Global Mobile Game Publish Service Industry

2025-2031 Global Mobile Game Publish Service Industry Research & Trends Analysis Report

Global Mobile Game Publish Service Industry

2025-2031 Global Mobile Game Publish Service Industry Research & Trends Analysis Report


The Global Busbar Mobile Game Publish Service Market investigation report contains Types, Application & all logical and factual briefs about market 2025 Overview, CAGR, Production Volume, Sales, Revenue with the regional analysis covers North America, Europe, Asia-Pacific, South America, Middle East & Africa & The top Players like <ul><li>Electronic Arts</li><li>Activision</li><li>ZeptoLab</li><li>GameHouse</li><li>KetchApp</li><li>Ayopa Game</li><li>Gameloft</li><li>PlayPlayFun LLP</li><li>Big Fish</li><li>Tamatem</li><li>Game Insight</li><li>tinyBuild LLC</li><li>Headup Games</li><li>Catness Games</li><li>Trailsparkler</li><li>Kwalee</li></ul>

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According to Market IntelliX Study, the global market for Mobile Game Publish Service should grow from US$ 1298 million in 2025 to US$ 1635 million by 2031, with a CAGR of 4.30% for the period of 2025 -2031.

Mobile Game Publish Service Market Overview
Mobile game publish service is a one-stop game listing solution for game developers, covering the entire process from product optimization, platform docking, marketing to operation and maintenance. This service helps developers overcome various challenges in the game publishing process, including the review requirements of various app stores, localization adaptation, user acquisition and monetization strategies, etc. Professional mobile game publishers usually have rich platform resources, mature promotion channels and data analysis capabilities, and can formulate targeted distribution strategies for games of different sizes and types. Services include but are not limited to: Game performance optimization and compatibility testing, multilingual localization, app store aso optimization, advertising and user acquisition, community operation and event planning, data analysis and version iteration, etc. Mobile game publishing services pay special attention to the market characteristics and cultural differences in different regions, helping games to achieve global distribution or regional deep cultivation. With the maturity of the mobile game market, distribution services have become increasingly professional, and publishers focusing on specific categories or regions have emerged to provide developers with more accurate and efficient distribution support, reduce game listing risks, and increase the probability of commercial success.

Key Insights & Strategic Takeaways Driving Market Outlook

(1) Global Mobile Game Publish Service market size (sales volume & revenue), history data from 2020 - 2025, and forecast data from {2025 to 2031.

(2) Global Mobile Game Publish Service market competitive situation, sales, revenue, price, and market share, from 2020 to 2025.

(3) China Mobile Game Publish Service market competitive situation, sales, revenue, price, and market share, from 2020 to 2025.

(4) Global Mobile Game Publish Service segment by region (or country), key regions cover the United States, Europe, China, Japan, South Korea, Southeast Asia, and India, etc.

(5) Global Mobile Game Publish Service segment by Type, and by Application, and regional segment by Type, and by Application.

(6) Global major production regions of Mobile Game Publish Service , capacity, production and trends.

(7) Mobile Game Publish Service industry supply chain, upstream, midstream, and downstream analysis.

In-Depth Assessment of Market Segmentation by Geographic Region

➤ North America (United States, Canada, and Mexico)
➤ Europe (UK, Germany, France, Russia, and Italy)
➤ Asia-Pacific (China, Korea, Japan, India, and Southeast Asia)
➤ South America (Brazil, Colombia, Argentina, etc.)
➤ The Middle East and Africa (Saudi Arabia, UAE, Nigeria, Egypt, and South Africa)

Segmentation by Product Type: Analytical Breakdown and Market Relevance
This section presents a comprehensive analysis of the market based on product type, highlighting segment-wise performance indicators, emerging trends, and their strategic implications within the overall industry landscape.
  • Casual Mobile Games
  • Hybrid Casual Mobile Games
  • Ultra Casual Mobile Games

Market Segmentation by Application
Markets are categorized based on specific application areas, offering insight into usage trends and consumer preferences. This segmentation helps businesses tailor products, services, and strategies to align with diverse industry needs and customer demands.
  • International Publish Service
  • Regional Publish Service

Market Segmentation by Key Players
This report examines the competitive landscape by categorizing market participants based on their roles, influence, and strategic positioning. Understanding player segmentation helps identify industry leaders, emerging competitors, and collaboration opportunities within the market.
  • Electronic Arts
  • Activision
  • ZeptoLab
  • GameHouse
  • KetchApp
  • Ayopa Game
  • Gameloft
  • PlayPlayFun LLP
  • Big Fish
  • Tamatem
  • Game Insight
  • tinyBuild LLC
  • Headup Games
  • Catness Games
  • Trailsparkler
  • Kwalee

