Global Nutritional Supplements Market 2020-2027 by Ingredient, Product Form, Category, Application, End User, Supplement Classification, Distribution Channel, and Region: Trend Forecast and Growth Opportunity
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Global nutritional supplements market will reach $237.6 billion by 2027, growing at a 2020-2027 CAGR of 7.5% revised by COVID-19 impact. Owing to increasing health consciousness, changing lifestyle and willingness of consumers to switch towards healthier dietary options, market for nutritional supplements is expected to grow significantly during the forecast period.
Highlighted with 123 tables and 103 figures, this 209-page report “Global Nutritional Supplements Market 2020-2027 by Ingredient, Product Form, Category, Application, End User, Supplement Classification, Distribution Channel, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global nutritional supplements market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate/forecast from 2020 till 2027 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 pandemic. The balanced (most likely) projection is used to quantify global nutritional supplements market in every aspect of the classification from perspectives of Ingredient, Product Form, Category, Application, End User, Supplement Classification, Distribution Channel, and Region.
Based on Ingredient, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Botanicals
• Vitamins
• Minerals
• Proteins & Amino Acids
• Fish Oils
• Fibers & Specialty Carbohydrates
• Enzymes
• Other Ingredients
Based on Product Form, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Tablets
• Capsules
• Powder
• Liquids
• Soft Gels & Gel Caps
• Gummies
• Other Product Forms
Based on Category, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Additional Supplements
• Medicinal Supplements
• Sports Nutrition
Based on Application, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Other Applications
Based on End User, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Infant
• Children
• Adults
• Pregnant Women
• Elderly People
Based on Supplement Classification, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• OTC Supplements
• Prescription Supplements
Based on Distribution Channel, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Retail Stores & Hospitals
• Supermarkets & Hypermarkets
• Online Stores
• Other Distribution Channels
Geographically, the following regions together with the listed national/local markets are fully investigated:
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• North America (U.S., Canada, and Mexico)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (UAE, Saudi Arabia, South Africa)
For each aforementioned region and country, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of all regional markets by country and split of key national markets by Ingredient, Product Form, Application, End-user, and Distribution Channel over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
Abbott Laboratories
ADM
American Health
Amway Corporation
Archer Daniels Midland Company
Arkopharma Laboratoires Pharmaceutiques
Ayanda
Bayer
Bionova Lifesciences
Carlyle Group
DuPont
DSM
Ekomir
Glanbia Nutritionals
GlaxoSmithKline
Herbalife International
Himalaya Global Holdings Ltd.
Nature’s Sunshine Products
Nestle Nutritionals
NBTY, Inc.
Pfizer Inc.
Stepan
XanGo
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 11
1.1 Industry Definition and Research Scope 11
1.1.1 Industry Definition 11
1.1.2 Research Scope 12
1.2 Research Methodology 15
1.2.1 Overview of Market Research Methodology 15
1.2.2 Market Assumption 16
1.2.3 Secondary Data 16
1.2.4 Primary Data 16
1.2.5 Data Filtration and Model Design 17
1.2.6 Market Size/Share Estimation 18
1.2.7 Research Limitations 19
1.3 Executive Summary 20
2 Market Overview and Dynamics 23
2.1 Market Size and Forecast 23
2.1.1 Impact of COVID-19 on World Economy 24
2.1.2 Impact of COVID-19 on the Market 26
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 31
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter’s Fiver Forces Analysis 38
3 Segmentation of Global Market by Ingredient 42
3.1 Market Overview by Ingredient 42
3.2 Botanicals 44
3.3 Vitamins 45
3.4 Minerals 46
3.5 Proteins & Amino Acids 47
3.6 Fish Oils 48
3.7 Fibers & Specialty Carbohydrates 49
3.8 Enzymes 50
3.9 Other Ingredients 51
4 Segmentation of Global Market by Product Form 52
4.1 Market Overview by Product Form 52
4.2 Tablets 54
4.3 Capsules 55
4.4 Powder 56
4.5 Liquids 57
4.6 Soft Gels & Gel Caps 58
4.7 Gummies 59
4.8 Other Product Forms 60
5 Segmentation of Global Market by Category 61
5.1 Market Overview by Category 61
5.2 Additional Supplements 63
5.3 Medicinal Supplements 64
5.4 Sports Nutrition 65
6 Segmentation of Global Market by Application 66
6.1 Market Overview by Application 66
6.2 Energy & Weight Management 68
6.3 General Health 69
6.4 Bone & Joint Health 70
6.5 Gastrointestinal Health 71
6.6 Immunity 72
6.7 Cardiac Health 73
6.8 Diabetes 74
6.9 Anti-cancer 75
6.10 Other Applications 76
7 Segmentation of Global Market by End User 77
7.1 Market Overview by End User 77
7.2 Infant 79
7.3 Children 80
7.4 Adults 81
7.5 Pregnant Women 82
7.6 Elderly People 83
8 Segmentation of Global Market by Supplement Classification 84
8.1 Market Overview by Supplement Classification 84
8.2 OTC Supplements 86
8.3 Prescription Supplements 87
9 Segmentation of Global Market by Distribution Channel 88
9.1 Market Overview by Distribution Channel 88
9.2 Retail Stores & Hospitals 90
9.3 Supermarkets & Hypermarkets 91
9.4 Online Stores 92
9.5 Other Distribution Channels 93
10 Segmentation of Global Market by Region 94
10.1 Geographic Market Overview 2020-2027 94
10.2 North America Market 2020-2027 by Country 98
10.2.1 Overview of North America Market 98
10.2.2 U.S. 101
10.2.3 Canada 105
10.2.4 Mexico 108
10.3 European Market 2020-2027 by Country 111
10.3.1 Overview of European Market 111
10.3.2 UK 114
10.3.3 France 117
10.3.4 Germany 120
10.3.5 Spain 123
10.3.6 Italy 126
10.3.7 Russia 129
10.3.8 Rest of European Market 132
10.4 Asia-Pacific Market 2020-2027 by Country 134
10.4.1 Overview of Asia-Pacific Market 134
10.4.2 China 137
10.4.3 Japan 140
10.4.4 India 144
10.4.5 Australia 147
10.4.6 South Korea 150
10.4.7 Rest of APAC Region 153
10.5 South America Market 2020-2027 by Country 155
10.5.1 Argentina 158
10.5.2 Brazil 161
10.5.3 Chile 164
10.5.4 Rest of South America Market 167
10.6 MEA Market 2020-2027 by Country 168
10.6.1 UAE 171
10.6.2 Saudi Arabia 174
10.6.3 South Africa 177
10.6.4 Other National Markets 180
11 Competitive Landscape 181
11.1 Overview of Key Vendors 181
11.2 New Product Launch, Partnership, Investment, and M&A 184
11.3 Company Profiles 185
Abbott Laboratories 185
ADM 187
American Health 188
Amway Corporation 189
Archer Daniels Midland Company 190
Arkopharma Laboratoires Pharmaceutiques 191
Ayanda 192
Bayer 193
Bionova Lifesciences 194
Carlyle Group 195
DuPont 196
DSM 197
Ekomir 198
Glanbia Nutritionals 199
GlaxoSmithKline 200
Herbalife International 201
Himalaya Global Holdings Ltd. 202
Nature’s Sunshine Products 203
Nestle Nutritionals 204
NBTY, Inc. 205
Pfizer Inc. 206
Stepan 207
XanGo 208
Related Reports and Products 209
Research Methodology:
Nutritional Supplements Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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