2015-2020)
6.2.2 Global Online Video Advertising Value Market Share by Types (2015-2020)
6.3 Global Online Video Advertising Production, Price and Growth Rate of Linear video ads (2015-2020)
6.4 Global Online Video Advertising Production, Price and Growth Rate of Non-linear video ads (2015-2020)
6.5 Global Online Video Advertising Production, Price and Growth Rate of Companion ads (2015-2020)
7 Online Video Advertising Market - By Application
7.1 Global Online Video Advertising Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Online Video Advertising Consumption by Applications (2015-2020)
7.1.2 Global Online Video Advertising Consumption Market Share by Applications (2015-2020)
7.2 Global Online Video Advertising Consumption and Growth Rate of Short video (2015-2020)
7.3 Global Online Video Advertising Consumption and Growth Rate of Film (2015-2020)
7.4 Global Online Video Advertising Consumption and Growth Rate of TV Series (2015-2020)
8 North America Online Video Advertising Market
8.1 North America Online Video Advertising Market Size
8.2 United States Online Video Advertising Market Size
8.3 Canada Online Video Advertising Market Size
8.4 Mexico Online Video Advertising Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe Online Video Advertising Market Analysis
9.1 Europe Online Video Advertising Market Size
9.2 Germany Online Video Advertising Market Size
9.3 United Kingdom Online Video Advertising Market Size
9.4 France Online Video Advertising Market Size
9.5 Italy Online Video Advertising Market Size
9.6 Spain Online Video Advertising Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Online Video Advertising Market Analysis
10.1 Asia-Pacific Online Video Advertising Market Size
10.2 China Online Video Advertising Market Size
10.3 Japan Online Video Advertising Market Size
10.4 South Korea Online Video Advertising Market Size
10.5 Southeast Asia Online Video Advertising Market Size
10.6 India Online Video Advertising Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Online Video Advertising Market Analysis
11.1 Middle East and Africa Online Video Advertising Market Size
11.2 Saudi Arabia Online Video Advertising Market Size
11.3 UAE Online Video Advertising Market Size
11.4 South Africa Online Video Advertising Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Online Video Advertising Market Analysis
12.1 South America Online Video Advertising Market Size
12.2 Brazil Online Video Advertising Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 Mars Media Group
13.1.1 Mars Media Group Basic Information
13.1.2 Mars Media Group Product Profiles, Application and Specification
13.1.3 Mars Media Group Online Video Advertising Market Performance (2015-2020)
13.2 AdColony
13.2.1 AdColony Basic Information
13.2.2 AdColony Product Profiles, Application and Specification
13.2.3 AdColony Online Video Advertising Market Performance (2015-2020)
13.3 Doubleclick Bid Manager
13.3.1 Doubleclick Bid Manager Basic Information
13.3.2 Doubleclick Bid Manager Product Profiles, Application and Specification
13.3.3 Doubleclick Bid Manager Online Video Advertising Market Performance (2015-2020)
13.4 Adwords
13.4.1 Adwords Basic Information
13.4.2 Adwords Product Profiles, Application and Specification
13.4.3 Adwords Online Video Advertising Market Performance (2015-2020)
13.5 RevMob
13.5.1 RevMob Basic Information
13.5.2 RevMob Product Profiles, Application and Specification
13.5.3 RevMob Online Video Advertising Market Performance (2015-2020)
13.6 Matomy Media Group
13.6.1 Matomy Media Group Basic Information
13.6.2 Matomy Media Group Product Profiles, Application and Specification
13.6.3 Matomy Media Group Online Video Advertising Market Performance (2015-2020)
13.7 YuMe
13.7.1 YuMe Basic Information
13.7.2 YuMe Product Profiles, Application and Specification
13.7.3 YuMe Online Video Advertising Market Performance (2015-2020)
13.8 Fyber
13.8.1 Fyber Basic Information
13.8.2 Fyber Product Profiles, Application and Specification
13.8.3 Fyber Online Video Advertising Market Performance (2015-2020)
13.9 KARGO
13.9.1 KARGO Basic Information
13.9.2 KARGO Product Profiles, Application and Specification
13.9.3 KARGO Online Video Advertising Market Performance (2015-2020)
13.10 MediaMath
13.10.1 MediaMath Basic Information
13.10.2 MediaMath Product Profiles, Application and Specification
13.10.3 MediaMath Online Video Advertising Market Performance (2015-2020)
13.11 Tapjoy
13.11.1 Tapjoy Basic Information
