Online Advertising Platform Market 2022: Key Strategies, Historical Analysis, Trends, New Opportunities and Forecast Till 2028
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This report elaborates the market size, market characteristics, and market growth of the Online Advertising Platform industry, and breaks down according to the type, application, and consumption area of Online Advertising Platform. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Online Advertising Platform in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global Online Advertising Platform market covered in Chapter 13:
BaiDu
DataXu
WordStream
Marin Software
Tencent
Sizmek
In Chapter 6, on the basis of types, the Online Advertising Platform market from 2015 to 2025 is primarily split into:
Display Advertising
Interstitial Advertising
Mobile Advertising
Social Media Advertising
Other
In Chapter 7, on the basis of applications, the Online Advertising Platform market from 2015 to 2025 covers:
Personal
Enterprise
Government
Other
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Online Advertising Platform Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Online Advertising Platform Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Online Advertising Platform Market Forces
3.1 Global Online Advertising Platform Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Online Advertising Platform Market - By Geography
4.1 Global Online Advertising Platform Market Value and Market Share by Regions
4.1.1 Global Online Advertising Platform Value ($) by Region (2015-2020)
4.1.2 Global Online Advertising Platform Value Market Share by Regions (2015-2020)
4.2 Global Online Advertising Platform Market Production and Market Share by Major Countries
4.2.1 Global Online Advertising Platform Production by Major Countries (2015-2020)
4.2.2 Global Online Advertising Platform Production Market Share by Major Countries (2015-2020)
4.3 Global Online Advertising Platform Market Consumption and Market Share by Regions
4.3.1 Global Online Advertising Platform Consumption by Regions (2015-2020)
4.3.2 Global Online Advertising Platform Consumption Market Share by Regions (2015-2020)
5 Online Advertising Platform Market - By Trade Statistics
5.1 Global Online Advertising Platform Export and Import
5.2 United States Online Advertising Platform Export and Import (2015-2020)
5.3 Europe Online Advertising Platform Export and Import (2015-2020)
5.4 China Online Advertising Platform Export and Import (2015-2020)
5.5 Japan Online Advertising Platform Export and Import (2015-2020)
5.6 India Online Advertising Platform Export and Import (2015-2020)
5.7
6 Online Advertising Platform Market - By Type
6.1 Global Online Advertising Platform Production and Market Share by Types (2015-2020)
6.1.1 Global Online Advertising Platform Production by Types (2015-2020)
6.1.2 Global Online Advertising Platform Production Market Share by Types (2015-2020)
6.2 Global Online Advertising Platform Value and Market Share by Types (2015-2020)
6.2.1 Global Online Advertising Platform Value by Types (2015-2020)
6.2.2 Global Online Advertising Platform Value Market Share by Types (2015-2020)
6.3 Global Online Advertising Platform Production, Price and Growth Rate of Display Advertising (2015-2020)
6.4 Global Online Advertising Platform Production, Price and Growth Rate of Interstitial Advertising (2015-2020)
6.5 Global Online Advertising Platform Production, Price and Growth Rate of Mobile Advertising (2015-2020)
6.6 Global Online Advertising Platform Production, Price and Growth Rate of Social Media Advertising (2015-2020)
6.7 Global Online Advertising Platform Production, Price and Growth Rate of Other (2015-2020)
7 Online Advertising Platform Market - By Application
7.1 Global Online Advertising Platform Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Online Advertising Platform Consumption by Applications (2015-2020)
7.1.2 Global Online Advertising Platform Consumption Market Share by Applications (2015-2020)
7.2 Global Online Advertising Platform Consumption and Growth Rate of Personal (2015-2020)
7.3 Global Online Advertising Platform Consumption and Growth Rate of Enterprise (2015-2020)
7.4 Global Online Advertising Platform Consumption and Growth Rate of Government (2015-2020)
7.5 Global Online Advertising Platform Consumption and Growth Rate of Other (2015-2020)
8 North America Online Advertising Platform Market
8.1 North America Online Advertising Platform Market Size
8.2 United States Online Advertising Platform Market Size
8.3 Canada Online Advertising Platform Market Size
8.4 Mexico Online Advertising Platform Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe Online Advertising Platform Market Analysis
9.1 Europe Online Advertising Platform Market Size
9.2 Germany Online Advertising Platform Market Size
9.3 United Kingdom Online Advertising Platform Market Size
9.4 France Online Advertising Platform Market Size
9.5 Italy Online Advertising Platform Market Size
9.6 Spain Online Advertising Platform Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Online Advertising Platform Market Analysis
10.1 Asia-Pacific Online Advertising Platform Market Size
10.2 China Online Advertising Platform Market Size
10.3 Japan Online Advertising Platform Market Size
10.4 South Korea Online Advertising Platform Market Size
10.5 Southeast Asia Online Advertising Platform Market Size
10.6 India Online Advertising Platform Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Online Advertising Platform Market Analysis