1 Market Overview

1.1 Product Overview and Scope of Mobile Game Publish Service

1.2 Global Mobile Game Publish Service Market Size and Forecast

1.3 China Mobile Game Publish Service Market Size and Forecast

1.4 China Percentage in Global Market

1.4.1 By Revenue, China Mobile Game Publish Service Share in Global Market, 2020-2031

1.4.2 Mobile Game Publish Service Market Size: China VS Global, 2020-2031

1.5 Mobile Game Publish Service Market Dynamics

1.5.1 Mobile Game Publish Service Market Drivers

1.5.2 Mobile Game Publish Service Market Restraints

1.5.3 Mobile Game Publish Service Industry Trends

1.5.4 Mobile Game Publish Service Industry Policy

2 Competitive Landscape by Company

2.1 Global Mobile Game Publish Service Revenue by Company, 2020-2025

2.2 Global Mobile Game Publish Service Participants, Market Position (Tier 1, Tier 2, and Tier 3)

2.3 Global Mobile Game Publish Service Concentration Ratio

2.4 Global Mobile Game Publish Service Mergers & Acquisitions, Expansion Plans

2.5 Global Mobile Game Publish Service Manufacturers Product Type

2.6 Global Geographic Distribution of Mobile Game Publish Service Companies

3 China Competitive Situation by Company

3.1 China Mobile Game Publish Service Revenue by Company, 2020-2025

3.2 China Mobile Game Publish Service Mobile Game Publish Service Participants, Market Position (Tier 1, Tier 2, and Tier 3)

3.3 China Mobile Game Publish Service Market, Revenue Percentage of Local Players VS Foreign Players (2020-2031)

4 Industry Chain Analysis

4.1 Mobile Game Publish Service Industry Chain

4.2 Mobile Game Publish Service Upstream Analysis

4.3 Mobile Game Publish Service Midstream Analysis

4.4 Mobile Game Publish Service Downstream Analysis

5 Sights by Type

5.1 Mobile Game Publish Service Classification

5.1.1 International Publish Service

5.1.2 Regional Publish Service

5.2 by Type, Global Mobile Game Publish Service Market Size & CAGR, 2020 VS 2024 VS 2031

5.3 by Type, Global Mobile Game Publish Service Market Size, 2020-2031

6 Sights by Application

6.1 Mobile Game Publish Service Segment by Application

6.1.1 Casual Mobile Games

6.1.2 Hybrid Casual Mobile Games

6.1.3 Ultra Casual Mobile Games

6.2 by Application, Global Mobile Game Publish Service Market Size & CAGR, 2020 VS 2024 VS 2031

6.3 by Application, Global Mobile Game Publish Service Market Size, 2020-2031

7 Sights by Region

7.1 By Region, Global Mobile Game Publish Service Market Size, 2020 VS 2024 VS 2031

7.2 By Region, Global Mobile Game Publish Service Market Size, 2020-2031

7.3 North America

7.3.1 North America Mobile Game Publish Service Market Size & Forecasts, 2020-2031

7.3.2 By Country, North America Mobile Game Publish Service Market Size Market Share

7.4 Europe

7.4.1 Europe Mobile Game Publish Service Market Size & Forecasts, 2020-2031

7.4.2 By Country, Europe Mobile Game Publish Service Market Size Market Share

7.5 Asia Pacific

7.5.1 Asia Pacific Mobile Game Publish Service Market Size & Forecasts, 2020-2031

7.5.2 By Country/Region, Asia Pacific Mobile Game Publish Service Market Size Market Share

7.6 South America

7.6.1 South America Mobile Game Publish Service Market Size & Forecasts, 2020-2031

7.6.2 By Country, South America Mobile Game Publish Service Market Size Market Share

7.7 Middle East & Africa

8 Sights by Country Level

8.1 By Country, Global Mobile Game Publish Service Market Size & CAGR，2020 VS 2024 VS 2031

8.2 By Country, Global Mobile Game Publish Service Market Size, 2020-2031

8.3 United States

8.3.1 United States Mobile Game Publish Service Market Size, 2020-2031

8.3.2 By Company, United States Mobile Game Publish Service Revenue Market Share, 2024

8.3.3 by Type, United States Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.3.4 by Application, United States Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.4 Europe

8.4.1 Europe Mobile Game Publish Service Market Size, 2020-2031

8.4.2 By Company, Europe Mobile Game Publish Service Revenue Market Share, 2024

8.4.3 by Type, Europe Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.4.4 by Application, Europe Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.5 China

