Global Mobile Value Added Services Market

Global Mobile Value Added Services (VAS) Market Trend and Development Strategy Analysis 2023-2029

Global Mobile Value Added Services Market

Global Mobile Value Added Services (VAS) Market Trend and Development Strategy Analysis 2023-2029

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Market Analysis and Insights: Global Mobile Value Added Services (VAS) Market

The global Mobile Value Added Services (VAS) market size in 2022 is XX million US dollars, and it is expected to be 1133850.0 million US dollars by 2029, with a compound annual growth rate of 7.01% expected in 2023-2029.

MARKET COMPETITIVE LANDSCAPE:

The main players in the Mobile Value Added Services (VAS) market include AT&T intellectual property (U.S), Alphabet Inc. (U.S), Amazon.com Inc. (U.S), Apple Inc. (U.S), and Baidu Inc. (China). The share of the top 3 players in the Mobile Value Added Services (VAS) market is XX%.

REGION SHARE:

The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for XX%, Europe accounted for XX% of Mobile Value Added Services (VAS) market, and Asia Pacific accounted for XX%.

SEGMENT OVERVIEW:

The report segments the market by Type and Application. Short Message Service (SMS) accounted for XX% of Mobile Value Added Services (VAS) market in 2022. Multimedia Messaging Service (MMS) share of XX%.

Consumers accounted for XX% of the Mobile Value Added Services (VAS) market in 2022. Enterprises accounts for XX%.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Mobile Value Added Services (VAS) market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Mobile Value Added Services (VAS) market in terms of revenue.

On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Mobile Value Added Services (VAS) market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Mobile Value Added Services (VAS) market.

Global Mobile Value Added Services (VAS) Scope and Market Size

Mobile Value Added Services (VAS) market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Mobile Value Added Services (VAS) market will be able to gain the upper hand as they use the report as a powerful resource.

The impact of the outbreak of COVID-19 and the Russia-Ukraine War on the Mobile Value Added Services (VAS) industry is considered in the report, covering the dynamic analysis of the development of the Mobile Value Added Services (VAS) industry, including trends, technologies, opportunities, constraints. To ensure report buyers are able to gain in-depth knowledge of the market.

The storage market is cold, and advanced technologies continue to develop.

With the rising inflation and weak demand in the terminal market, especially the decline in demand for PC and mobile phone terminal products affected by consumer spending, the growth expectation of the consumer storage market is lowered. In addition, the reduction of investment in data centers by technology giants such as Microsoft and Amazon will put downward pressure on the commercial storage market.

Although the consumer storage market will be cold, the market demand for applications such as automobiles is strong. With the substantial increase in sales of new energy vehicles, the amount of storage products required for bicycles will be greatly improved, especially after introducing other intelligent technologies such as ADAS and autonomous driving.

Different from the "uneven heat and cold" in various storage markets, major storage manufacturers have been trying and breaking through in the technical process. For example, in the field of DRAM, Micron's fifth-generation 10nm DRAM product (1β DRAM) has been sent to its partners for verification. Once the product is mature, it will be put into mobile phones, computers, servers, automobiles and other markets one after another.

In the field of NAND Flash, Micron's first 232-layer NAND product in the world has been mass-produced and is being supplied to PC OEM customers around the world; SK Hynix 238-layer 512Gb TLC 4D NAND flash memory is expected to be put into mass production in the first half of 2023. Samsung's plan is even bolder, claiming that it will realize 1,000 layers of V-NAND by 2030.

Regions Covered in This Report Are

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Spain

Nordic

Asia Pacific

China

Japan

South Korea

India

Southeast Asia

Australia

Latin America

Brazil

Mexico

Argentina

Middle East & Africa

Egypt

South Africa

UAE

Turkey

Saudi Arabia

Some of the Top Key Players:

AT&T intellectual property (U.S)

Alphabet Inc. (U.S)

Amazon.com Inc. (U.S)

Apple Inc. (U.S)

Baidu Inc. (China)

Comverse Technology Inc. (U.S)

Thales (Netherlands)

Google LLC (U.S)

InMobi (India)

Kongzhong Corp (China)

Comviva (India)

Mobily (Saudi Arabia)

Vodafone Group Plc (U.K)

Product Types Outlook

Short Message Service (SMS)

Multimedia Messaging Service (MMS)

Location-Based Services

Mobile Email & IM (Instant Messaging)