11.1 Middle East and Africa Online Advertising Platform Market Size
11.2 Saudi Arabia Online Advertising Platform Market Size
11.3 UAE Online Advertising Platform Market Size
11.4 South Africa Online Advertising Platform Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Online Advertising Platform Market Analysis
12.1 South America Online Advertising Platform Market Size
12.2 Brazil Online Advertising Platform Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 Facebook
13.1.1 Facebook Basic Information
13.1.2 Facebook Product Profiles, Application and Specification
13.1.3 Facebook Online Advertising Platform Market Performance (2015-2020)
13.2 WeiBo
13.2.1 WeiBo Basic Information
13.2.2 WeiBo Product Profiles, Application and Specification
13.2.3 WeiBo Online Advertising Platform Market Performance (2015-2020)
13.3 BaiDu
13.3.1 BaiDu Basic Information
13.3.2 BaiDu Product Profiles, Application and Specification
13.3.3 BaiDu Online Advertising Platform Market Performance (2015-2020)
13.4 Google
13.4.1 Google Basic Information
13.4.2 Google Product Profiles, Application and Specification
13.4.3 Google Online Advertising Platform Market Performance (2015-2020)
13.5 DataXu
13.5.1 DataXu Basic Information
13.5.2 DataXu Product Profiles, Application and Specification
13.5.3 DataXu Online Advertising Platform Market Performance (2015-2020)
13.6 Twitter
13.6.1 Twitter Basic Information
13.6.2 Twitter Product Profiles, Application and Specification
13.6.3 Twitter Online Advertising Platform Market Performance (2015-2020)
13.7 WordStream
13.7.1 WordStream Basic Information
13.7.2 WordStream Product Profiles, Application and Specification
13.7.3 WordStream Online Advertising Platform Market Performance (2015-2020)
13.8 Marin Software
13.8.1 Marin Software Basic Information
13.8.2 Marin Software Product Profiles, Application and Specification
13.8.3 Marin Software Online Advertising Platform Market Performance (2015-2020)
13.9 Tencent
13.9.1 Tencent Basic Information
13.9.2 Tencent Product Profiles, Application and Specification
13.9.3 Tencent Online Advertising Platform Market Performance (2015-2020)
13.10 Sizmek
13.10.1 Sizmek Basic Information
13.10.2 Sizmek Product Profiles, Application and Specification
13.10.3 Sizmek Online Advertising Platform Market Performance (2015-2020)
14 Market Forecast - By Regions
14.1 North America Online Advertising Platform Market Forecast (2020-2025)
14.2 Europe Online Advertising Platform Market Forecast (2020-2025)
14.3 Asia-Pacific Online Advertising Platform Market Forecast (2020-2025)
14.4 Middle East and Africa Online Advertising Platform Market Forecast (2020-2025)
14.5 South America Online Advertising Platform Market Forecast (2020-2025)
15 Market Forecast - By Type and Applications
15.1 Global Online Advertising Platform Market Forecast by Types (2020-2025)
15.1.1 Global Online Advertising Platform Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global Online Advertising Platform Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Online Advertising Platform Market Forecast by Applications (2020-2025)
List of Tables and Figures
Figure Online Advertising Platform Picture
Table Online Advertising Platform Key Market Segments
Figure Study and Forecasting Years
Figure Global Online Advertising Platform Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Online Advertising Platform Value ($) and Growth Rate (2015-2020)
Table Global Online Advertising Platform Value ($) by Countries (2015-2020)
Table Global Online Advertising Platform Value Market Share by Regions (2015-2020)
Figure Global Online Advertising Platform Value Market Share by Regions in 2019
Figure Global Online Advertising Platform Production and Growth Rate (2015-2020)
Table Global Online Advertising Platform Production by Major Countries (2015-2020)
Table Global Online Advertising Platform Production Market Share by Major Countries (2015-2020)
Figure Global Online Advertising Platform Production Market Share by Regions in 2019
Figure Global Online Advertising Platform Consumption and Growth Rate (2015-2020)
Table Global Online Advertising Platform Consumption by Regions (2015-2020)
Table Global Online Advertising Platform Consumption Market Share by Regions (2015-2020)
Figure Global Online Advertising Platform Consumption Market Share by Regions in 2019
Table Global Online Advertising Platform Export Top 3 Country 2019
Table Global Online Advertising Platform Import Top 3 Country 2019
Table United States Online Advertising Platform Export and Import (2015-2020)
Table Europe Online Advertising Platform Export and Import (2015-2020)
Table China Online Advertising Platform Export and Import (2015-2020)
Table Japan Online Advertising Platform Export and Import (2015-2020)
Table India Online Advertising Platform Export and Import (2015-2020)
Table Global Online Advertising Platform Production by Types (2015-2020)
Table Global Online Advertising Platform Production Market Share by Types (2015-2020)
Figure Global Online Advertising Platform Production Share by Type (2015-2020)
Table Global Online Advertising Platform Value by Types (2015-2020)
Table Global Online Advertising Platform Value Market Share by Types (2015-2020)
Figure Global Online Advertising Platform Value Share by Type (2015-2020)
Figure Global Display Advertising Production and Growth Rate (2015-2020)
Figure Global Display Advertising Price (2015-2020)