8.5.1 China Mobile Game Publish Service Market Size, 2020-2031

8.5.2 By Company, China Mobile Game Publish Service Revenue Market Share, 2024

8.5.3 by Type, China Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.5.4 by Application, China Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.6 Japan

8.6.1 Japan Mobile Game Publish Service Market Size, 2020-2031

8.6.2 By Company, Japan Mobile Game Publish Service Revenue Market Share, 2024

8.6.3 by Type, Japan Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.6.4 by Application, Japan Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.7 South Korea

8.7.1 South Korea Mobile Game Publish Service Market Size, 2020-2031

8.7.2 By Company, South Korea Mobile Game Publish Service Revenue Market Share, 2024

8.7.3 by Type, South Korea Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.7.4 by Application, South Korea Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.8 Southeast Asia

8.8.1 Southeast Asia Mobile Game Publish Service Market Size, 2020-2031

8.8.2 By Company, Southeast Asia Mobile Game Publish Service Revenue Market Share, 2024

8.8.3 by Type, Southeast Asia Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.8.4 by Application, Southeast Asia Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.9 India

8.9.1 India Mobile Game Publish Service Market Size, 2020-2031

8.9.2 By Company, India Mobile Game Publish Service Revenue Market Share, 2024

8.9.3 by Type, India Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.9.4 by Application, India Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.10 Middle East & Africa

8.10.1 Middle East & Africa Mobile Game Publish Service Market Size, 2020-2031

8.10.2 By Company, Middle East & Africa Mobile Game Publish Service Revenue Market Share, 2024

8.10.3 by Type, Middle East & Africa Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

8.10.4 by Application, Middle East & Africa Mobile Game Publish Service Revenue Market Share, 2024 VS 2031