Mobile Money

Mobile Advertising

Mobile Infotainment

Mobile Games

Mobile Music

Mobile Wallet

Mobile Commerce

Application Outlook

Consumers

Enterprises

Table of Content

1 Mobile Value Added Services (VAS) Market Introduction and Overview

1.1 Mobile Value Added Services (VAS) Definition

1.2 Research Purposes

1.3 Report Timeline

1.4 Economic Analysis of Global Regions

1.5 Mobile Value Added Services (VAS) Industry Dynamic Analysis

1.5.1 Mobile Value Added Services (VAS) Market Trends Analysis

1.5.2 Mobile Value Added Services (VAS) Market Drivers Analysis

1.5.3 Mobile Value Added Services (VAS) Market Challenges Analysis

1.5.4 Mobile Value Added Services (VAS) Market Restraints Analysis

1.6 Inflation Analysis

1.7 The Impact of the Russian-Ukrainian War on the Market

1.8 Coronavirus Disease 2020 (COVID-19) Impact on Global

2 Global Mobile Value Added Services (VAS) Market Insights by Type

2.1 Market Size Insights by Types

2.2 Global Mobile Value Added Services (VAS) Revenue and Share by Type

2.3 Global Mobile Value Added Services (VAS) Sales and Share by Type

3 Global Mobile Value Added Services (VAS) Market Insights by Application

3.1 Market Size Insights by Application

3.2 Global Mobile Value Added Services (VAS) Revenue and Share by Application (2018-2023)

3.3 Global Mobile Value Added Services (VAS) Sales and Share by Application (2018-2023)

4 Global Market Growth Insights

4.1 Global Mobile Value Added Services (VAS) Market Size (2018-2023)

4.2 Mobile Value Added Services (VAS) Growth Insights by Regions

4.2.1 Mobile Value Added Services (VAS) Market Size by Regions: 2018 VS 2023 VS 2029

4.2.2 Mobile Value Added Services (VAS) Revenue Market Size by Regions (2018-2023)

4.2.3 Mobile Value Added Services (VAS) Sales Market Size by Regions (2018-2023)

4.2.4 North America Mobile Value Added Services (VAS) Market Size (2018-2023)

4.2.5 Europe Mobile Value Added Services (VAS) Market Size (2018-2023)

4.2.6 Asia-Pacific Mobile Value Added Services (VAS) Market Size (2018-2023)

4.2.7 Latin America Mobile Value Added Services (VAS) Market Size (2018-2023)

4.2.8 Middle East & Africa Mobile Value Added Services (VAS) Market Size (2018-2023)

5 North America

5.1 North America Mobile Value Added Services (VAS) Revenue by Countries

5.1.1 North America Mobile Value Added Services (VAS) Revenue by Countries (2018-2023)

5.1.2 North America Mobile Value Added Services (VAS) Sales by Countries (2018-2023)

5.2 North America PEST Analysis

5.3 United States

5.4 Canada

6 Asia Pacific

6.1 Asia Pacific Mobile Value Added Services (VAS) Revenue by Countries

6.1.1 Asia Pacific Mobile Value Added Services (VAS) Revenue by Countries (2018-2023)

6.1.2 Asia Pacific Mobile Value Added Services (VAS) Sales by Countries (2018-2023)

6.2 Asia-Pacific PEST Analysis

6.3 China

6.4 Japan

6.5 Korea

6.6 Southeast Asia

6.7 India

6.8 Australia

7 Europe

7.1 Europe Mobile Value Added Services (VAS) Revenue by Countries

7.1.1 Europe Mobile Value Added Services (VAS) Revenue by Countries (2018-2023)

7.1.2 Europe Mobile Value Added Services (VAS) Sales by Countries (2018-2023)

7.2 Europe PEST Analysis

7.3 Germany

7.4 France

7.5 UK

7.6 Italy

7.7 Russia

7.8 Spain

7.9 Nordic

8 Latin America

8.1 Latin America Mobile Value Added Services (VAS) Revenue by Countries

8.1.1 Latin America Mobile Value Added Services (VAS) Revenue by Countries (2018-2023)

8.1.2 Latin America Mobile Value Added Services (VAS) Sales by Countries (2018-2023)

8.2 Latin America PEST Analysis

8.3 Brazil

8.4 Argentina

8.5 Mexico

9 Middle East & Africa

9.1 Middle East & Africa Mobile Value Added Services (VAS) Revenue by Countries

9.1.1 Middle East & Africa Mobile Value Added Services (VAS) Revenue by Countries (2018-2023)

9.1.2 Middle East & Africa Mobile Value Added Services (VAS) Sales by Countries (2018-2023)

9.2 Middle East & Africa PEST Analysis

9.3 Egypt

9.4 South Africa

9.5 UAE

9.6 Turkey

9.7 Saudi Arabia

10 Global Mobile Value Added Services (VAS) Market Competition, by Players