13.11.2 Tapjoy Product Profiles, Application and Specification
13.11.3 Tapjoy Online Video Advertising Market Performance (2015-2020)
14 Market Forecast - By Regions
14.1 North America Online Video Advertising Market Forecast (2020-2025)
14.2 Europe Online Video Advertising Market Forecast (2020-2025)
14.3 Asia-Pacific Online Video Advertising Market Forecast (2020-2025)
14.4 Middle East and Africa Online Video Advertising Market Forecast (2020-2025)
14.5 South America Online Video Advertising Market Forecast (2020-2025)
15 Market Forecast - By Type and Applications
15.1 Global Online Video Advertising Market Forecast by Types (2020-2025)
15.1.1 Global Online Video Advertising Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global Online Video Advertising Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Online Video Advertising Market Forecast by Applications (2020-2025)
List of Tables and Figures
Figure Online Video Advertising Picture
Table Online Video Advertising Key Market Segments
Figure Study and Forecasting Years
Figure Global Online Video Advertising Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Online Video Advertising Value ($) and Growth Rate (2015-2020)
Table Global Online Video Advertising Value ($) by Countries (2015-2020)
Table Global Online Video Advertising Value Market Share by Regions (2015-2020)
Figure Global Online Video Advertising Value Market Share by Regions in 2019
Figure Global Online Video Advertising Production and Growth Rate (2015-2020)
Table Global Online Video Advertising Production by Major Countries (2015-2020)
Table Global Online Video Advertising Production Market Share by Major Countries (2015-2020)
Figure Global Online Video Advertising Production Market Share by Regions in 2019
Figure Global Online Video Advertising Consumption and Growth Rate (2015-2020)
Table Global Online Video Advertising Consumption by Regions (2015-2020)
Table Global Online Video Advertising Consumption Market Share by Regions (2015-2020)
Figure Global Online Video Advertising Consumption Market Share by Regions in 2019
Table Global Online Video Advertising Export Top 3 Country 2019
Table Global Online Video Advertising Import Top 3 Country 2019
Table United States Online Video Advertising Export and Import (2015-2020)
Table Europe Online Video Advertising Export and Import (2015-2020)
Table China Online Video Advertising Export and Import (2015-2020)
Table Japan Online Video Advertising Export and Import (2015-2020)
Table India Online Video Advertising Export and Import (2015-2020)
Table Global Online Video Advertising Production by Types (2015-2020)
Table Global Online Video Advertising Production Market Share by Types (2015-2020)
Figure Global Online Video Advertising Production Share by Type (2015-2020)
Table Global Online Video Advertising Value by Types (2015-2020)
Table Global Online Video Advertising Value Market Share by Types (2015-2020)
Figure Global Online Video Advertising Value Share by Type (2015-2020)
Figure Global Linear video ads Production and Growth Rate (2015-2020)
Figure Global Linear video ads Price (2015-2020)
Figure Global Non-linear video ads Production and Growth Rate (2015-2020)
Figure Global Non-linear video ads Price (2015-2020)
Figure Global Companion ads Production and Growth Rate (2015-2020)
Figure Global Companion ads Price (2015-2020)
Table Global Online Video Advertising Consumption by Applications (2015-2020)
Table Global Online Video Advertising Consumption Market Share by Applications (2015-2020)
Figure Global Online Video Advertising Consumption Share by Application (2015-2020)
Figure Global Short video Consumption and Growth Rate (2015-2020)
Figure Global Film Consumption and Growth Rate (2015-2020)
Figure Global TV Series Consumption and Growth Rate (2015-2020)
Figure North America Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Table North America Online Video Advertising Consumption by Countries (2015-2020)
Table North America Online Video Advertising Consumption Market Share by Countries (2015-2020)
Figure North America Online Video Advertising Consumption Market Share by Countries (2015-2020)
Figure United States Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure Canada Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure Mexico Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Table Europe Online Video Advertising Consumption by Countries (2015-2020)
Table Europe Online Video Advertising Consumption Market Share by Countries (2015-2020)