9 Company Profile

9.1 Electronic Arts

9.1.1 Electronic Arts Company Information, Head Office, Market Area, and Industry Position

9.1.2 Electronic Arts Company Profile and Main Business

9.1.3 Electronic Arts Mobile Game Publish Service Models, Specifications, and Application

9.1.4 Electronic Arts Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.1.5 Electronic Arts Recent Developments

9.2 Activision

9.2.1 Activision Company Information, Head Office, Market Area, and Industry Position

9.2.2 Activision Company Profile and Main Business

9.2.3 Activision Mobile Game Publish Service Models, Specifications, and Application

9.2.4 Activision Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.2.5 Activision Recent Developments

9.3 ZeptoLab

9.3.1 ZeptoLab Company Information, Head Office, Market Area, and Industry Position

9.3.2 ZeptoLab Company Profile and Main Business

9.3.3 ZeptoLab Mobile Game Publish Service Models, Specifications, and Application

9.3.4 ZeptoLab Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.3.5 ZeptoLab Recent Developments

9.4 GameHouse

9.4.1 GameHouse Company Information, Head Office, Market Area, and Industry Position

9.4.2 GameHouse Company Profile and Main Business

9.4.3 GameHouse Mobile Game Publish Service Models, Specifications, and Application

9.4.4 GameHouse Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.4.5 GameHouse Recent Developments

9.5 KetchApp

9.5.1 KetchApp Company Information, Head Office, Market Area, and Industry Position

9.5.2 KetchApp Company Profile and Main Business

9.5.3 KetchApp Mobile Game Publish Service Models, Specifications, and Application

9.5.4 KetchApp Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.5.5 KetchApp Recent Developments

9.6 Ayopa Game

9.6.1 Ayopa Game Company Information, Head Office, Market Area, and Industry Position

9.6.2 Ayopa Game Company Profile and Main Business

9.6.3 Ayopa Game Mobile Game Publish Service Models, Specifications, and Application

9.6.4 Ayopa Game Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.6.5 Ayopa Game Recent Developments

9.7 Gameloft

9.7.1 Gameloft Company Information, Head Office, Market Area, and Industry Position

9.7.2 Gameloft Company Profile and Main Business

9.7.3 Gameloft Mobile Game Publish Service Models, Specifications, and Application

9.7.4 Gameloft Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.7.5 Gameloft Recent Developments

9.8 PlayPlayFun LLP

9.8.1 PlayPlayFun LLP Company Information, Head Office, Market Area, and Industry Position

9.8.2 PlayPlayFun LLP Company Profile and Main Business

9.8.3 PlayPlayFun LLP Mobile Game Publish Service Models, Specifications, and Application

9.8.4 PlayPlayFun LLP Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.8.5 PlayPlayFun LLP Recent Developments

9.9 Big Fish

9.9.1 Big Fish Company Information, Head Office, Market Area, and Industry Position

9.9.2 Big Fish Company Profile and Main Business

9.9.3 Big Fish Mobile Game Publish Service Models, Specifications, and Application

9.9.4 Big Fish Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.9.5 Big Fish Recent Developments

9.10 Tamatem

9.10.1 Tamatem Company Information, Head Office, Market Area, and Industry Position

9.10.2 Tamatem Company Profile and Main Business

9.10.3 Tamatem Mobile Game Publish Service Models, Specifications, and Application

9.10.4 Tamatem Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.10.5 Tamatem Recent Developments

9.11 Game Insight

9.11.1 Game Insight Company Information, Head Office, Market Area, and Industry Position

9.11.2 Game Insight Company Profile and Main Business

9.11.3 Game Insight Mobile Game Publish Service Models, Specifications, and Application

9.11.4 Game Insight Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.11.5 Game Insight Recent Developments

9.12 tinyBuild LLC

9.12.1 tinyBuild LLC Company Information, Head Office, Market Area, and Industry Position

9.12.2 tinyBuild LLC Company Profile and Main Business

9.12.3 tinyBuild LLC Mobile Game Publish Service Models, Specifications, and Application

9.12.4 tinyBuild LLC Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.12.5 tinyBuild LLC Recent Developments

9.13 Headup Games

9.13.1 Headup Games Company Information, Head Office, Market Area, and Industry Position

9.13.2 Headup Games Company Profile and Main Business

9.13.3 Headup Games Mobile Game Publish Service Models, Specifications, and Application

9.13.4 Headup Games Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.13.5 Headup Games Recent Developments

9.14 Catness Games

9.14.1 Catness Games Company Information, Head Office, Market Area, and Industry Position

9.14.2 Catness Games Company Profile and Main Business

9.14.3 Catness Games Mobile Game Publish Service Models, Specifications, and Application

9.14.4 Catness Games Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.14.5 Catness Games Recent Developments

9.15 Trailsparkler

9.15.1 Trailsparkler Company Information, Head Office, Market Area, and Industry Position

9.15.2 Trailsparkler Company Profile and Main Business

9.15.3 Trailsparkler Mobile Game Publish Service Models, Specifications, and Application

9.15.4 Trailsparkler Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.15.5 Trailsparkler Recent Developments

9.16 Kwalee

9.16.1 Kwalee Company Information, Head Office, Market Area, and Industry Position

9.16.2 Kwalee Company Profile and Main Business

9.16.3 Kwalee Mobile Game Publish Service Models, Specifications, and Application

9.16.4 Kwalee Mobile Game Publish Service Revenue and Gross Margin, 2020-2025

9.16.5 Kwalee Recent Developments

10 Conclusion

11 Appendix

11.1 Research Methodology

11.2 Data Source

11.2.1 Secondary Sources

11.2.2 Primary Sources

11.3 Market Estimation Model

11.4 Disclaimer

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Mobile Game Publish Service Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Why is the Mobile Game Publish Service Market trending toward high growth trajectories?
A dynamic process in the Mobile Game Publish Service Market is initiated by new entrants, including competitors from unrelated industries, in addition to the established players like Electronic Arts, Activision, ZeptoLab, GameHouse, KetchApp, Ayopa Game, Gameloft, PlayPlayFun LLP, Big Fish, Tamatem, Game Insight, tinyBuild LLC, Headup Games, Catness Games, Trailsparkler, Kwalee.
How competitive is the Mobile Game Publish Service Market going to be?
The strategic moves of the Mobile Game Publish Service Market players such as Electronic Arts, Activision, ZeptoLab, GameHouse, KetchApp, Ayopa Game, Gameloft, PlayPlayFun LLP, Big Fish, Tamatem, Game Insight, tinyBuild LLC, Headup Games, Catness Games, Trailsparkler, Kwalee, and others clearly highlight consumer-centric strategies that use technology to improve customer experience.
What important business segments are segregated by application types in the latest edition of the Mobile Game Publish Service Market?
The key business segments in the Mobile Game Publish Service Market are segregated by applications [International Publish Service, Regional Publish Service] and types [Casual Mobile Games, Hybrid Casual Mobile Games, Ultra Casual Mobile Games].
What is the estimated size & growth rate of the Mobile Game Publish Service Market?
In recent years, the Mobile Game Publish Service Market has grown at an incredible rate. From 2025 to 2030, the market is expected to grow at a CAGR of yy%.
Where does the Mobile Game Publish Service Industry stands in terms of scaling end-use implementations?
According to the Mobile Game Publish Service Market research paper, organizations are making more progress than their supply chain counterparts, including suppliers.
How is the Mobile Game Publish Service Market's changing dynamics captured?
The Mobile Game Publish Service analysis provides high-level qualitative commentary on market dynamics, including information on growth drivers, influential trends, challenges, and opportunities.