10.1 Global Mobile Value Added Services (VAS) Revenue and Market Share by Players

10.2 Market Concentration Rate

10.2.1 Top 3 Mobile Value Added Services (VAS) Players Market Share in 2022

10.2.2 Top 6 Mobile Value Added Services (VAS) Players Market Share in 2022

10.2.3 Market Competition Trend

10.3 Mobile Value Added Services (VAS) Players Head Office, Business Provided

10.4 Mobile Value Added Services (VAS) Mergers & Acquisitions

10.5 Mobile Value Added Services (VAS) New Entrants and Expansion Plans

11 Players Profiles

11.1 AT&T intellectual property (U.S)

11.1.1 AT&T intellectual property (U.S) Company Profile

11.1.2 Mobile Value Added Services (VAS) Product Overview

11.1.3 AT&T intellectual property (U.S) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.1.4 AT&T intellectual property (U.S) Business Overview

11.1.5 Recent Developments and Plans

11.2 Alphabet Inc. (U.S)

11.2.1 Alphabet Inc. (U.S) Company Profile

11.2.2 Mobile Value Added Services (VAS) Product Overview

11.2.3 Alphabet Inc. (U.S) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.2.4 Alphabet Inc. (U.S) Business Overview

11.2.5 Recent Developments and Plans

11.3 Amazon.com Inc. (U.S)

11.3.1 Amazon.com Inc. (U.S) Company Profile

11.3.2 Mobile Value Added Services (VAS) Product Overview

11.3.3 Amazon.com Inc. (U.S) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.3.4 Amazon.com Inc. (U.S) Business Overview

11.3.5 Recent Developments and Plans

11.4 Apple Inc. (U.S)

11.4.1 Apple Inc. (U.S) Company Profile

11.4.2 Mobile Value Added Services (VAS) Product Overview

11.4.3 Apple Inc. (U.S) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.4.4 Apple Inc. (U.S) Business Overview

11.4.5 Recent Developments and Plans

11.5 Baidu Inc. (China)

11.5.1 Baidu Inc. (China) Company Profile

11.5.2 Mobile Value Added Services (VAS) Product Overview

11.5.3 Baidu Inc. (China) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.5.4 Baidu Inc. (China) Business Overview

11.5.5 Recent Developments and Plans

11.6 Comverse Technology Inc. (U.S)

11.6.1 Comverse Technology Inc. (U.S) Company Profile

11.6.2 Mobile Value Added Services (VAS) Product Overview

11.6.3 Comverse Technology Inc. (U.S) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.6.4 Comverse Technology Inc. (U.S) Business Overview

11.6.5 Recent Developments and Plans

11.7 Thales (Netherlands)

11.7.1 Thales (Netherlands) Company Profile

11.7.2 Mobile Value Added Services (VAS) Product Overview

11.7.3 Thales (Netherlands) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.7.4 Thales (Netherlands) Business Overview

11.7.5 Recent Developments and Plans

11.8 Google LLC (U.S)

11.8.1 Google LLC (U.S) Company Profile

11.8.2 Mobile Value Added Services (VAS) Product Overview

11.8.3 Google LLC (U.S) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.8.4 Google LLC (U.S) Business Overview

11.8.5 Recent Developments and Plans

11.9 InMobi (India)

11.9.1 InMobi (India) Company Profile

11.9.2 Mobile Value Added Services (VAS) Product Overview

11.9.3 InMobi (India) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.9.4 InMobi (India) Business Overview

11.9.5 Recent Developments and Plans

11.10 Kongzhong Corp (China)

11.10.1 Kongzhong Corp (China) Company Profile

11.10.2 Mobile Value Added Services (VAS) Product Overview

11.10.3 Kongzhong Corp (China) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.10.4 Kongzhong Corp (China) Business Overview

11.10.5 Recent Developments and Plans

11.11 Comviva (India)

11.11.1 Comviva (India) Company Profile

11.11.2 Mobile Value Added Services (VAS) Product Overview

11.11.3 Comviva (India) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.11.4 Comviva (India) Business Overview

11.11.5 Recent Developments and Plans

11.12 Mobily (Saudi Arabia)

11.12.1 Mobily (Saudi Arabia) Company Profile

11.12.2 Mobile Value Added Services (VAS) Product Overview

11.12.3 Mobily (Saudi Arabia) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.12.4 Mobily (Saudi Arabia) Business Overview