Figure Europe Online Video Advertising Consumption Market Share by Countries (2015-2020)
Figure Germany Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure France Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure Italy Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure Spain Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Online Video Advertising Consumption by Countries (2015-2020)
Table Asia-Pacific Online Video Advertising Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Online Video Advertising Consumption Market Share by Countries (2015-2020)
Figure China Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure Japan Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure South Korea Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure India Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Online Video Advertising Consumption by Countries (2015-2020)
Table Middle East and Africa Online Video Advertising Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Online Video Advertising Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure UAE Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure South Africa Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Figure South America Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Table South America Online Video Advertising Consumption by Countries (2015-2020)
Table South America Online Video Advertising Consumption Market Share by Countries (2015-2020)
Figure South America Online Video Advertising Consumption Market Share by Countries (2015-2020)
Figure Brazil Online Video Advertising Market Consumption and Growth Rate (2015-2020)
Table Mars Media Group Company Profile
Table Mars Media Group Production, Value, Price, Gross Margin 2015-2020
Figure Mars Media Group Production and Growth Rate
Figure Mars Media Group Value ($) Market Share 2015-2020
Table AdColony Company Profile
Table AdColony Production, Value, Price, Gross Margin 2015-2020
Figure AdColony Production and Growth Rate
Figure AdColony Value ($) Market Share 2015-2020
Table Doubleclick Bid Manager Company Profile
Table Doubleclick Bid Manager Production, Value, Price, Gross Margin 2015-2020
Figure Doubleclick Bid Manager Production and Growth Rate
Figure Doubleclick Bid Manager Value ($) Market Share 2015-2020
Table Adwords Company Profile
Table Adwords Production, Value, Price, Gross Margin 2015-2020
Figure Adwords Production and Growth Rate
Figure Adwords Value ($) Market Share 2015-2020
Table RevMob Company Profile
Table RevMob Production, Value, Price, Gross Margin 2015-2020
Figure RevMob Production and Growth Rate
Figure RevMob Value ($) Market Share 2015-2020
Table Matomy Media Group Company Profile
Table Matomy Media Group Production, Value, Price, Gross Margin 2015-2020
Figure Matomy Media Group Production and Growth Rate
Figure Matomy Media Group Value ($) Market Share 2015-2020
Table YuMe Company Profile
Table YuMe Production, Value, Price, Gross Margin 2015-2020
Figure YuMe Production and Growth Rate
Figure YuMe Value ($) Market Share 2015-2020
Table Fyber Company Profile
Table Fyber Production, Value, Price, Gross Margin 2015-2020
Figure Fyber Production and Growth Rate
Figure Fyber Value ($) Market Share 2015-2020
Table KARGO Company Profile
Table KARGO Production, Value, Price, Gross Margin 2015-2020
Figure KARGO Production and Growth Rate
Figure KARGO Value ($) Market Share 2015-2020
Table MediaMath Company Profile
Table MediaMath Production, Value, Price, Gross Margin 2015-2020
Figure MediaMath Production and Growth Rate
Figure MediaMath Value ($) Market Share 2015-2020
Table Tapjoy Company Profile
Table Tapjoy Production, Value, Price, Gross Margin 2015-2020
Figure Tapjoy Production and Growth Rate
Figure Tapjoy Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Online Video Advertising Market Forecast Production by Types (2020-2025)
Table Global Online Video Advertising Market Forecast Production Share by Types (2020-2025)
Table Global Online Video Advertising Market Forecast Value ($) by Types (2020-2025)
Table Global Online Video Advertising Market Forecast Value Share by Types (2020-2025)
Table Global Online Video Advertising Market Forecast Consumption by Applications (2020-2025)
Table Global Online Video Advertising Market Forecast Consumption Share by Applications (2020-2025)
Research Methodology:
Online Video Advertising Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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