Figure Global Interstitial Advertising Production and Growth Rate (2015-2020)
Figure Global Interstitial Advertising Price (2015-2020)
Figure Global Mobile Advertising Production and Growth Rate (2015-2020)
Figure Global Mobile Advertising Price (2015-2020)
Figure Global Social Media Advertising Production and Growth Rate (2015-2020)
Figure Global Social Media Advertising Price (2015-2020)
Figure Global Other Production and Growth Rate (2015-2020)
Figure Global Other Price (2015-2020)
Table Global Online Advertising Platform Consumption by Applications (2015-2020)
Table Global Online Advertising Platform Consumption Market Share by Applications (2015-2020)
Figure Global Online Advertising Platform Consumption Share by Application (2015-2020)
Figure Global Personal Consumption and Growth Rate (2015-2020)
Figure Global Enterprise Consumption and Growth Rate (2015-2020)
Figure Global Government Consumption and Growth Rate (2015-2020)
Figure Global Other Consumption and Growth Rate (2015-2020)
Figure North America Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table North America Online Advertising Platform Consumption by Countries (2015-2020)
Table North America Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure North America Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure United States Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Canada Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Mexico Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table Europe Online Advertising Platform Consumption by Countries (2015-2020)
Table Europe Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Europe Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Germany Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure France Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Italy Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Spain Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Online Advertising Platform Consumption by Countries (2015-2020)
Table Asia-Pacific Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure China Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Japan Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure South Korea Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure India Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Online Advertising Platform Consumption by Countries (2015-2020)
Table Middle East and Africa Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure UAE Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure South Africa Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure South America Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table South America Online Advertising Platform Consumption by Countries (2015-2020)
Table South America Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure South America Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Brazil Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table Facebook Company Profile
Table Facebook Production, Value, Price, Gross Margin 2015-2020
Figure Facebook Production and Growth Rate
Figure Facebook Value ($) Market Share 2015-2020
Table WeiBo Company Profile
Table WeiBo Production, Value, Price, Gross Margin 2015-2020
Figure WeiBo Production and Growth Rate
Figure WeiBo Value ($) Market Share 2015-2020
Table BaiDu Company Profile
Table BaiDu Production, Value, Price, Gross Margin 2015-2020
Figure BaiDu Production and Growth Rate
Figure BaiDu Value ($) Market Share 2015-2020
Table Google Company Profile
Table Google Production, Value, Price, Gross Margin 2015-2020
Figure Google Production and Growth Rate
Figure Google Value ($) Market Share 2015-2020
Table DataXu Company Profile
Table DataXu Production, Value, Price, Gross Margin 2015-2020
Figure DataXu Production and Growth Rate
Figure DataXu Value ($) Market Share 2015-2020
Table Twitter Company Profile
Table Twitter Production, Value, Price, Gross Margin 2015-2020
Figure Twitter Production and Growth Rate
Figure Twitter Value ($) Market Share 2015-2020
Table WordStream Company Profile
Table WordStream Production, Value, Price, Gross Margin 2015-2020
Figure WordStream Production and Growth Rate
Figure WordStream Value ($) Market Share 2015-2020
Table Marin Software Company Profile
Table Marin Software Production, Value, Price, Gross Margin 2015-2020
Figure Marin Software Production and Growth Rate
Figure Marin Software Value ($) Market Share 2015-2020
Table Tencent Company Profile
Table Tencent Production, Value, Price, Gross Margin 2015-2020
Figure Tencent Production and Growth Rate
Figure Tencent Value ($) Market Share 2015-2020
Table Sizmek Company Profile
Table Sizmek Production, Value, Price, Gross Margin 2015-2020
Figure Sizmek Production and Growth Rate
Figure Sizmek Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Online Advertising Platform Market Forecast Production by Types (2020-2025)
Table Global Online Advertising Platform Market Forecast Production Share by Types (2020-2025)
Table Global Online Advertising Platform Market Forecast Value ($) by Types (2020-2025)
Table Global Online Advertising Platform Market Forecast Value Share by Types (2020-2025)
Table Global Online Advertising Platform Market Forecast Consumption by Applications (2020-2025)
Table Global Online Advertising Platform Market Forecast Consumption Share by Applications (2020-2025)
Research Methodology:
Online Advertising Platform Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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