11.12.5 Recent Developments and Plans

11.13 Vodafone Group Plc (U.K)

11.13.1 Vodafone Group Plc (U.K) Company Profile

11.13.2 Mobile Value Added Services (VAS) Product Overview

11.13.3 Vodafone Group Plc (U.K) Mobile Value Added Services (VAS) Market Performance (2018-2023)

11.13.4 Vodafone Group Plc (U.K) Business Overview

11.13.5 Recent Developments and Plans

12 Mobile Value Added Services (VAS) Manufacturing Cost Analysis

12.1 Mobile Value Added Services (VAS) Key Raw Materials Analysis

12.1.1 Key Raw Materials

12.1.2 Price Trend of Key Raw Materials

12.1.3 Key Suppliers of Raw Materials

12.2 Proportion of Manufacturing Cost Structure

12.2.1 Raw Materials

12.2.2 Labor Cost

12.2.3 Manufacturing Expenses

12.3 Manufacturing Process Analysis of Mobile Value Added Services (VAS)

12.4 Mobile Value Added Services (VAS) Industrial Chain Analysis

13 Market Channel, Distributors, Traders and Dealers

13.1 Market Channel Status

13.1.1 Direct Marketing

13.1.2 Indirect Marketing

13.2 Mobile Value Added Services (VAS) Typical Distributors

13.3 Mobile Value Added Services (VAS) Typical Customers

14 Global Mobile Value Added Services (VAS) Forecast Market Insights by Type

14.1 Global Mobile Value Added Services (VAS) Revenue Market Forecast by Type (2023-2029)

14.2 Global Mobile Value Added Services (VAS) Sales Market Forecast by Type (2023-2029)

15 Global Mobile Value Added Services (VAS) Forecast Market Insights by Application

15.1 Mobile Value Added Services (VAS) Revenue Market Forecast by Application (2023-2029)

15.2 Mobile Value Added Services (VAS) Sales Market Forecast by Application (2023-2029)

16 Global Market Growth Forecast Insights

16.1 Global Mobile Value Added Services (VAS) Forecast Market Size (2023-2029)

16.2 Mobile Value Added Services (VAS) Growth Forecast Insights by Regions

16.2.1 Mobile Value Added Services (VAS) Revenue Forecast Market Size by Regions (2023-2029)

16.2.2 Mobile Value Added Services (VAS) Sales Forecast Market Size by Regions (2023-2029)

16.2.3 North America Mobile Value Added Services (VAS) Forecast Market Size (2023-2029)

16.2.4 Europe Mobile Value Added Services (VAS) Forecast Market Size (2023-2029)

16.2.5 Asia-Pacific Mobile Value Added Services (VAS) Forecast Market Size (2023-2029)

16.2.6 Latin America Mobile Value Added Services (VAS) Forecast Market Size (2023-2029)

16.2.7 Middle East & Africa Mobile Value Added Services (VAS) Forecast Market Size (2023-2029)

17 Research Findings and Conclusion

18 Methodology and Data Source

18.1 A Methodology

18.1.1 Research Process

18.1.2 Market Size Estimation

18.1.3 Market Breakdown and Data Triangulation

18.2 B Data Source

18.2.1 Legal Disclaimer

Tables & Figures:
Show more
Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Global Mobile Value Added Services (VAS) Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
What trends are influencing the growth of the Global Mobile Value Added Services (VAS) Market?
New players are entering the Global Mobile Value Added Services (VAS) Market, while established companies are changing their business models and strategies. This pattern is likely to continue for the foreseeable future.
How big is the Global Mobile Value Added Services (VAS) Market by 2030?
It is expected that the Global Mobile Value Added Services (VAS) Market will reach USD XX million by 2030.
What trends may have an impact on the Global Mobile Value Added Services (VAS) Market's growth?
A handful of disruptive trends, nevertheless, will have a contradictory and significant impact on the development of the Global Mobile Value Added Services (VAS) Market as well as its distribution among its players
What makes the latest Global Mobile Value Added Services (VAS) Market study unique?
The latest version of the Global Mobile Value Added Services (VAS) Market study includes a market size breakdown by relevant business segments, applications, and geography, as well as qualitative insights such as Patent Analysis*, Market Entropy, Key Development Activities, Market Dynamics, PEST and PORTER models, and more.